Digital signage is a game changer for banks

Bank Customer Experience

Bank Customer Experience
Digital signage is a game changer for banks
Jul 11, 2025
High Performance Media and Events

It's no secret that banks are renegotiating how they manage branches. Many are scaling back the number of branches, but others are also transforming the spaces with technology such as digital signage.

According to research from Markets.US, the digital signage banking market is expected to grow to $9.4 billion by 2034, up from $3.5 billion in 2024. The in-branch segment currently holds 56.8% of the market share as well.

In today's episode of the Bank Customer Experience podcast, Bradley Cooper, editor and podcast host, is joined by Joseph Parrillo, director of security solutions and Scott Smith, VP of strategic solutions at Cook Solutions to discuss how banks are using digital signage today and what makes it a game changer.

For example, banks are using digital signage not just inside the branch but in the drive-thru lane. By replacing legacy signage with a display, they are providing more information to customers and an overall improved banking experience.

This extends to the ATM and ITM screens as well, as Smith discussed how some banks are partnering with local businesses to give out their coupon QR codes to customers on the displays, providing an intriguing marketing opportunity.

Listen to the full podcast discussion above.

Episode Artwork Digital signage is a game changer for banks 22:51 Episode Artwork Examining the changing world of community banking 22:14 Episode Artwork How to prevent check fraud without harming the customer experience 20:54 Episode Artwork Responding to new ATM security threats 17:47 Episode Artwork How do branches score on customer experience? 20:32 Episode Artwork Smart cameras keep ATMs, branches safe 20:39 Episode Artwork Improving bank branch safety, security 15:19 Episode Artwork Should financial institutions consolidate to 1 vendor? 22:40 Episode Artwork What are the top future banking trends? 15:12 Episode Artwork What's new in bank CX? 14:05 Episode Artwork What's on the horizon for TCRs? 17:19 Episode Artwork What's on the horizon for self-service banking? 18:11 Episode Artwork How to deploy, manage an ITM 17:33 Episode Artwork Bank Customer Experience Summit keynote shares content strategies that work 17:10 Episode Artwork How to fight ATM fraud 18:53 Episode Artwork How can banks maintain a good CX in light of layoffs? 19:51 Episode Artwork How to pull off a successful branch renovation 20:49