The Simple and Smart SEO Show

What is SEO in 2023? (The Solopreneur Guide w/ Laura Jawad - Pt. 1)

Brittany Herzberg, Crystal Waddell, Laura Jawad Season 1 Episode 7

Welcome to the Simple and Smart SEO Show!

What's in our 7th Episode? It's Part 1 with Laura Jawad!

Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.


  • Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards.
  • Laura has a PhD in oceanography and was a research scientist for two decades before pivoting to her current line of work.
  • She shares her start with SEO when she couldn't find her business in a Google search.
  • Laura defines SEO as the art of getting Google to serve you up in search results.
  • To build domain authority, Laura writes long form content with keyword research.
  • Laura's SEO process includes Googling the seed keyword and then looking at the related queries, people also ask, and Google suggestions. 

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Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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AFFILIATE LINKS:
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