Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 1)

Brittany Herzberg, Crystal Waddell, Ashleigh Chanel Season 1 Episode 13

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0:00 | 39:43

Welcome to the Simple and Smart SEO Show!

We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣
Join the ads convo here!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating & impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic & paid marketing and advertising strategies.

On SEO:

  • SEO is important for EVERY business.
  • It can take some time to see results from SEO.
  • SEO is a great way to get in front of people who know what they want or need.

On Ads:

  • Ads are a great way to market: they are easy to set up & don't require a lot of effort.
  • Ads can be used to target people who have visited your website before.
  • The 4 main types of ads: personality, credibility, vulnerability, & feel-good.
  • Ads can work if you have a plan & know what your audience wants.
  • Most effective when your messaging is on point.
  • Can be used to target people who have visited your site before.

On Connecting With Your Audience:

  • Voice notes are a great way to connect with your audience & build relationships.
  • You need to invest time or money into marketing tactics that will help you reach your goals.
  • Learn how copying other people's messaging can lead to business problems down the road.

On Marketing:

  • All marketing strategies work, so pick 1 & stick with it.
  • Ashleigh Chanél shares her favorite Rachel Rogers' suggestion.
  • Understand ROE (Return on Effort).

Connect w/ Ashleigh Chanél:

Take the quiz to get your custom passive income strategy for your program, service, or digital products that lets you wake up to money, put down your phone, & reach your next level business goals without being always on social media.

Crystal's links


Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel


Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!