Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)
Aug 31, 2022 Season 1 Episode 14
Brittany Herzberg, Crystal Waddell, Ashleigh Chanel

Welcome to the Simple and Smart SEO Show!

What's in our 14th episode?

We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!

About Ashleigh Chanél:

A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. 

Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress. 

I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.


Ashleigh on Marketing Mindset:

  • People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
  • You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
  • Ask your audience what they want and what they hate about your industry before you start marketing to them.
  • When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.


Ashleigh on Ads Mindset:

  •  Ads don't have to be hard, but you need a strategy behind them.
  • If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
  •  If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.

Ashleigh on Overwhelm:

  • Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
  • It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
  • When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.

Grab These Resources from Ashleigh:

Connect with Ashleigh Chanél:

Crystal's links


Connect w/ B: YouTube, Website, LinkedIn, Instagram

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel


Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!