The Simple and Smart SEO Show
Use SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)
Aug 31, 2022
Season 1
Episode 14
Brittany Herzberg, Crystal Waddell, Ashleigh Chanel
Welcome to the Simple and Smart SEO Show!
What's in our 14th episode?
We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!
About Ashleigh Chanél:
A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency.
Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress.
I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.
Ashleigh on Marketing Mindset:
- People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
- You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
- Ask your audience what they want and what they hate about your industry before you start marketing to them.
- When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.
Ashleigh on Ads Mindset:
- Ads don't have to be hard, but you need a strategy behind them.
- If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
- If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.
Ashleigh on Overwhelm:
- Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
- It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
- When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.
Grab These Resources from Ashleigh:
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