What is Black Hat SEO? w/ Stephanie Long (Part 2)
The Simple and Smart SEO Show
Welcome to the Simple and Smart SEO Show!
👉🏽 Share us with a friend!
- Apply for your own $99 SEO Site Audit!
- Leave a text or voice note here.
What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?
Our Takeaways:
1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.
- Use Screaming Frog to optimize images for alt text and size.
- Site structure should be easy to navigate and make sense logically.
- Contact Stephanie for a free consultation and audit.
2. Optimize your Wordpress pages and Shopify pages.
- WordPress users: update your URL slug to something relevant and optimized.
- Shopify users: remember to check the box for automatic redirection when you make changes to a page.
- For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.
3. What is White Hat SEO? What is Black Hat SEO?
- White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
- Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
- Competitive research falls under white hat seo.
4. How to choose the best keywords for your site:
- Make sure that the keywords you're targeting are actually being Searched by potential customers.
- Using UberSuggest and Answer the Public can help ensure that you're using white hat SEO techniques.
5. Find out the difference between a web developer's job and an SEO's job.
Final Note: If you Google your business name and don't come up on the first page, check that you're optimizing your keywords for the right keywords and go on podcasts to increase your visibility!
Need a sign for your business? Visit CollageandWood.com today!
Connect w/ B: YouTube, Website,
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
