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What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

Our Takeaways:

1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

• Use Screaming Frog to optimize images for alt text and size.
• Site structure should be easy to navigate and make sense logically.
• Contact Stephanie for a free consultation and audit.

2. Optimize your Wordpress pages and Shopify pages.

• WordPress users: update your URL slug to something relevant and optimized.
• Shopify users: remember to check the box for automatic redirection when you make changes to a page.
• For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.

3. What is White Hat SEO? What is Black Hat SEO?

• White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
•  Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
• Competitive research falls under white hat seo. 

4. How to choose the best keywords for your site:

• Make sure that the keywords you're targeting are actually being Searched by potential customers. 
• Using UberSuggest and Answer the Public  can help ensure that you're using white hat SEO techniques.

5.  Find out the difference between a web developer's job and an SEO's job.

Final Note: If you G

Digital strategist and guest on the Simple and Smart SEO Show, Rachael Spiewak offers a unique opportunity for coaches and consultants. She will be hosting a live course on how to build and launch a three-day challenge, a strategy designed to maximize the impact and success of your high ticket offers. The class begins on December 7th, and you can register at www.3daychallenge.com.

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