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What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito?
1. SEO is important for everyone, not just big companies.
- Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.
- Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.
2. Public speaking is so much more than stages and Zoom calls.
- Laurie described three types of speakers: motivating, professor, and marketer.
- The opening of a presentation needs to grab people's attention and give them a reason to put their phones down.
- The "meat of your presentation" should be three tips or ideas, supported by data and stories.
3. On-page SEO and off-page SEO are powerful way to build reputation management and saturate the search engine results page with your authority.
- OFF-PAGE: Speaking engagements are a great way to get your name out there, and transcripts of those speeches can be repurposed into written content or videos.
- ON PAGE: Having a blog or podcast on your website helps you show up in different formats on the search engine results page,
- OFF-PAGE: Link back to images and videos of yourself from speaking engagements.
- ON-PAGE: You can keep visitors on your website longer by embedding YouTube videos of your podcasts rather than sending them off-site.
5. Connect with Laurie-Ann:
The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don’t work...
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