Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!

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FREE SEO Checklist for Your Blog

1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.

• To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
• "Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.

2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.

• For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
• Tracking metrics is key to understanding if efforts are achieving desired goals.

3. Metrics to track in Google Analytics and Search Console:

• Page Views, and SEO performance (organic traffic).
• Audit past content is to evaluate reader experience (images, headings, etc.) 

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