Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.

Find Susan:
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Microcopy Micro Course

1.  Susan advocates that websites be treated as digital products -iteratively making them better with design thinking processes.

• Empathizing with users, defining problems, ideating solutions, prototyping and testing results.
• Combining data into a user journey is possible with resources such as the 60 Minute Story Map and Content Home.

2.  Susan emphasizes the importance of microcopy in user experience design, and the need for businesses to provide clear and relevant information.

• E-commerce store owners need to consider their customers’ needs and provide reassurance when appropriate.
• Businesses can often have too many features on their websites, and that it is important to narrow down the focus to address root problems.

3.  Susan Reoch descri

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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