What is Etsy SEO w/ Etsy Design Awards Finalist Nicole Lewis

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
What is Etsy SEO w/ Etsy Design Awards Finalist Nicole Lewis
Jul 12, 2023 Season 2 Episode 60
Nicole Lewis

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO).

1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.

  • Nicole was the first to create and sell handmade crayons online.
  • Her first custom crayons for children who couldn't grasp traditional crayons.

2. How Nicole defines SEO:

"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."

3. Critical elements of Etsy SEO:

  • Product listings, tags, category, and listing attributes impact SEO.
  • The first two sentences in any listing description are crucial.
  • Avoid copying title in the listing description.
  • "Keyword stuffing" in the Etsy title can result in better Etsy SEO.

5. Final takeaways: These tips improve search discoverability, and maximize sales. 

  • A/B test your listings.
  • Update your listings for holiday and for press and branding. 
  • Join Etsy's affiliate program!
  • Diversify and collect emails.

Shop on Etsy (Nicole affiliate link).

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Book a Shopify Store Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Grid and Pixel


Note:
If you make a purchase using some of my links, I make a little money. 
But I only ever share products, people, & offers I trust & use myself!