Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO).

1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.

• Nicole was the first to create and sell handmade crayons online.
• Her first custom crayons for children who couldn't grasp traditional crayons.

2. How Nicole defines SEO:

"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."

3. Critical elements of Etsy SEO:

• Product listings, tags, category, and listing attributes impact SEO.
• The first two sentences in any listing description are crucial.
• Avoid copying title in the listing description.
• "Keyword stuffing" in the Etsy title can result in better Etsy SEO.

5. Final takeaways: These tips improve search discoverability, and maximize sales. 

• A/B test your listings.
• Update your listings for holiday and for press and branding. 
• Join Etsy's affiliate program!
• Diversify and collect emails.

Shop on Etsy (Nicole affiliate link).
Schedule to "Pick Nicole's Brain"

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