{"version":"1.0.0","segments":[{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"Well hello,"},{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"and welcome to SEO shirts a"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"private podcast by the very same"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"co host of the simple and smart"},{"speaker":"Brittany Herzberg","startTime":41.039,"endTime":42.929,"body":"SEO show, Brittany and Krystal."},{"speaker":"Crystal Waddell","startTime":43.709,"endTime":46.888999999999996,"body":"Here you can"},{"speaker":"Crystal Waddell","startTime":43.709,"endTime":46.888999999999996,"body":"experience way more actionable"},{"speaker":"Crystal Waddell","startTime":46.888999999999996,"endTime":51.179,"body":"episodes, beat them as many SEO"},{"speaker":"Crystal Waddell","startTime":46.888999999999996,"endTime":51.179,"body":"masterminds. Each week, we'll be"},{"speaker":"Crystal Waddell","startTime":51.179,"endTime":54.358999999999995,"body":"walking you through a different"},{"speaker":"Crystal Waddell","startTime":51.179,"endTime":54.358999999999995,"body":"tasks that support your SEO"},{"speaker":"Crystal Waddell","startTime":54.358999999999995,"endTime":55.049,"body":"strategy,"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"you will"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"learn exactly how to take simple"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.929,"body":"and smart action with step by"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.929,"body":"step walkthroughs. And quick"},{"speaker":"Brittany Herzberg","startTime":60.929,"endTime":64.439,"body":"explanations of how your effort"},{"speaker":"Brittany Herzberg","startTime":60.929,"endTime":64.439,"body":"will impact your business's"},{"speaker":"Brittany Herzberg","startTime":64.469,"endTime":65.429,"body":"search ability."},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"And now, it's"},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"time for this week's SEO short."},{"speaker":"Brittany Herzberg","startTime":70.13900000000001,"endTime":76.07900000000001,"body":"And we're"},{"speaker":"Brittany Herzberg","startTime":70.13900000000001,"endTime":76.07900000000001,"body":"back with SEO tools. I can't"},{"speaker":"Brittany Herzberg","startTime":76.07900000000001,"endTime":77.15899999999999,"body":"make a jig all the same. You"},{"speaker":"Brittany Herzberg","startTime":76.07900000000001,"endTime":77.15899999999999,"body":"know,"},{"speaker":"Crystal Waddell","startTime":78.21000000000001,"endTime":81.47999999999999,"body":"I love SEO"},{"speaker":"Crystal Waddell","startTime":78.21000000000001,"endTime":81.47999999999999,"body":"tools. I mean, once I found out"},{"speaker":"Crystal Waddell","startTime":81.47999999999999,"endTime":84.84,"body":"there were SEO tools, you know,"},{"speaker":"Crystal Waddell","startTime":81.47999999999999,"endTime":84.84,"body":"I was like, Oh my gosh, this is"},{"speaker":"Crystal Waddell","startTime":84.84,"endTime":88.77,"body":"so easy. Just like where do you"},{"speaker":"Crystal Waddell","startTime":84.84,"endTime":88.77,"body":"start? But once you have an SEO"},{"speaker":"Crystal Waddell","startTime":88.77,"endTime":92.25,"body":"tool, like, Oh, that's a lot of"},{"speaker":"Crystal Waddell","startTime":88.77,"endTime":92.25,"body":"it's already been done. It's"},{"speaker":"Crystal Waddell","startTime":92.25,"endTime":93.53999999999999,"body":"just a matter of finding it."},{"speaker":"Brittany Herzberg","startTime":93.78,"endTime":96.0,"body":"Right. And"},{"speaker":"Brittany Herzberg","startTime":93.78,"endTime":96.0,"body":"then we realized, right before"},{"speaker":"Brittany Herzberg","startTime":96.0,"endTime":99.75,"body":"we recorded this, that we kind"},{"speaker":"Brittany Herzberg","startTime":96.0,"endTime":99.75,"body":"of have some favorites. And we"},{"speaker":"Brittany Herzberg","startTime":99.75,"endTime":102.27,"body":"don't really deviate too much"},{"speaker":"Brittany Herzberg","startTime":99.75,"endTime":102.27,"body":"from the favorites. It's like,"},{"speaker":"Brittany Herzberg","startTime":102.45,"endTime":103.8,"body":"I'm sticking with you, kid."},{"speaker":"Crystal Waddell","startTime":104.42999999999999,"endTime":106.89,"body":"Yeah. And you"},{"speaker":"Crystal Waddell","startTime":104.42999999999999,"endTime":106.89,"body":"know, I realized after talking"},{"speaker":"Crystal Waddell","startTime":106.89,"endTime":110.85,"body":"to you that I don't even fully"},{"speaker":"Crystal Waddell","startTime":106.89,"endTime":110.85,"body":"utilize my favorite tools as"},{"speaker":"Crystal Waddell","startTime":110.85,"endTime":113.37,"body":"much as I could, you know,"},{"speaker":"Crystal Waddell","startTime":110.85,"endTime":113.37,"body":"because I have some very"},{"speaker":"Crystal Waddell","startTime":113.37,"endTime":116.01,"body":"specific things like when I'm"},{"speaker":"Crystal Waddell","startTime":113.37,"endTime":116.01,"body":"doing keyword research, the only"},{"speaker":"Crystal Waddell","startTime":116.01,"endTime":119.46,"body":"thing I want to know is you know"},{"speaker":"Crystal Waddell","startTime":116.01,"endTime":119.46,"body":"what words are related to this"},{"speaker":"Crystal Waddell","startTime":119.49,"endTime":122.34,"body":"that have the greatest search"},{"speaker":"Crystal Waddell","startTime":119.49,"endTime":122.34,"body":"volume? That's my first"},{"speaker":"Crystal Waddell","startTime":122.34,"endTime":125.04,"body":"question. That's what I'm"},{"speaker":"Crystal Waddell","startTime":122.34,"endTime":125.04,"body":"looking for. And then I want to"},{"speaker":"Crystal Waddell","startTime":125.04,"endTime":128.7,"body":"know, okay, how difficult would"},{"speaker":"Crystal Waddell","startTime":125.04,"endTime":128.7,"body":"it be for me to rank for that"},{"speaker":"Crystal Waddell","startTime":128.7,"endTime":132.03,"body":"keyword. So, you know, as long"},{"speaker":"Crystal Waddell","startTime":128.7,"endTime":132.03,"body":"as I have a tool that can do"},{"speaker":"Crystal Waddell","startTime":132.03,"endTime":134.82,"body":"those two things for me, I don't"},{"speaker":"Crystal Waddell","startTime":132.03,"endTime":134.82,"body":"really need all the other bells"},{"speaker":"Crystal Waddell","startTime":134.82,"endTime":135.54000000000002,"body":"and whistles."},{"speaker":"Brittany Herzberg","startTime":135.839,"endTime":138.029,"body":"Totally. And"},{"speaker":"Brittany Herzberg","startTime":135.839,"endTime":138.029,"body":"then I will say one more thing"},{"speaker":"Brittany Herzberg","startTime":138.029,"endTime":140.279,"body":"that you actually talk about a"},{"speaker":"Brittany Herzberg","startTime":138.029,"endTime":140.279,"body":"little bit more than me,"},{"speaker":"Brittany Herzberg","startTime":140.279,"endTime":142.889,"body":"although I've started to talk"},{"speaker":"Brittany Herzberg","startTime":140.279,"endTime":142.889,"body":"about it more that you want to"},{"speaker":"Brittany Herzberg","startTime":142.889,"endTime":145.469,"body":"think about when you're doing"},{"speaker":"Brittany Herzberg","startTime":142.889,"endTime":145.469,"body":"your keyword research is search"},{"speaker":"Brittany Herzberg","startTime":145.469,"endTime":148.679,"body":"intent. So as you are using"},{"speaker":"Brittany Herzberg","startTime":145.469,"endTime":148.679,"body":"these tools, and as you're"},{"speaker":"Brittany Herzberg","startTime":148.679,"endTime":151.31900000000002,"body":"finding the answers, just sit"},{"speaker":"Brittany Herzberg","startTime":148.679,"endTime":151.31900000000002,"body":"with it for a minute and say,"},{"speaker":"Brittany Herzberg","startTime":151.31900000000002,"endTime":155.099,"body":"okay, is the person who I really"},{"speaker":"Brittany Herzberg","startTime":151.31900000000002,"endTime":155.099,"body":"want to find and attract? Are"},{"speaker":"Brittany Herzberg","startTime":155.099,"endTime":157.439,"body":"they going to be searching for"},{"speaker":"Brittany Herzberg","startTime":155.099,"endTime":157.439,"body":"this? Or is it going to be"},{"speaker":"Brittany Herzberg","startTime":157.439,"endTime":161.339,"body":"someone slightly not the best"},{"speaker":"Brittany Herzberg","startTime":157.439,"endTime":161.339,"body":"fit. And just as a quick"},{"speaker":"Brittany Herzberg","startTime":161.339,"endTime":165.449,"body":"example, Chris and I both have"},{"speaker":"Brittany Herzberg","startTime":161.339,"endTime":165.449,"body":"two businesses, you know, I have"},{"speaker":"Brittany Herzberg","startTime":165.47899999999998,"endTime":168.599,"body":"the massage practice, where I do"},{"speaker":"Brittany Herzberg","startTime":165.47899999999998,"endTime":168.599,"body":"have a course for massage"},{"speaker":"Brittany Herzberg","startTime":168.599,"endTime":172.73899999999998,"body":"therapists. And then I work on"},{"speaker":"Brittany Herzberg","startTime":168.599,"endTime":172.73899999999998,"body":"massage clients. And I could say"},{"speaker":"Brittany Herzberg","startTime":172.73899999999998,"endTime":177.47899999999998,"body":"one phrase, but a massage"},{"speaker":"Brittany Herzberg","startTime":172.73899999999998,"endTime":177.47899999999998,"body":"therapist appear, would think"},{"speaker":"Brittany Herzberg","startTime":177.47899999999998,"endTime":180.92899999999997,"body":"one thing or be searching for"},{"speaker":"Brittany Herzberg","startTime":177.47899999999998,"endTime":180.92899999999997,"body":"that in a specific instance, and"},{"speaker":"Brittany Herzberg","startTime":180.92899999999997,"endTime":183.329,"body":"a massage client would be"},{"speaker":"Brittany Herzberg","startTime":180.92899999999997,"endTime":183.329,"body":"searching for that in a"},{"speaker":"Brittany Herzberg","startTime":183.329,"endTime":187.289,"body":"different situation entirely. So"},{"speaker":"Brittany Herzberg","startTime":183.329,"endTime":187.289,"body":"just really be mindful of the"},{"speaker":"Brittany Herzberg","startTime":187.289,"endTime":191.54899999999998,"body":"words and the phrases and who is"},{"speaker":"Brittany Herzberg","startTime":187.289,"endTime":191.54899999999998,"body":"going to want to search for"},{"speaker":"Brittany Herzberg","startTime":191.54899999999998,"endTime":193.769,"body":"those things and what they're"},{"speaker":"Brittany Herzberg","startTime":191.54899999999998,"endTime":193.769,"body":"going to want to find."},{"speaker":"Crystal Waddell","startTime":194.43,"endTime":196.64999999999998,"body":"That's a really"},{"speaker":"Crystal Waddell","startTime":194.43,"endTime":196.64999999999998,"body":"good point. And I think it was"},{"speaker":"Crystal Waddell","startTime":196.64999999999998,"endTime":200.64,"body":"stuff that we had on our other"},{"speaker":"Crystal Waddell","startTime":196.64999999999998,"endTime":200.64,"body":"podcasts that talked about"},{"speaker":"Crystal Waddell","startTime":200.67000000000002,"endTime":203.73000000000002,"body":"meeting people like in their"},{"speaker":"Crystal Waddell","startTime":200.67000000000002,"endTime":203.73000000000002,"body":"journey, like closer to the"},{"speaker":"Crystal Waddell","startTime":203.73000000000002,"endTime":207.02999999999997,"body":"point where they're actually"},{"speaker":"Crystal Waddell","startTime":203.73000000000002,"endTime":207.02999999999997,"body":"going to buy. And I really liked"},{"speaker":"Crystal Waddell","startTime":207.02999999999997,"endTime":210.08999999999997,"body":"that because I have an e"},{"speaker":"Crystal Waddell","startTime":207.02999999999997,"endTime":210.08999999999997,"body":"commerce Store. And so, you"},{"speaker":"Crystal Waddell","startTime":210.08999999999997,"endTime":214.82999999999998,"body":"know, it's all fun and well to"},{"speaker":"Crystal Waddell","startTime":210.08999999999997,"endTime":214.82999999999998,"body":"provide informational blogs and"},{"speaker":"Crystal Waddell","startTime":214.82999999999998,"endTime":216.77999999999997,"body":"that type of stuff. And I'm not"},{"speaker":"Crystal Waddell","startTime":214.82999999999998,"endTime":216.77999999999997,"body":"saying there's anything wrong"},{"speaker":"Crystal Waddell","startTime":216.77999999999997,"endTime":220.38,"body":"with that, I do that as well."},{"speaker":"Crystal Waddell","startTime":216.77999999999997,"endTime":220.38,"body":"But really thinking about, Okay,"},{"speaker":"Crystal Waddell","startTime":220.38,"endTime":223.29000000000002,"body":"what's the type of word that's"},{"speaker":"Crystal Waddell","startTime":220.38,"endTime":223.29000000000002,"body":"going to get someone to spend"},{"speaker":"Crystal Waddell","startTime":223.29000000000002,"endTime":227.39999999999998,"body":"money in my store, you know,"},{"speaker":"Crystal Waddell","startTime":223.29000000000002,"endTime":227.39999999999998,"body":"like finding those keywords,"},{"speaker":"Crystal Waddell","startTime":227.39999999999998,"endTime":232.26,"body":"those transactional keywords."},{"speaker":"Crystal Waddell","startTime":227.39999999999998,"endTime":232.26,"body":"And so that's been a focus of"},{"speaker":"Crystal Waddell","startTime":232.5,"endTime":235.74,"body":"our own keyword strategy. And"},{"speaker":"Crystal Waddell","startTime":232.5,"endTime":235.74,"body":"then also what I try to pass"},{"speaker":"Crystal Waddell","startTime":235.74,"endTime":239.39999999999998,"body":"along to clients, because, hey,"},{"speaker":"Crystal Waddell","startTime":235.74,"endTime":239.39999999999998,"body":"we want to get in front of these"},{"speaker":"Crystal Waddell","startTime":239.39999999999998,"endTime":242.39999999999998,"body":"people when they're about to"},{"speaker":"Crystal Waddell","startTime":239.39999999999998,"endTime":242.39999999999998,"body":"pull out their credit card,"},{"speaker":"Crystal Waddell","startTime":242.55,"endTime":247.26,"body":"right? So finding those words"},{"speaker":"Crystal Waddell","startTime":242.55,"endTime":247.26,"body":"that you know, are right before"},{"speaker":"Crystal Waddell","startTime":247.29000000000002,"endTime":251.37,"body":"the transaction happens are so"},{"speaker":"Crystal Waddell","startTime":247.29000000000002,"endTime":251.37,"body":"important. Very, very"},{"speaker":"Brittany Herzberg","startTime":251.37,"endTime":253.95,"body":"important."},{"speaker":"Brittany Herzberg","startTime":251.37,"endTime":253.95,"body":"Okay. What we want to do is tell"},{"speaker":"Brittany Herzberg","startTime":253.95,"endTime":256.89,"body":"you about our top three favorite"},{"speaker":"Brittany Herzberg","startTime":253.95,"endTime":256.89,"body":"tools, which we just realized"},{"speaker":"Brittany Herzberg","startTime":256.89,"endTime":259.17,"body":"are our top three favorite"},{"speaker":"Brittany Herzberg","startTime":256.89,"endTime":259.17,"body":"tools. We're like, should we"},{"speaker":"Brittany Herzberg","startTime":259.17,"endTime":262.05,"body":"have five? And then we were"},{"speaker":"Brittany Herzberg","startTime":259.17,"endTime":262.05,"body":"looking to expand the list? And"},{"speaker":"Brittany Herzberg","startTime":262.05,"endTime":263.94,"body":"we're kind of like, nope, these"},{"speaker":"Brittany Herzberg","startTime":262.05,"endTime":263.94,"body":"are the ones that we use."},{"speaker":"Crystal Waddell","startTime":264.99,"endTime":268.32,"body":"Yep. When I"},{"speaker":"Crystal Waddell","startTime":264.99,"endTime":268.32,"body":"search, I have these tools"},{"speaker":"Crystal Waddell","startTime":268.32,"endTime":272.43,"body":"stacked up on the side of my"},{"speaker":"Crystal Waddell","startTime":268.32,"endTime":272.43,"body":"browser. And so we talked about"},{"speaker":"Crystal Waddell","startTime":272.43,"endTime":276.66,"body":"Keywords Everywhere. And then we"},{"speaker":"Crystal Waddell","startTime":272.43,"endTime":276.66,"body":"have Uber Suggest, and then"},{"speaker":"Crystal Waddell","startTime":276.66,"endTime":279.9,"body":"keyword surfers. Those are the"},{"speaker":"Crystal Waddell","startTime":276.66,"endTime":279.9,"body":"top three tools that we like,"},{"speaker":"Crystal Waddell","startTime":279.93,"endTime":284.76,"body":"and mine are actually stacked on"},{"speaker":"Crystal Waddell","startTime":279.93,"endTime":284.76,"body":"top of each other. So I was just"},{"speaker":"Crystal Waddell","startTime":284.76,"endTime":287.7,"body":"kind of curious, like, Okay, how"},{"speaker":"Crystal Waddell","startTime":284.76,"endTime":287.7,"body":"do you use each of the tools,"},{"speaker":"Crystal Waddell","startTime":288.15,"endTime":290.01,"body":"and you know, which one is your"},{"speaker":"Crystal Waddell","startTime":288.15,"endTime":290.01,"body":"favorite,"},{"speaker":"Brittany Herzberg","startTime":290.40000000000003,"endTime":293.40000000000003,"body":"I really fall"},{"speaker":"Brittany Herzberg","startTime":290.40000000000003,"endTime":293.40000000000003,"body":"back on Uber Suggest a ton, I"},{"speaker":"Brittany Herzberg","startTime":293.40000000000003,"endTime":296.52000000000004,"body":"have a paid account with them."},{"speaker":"Brittany Herzberg","startTime":293.40000000000003,"endTime":296.52000000000004,"body":"All of these extensions are"},{"speaker":"Brittany Herzberg","startTime":297.06,"endTime":300.93,"body":"free, with the exception of"},{"speaker":"Brittany Herzberg","startTime":297.06,"endTime":300.93,"body":"Keywords Everywhere, I think"},{"speaker":"Brittany Herzberg","startTime":300.93,"endTime":305.31,"body":"there's like a maximum that you"},{"speaker":"Brittany Herzberg","startTime":300.93,"endTime":305.31,"body":"can do for free. But if you pay"},{"speaker":"Brittany Herzberg","startTime":305.31,"endTime":307.86,"body":"for, I can't even remember how"},{"speaker":"Brittany Herzberg","startTime":305.31,"endTime":307.86,"body":"many searches it is I think it's"},{"speaker":"Brittany Herzberg","startTime":307.86,"endTime":310.86,"body":"like wouldn't be like 10,000 or"},{"speaker":"Brittany Herzberg","startTime":307.86,"endTime":310.86,"body":"something, it's like 10 bucks,"},{"speaker":"Brittany Herzberg","startTime":311.25,"endTime":315.99,"body":"and gets 100,000 Nevermind, it's"},{"speaker":"Brittany Herzberg","startTime":311.25,"endTime":315.99,"body":"even better 100,000 And I think"},{"speaker":"Brittany Herzberg","startTime":315.99,"endTime":320.58000000000004,"body":"it's $10 and that will last you"},{"speaker":"Brittany Herzberg","startTime":315.99,"endTime":320.58000000000004,"body":"for such a long time. And you're"},{"speaker":"Brittany Herzberg","startTime":320.58000000000004,"endTime":323.97,"body":"essentially paying for when you"},{"speaker":"Brittany Herzberg","startTime":320.58000000000004,"endTime":323.97,"body":"do the searches like the results"},{"speaker":"Brittany Herzberg","startTime":323.97,"endTime":326.37,"body":"that are showing up. It's like"},{"speaker":"Brittany Herzberg","startTime":323.97,"endTime":326.37,"body":"10 bucks and it lasts you a very"},{"speaker":"Brittany Herzberg","startTime":326.37,"endTime":327.06,"body":"very long time."},{"speaker":"Crystal Waddell","startTime":327.869,"endTime":330.599,"body":"Okay, so one"},{"speaker":"Crystal Waddell","startTime":327.869,"endTime":330.599,"body":"reason why this is just so"},{"speaker":"Crystal Waddell","startTime":330.599,"endTime":333.389,"body":"important because if you've"},{"speaker":"Crystal Waddell","startTime":330.599,"endTime":333.389,"body":"never done keyword research"},{"speaker":"Crystal Waddell","startTime":333.389,"endTime":337.199,"body":"before You know, what I like to"},{"speaker":"Crystal Waddell","startTime":333.389,"endTime":337.199,"body":"do is I like to just put in a"},{"speaker":"Crystal Waddell","startTime":337.199,"endTime":342.92900000000003,"body":"term in the search bar. And so"},{"speaker":"Crystal Waddell","startTime":337.199,"endTime":342.92900000000003,"body":"let's say football gift ideas."},{"speaker":"Crystal Waddell","startTime":343.079,"endTime":348.23900000000003,"body":"Okay? So if I put in the term"},{"speaker":"Crystal Waddell","startTime":343.079,"endTime":348.23900000000003,"body":"football gift ideas, the search"},{"speaker":"Crystal Waddell","startTime":348.23900000000003,"endTime":353.009,"body":"volume of that term is 590 per"},{"speaker":"Crystal Waddell","startTime":348.23900000000003,"endTime":353.009,"body":"month, that's how many searches"},{"speaker":"Crystal Waddell","startTime":353.009,"endTime":356.009,"body":"on average are happening for"},{"speaker":"Crystal Waddell","startTime":353.009,"endTime":356.009,"body":"that particular keyword"},{"speaker":"Crystal Waddell","startTime":356.009,"endTime":360.329,"body":"combination. So what's really"},{"speaker":"Crystal Waddell","startTime":356.009,"endTime":360.329,"body":"neat about a keyword tool, like"},{"speaker":"Crystal Waddell","startTime":360.35900000000004,"endTime":365.54900000000004,"body":"Uber suggests is that they give"},{"speaker":"Crystal Waddell","startTime":360.35900000000004,"endTime":365.54900000000004,"body":"you the information about people"},{"speaker":"Crystal Waddell","startTime":365.579,"endTime":371.309,"body":"also searched for.dot.so, then"},{"speaker":"Crystal Waddell","startTime":365.579,"endTime":371.309,"body":"you get to look through those"},{"speaker":"Crystal Waddell","startTime":371.309,"endTime":374.48900000000003,"body":"other options and just take a"},{"speaker":"Crystal Waddell","startTime":371.309,"endTime":374.48900000000003,"body":"look and say, Hmm, I wonder if"},{"speaker":"Crystal Waddell","startTime":374.849,"endTime":378.059,"body":"what people also search for"},{"speaker":"Crystal Waddell","startTime":374.849,"endTime":378.059,"body":"would work as a keyword"},{"speaker":"Crystal Waddell","startTime":378.059,"endTime":381.209,"body":"combination. For what I'm"},{"speaker":"Crystal Waddell","startTime":378.059,"endTime":381.209,"body":"selling? Would it be a better"},{"speaker":"Crystal Waddell","startTime":381.209,"endTime":384.329,"body":"keyword combination? Is there"},{"speaker":"Crystal Waddell","startTime":381.209,"endTime":384.329,"body":"something that gives me a new"},{"speaker":"Crystal Waddell","startTime":384.329,"endTime":388.73900000000003,"body":"idea, or a new angle that I"},{"speaker":"Crystal Waddell","startTime":384.329,"endTime":388.73900000000003,"body":"hadn't thought of before, you"},{"speaker":"Crystal Waddell","startTime":388.73900000000003,"endTime":392.519,"body":"know, so that's one of the most"},{"speaker":"Crystal Waddell","startTime":388.73900000000003,"endTime":392.519,"body":"powerful ways I feel like the"},{"speaker":"Crystal Waddell","startTime":392.54900000000004,"endTime":395.519,"body":"Uber suggests extension is"},{"speaker":"Crystal Waddell","startTime":392.54900000000004,"endTime":395.519,"body":"helped our business."},{"speaker":"Brittany Herzberg","startTime":395.759,"endTime":397.22900000000004,"body":"So the other"},{"speaker":"Brittany Herzberg","startTime":395.759,"endTime":397.22900000000004,"body":"thing that I would encourage"},{"speaker":"Brittany Herzberg","startTime":397.22900000000004,"endTime":400.04900000000004,"body":"people to look at as well is,"},{"speaker":"Brittany Herzberg","startTime":397.22900000000004,"endTime":400.04900000000004,"body":"you know, once you install Uber"},{"speaker":"Brittany Herzberg","startTime":400.04900000000004,"endTime":403.409,"body":"Suggest and even the other two"},{"speaker":"Brittany Herzberg","startTime":400.04900000000004,"endTime":403.409,"body":"tools, scroll to the bottom, and"},{"speaker":"Brittany Herzberg","startTime":403.409,"endTime":407.639,"body":"you'll see related searches. And"},{"speaker":"Brittany Herzberg","startTime":403.409,"endTime":407.639,"body":"you'll notice that it shows you"},{"speaker":"Brittany Herzberg","startTime":407.639,"endTime":411.569,"body":"the search volume, the cost per"},{"speaker":"Brittany Herzberg","startTime":407.639,"endTime":411.569,"body":"click, and the search difficulty"},{"speaker":"Brittany Herzberg","startTime":411.569,"endTime":414.089,"body":"and all of that stuff, too,"},{"speaker":"Brittany Herzberg","startTime":411.569,"endTime":414.089,"body":"that's provided by Uber suggests"},{"speaker":"Brittany Herzberg","startTime":414.089,"endTime":417.449,"body":"you'll see the little you at the"},{"speaker":"Brittany Herzberg","startTime":414.089,"endTime":417.449,"body":"bottom. So that again, same"},{"speaker":"Brittany Herzberg","startTime":417.449,"endTime":419.999,"body":"thing like crystal was saying it"},{"speaker":"Brittany Herzberg","startTime":417.449,"endTime":419.999,"body":"just kind of can help you expand"},{"speaker":"Brittany Herzberg","startTime":419.999,"endTime":422.939,"body":"or niche, your search so that"},{"speaker":"Brittany Herzberg","startTime":419.999,"endTime":422.939,"body":"you're making sure you're"},{"speaker":"Brittany Herzberg","startTime":422.939,"endTime":427.22900000000004,"body":"finding the right people. And"},{"speaker":"Brittany Herzberg","startTime":422.939,"endTime":427.22900000000004,"body":"then the other thing, keyword"},{"speaker":"Brittany Herzberg","startTime":427.259,"endTime":431.249,"body":"surfer will show you related"},{"speaker":"Brittany Herzberg","startTime":427.259,"endTime":431.249,"body":"keywords, and like it'll say a"},{"speaker":"Brittany Herzberg","startTime":431.249,"endTime":435.17900000000003,"body":"similarity percentage, and it'll"},{"speaker":"Brittany Herzberg","startTime":431.249,"endTime":435.17900000000003,"body":"also show you the search volume"},{"speaker":"Brittany Herzberg","startTime":435.389,"endTime":436.889,"body":"as well. These tools"},{"speaker":"Crystal Waddell","startTime":436.889,"endTime":439.559,"body":"are so cool."},{"speaker":"Crystal Waddell","startTime":436.889,"endTime":439.559,"body":"And it's crazy, because with"},{"speaker":"Crystal Waddell","startTime":439.559,"endTime":443.999,"body":"keyword surfer, a lot of times I"},{"speaker":"Crystal Waddell","startTime":439.559,"endTime":443.999,"body":"get completely different keyword"},{"speaker":"Crystal Waddell","startTime":443.999,"endTime":446.909,"body":"ideas than I do from Uber"},{"speaker":"Crystal Waddell","startTime":443.999,"endTime":446.909,"body":"Suggest. And so that's why I"},{"speaker":"Crystal Waddell","startTime":446.909,"endTime":449.66900000000004,"body":"feel like it's so important to"},{"speaker":"Crystal Waddell","startTime":446.909,"endTime":449.66900000000004,"body":"have both because they're"},{"speaker":"Crystal Waddell","startTime":449.66900000000004,"endTime":453.449,"body":"different. And one might"},{"speaker":"Crystal Waddell","startTime":449.66900000000004,"endTime":453.449,"body":"function better for one search"},{"speaker":"Crystal Waddell","startTime":453.629,"endTime":456.329,"body":"versus the other for a different"},{"speaker":"Crystal Waddell","startTime":453.629,"endTime":456.329,"body":"one, you know, so having them"},{"speaker":"Crystal Waddell","startTime":456.329,"endTime":459.35900000000004,"body":"there to compare, also kind of"},{"speaker":"Crystal Waddell","startTime":456.329,"endTime":459.35900000000004,"body":"gives that reassurance that"},{"speaker":"Crystal Waddell","startTime":459.35900000000004,"endTime":461.039,"body":"you're covering all your bases."},{"speaker":"Brittany Herzberg","startTime":461.42900000000003,"endTime":463.889,"body":"Exactly."},{"speaker":"Brittany Herzberg","startTime":461.42900000000003,"endTime":463.889,"body":"Alright, so we want you to go"},{"speaker":"Brittany Herzberg","startTime":463.97900000000004,"endTime":466.319,"body":"check these out. We're going to"},{"speaker":"Brittany Herzberg","startTime":463.97900000000004,"endTime":466.319,"body":"link them in the show notes"},{"speaker":"Brittany Herzberg","startTime":466.319,"endTime":470.879,"body":"below. And then your homework"},{"speaker":"Brittany Herzberg","startTime":466.319,"endTime":470.879,"body":"challenge situation for today is"},{"speaker":"Brittany Herzberg","startTime":470.879,"endTime":474.029,"body":"going to be to share your"},{"speaker":"Brittany Herzberg","startTime":470.879,"endTime":474.029,"body":"favorite SEO tool. Is there a"},{"speaker":"Brittany Herzberg","startTime":474.029,"endTime":477.269,"body":"Chrome extension that we didn't"},{"speaker":"Brittany Herzberg","startTime":474.029,"endTime":477.269,"body":"mention that you love using or"},{"speaker":"Brittany Herzberg","startTime":477.269,"endTime":480.98900000000003,"body":"that you've heard about? Or is"},{"speaker":"Brittany Herzberg","startTime":477.269,"endTime":480.98900000000003,"body":"there one that you heard from us"},{"speaker":"Brittany Herzberg","startTime":480.98900000000003,"endTime":483.209,"body":"today and you download it and"},{"speaker":"Brittany Herzberg","startTime":480.98900000000003,"endTime":483.209,"body":"you're like, super excited to"},{"speaker":"Brittany Herzberg","startTime":483.209,"endTime":486.329,"body":"us? Let us know. Put it in the"},{"speaker":"Brittany Herzberg","startTime":483.209,"endTime":486.329,"body":"conversation thread."},{"speaker":"Crystal Waddell","startTime":487.10900000000004,"endTime":489.959,"body":"Awesome. You've"},{"speaker":"Crystal Waddell","startTime":487.10900000000004,"endTime":489.959,"body":"got your marching orders. So go"},{"speaker":"Crystal Waddell","startTime":489.959,"endTime":493.289,"body":"do it and we'll see you in the"},{"speaker":"Crystal Waddell","startTime":489.959,"endTime":493.289,"body":"next one. Bye"}]}