{"version":"1.0.0","segments":[{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"Well hello"},{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"and welcome to SEO shirts a"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"private podcast by the very same"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"co host of the simple and smart"},{"speaker":"Brittany Herzberg","startTime":41.039,"endTime":42.388999999999996,"body":"SEO show, Brittany and"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"Krystal. Here"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"you can experience way more"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"actionable episodes, give them"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"as many SEO masterminds. Each"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"week, we'll be walking you"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"through a different tasks that"},{"speaker":"Crystal Waddell","startTime":53.04,"endTime":55.05,"body":"support your SEO strategy."},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"You will"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"learn exactly how to take simple"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"and smart action with step by"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"step walkthroughs. And quick"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"explanations of how your effort"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"will impact your business's"},{"speaker":"Brittany Herzberg","startTime":64.469,"endTime":65.429,"body":"search ability."},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.479,"body":"And now it's"},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.479,"body":"time for this week's SEO short."},{"speaker":"Brittany Herzberg","startTime":70.97999999999999,"endTime":73.05,"body":"Crystal, are"},{"speaker":"Brittany Herzberg","startTime":70.97999999999999,"endTime":73.05,"body":"you like super excited to talk"},{"speaker":"Brittany Herzberg","startTime":73.05,"endTime":74.07,"body":"about Shopify today?"},{"speaker":"Crystal Waddell","startTime":74.58,"endTime":77.25,"body":"Oh my gosh, I'm"},{"speaker":"Crystal Waddell","startTime":74.58,"endTime":77.25,"body":"excited to talk about Shopify"},{"speaker":"Crystal Waddell","startTime":77.28,"endTime":80.88,"body":"every day. She really is too"},{"speaker":"Crystal Waddell","startTime":77.28,"endTime":80.88,"body":"intense."},{"speaker":"Brittany Herzberg","startTime":81.53999999999999,"endTime":84.0,"body":"I love it. I"},{"speaker":"Brittany Herzberg","startTime":81.53999999999999,"endTime":84.0,"body":"can feel your passion for this"},{"speaker":"Brittany Herzberg","startTime":84.0,"endTime":86.67,"body":"platform. And I just wanted to"},{"speaker":"Brittany Herzberg","startTime":84.0,"endTime":86.67,"body":"share with people like all of"},{"speaker":"Brittany Herzberg","startTime":86.67,"endTime":89.19,"body":"the exciting things. So I'm"},{"speaker":"Brittany Herzberg","startTime":86.67,"endTime":89.19,"body":"going to kind of play"},{"speaker":"Brittany Herzberg","startTime":89.19,"endTime":92.52,"body":"interviewer. And we're going to"},{"speaker":"Brittany Herzberg","startTime":89.19,"endTime":92.52,"body":"walk through how to create a"},{"speaker":"Brittany Herzberg","startTime":92.55,"endTime":95.07,"body":"homepage meta description on"},{"speaker":"Brittany Herzberg","startTime":92.55,"endTime":95.07,"body":"Shopify."},{"speaker":"Crystal Waddell","startTime":95.49000000000001,"endTime":97.47,"body":"And the reason"},{"speaker":"Crystal Waddell","startTime":95.49000000000001,"endTime":97.47,"body":"why I wanted to do this is"},{"speaker":"Crystal Waddell","startTime":97.47,"endTime":101.37,"body":"because when you are using the"},{"speaker":"Crystal Waddell","startTime":97.47,"endTime":101.37,"body":"Shopify platform, whether you're"},{"speaker":"Crystal Waddell","startTime":101.37,"endTime":104.49,"body":"on a blog page, or a product"},{"speaker":"Crystal Waddell","startTime":101.37,"endTime":104.49,"body":"page or a collection page,"},{"speaker":"Crystal Waddell","startTime":104.64,"endTime":109.05,"body":"typically the SEO information is"},{"speaker":"Crystal Waddell","startTime":104.64,"endTime":109.05,"body":"found at the bottom of that"},{"speaker":"Crystal Waddell","startTime":109.05,"endTime":113.58,"body":"particular page. But when it"},{"speaker":"Crystal Waddell","startTime":109.05,"endTime":113.58,"body":"comes to your homepage, you"},{"speaker":"Crystal Waddell","startTime":113.58,"endTime":118.65,"body":"actually have to go under the"},{"speaker":"Crystal Waddell","startTime":113.58,"endTime":118.65,"body":"header sales channels, and then"},{"speaker":"Crystal Waddell","startTime":118.65,"endTime":122.19,"body":"click on Online Store and"},{"speaker":"Crystal Waddell","startTime":118.65,"endTime":122.19,"body":"there's yet another menu under"},{"speaker":"Crystal Waddell","startTime":122.19,"endTime":126.69,"body":"that. And you want to choose the"},{"speaker":"Crystal Waddell","startTime":122.19,"endTime":126.69,"body":"final one or the one that's"},{"speaker":"Crystal Waddell","startTime":126.69,"endTime":131.04000000000002,"body":"called preferences. And that's"},{"speaker":"Crystal Waddell","startTime":126.69,"endTime":131.04000000000002,"body":"where you'll find the title and"},{"speaker":"Crystal Waddell","startTime":131.04000000000002,"endTime":135.18,"body":"meta description area for your"},{"speaker":"Crystal Waddell","startTime":131.04000000000002,"endTime":135.18,"body":"homepage. So I thought this is a"},{"speaker":"Crystal Waddell","startTime":135.18,"endTime":137.88,"body":"really important thing that I"},{"speaker":"Crystal Waddell","startTime":135.18,"endTime":137.88,"body":"want to make sure I share with"},{"speaker":"Crystal Waddell","startTime":137.88,"endTime":139.35,"body":"all Shopify store owners."},{"speaker":"Brittany Herzberg","startTime":139.62,"endTime":141.87,"body":"Yeah, Man"},{"speaker":"Brittany Herzberg","startTime":139.62,"endTime":141.87,"body":"that sounds like super secretive"},{"speaker":"Brittany Herzberg","startTime":141.87,"endTime":144.45,"body":"and hidden and like something"},{"speaker":"Brittany Herzberg","startTime":141.87,"endTime":144.45,"body":"that you should know about."},{"speaker":"Crystal Waddell","startTime":146.28,"endTime":148.82999999999998,"body":"Yeah, well,"},{"speaker":"Crystal Waddell","startTime":146.28,"endTime":148.82999999999998,"body":"what's crazy is I've worked with"},{"speaker":"Crystal Waddell","startTime":148.82999999999998,"endTime":153.12,"body":"Shopify store owners to optimize"},{"speaker":"Crystal Waddell","startTime":148.82999999999998,"endTime":153.12,"body":"their sites. And I've come to"},{"speaker":"Crystal Waddell","startTime":153.12,"endTime":157.5,"body":"this area, on their Shopify"},{"speaker":"Crystal Waddell","startTime":153.12,"endTime":157.5,"body":"online store, and there is"},{"speaker":"Crystal Waddell","startTime":157.5,"endTime":161.82,"body":"nothing here. So at the top of"},{"speaker":"Crystal Waddell","startTime":157.5,"endTime":161.82,"body":"the page, there's the homepage"},{"speaker":"Crystal Waddell","startTime":161.82,"endTime":165.26999999999998,"body":"title. And we've talked about,"},{"speaker":"Crystal Waddell","startTime":161.82,"endTime":165.26999999999998,"body":"you know, page titles and"},{"speaker":"Crystal Waddell","startTime":165.26999999999998,"endTime":168.51,"body":"descriptions before. And just"},{"speaker":"Crystal Waddell","startTime":165.26999999999998,"endTime":168.51,"body":"like every other page, title and"},{"speaker":"Crystal Waddell","startTime":168.51,"endTime":171.48000000000002,"body":"description, you want that title"},{"speaker":"Crystal Waddell","startTime":168.51,"endTime":171.48000000000002,"body":"to be between 50 and 60"},{"speaker":"Crystal Waddell","startTime":171.48000000000002,"endTime":176.97000000000003,"body":"characters, and then the meta"},{"speaker":"Crystal Waddell","startTime":171.48000000000002,"endTime":176.97000000000003,"body":"description 150 to 160"},{"speaker":"Crystal Waddell","startTime":177.14999999999998,"endTime":181.56,"body":"characters. And so it shows you"},{"speaker":"Crystal Waddell","startTime":177.14999999999998,"endTime":181.56,"body":"when you put in, you know the"},{"speaker":"Crystal Waddell","startTime":181.56,"endTime":184.56,"body":"title and the description, like"},{"speaker":"Crystal Waddell","startTime":181.56,"endTime":184.56,"body":"how many characters you've used,"},{"speaker":"Crystal Waddell","startTime":184.76999999999998,"endTime":187.98000000000002,"body":"but you want to make sure that"},{"speaker":"Crystal Waddell","startTime":184.76999999999998,"endTime":187.98000000000002,"body":"this space is pulled up, because"},{"speaker":"Crystal Waddell","startTime":187.98000000000002,"endTime":194.07,"body":"this is what Google uses to, you"},{"speaker":"Crystal Waddell","startTime":187.98000000000002,"endTime":194.07,"body":"know, to show your main domain"},{"speaker":"Crystal Waddell","startTime":194.37,"endTime":197.22000000000003,"body":"in the search results. So if"},{"speaker":"Crystal Waddell","startTime":194.37,"endTime":197.22000000000003,"body":"there's nothing here, Google"},{"speaker":"Crystal Waddell","startTime":197.22000000000003,"endTime":199.82999999999998,"body":"will just kind of fill in"},{"speaker":"Crystal Waddell","startTime":197.22000000000003,"endTime":199.82999999999998,"body":"something from your website. But"},{"speaker":"Crystal Waddell","startTime":199.82999999999998,"endTime":202.64999999999998,"body":"this is a huge opportunity for"},{"speaker":"Crystal Waddell","startTime":199.82999999999998,"endTime":202.64999999999998,"body":"you to tell Google and a"},{"speaker":"Crystal Waddell","startTime":202.64999999999998,"endTime":207.75,"body":"searcher exactly what your site"},{"speaker":"Crystal Waddell","startTime":202.64999999999998,"endTime":207.75,"body":"is about. Yes. Okay. So"},{"speaker":"Brittany Herzberg","startTime":207.75,"endTime":209.55,"body":"that answers"},{"speaker":"Brittany Herzberg","startTime":207.75,"endTime":209.55,"body":"one of the questions that I had,"},{"speaker":"Brittany Herzberg","startTime":209.55,"endTime":211.56,"body":"which is like, why is it"},{"speaker":"Brittany Herzberg","startTime":209.55,"endTime":211.56,"body":"especially important for"},{"speaker":"Brittany Herzberg","startTime":211.56,"endTime":214.89,"body":"homepage. So now we know that"},{"speaker":"Brittany Herzberg","startTime":211.56,"endTime":214.89,"body":"let's back up like a little bit"},{"speaker":"Brittany Herzberg","startTime":214.89,"endTime":217.41000000000003,"body":"because you kind of talked about"},{"speaker":"Brittany Herzberg","startTime":214.89,"endTime":217.41000000000003,"body":"it, but maybe we can give like a"},{"speaker":"Brittany Herzberg","startTime":217.41000000000003,"endTime":220.98000000000002,"body":"one liner about what a meta"},{"speaker":"Brittany Herzberg","startTime":217.41000000000003,"endTime":220.98000000000002,"body":"description is, especially with"},{"speaker":"Brittany Herzberg","startTime":220.98000000000002,"endTime":222.77999999999997,"body":"like the homepage in mind for"},{"speaker":"Brittany Herzberg","startTime":220.98000000000002,"endTime":222.77999999999997,"body":"Shopify?"},{"speaker":"Crystal Waddell","startTime":223.82999999999998,"endTime":226.17000000000002,"body":"Oh, absolutely."},{"speaker":"Crystal Waddell","startTime":223.82999999999998,"endTime":226.17000000000002,"body":"Okay, so the title and meta"},{"speaker":"Crystal Waddell","startTime":226.17000000000002,"endTime":229.8,"body":"description just help define how"},{"speaker":"Crystal Waddell","startTime":226.17000000000002,"endTime":229.8,"body":"your store shows up on search"},{"speaker":"Crystal Waddell","startTime":229.8,"endTime":230.49,"body":"engines."},{"speaker":"Brittany Herzberg","startTime":231.69,"endTime":233.91000000000003,"body":"It's the I"},{"speaker":"Brittany Herzberg","startTime":231.69,"endTime":233.91000000000003,"body":"like to draw the picture. I"},{"speaker":"Brittany Herzberg","startTime":233.91000000000003,"endTime":236.16000000000003,"body":"mean, you can go do a Google"},{"speaker":"Brittany Herzberg","startTime":233.91000000000003,"endTime":236.16000000000003,"body":"search. And when you pull up the"},{"speaker":"Brittany Herzberg","startTime":236.16000000000003,"endTime":238.89,"body":"Google search, it's going to"},{"speaker":"Brittany Herzberg","startTime":236.16000000000003,"endTime":238.89,"body":"have the blue hyperlink text."},{"speaker":"Brittany Herzberg","startTime":239.16000000000003,"endTime":242.67000000000002,"body":"That's the SEO title. And then"},{"speaker":"Brittany Herzberg","startTime":239.16000000000003,"endTime":242.67000000000002,"body":"that little like few lines,"},{"speaker":"Brittany Herzberg","startTime":242.67000000000002,"endTime":245.04000000000002,"body":"usually, like when did you lines"},{"speaker":"Brittany Herzberg","startTime":242.67000000000002,"endTime":245.04000000000002,"body":"underneath? That's your meta"},{"speaker":"Brittany Herzberg","startTime":245.04000000000002,"endTime":248.13,"body":"description. So it really"},{"speaker":"Brittany Herzberg","startTime":245.04000000000002,"endTime":248.13,"body":"matters when people are looking"},{"speaker":"Brittany Herzberg","startTime":248.39999999999998,"endTime":252.18,"body":"for an answer to their problem."},{"speaker":"Brittany Herzberg","startTime":248.39999999999998,"endTime":252.18,"body":"They want some help. They just"},{"speaker":"Brittany Herzberg","startTime":252.18,"endTime":254.45999999999998,"body":"gives you a little bit of a"},{"speaker":"Brittany Herzberg","startTime":252.18,"endTime":254.45999999999998,"body":"place to kind of like, tell them"},{"speaker":"Brittany Herzberg","startTime":254.45999999999998,"endTime":256.98,"body":"what it is told them, how you"},{"speaker":"Brittany Herzberg","startTime":254.45999999999998,"endTime":256.98,"body":"help them, all of that good"},{"speaker":"Brittany Herzberg","startTime":256.98,"endTime":261.12,"body":"stuff. So shall we tell the"},{"speaker":"Brittany Herzberg","startTime":256.98,"endTime":261.12,"body":"people how to create a meta"},{"speaker":"Brittany Herzberg","startTime":261.12,"endTime":261.75,"body":"description?"},{"speaker":"Crystal Waddell","startTime":262.68,"endTime":265.8,"body":"Well, I mean,"},{"speaker":"Crystal Waddell","startTime":262.68,"endTime":265.8,"body":"really, all you want to do is"},{"speaker":"Crystal Waddell","startTime":265.8,"endTime":269.79,"body":"use like your top keywords for"},{"speaker":"Crystal Waddell","startTime":265.8,"endTime":269.79,"body":"your title, like, what do you"},{"speaker":"Crystal Waddell","startTime":269.79,"endTime":274.32,"body":"want that page to show up? Like,"},{"speaker":"Crystal Waddell","startTime":269.79,"endTime":274.32,"body":"I like to say for everybody's"},{"speaker":"Crystal Waddell","startTime":274.32,"endTime":279.39,"body":"pages, every page has a keyword,"},{"speaker":"Crystal Waddell","startTime":274.32,"endTime":279.39,"body":"and that keyword has a job. So"},{"speaker":"Crystal Waddell","startTime":279.39,"endTime":283.26,"body":"you want to you know, just kind"},{"speaker":"Crystal Waddell","startTime":279.39,"endTime":283.26,"body":"of take a high view of your"},{"speaker":"Crystal Waddell","startTime":283.26,"endTime":286.23,"body":"website and say, Okay, what do I"},{"speaker":"Crystal Waddell","startTime":283.26,"endTime":286.23,"body":"want its job to be. And so"},{"speaker":"Crystal Waddell","startTime":286.23,"endTime":288.63,"body":"that's the keyword that you want"},{"speaker":"Crystal Waddell","startTime":286.23,"endTime":288.63,"body":"to focus on. So you want that"},{"speaker":"Crystal Waddell","startTime":288.63,"endTime":291.96000000000004,"body":"keyword in the title. And you"},{"speaker":"Crystal Waddell","startTime":288.63,"endTime":291.96000000000004,"body":"want that keyword in the meta"},{"speaker":"Crystal Waddell","startTime":291.96000000000004,"endTime":296.25,"body":"description, ideally, close to"},{"speaker":"Crystal Waddell","startTime":291.96000000000004,"endTime":296.25,"body":"the start of that meta"},{"speaker":"Crystal Waddell","startTime":296.25,"endTime":300.84000000000003,"body":"description. Element. Well,"},{"speaker":"Crystal Waddell","startTime":296.25,"endTime":300.84000000000003,"body":"yeah, but there's a couple other"},{"speaker":"Crystal Waddell","startTime":300.84000000000003,"endTime":303.75,"body":"things I wanted to say really"},{"speaker":"Crystal Waddell","startTime":300.84000000000003,"endTime":303.75,"body":"quickly, though, about this"},{"speaker":"Crystal Waddell","startTime":303.75,"endTime":307.86,"body":"Preferences page, because the"},{"speaker":"Crystal Waddell","startTime":303.75,"endTime":307.86,"body":"other things that are on this"},{"speaker":"Crystal Waddell","startTime":307.86,"endTime":312.15000000000003,"body":"page that are really important,"},{"speaker":"Crystal Waddell","startTime":307.86,"endTime":312.15000000000003,"body":"are a social sharing image. So"},{"speaker":"Crystal Waddell","startTime":312.15000000000003,"endTime":316.8,"body":"let's say that someone shares a,"},{"speaker":"Crystal Waddell","startTime":312.15000000000003,"endTime":316.8,"body":"like a product from your store"},{"speaker":"Crystal Waddell","startTime":316.83000000000004,"endTime":321.45,"body":"or something like that. When it"},{"speaker":"Crystal Waddell","startTime":316.83000000000004,"endTime":321.45,"body":"is shared to social media,"},{"speaker":"Crystal Waddell","startTime":321.45,"endTime":324.69,"body":"whether that's Twitter or"},{"speaker":"Crystal Waddell","startTime":321.45,"endTime":324.69,"body":"Facebook or any other platform,"},{"speaker":"Crystal Waddell","startTime":325.11,"endTime":330.24,"body":"there is an image that can come"},{"speaker":"Crystal Waddell","startTime":325.11,"endTime":330.24,"body":"up as like your defining image,"},{"speaker":"Crystal Waddell","startTime":330.27000000000004,"endTime":333.78000000000003,"body":"you know, so it could be your"},{"speaker":"Crystal Waddell","startTime":330.27000000000004,"endTime":333.78000000000003,"body":"logo, but when you specialize in"},{"speaker":"Crystal Waddell","startTime":333.78000000000003,"endTime":336.06,"body":"a certain product, this is a"},{"speaker":"Crystal Waddell","startTime":333.78000000000003,"endTime":336.06,"body":"great opportunity to put a"},{"speaker":"Crystal Waddell","startTime":336.06,"endTime":340.65000000000003,"body":"product image that, you know"},{"speaker":"Crystal Waddell","startTime":336.06,"endTime":340.65000000000003,"body":"really says who you are. So"},{"speaker":"Crystal Waddell","startTime":340.68,"endTime":344.16,"body":"that's really important to put"},{"speaker":"Crystal Waddell","startTime":340.68,"endTime":344.16,"body":"there as well. And then this is"},{"speaker":"Crystal Waddell","startTime":344.16,"endTime":347.79,"body":"the page where you can add your"},{"speaker":"Crystal Waddell","startTime":344.16,"endTime":347.79,"body":"Google Analytics code. So"},{"speaker":"Crystal Waddell","startTime":347.82,"endTime":351.27000000000004,"body":"unfortunately, right now, you"},{"speaker":"Crystal Waddell","startTime":347.82,"endTime":351.27000000000004,"body":"can't add GA four, but you can"},{"speaker":"Crystal Waddell","startTime":351.27000000000004,"endTime":356.13,"body":"add your UA, your Universal"},{"speaker":"Crystal Waddell","startTime":351.27000000000004,"endTime":356.13,"body":"Analytics on this page. And then"},{"speaker":"Crystal Waddell","startTime":356.13,"endTime":360.63,"body":"finally, you can also add your"},{"speaker":"Crystal Waddell","startTime":356.13,"endTime":360.63,"body":"Facebook pixel. So a lot of"},{"speaker":"Crystal Waddell","startTime":360.63,"endTime":364.11,"body":"people are like, where do I put"},{"speaker":"Crystal Waddell","startTime":360.63,"endTime":364.11,"body":"this information in my Shopify"},{"speaker":"Crystal Waddell","startTime":364.11,"endTime":367.77000000000004,"body":"store, it's all under"},{"speaker":"Crystal Waddell","startTime":364.11,"endTime":367.77000000000004,"body":"preferences. But again, the most"},{"speaker":"Crystal Waddell","startTime":367.77000000000004,"endTime":371.1,"body":"important thing is that title"},{"speaker":"Crystal Waddell","startTime":367.77000000000004,"endTime":371.1,"body":"and meta description at the top."},{"speaker":"Brittany Herzberg","startTime":371.52000000000004,"endTime":374.04,"body":"Yeah, and I'm"},{"speaker":"Brittany Herzberg","startTime":371.52000000000004,"endTime":374.04,"body":"gonna throw in an additional"},{"speaker":"Brittany Herzberg","startTime":374.04,"endTime":377.25,"body":"step for that social sharing"},{"speaker":"Brittany Herzberg","startTime":374.04,"endTime":377.25,"body":"image, which is such a tongue"},{"speaker":"Brittany Herzberg","startTime":377.25,"endTime":381.09000000000003,"body":"twister, make sure that you're"},{"speaker":"Brittany Herzberg","startTime":377.25,"endTime":381.09000000000003,"body":"titling it, so that it doesn't"},{"speaker":"Brittany Herzberg","startTime":381.09000000000003,"endTime":384.6,"body":"just say like, IMG 3294, you"},{"speaker":"Brittany Herzberg","startTime":381.09000000000003,"endTime":384.6,"body":"really wanted to have the"},{"speaker":"Brittany Herzberg","startTime":384.6,"endTime":387.93,"body":"keyword in there. So it might"},{"speaker":"Brittany Herzberg","startTime":384.6,"endTime":387.93,"body":"have crystal, you might have a"},{"speaker":"Brittany Herzberg","startTime":387.93,"endTime":390.87,"body":"different idea on this since its"},{"speaker":"Brittany Herzberg","startTime":387.93,"endTime":390.87,"body":"products, but it should have a"},{"speaker":"Brittany Herzberg","startTime":390.87,"endTime":394.5,"body":"keyword somewhere in there. Do"},{"speaker":"Brittany Herzberg","startTime":390.87,"endTime":394.5,"body":"you have any best practices for"},{"speaker":"Brittany Herzberg","startTime":394.83000000000004,"endTime":397.2,"body":"image titles, just like it was"},{"speaker":"Brittany Herzberg","startTime":394.83000000000004,"endTime":397.2,"body":"like a really quick one?"},{"speaker":"Crystal Waddell","startTime":397.71000000000004,"endTime":399.72,"body":"Well, I just"},{"speaker":"Crystal Waddell","startTime":397.71000000000004,"endTime":399.72,"body":"think that number one, it should"},{"speaker":"Crystal Waddell","startTime":399.72,"endTime":403.59000000000003,"body":"describe exactly what's in the"},{"speaker":"Crystal Waddell","startTime":399.72,"endTime":403.59000000000003,"body":"image. Number two, it's not a"},{"speaker":"Crystal Waddell","startTime":403.59000000000003,"endTime":407.04,"body":"bad thing to put your store"},{"speaker":"Crystal Waddell","startTime":403.59000000000003,"endTime":407.04,"body":"domain in there as well. Because"},{"speaker":"Crystal Waddell","startTime":407.04,"endTime":410.58000000000004,"body":"if it's shared and reshared, you"},{"speaker":"Crystal Waddell","startTime":407.04,"endTime":410.58000000000004,"body":"want people to be able to get"},{"speaker":"Crystal Waddell","startTime":410.58000000000004,"endTime":414.0,"body":"back to where it came from. And"},{"speaker":"Crystal Waddell","startTime":410.58000000000004,"endTime":414.0,"body":"you always want to make sure you"},{"speaker":"Crystal Waddell","startTime":414.0,"endTime":417.06,"body":"get credit for your product"},{"speaker":"Crystal Waddell","startTime":414.0,"endTime":417.06,"body":"photos. So those are a couple of"},{"speaker":"Crystal Waddell","startTime":417.06,"endTime":421.83000000000004,"body":"things that I would think about."},{"speaker":"Crystal Waddell","startTime":417.06,"endTime":421.83000000000004,"body":"And for Shopify, that image,"},{"speaker":"Crystal Waddell","startTime":421.86,"endTime":425.73,"body":"whenever it's shared, it"},{"speaker":"Crystal Waddell","startTime":421.86,"endTime":425.73,"body":"defaults to the homepage title,"},{"speaker":"Crystal Waddell","startTime":425.97,"endTime":428.88,"body":"and the homepage meta"},{"speaker":"Crystal Waddell","startTime":425.97,"endTime":428.88,"body":"description. So you just want to"},{"speaker":"Crystal Waddell","startTime":428.88,"endTime":432.36,"body":"make sure that it aligns with,"},{"speaker":"Crystal Waddell","startTime":428.88,"endTime":432.36,"body":"you know, that keyword that we"},{"speaker":"Crystal Waddell","startTime":432.36,"endTime":435.90000000000003,"body":"talked about being you know,"},{"speaker":"Crystal Waddell","startTime":432.36,"endTime":435.90000000000003,"body":"that's its job for the homepage,"},{"speaker":"Crystal Waddell","startTime":436.11,"endTime":439.17,"body":"you just want to make sure that"},{"speaker":"Crystal Waddell","startTime":436.11,"endTime":439.17,"body":"image and that that keyword in"},{"speaker":"Crystal Waddell","startTime":439.17,"endTime":441.93,"body":"the title align. That's really"},{"speaker":"Brittany Herzberg","startTime":441.92900000000003,"endTime":443.849,"body":"good. So"},{"speaker":"Brittany Herzberg","startTime":441.92900000000003,"endTime":443.849,"body":"definitely, when you go to"},{"speaker":"Brittany Herzberg","startTime":443.849,"endTime":446.519,"body":"create those, you're going to"},{"speaker":"Brittany Herzberg","startTime":443.849,"endTime":446.519,"body":"want to focus on the image,"},{"speaker":"Brittany Herzberg","startTime":446.54900000000004,"endTime":449.54900000000004,"body":"titling the image, and then"},{"speaker":"Brittany Herzberg","startTime":446.54900000000004,"endTime":449.54900000000004,"body":"creating your SEO title and meta"},{"speaker":"Brittany Herzberg","startTime":449.54900000000004,"endTime":451.949,"body":"descriptions. If you're doing"},{"speaker":"Brittany Herzberg","startTime":449.54900000000004,"endTime":451.949,"body":"those all at the same time, it's"},{"speaker":"Brittany Herzberg","startTime":451.949,"endTime":455.969,"body":"going to really help you. And"},{"speaker":"Brittany Herzberg","startTime":451.949,"endTime":455.969,"body":"what we would love is if in the"},{"speaker":"Brittany Herzberg","startTime":455.969,"endTime":459.149,"body":"conversation thread, this is"},{"speaker":"Brittany Herzberg","startTime":455.969,"endTime":459.149,"body":"your homework, if you'll drop"},{"speaker":"Brittany Herzberg","startTime":459.149,"endTime":462.599,"body":"your meta description in that"},{"speaker":"Brittany Herzberg","startTime":459.149,"endTime":462.599,"body":"thread for your homepage, so we"},{"speaker":"Brittany Herzberg","startTime":462.599,"endTime":464.789,"body":"can see just kind of like what"},{"speaker":"Brittany Herzberg","startTime":462.599,"endTime":464.789,"body":"you're doing and what you're up"},{"speaker":"Brittany Herzberg","startTime":464.789,"endTime":467.339,"body":"to. And then it's really cool"},{"speaker":"Brittany Herzberg","startTime":464.789,"endTime":467.339,"body":"too, because other people get to"},{"speaker":"Brittany Herzberg","startTime":467.339,"endTime":471.269,"body":"like, see and be inspired. And"},{"speaker":"Brittany Herzberg","startTime":467.339,"endTime":471.269,"body":"it makes this feel a lot less"},{"speaker":"Brittany Herzberg","startTime":471.269,"endTime":472.289,"body":"lonely, don't you think?"},{"speaker":"Crystal Waddell","startTime":472.589,"endTime":475.619,"body":"Absolutely. So"},{"speaker":"Crystal Waddell","startTime":472.589,"endTime":475.619,"body":"and then who knows, you may get"},{"speaker":"Crystal Waddell","startTime":475.619,"endTime":479.279,"body":"an idea from someone else that"},{"speaker":"Crystal Waddell","startTime":475.619,"endTime":479.279,"body":"make sure it's better. There's"},{"speaker":"Crystal Waddell","startTime":479.279,"endTime":483.599,"body":"no doubt that taking a moment to"},{"speaker":"Crystal Waddell","startTime":479.279,"endTime":483.599,"body":"make sure that your home page"},{"speaker":"Crystal Waddell","startTime":483.599,"endTime":487.139,"body":"title and your meta description"},{"speaker":"Crystal Waddell","startTime":483.599,"endTime":487.139,"body":"is set up. There's no doubt that"},{"speaker":"Crystal Waddell","startTime":487.139,"endTime":490.79900000000004,"body":"it's going to help you. So just"},{"speaker":"Crystal Waddell","startTime":487.139,"endTime":490.79900000000004,"body":"take just a little bit of time"},{"speaker":"Crystal Waddell","startTime":490.79900000000004,"endTime":495.17900000000003,"body":"today, make sure that you've got"},{"speaker":"Crystal Waddell","startTime":490.79900000000004,"endTime":495.17900000000003,"body":"a homepage title that's 50 to 60"},{"speaker":"Crystal Waddell","startTime":495.17900000000003,"endTime":499.139,"body":"characters, the homepage"},{"speaker":"Crystal Waddell","startTime":495.17900000000003,"endTime":499.139,"body":"description, it's 150 to 60"},{"speaker":"Crystal Waddell","startTime":499.139,"endTime":501.809,"body":"characters and then share that"},{"speaker":"Crystal Waddell","startTime":499.139,"endTime":501.809,"body":"description with us so we can"},{"speaker":"Crystal Waddell","startTime":501.809,"endTime":502.469,"body":"take a look."},{"speaker":"Brittany Herzberg","startTime":502.829,"endTime":504.539,"body":"Yeah, we"},{"speaker":"Brittany Herzberg","startTime":502.829,"endTime":504.539,"body":"can't wait to see what you come"},{"speaker":"Brittany Herzberg","startTime":504.539,"endTime":505.10900000000004,"body":"up with."},{"speaker":"Crystal Waddell","startTime":505.559,"endTime":507.599,"body":"Awesome. All"},{"speaker":"Crystal Waddell","startTime":505.559,"endTime":507.599,"body":"right. Well, thanks for letting"},{"speaker":"Crystal Waddell","startTime":507.599,"endTime":508.829,"body":"me share about Shopify."},{"speaker":"Brittany Herzberg","startTime":509.04,"endTime":511.44,"body":"Yeah, it was"},{"speaker":"Brittany Herzberg","startTime":509.04,"endTime":511.44,"body":"really cool. I knew nothing. And"},{"speaker":"Brittany Herzberg","startTime":511.44,"endTime":512.37,"body":"now I feel like I noticed."},{"speaker":"Crystal Waddell","startTime":513.059,"endTime":515.489,"body":"Yep, now you're"},{"speaker":"Crystal Waddell","startTime":513.059,"endTime":515.489,"body":"a Shopify Pro. So we'll see you"},{"speaker":"Crystal Waddell","startTime":515.489,"endTime":516.239,"body":"guys next time."},{"speaker":"Brittany Herzberg","startTime":517.77,"endTime":519.87,"body":"you're well"},{"speaker":"Brittany Herzberg","startTime":517.77,"endTime":519.87,"body":"on your way to being the answer"},{"speaker":"Brittany Herzberg","startTime":519.87,"endTime":523.29,"body":"to even more Googled questions."},{"speaker":"Brittany Herzberg","startTime":519.87,"endTime":523.29,"body":"Thanks so much for joining us"},{"speaker":"Brittany Herzberg","startTime":523.29,"endTime":523.74,"body":"this week."},{"speaker":"Crystal Waddell","startTime":524.399,"endTime":526.979,"body":"Have you"},{"speaker":"Crystal Waddell","startTime":524.399,"endTime":526.979,"body":"noticed them SEO wins since"},{"speaker":"Crystal Waddell","startTime":526.979,"endTime":532.019,"body":"listening to SEO short? We want"},{"speaker":"Crystal Waddell","startTime":526.979,"endTime":532.019,"body":"to know email us at Hello at"},{"speaker":"Crystal Waddell","startTime":532.019,"endTime":535.949,"body":"simple and smart seo.com Or"},{"speaker":"Crystal Waddell","startTime":532.019,"endTime":535.949,"body":"share an episode conversation"},{"speaker":"Crystal Waddell","startTime":535.949,"endTime":536.3389999999999,"body":"thread"}]}