Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.

Google Search Console
Semrush Article

Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.

1. The Google Product Suite Products We Love To Use.

• Google Search Console integrates with Google's other services. 
• Google Analytics and Google Looker Studio.

2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.

• Waddell and Herzberg go in-depth with the 'performance' tool 
• These insights assist in content creation to drive more site traffic.
• Index Coverage indicates which pages are visible on search engines.
• Mobile usability is essential as most users access websites via mobile.
• We discuss the importance of submitting a sitemap.
• We identify the 'linking domains and internal links' feature.
• Our favorite: a monthly email report from Google Search Console.
  Today's discussion centers around leveraging Google Search Console for SEO. 

3. Other Notable GSC Insights:

• Proposed changes to Google Search Console such as INP (Interaction to Next Paint)
• Google Merchant Center for e-commerce sellers.
• The importance of Security certificate (SSL) for site audits.

Need help with your GSC? Send us a message on Instagram!
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