Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.

Google Search Console
Semrush Article

Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.

1. The Google Product Suite Products We Love To Use.

• Google Search Console integrates with Google's other services. 
• Google Analytics and Google Looker Studio.

2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.

• Waddell and Herzberg go in-depth with the 'performance' tool 
• These insights assist in content creation to drive more site traffic.
• Index Coverage indicates which pages are visible on search engines.
• Mobile usability is essential as most users access websites via mobile.
• We discuss the importance of submitting a sitemap.
• We identify the 'linking domains and internal links' fe

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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