{"version":"1.0.0","segments":[{"speaker":"Crystal Waddell","startTime":34.409,"endTime":37.138999999999996,"body":"Okay, guys,"},{"speaker":"Crystal Waddell","startTime":34.409,"endTime":37.138999999999996,"body":"welcome back to this episode of"},{"speaker":"Crystal Waddell","startTime":37.169,"endTime":41.369,"body":"SEO shorts. I'm here with B and"},{"speaker":"Crystal Waddell","startTime":37.169,"endTime":41.369,"body":"we are going to talk about"},{"speaker":"Crystal Waddell","startTime":41.669,"endTime":44.519,"body":"something that we talked about"},{"speaker":"Crystal Waddell","startTime":41.669,"endTime":44.519,"body":"on the simple and smart SEO"},{"speaker":"Crystal Waddell","startTime":44.519,"endTime":45.089,"body":"show."},{"speaker":"Brittany Herzberg","startTime":45.479,"endTime":46.379,"body":"We were"},{"speaker":"Brittany Herzberg","startTime":45.479,"endTime":46.379,"body":"smart."},{"speaker":"Crystal Waddell","startTime":47.729,"endTime":50.099000000000004,"body":"But we're going"},{"speaker":"Crystal Waddell","startTime":47.729,"endTime":50.099000000000004,"body":"to give you the actual answers"},{"speaker":"Crystal Waddell","startTime":50.129,"endTime":53.699,"body":"and how to fix some common SEO"},{"speaker":"Crystal Waddell","startTime":50.129,"endTime":53.699,"body":"problems."},{"speaker":"Brittany Herzberg","startTime":54.0,"endTime":56.730000000000004,"body":"Yes. Hi, by"},{"speaker":"Brittany Herzberg","startTime":54.0,"endTime":56.730000000000004,"body":"the way, hello."},{"speaker":"Crystal Waddell","startTime":57.269,"endTime":59.339,"body":"I just also"},{"speaker":"Crystal Waddell","startTime":57.269,"endTime":59.339,"body":"wanted to say I have a list"},{"speaker":"Crystal Waddell","startTime":59.339,"endTime":62.669,"body":"right now because my tooth fell"},{"speaker":"Crystal Waddell","startTime":59.339,"endTime":62.669,"body":"out. I have an old volleyball"},{"speaker":"Crystal Waddell","startTime":62.669,"endTime":66.269,"body":"injury. And so when I talk, I"},{"speaker":"Crystal Waddell","startTime":62.669,"endTime":66.269,"body":"may have a list today, and I"},{"speaker":"Crystal Waddell","startTime":66.269,"endTime":69.059,"body":"just want to apologize for that."},{"speaker":"Crystal Waddell","startTime":66.269,"endTime":69.059,"body":"It's fine."},{"speaker":"Brittany Herzberg","startTime":69.09,"endTime":71.1,"body":"The people"},{"speaker":"Brittany Herzberg","startTime":69.09,"endTime":71.1,"body":"are here for the information,"},{"speaker":"Brittany Herzberg","startTime":71.16,"endTime":73.32,"body":"and they will get that with or"},{"speaker":"Brittany Herzberg","startTime":71.16,"endTime":73.32,"body":"without a list."},{"speaker":"Crystal Waddell","startTime":74.88,"endTime":76.71000000000001,"body":"Okay, so let's"},{"speaker":"Crystal Waddell","startTime":74.88,"endTime":76.71000000000001,"body":"hop into it. Let's start with"},{"speaker":"Crystal Waddell","startTime":76.71000000000001,"endTime":77.55,"body":"broken links."},{"speaker":"Brittany Herzberg","startTime":77.999,"endTime":80.279,"body":"Let's shall"},{"speaker":"Brittany Herzberg","startTime":77.999,"endTime":80.279,"body":"we, which is just like one of"},{"speaker":"Brittany Herzberg","startTime":80.279,"endTime":81.35900000000001,"body":"the saddest names."},{"speaker":"Crystal Waddell","startTime":82.02,"endTime":84.36,"body":"Yeah, broken"},{"speaker":"Crystal Waddell","startTime":82.02,"endTime":84.36,"body":"links. So looking for broken"},{"speaker":"Crystal Waddell","startTime":84.36,"endTime":86.61,"body":"links. But there's two different"},{"speaker":"Crystal Waddell","startTime":84.36,"endTime":86.61,"body":"ways that you can fix it."},{"speaker":"Crystal Waddell","startTime":86.61,"endTime":89.94,"body":"There's like a long way, a short"},{"speaker":"Crystal Waddell","startTime":86.61,"endTime":89.94,"body":"way. And"},{"speaker":"Brittany Herzberg","startTime":90.12,"endTime":91.47,"body":"it's a really"},{"speaker":"Brittany Herzberg","startTime":90.12,"endTime":91.47,"body":"good way to say it."},{"speaker":"Crystal Waddell","startTime":93.12,"endTime":96.84,"body":"From the"},{"speaker":"Crystal Waddell","startTime":93.12,"endTime":96.84,"body":"perspective of say, a Shopify"},{"speaker":"Crystal Waddell","startTime":96.84,"endTime":102.17999999999999,"body":"account, there is a navigation"},{"speaker":"Crystal Waddell","startTime":96.84,"endTime":102.17999999999999,"body":"menu where you can go and click"},{"speaker":"Crystal Waddell","startTime":102.21,"endTime":106.89,"body":"on, you know, broken links or"},{"speaker":"Crystal Waddell","startTime":102.21,"endTime":106.89,"body":"like create a redirect. So if"},{"speaker":"Crystal Waddell","startTime":106.89,"endTime":110.73,"body":"you have that option in your"},{"speaker":"Crystal Waddell","startTime":106.89,"endTime":110.73,"body":"content management system, like"},{"speaker":"Crystal Waddell","startTime":110.76,"endTime":115.05,"body":"whether it's Shopify or"},{"speaker":"Crystal Waddell","startTime":110.76,"endTime":115.05,"body":"Squarespace or whatever, if you"},{"speaker":"Crystal Waddell","startTime":115.05,"endTime":119.04,"body":"have the option to create a"},{"speaker":"Crystal Waddell","startTime":115.05,"endTime":119.04,"body":"redirect from your navigation"},{"speaker":"Crystal Waddell","startTime":119.04,"endTime":122.49,"body":"menu, that's the easiest way to"},{"speaker":"Crystal Waddell","startTime":119.04,"endTime":122.49,"body":"do it. Because you can put the"},{"speaker":"Crystal Waddell","startTime":122.49,"endTime":125.55,"body":"old link that's broken, that"},{"speaker":"Crystal Waddell","startTime":122.49,"endTime":125.55,"body":"doesn't work, and have it"},{"speaker":"Crystal Waddell","startTime":125.55,"endTime":129.66,"body":"redirect to a new link wherever"},{"speaker":"Crystal Waddell","startTime":125.55,"endTime":129.66,"body":"you want people to go instead."},{"speaker":"Crystal Waddell","startTime":130.01999999999998,"endTime":130.89,"body":"Is that a gdb?"},{"speaker":"Brittany Herzberg","startTime":131.279,"endTime":133.409,"body":"I've actually"},{"speaker":"Brittany Herzberg","startTime":131.279,"endTime":133.409,"body":"never I'm actually trying to"},{"speaker":"Brittany Herzberg","startTime":133.409,"endTime":136.679,"body":"sign into my Squarespace"},{"speaker":"Brittany Herzberg","startTime":133.409,"endTime":136.679,"body":"account, because I've never, and"},{"speaker":"Brittany Herzberg","startTime":136.679,"endTime":141.389,"body":"I need to created a 301"},{"speaker":"Brittany Herzberg","startTime":136.679,"endTime":141.389,"body":"redirect. And I haven't set up"},{"speaker":"Brittany Herzberg","startTime":141.389,"endTime":145.679,"body":"my 404. What we'll get to that"},{"speaker":"Brittany Herzberg","startTime":141.389,"endTime":145.679,"body":"in a little bit. But I haven't"},{"speaker":"Brittany Herzberg","startTime":145.679,"endTime":149.519,"body":"set up my 404 error page,"},{"speaker":"Brittany Herzberg","startTime":145.679,"endTime":149.519,"body":"either. So it just it redirects"},{"speaker":"Brittany Herzberg","startTime":149.519,"endTime":153.209,"body":"to one of my I think it goes to"},{"speaker":"Brittany Herzberg","startTime":149.519,"endTime":153.209,"body":"my services or my about page."},{"speaker":"Brittany Herzberg","startTime":153.599,"endTime":156.089,"body":"But I'm poking around on the"},{"speaker":"Brittany Herzberg","startTime":153.599,"endTime":156.089,"body":"backend of Squarespace, because"},{"speaker":"Brittany Herzberg","startTime":156.089,"endTime":159.56900000000002,"body":"I'm not sure if there is"},{"speaker":"Brittany Herzberg","startTime":156.089,"endTime":159.56900000000002,"body":"something where it's just like a"},{"speaker":"Brittany Herzberg","startTime":159.56900000000002,"endTime":161.72899999999998,"body":"simple fix the broken link"},{"speaker":"Brittany Herzberg","startTime":159.56900000000002,"endTime":161.72899999999998,"body":"thing."},{"speaker":"Crystal Waddell","startTime":162.20999999999998,"endTime":163.64999999999998,"body":"Okay, well,"},{"speaker":"Crystal Waddell","startTime":162.20999999999998,"endTime":163.64999999999998,"body":"while you're poking around"},{"speaker":"Crystal Waddell","startTime":163.64999999999998,"endTime":167.73000000000002,"body":"there, let me address the 404"},{"speaker":"Crystal Waddell","startTime":163.64999999999998,"endTime":167.73000000000002,"body":"page real quick, because the 404"},{"speaker":"Crystal Waddell","startTime":167.73000000000002,"endTime":171.54000000000002,"body":"page is kind of similar in the"},{"speaker":"Crystal Waddell","startTime":167.73000000000002,"endTime":171.54000000000002,"body":"respect of like a thank you"},{"speaker":"Crystal Waddell","startTime":171.54000000000002,"endTime":175.95,"body":"page, where that's an"},{"speaker":"Crystal Waddell","startTime":171.54000000000002,"endTime":175.95,"body":"opportunity to, you know, do"},{"speaker":"Crystal Waddell","startTime":175.95,"endTime":179.45999999999998,"body":"some branding for your business,"},{"speaker":"Crystal Waddell","startTime":175.95,"endTime":179.45999999999998,"body":"or give an extra message or"},{"speaker":"Crystal Waddell","startTime":179.45999999999998,"endTime":183.57,"body":"whatever. And instead of just"},{"speaker":"Crystal Waddell","startTime":179.45999999999998,"endTime":183.57,"body":"saying like, Oh, this is a 404"},{"speaker":"Crystal Waddell","startTime":183.57,"endTime":187.86,"body":"page, you could say something"},{"speaker":"Crystal Waddell","startTime":183.57,"endTime":187.86,"body":"funny, you know, if your brand"},{"speaker":"Crystal Waddell","startTime":187.86,"endTime":191.76,"body":"is funny or clever, or whatever"},{"speaker":"Crystal Waddell","startTime":187.86,"endTime":191.76,"body":"that was took a wrong turn, you"},{"speaker":"Crystal Waddell","startTime":191.76,"endTime":192.69,"body":"know, or whatever, I don't know"},{"speaker":"Brittany Herzberg","startTime":193.76999999999998,"endTime":195.48000000000002,"body":"them before."},{"speaker":"Brittany Herzberg","startTime":193.76999999999998,"endTime":195.48000000000002,"body":"And it's really fun to write"},{"speaker":"Brittany Herzberg","startTime":195.48000000000002,"endTime":197.85000000000002,"body":"them. But I just I realized"},{"speaker":"Brittany Herzberg","startTime":195.48000000000002,"endTime":197.85000000000002,"body":"recently that I had done it"},{"speaker":"Brittany Herzberg","startTime":197.85000000000002,"endTime":200.19,"body":"myself, I was like, Oh, that's"},{"speaker":"Brittany Herzberg","startTime":197.85000000000002,"endTime":200.19,"body":"such a missed opportunity."},{"speaker":"Crystal Waddell","startTime":200.57999999999998,"endTime":204.87,"body":"Yeah, so like"},{"speaker":"Crystal Waddell","startTime":200.57999999999998,"endTime":204.87,"body":"on my Shopify store, I have a"},{"speaker":"Crystal Waddell","startTime":204.87,"endTime":209.25,"body":"big picture graphic from Canva"},{"speaker":"Crystal Waddell","startTime":204.87,"endTime":209.25,"body":"that says, Oops, and it has me"},{"speaker":"Crystal Waddell","startTime":209.25,"endTime":212.31,"body":"and Asher laughing. And then it"},{"speaker":"Crystal Waddell","startTime":209.25,"endTime":212.31,"body":"said, let's get you back where"},{"speaker":"Crystal Waddell","startTime":212.31,"endTime":215.43,"body":"you want to be or something like"},{"speaker":"Crystal Waddell","startTime":212.31,"endTime":215.43,"body":"that. And then I have links to"},{"speaker":"Crystal Waddell","startTime":215.45999999999998,"endTime":220.07999999999998,"body":"popular blogs, or to go shopping"},{"speaker":"Crystal Waddell","startTime":215.45999999999998,"endTime":220.07999999999998,"body":"or whatever. So that's my tip"},{"speaker":"Crystal Waddell","startTime":220.07999999999998,"endTime":223.17000000000002,"body":"for four or four pages, you"},{"speaker":"Crystal Waddell","startTime":220.07999999999998,"endTime":223.17000000000002,"body":"know, like make sure that you"},{"speaker":"Crystal Waddell","startTime":223.29000000000002,"endTime":226.62,"body":"infuse some personality in there"},{"speaker":"Crystal Waddell","startTime":223.29000000000002,"endTime":226.62,"body":"and then give them some options"},{"speaker":"Crystal Waddell","startTime":226.62,"endTime":229.82999999999998,"body":"to go back someplace that makes"},{"speaker":"Crystal Waddell","startTime":226.62,"endTime":229.82999999999998,"body":"you money."},{"speaker":"Brittany Herzberg","startTime":231.75,"endTime":233.22000000000003,"body":"Take them"},{"speaker":"Brittany Herzberg","startTime":231.75,"endTime":233.22000000000003,"body":"somewhere that they want to be."},{"speaker":"Brittany Herzberg","startTime":233.39999999999998,"endTime":236.27999999999997,"body":"I can't figure this out quickly"},{"speaker":"Brittany Herzberg","startTime":233.39999999999998,"endTime":236.27999999999997,"body":"with doing a 301 redirect. And"},{"speaker":"Brittany Herzberg","startTime":236.27999999999997,"endTime":238.95,"body":"typically honestly what I do"},{"speaker":"Brittany Herzberg","startTime":236.27999999999997,"endTime":238.95,"body":"with my clients, I even had this"},{"speaker":"Brittany Herzberg","startTime":238.95,"endTime":242.67000000000002,"body":"conversation yesterday with"},{"speaker":"Brittany Herzberg","startTime":238.95,"endTime":242.67000000000002,"body":"someone. She was talking about"},{"speaker":"Brittany Herzberg","startTime":242.67000000000002,"endTime":245.91000000000003,"body":"doing this and fixing a broken"},{"speaker":"Brittany Herzberg","startTime":242.67000000000002,"endTime":245.91000000000003,"body":"link. She actually does have a"},{"speaker":"Brittany Herzberg","startTime":245.91000000000003,"endTime":248.88,"body":"web developer, so I was like"},{"speaker":"Brittany Herzberg","startTime":245.91000000000003,"endTime":248.88,"body":"talk to your web person. And"},{"speaker":"Brittany Herzberg","startTime":248.88,"endTime":251.33999999999997,"body":"they will be able to set this up"},{"speaker":"Brittany Herzberg","startTime":248.88,"endTime":251.33999999999997,"body":"without any mistakes or"},{"speaker":"Brittany Herzberg","startTime":251.33999999999997,"endTime":255.08999999999997,"body":"anything. I've just I've never"},{"speaker":"Brittany Herzberg","startTime":251.33999999999997,"endTime":255.08999999999997,"body":"done it myself. I usually"},{"speaker":"Brittany Herzberg","startTime":255.08999999999997,"endTime":259.11,"body":"outsource that. But I will come"},{"speaker":"Brittany Herzberg","startTime":255.08999999999997,"endTime":259.11,"body":"back. And if there's anything I"},{"speaker":"Brittany Herzberg","startTime":259.11,"endTime":262.11,"body":"can add in the show notes, I"},{"speaker":"Brittany Herzberg","startTime":259.11,"endTime":262.11,"body":"will about a Squarespace site"},{"speaker":"Brittany Herzberg","startTime":262.11,"endTime":265.23,"body":"specifically with a broken link,"},{"speaker":"Brittany Herzberg","startTime":262.11,"endTime":265.23,"body":"and maybe doing like a 301"},{"speaker":"Brittany Herzberg","startTime":265.23,"endTime":267.69,"body":"redirect. Okay, cool. So"},{"speaker":"Crystal Waddell","startTime":267.72,"endTime":270.42,"body":"the next thing"},{"speaker":"Crystal Waddell","startTime":267.72,"endTime":270.42,"body":"that often comes up in audits,"},{"speaker":"Crystal Waddell","startTime":270.75,"endTime":275.94,"body":"as errors are duplicate meta"},{"speaker":"Crystal Waddell","startTime":270.75,"endTime":275.94,"body":"descriptions, and duplicate meta"},{"speaker":"Crystal Waddell","startTime":275.94,"endTime":279.42,"body":"descriptions and duplicate title"},{"speaker":"Crystal Waddell","startTime":275.94,"endTime":279.42,"body":"tags usually traveled together."},{"speaker":"Crystal Waddell","startTime":279.72,"endTime":283.2,"body":"What happens in Shopify a lot of"},{"speaker":"Crystal Waddell","startTime":279.72,"endTime":283.2,"body":"times is people will duplicate"},{"speaker":"Crystal Waddell","startTime":283.2,"endTime":286.32,"body":"the page. And so when they"},{"speaker":"Crystal Waddell","startTime":283.2,"endTime":286.32,"body":"duplicate the page, what they"},{"speaker":"Crystal Waddell","startTime":286.32,"endTime":289.86,"body":"don't realize is that they're"},{"speaker":"Crystal Waddell","startTime":286.32,"endTime":289.86,"body":"also duplicating all of the meta"},{"speaker":"Crystal Waddell","startTime":289.89,"endTime":293.13,"body":"descriptions, which is the meta"},{"speaker":"Crystal Waddell","startTime":289.89,"endTime":293.13,"body":"tags, the title tag, the meta"},{"speaker":"Crystal Waddell","startTime":293.13,"endTime":297.51,"body":"description, all of that goes"},{"speaker":"Crystal Waddell","startTime":293.13,"endTime":297.51,"body":"with the duplicate. So at the"},{"speaker":"Crystal Waddell","startTime":297.51,"endTime":300.18,"body":"end of the day, you end up with"},{"speaker":"Crystal Waddell","startTime":297.51,"endTime":300.18,"body":"two pages with the exact same"},{"speaker":"Crystal Waddell","startTime":300.18,"endTime":302.97,"body":"meta descriptions and the exact"},{"speaker":"Crystal Waddell","startTime":300.18,"endTime":302.97,"body":"same title tags."},{"speaker":"Brittany Herzberg","startTime":303.42,"endTime":305.67,"body":"Yeah,"},{"speaker":"Brittany Herzberg","startTime":303.42,"endTime":305.67,"body":"exactly. I have done that before"},{"speaker":"Brittany Herzberg","startTime":305.7,"endTime":309.72,"body":"where I've duplicated pages on"},{"speaker":"Brittany Herzberg","startTime":305.7,"endTime":309.72,"body":"my own site. And immediately I'm"},{"speaker":"Brittany Herzberg","startTime":309.72,"endTime":312.39,"body":"like, Hey, we're just gonna fix"},{"speaker":"Brittany Herzberg","startTime":309.72,"endTime":312.39,"body":"this. So that's why I like"},{"speaker":"Brittany Herzberg","startTime":312.39,"endTime":316.2,"body":"having the SEO basics checklist"},{"speaker":"Brittany Herzberg","startTime":312.39,"endTime":316.2,"body":"that I have the freebie that I"},{"speaker":"Brittany Herzberg","startTime":316.23,"endTime":319.02000000000004,"body":"give out. And it's actually a"},{"speaker":"Brittany Herzberg","startTime":316.23,"endTime":319.02000000000004,"body":"tool that I use with my own"},{"speaker":"Brittany Herzberg","startTime":319.02000000000004,"endTime":321.90000000000003,"body":"client work in with my work for"},{"speaker":"Brittany Herzberg","startTime":319.02000000000004,"endTime":321.90000000000003,"body":"my website, and I'm just gonna"},{"speaker":"Brittany Herzberg","startTime":321.90000000000003,"endTime":326.13,"body":"pull that up because one thing I"},{"speaker":"Brittany Herzberg","startTime":321.90000000000003,"endTime":326.13,"body":"like to point out is the"},{"speaker":"Brittany Herzberg","startTime":326.16,"endTime":329.04,"body":"character number that you want"},{"speaker":"Brittany Herzberg","startTime":326.16,"endTime":329.04,"body":"to aim for. I don't have it"},{"speaker":"Brittany Herzberg","startTime":329.04,"endTime":334.11,"body":"memorized. I just have it in"},{"speaker":"Brittany Herzberg","startTime":329.04,"endTime":334.11,"body":"this checklist. So for your tie"},{"speaker":"Brittany Herzberg","startTime":334.11,"endTime":337.11,"body":"Title, the SEO title is what"},{"speaker":"Brittany Herzberg","startTime":334.11,"endTime":337.11,"body":"it's sometimes called, or the"},{"speaker":"Brittany Herzberg","startTime":337.11,"endTime":341.28000000000003,"body":"title tag 60 characters Max is"},{"speaker":"Brittany Herzberg","startTime":337.11,"endTime":341.28000000000003,"body":"what we're aiming for, for the"},{"speaker":"Brittany Herzberg","startTime":341.31,"endTime":343.89,"body":"meta description or what"},{"speaker":"Brittany Herzberg","startTime":341.31,"endTime":343.89,"body":"sometimes called the SEO"},{"speaker":"Brittany Herzberg","startTime":343.89,"endTime":346.56,"body":"description, or the page"},{"speaker":"Brittany Herzberg","startTime":343.89,"endTime":346.56,"body":"description. You want that to be"},{"speaker":"Brittany Herzberg","startTime":346.56,"endTime":348.51,"body":"155 characters, Max."},{"speaker":"Crystal Waddell","startTime":348.69,"endTime":351.12,"body":"Yep. So those"},{"speaker":"Crystal Waddell","startTime":348.69,"endTime":351.12,"body":"are good numbers to shoot for."},{"speaker":"Crystal Waddell","startTime":351.15000000000003,"endTime":355.5,"body":"Sometimes I hear 160 is okay for"},{"speaker":"Crystal Waddell","startTime":351.15000000000003,"endTime":355.5,"body":"the meta description. But if you"},{"speaker":"Crystal Waddell","startTime":355.5,"endTime":359.61,"body":"hit 155, and you say there, then"},{"speaker":"Crystal Waddell","startTime":355.5,"endTime":359.61,"body":"you're between that range of 150"},{"speaker":"Crystal Waddell","startTime":359.61,"endTime":363.63,"body":"and 160, which is great. So,"},{"speaker":"Crystal Waddell","startTime":359.61,"endTime":363.63,"body":"yeah, there was 100%. Agree."},{"speaker":"Brittany Herzberg","startTime":364.02000000000004,"endTime":365.79,"body":"Yeah. And"},{"speaker":"Brittany Herzberg","startTime":364.02000000000004,"endTime":365.79,"body":"there was a client that I worked"},{"speaker":"Brittany Herzberg","startTime":365.79,"endTime":371.19,"body":"with recently who has a show it"},{"speaker":"Brittany Herzberg","startTime":365.79,"endTime":371.19,"body":"website, I believe. And like, I"},{"speaker":"Brittany Herzberg","startTime":371.19,"endTime":374.31,"body":"used to do SEO titles of 65"},{"speaker":"Brittany Herzberg","startTime":371.19,"endTime":374.31,"body":"characters, Max, like that used"},{"speaker":"Brittany Herzberg","startTime":374.31,"endTime":378.6,"body":"to be my guidepost, her website"},{"speaker":"Brittany Herzberg","startTime":374.31,"endTime":378.6,"body":"wouldn't take more than 60. Like"},{"speaker":"Brittany Herzberg","startTime":378.6,"endTime":381.06,"body":"you physically could not add"},{"speaker":"Brittany Herzberg","startTime":378.6,"endTime":381.06,"body":"more character. So that's why I"},{"speaker":"Brittany Herzberg","startTime":381.06,"endTime":383.34000000000003,"body":"bumped it down to 60. Just"},{"speaker":"Brittany Herzberg","startTime":381.06,"endTime":383.34000000000003,"body":"because I learned that that was"},{"speaker":"Brittany Herzberg","startTime":383.34000000000003,"endTime":384.27000000000004,"body":"the case of the show it"},{"speaker":"Crystal Waddell","startTime":385.47,"endTime":388.2,"body":"and H refs,"},{"speaker":"Crystal Waddell","startTime":385.47,"endTime":388.2,"body":"when they do audits, they will"},{"speaker":"Crystal Waddell","startTime":388.47,"endTime":392.73,"body":"give you that parameter as well."},{"speaker":"Crystal Waddell","startTime":388.47,"endTime":392.73,"body":"So that's where I learned that,"},{"speaker":"Crystal Waddell","startTime":392.76,"endTime":396.75,"body":"okay, so multiple title tags,"},{"speaker":"Crystal Waddell","startTime":392.76,"endTime":396.75,"body":"that's another error that comes"},{"speaker":"Crystal Waddell","startTime":396.75,"endTime":399.03000000000003,"body":"up. And a lot of people are"},{"speaker":"Crystal Waddell","startTime":396.75,"endTime":399.03000000000003,"body":"like, how could you have"},{"speaker":"Crystal Waddell","startTime":399.03000000000003,"endTime":402.90000000000003,"body":"multiple title tags? Well, when"},{"speaker":"Crystal Waddell","startTime":399.03000000000003,"endTime":402.90000000000003,"body":"you don't know that there's an"},{"speaker":"Crystal Waddell","startTime":402.90000000000003,"endTime":408.6,"body":"h1 and an h2, and an h3, a lot"},{"speaker":"Crystal Waddell","startTime":402.90000000000003,"endTime":408.6,"body":"of times we can format our"},{"speaker":"Crystal Waddell","startTime":408.6,"endTime":414.48,"body":"headings as h ones. And so the"},{"speaker":"Crystal Waddell","startTime":408.6,"endTime":414.48,"body":"only h1 that you want on your"},{"speaker":"Crystal Waddell","startTime":414.48,"endTime":418.74,"body":"page is the actual title of the"},{"speaker":"Crystal Waddell","startTime":414.48,"endTime":418.74,"body":"page, the title of the article,"},{"speaker":"Crystal Waddell","startTime":419.04,"endTime":422.79,"body":"or the product title, whatever,"},{"speaker":"Crystal Waddell","startTime":419.04,"endTime":422.79,"body":"there's just one of those."},{"speaker":"Brittany Herzberg","startTime":423.27000000000004,"endTime":425.16,"body":"Yeah, they're"},{"speaker":"Brittany Herzberg","startTime":423.27000000000004,"endTime":425.16,"body":"really territorial. And just to"},{"speaker":"Brittany Herzberg","startTime":425.16,"endTime":428.28000000000003,"body":"give you something to look for,"},{"speaker":"Brittany Herzberg","startTime":425.16,"endTime":428.28000000000003,"body":"if you're still unfamiliar with"},{"speaker":"Brittany Herzberg","startTime":428.28000000000003,"endTime":432.24,"body":"what an h1 is, it's the big bold"},{"speaker":"Brittany Herzberg","startTime":428.28000000000003,"endTime":432.24,"body":"text that you see typically at"},{"speaker":"Brittany Herzberg","startTime":432.24,"endTime":435.78000000000003,"body":"the top of a page when you go to"},{"speaker":"Brittany Herzberg","startTime":432.24,"endTime":435.78000000000003,"body":"a web page. So there can only be"},{"speaker":"Brittany Herzberg","startTime":435.78000000000003,"endTime":439.62,"body":"one, it's like 99.99% of the"},{"speaker":"Brittany Herzberg","startTime":435.78000000000003,"endTime":439.62,"body":"time going to be at the top of"},{"speaker":"Brittany Herzberg","startTime":439.62,"endTime":443.40000000000003,"body":"the page. And that is really one"},{"speaker":"Brittany Herzberg","startTime":439.62,"endTime":443.40000000000003,"body":"of those places that you want to"},{"speaker":"Brittany Herzberg","startTime":443.40000000000003,"endTime":446.58000000000004,"body":"stick the keywords so that"},{"speaker":"Brittany Herzberg","startTime":443.40000000000003,"endTime":446.58000000000004,"body":"Google can understand what that"},{"speaker":"Brittany Herzberg","startTime":446.58000000000004,"endTime":450.12,"body":"page is about and know who to"},{"speaker":"Brittany Herzberg","startTime":446.58000000000004,"endTime":450.12,"body":"present that page in front of."},{"speaker":"Brittany Herzberg","startTime":450.6,"endTime":451.14,"body":"Yes."},{"speaker":"Crystal Waddell","startTime":451.17,"endTime":453.81,"body":"And then if"},{"speaker":"Crystal Waddell","startTime":451.17,"endTime":453.81,"body":"you're looking for the multiple"},{"speaker":"Crystal Waddell","startTime":453.81,"endTime":456.75,"body":"or the you know, the other title"},{"speaker":"Crystal Waddell","startTime":453.81,"endTime":456.75,"body":"tags on the page, a lot of times"},{"speaker":"Crystal Waddell","startTime":456.75,"endTime":460.92,"body":"they'll be bold, or larger in"},{"speaker":"Crystal Waddell","startTime":456.75,"endTime":460.92,"body":"size, or whatever. So if you"},{"speaker":"Crystal Waddell","startTime":460.92,"endTime":463.92,"body":"highlight those, you'll usually"},{"speaker":"Crystal Waddell","startTime":460.92,"endTime":463.92,"body":"be able to see whether they've"},{"speaker":"Crystal Waddell","startTime":463.92,"endTime":466.35,"body":"been labeled as an h1 or"},{"speaker":"Crystal Waddell","startTime":463.92,"endTime":466.35,"body":"something like that."},{"speaker":"Brittany Herzberg","startTime":466.74,"endTime":469.86,"body":"Exactly. I"},{"speaker":"Brittany Herzberg","startTime":466.74,"endTime":469.86,"body":"think we have going back to meta"},{"speaker":"Brittany Herzberg","startTime":469.86,"endTime":472.65000000000003,"body":"description, not only do we have"},{"speaker":"Brittany Herzberg","startTime":469.86,"endTime":472.65000000000003,"body":"duplicate meta descriptions, we"},{"speaker":"Brittany Herzberg","startTime":472.65000000000003,"endTime":476.25,"body":"also have times where there are"},{"speaker":"Brittany Herzberg","startTime":472.65000000000003,"endTime":476.25,"body":"no meta descriptions. And"},{"speaker":"Crystal Waddell","startTime":477.81,"endTime":479.52000000000004,"body":"yeah, I"},{"speaker":"Crystal Waddell","startTime":477.81,"endTime":479.52000000000004,"body":"remember when I started my"},{"speaker":"Crystal Waddell","startTime":479.52000000000004,"endTime":482.91,"body":"Shopify store, I never knew"},{"speaker":"Crystal Waddell","startTime":479.52000000000004,"endTime":482.91,"body":"there was a meta description"},{"speaker":"Crystal Waddell","startTime":482.94,"endTime":485.67,"body":"option at the bottom of every"},{"speaker":"Crystal Waddell","startTime":482.94,"endTime":485.67,"body":"single page."},{"speaker":"Brittany Herzberg","startTime":485.7,"endTime":487.8,"body":"Yeah, same."},{"speaker":"Brittany Herzberg","startTime":485.7,"endTime":487.8,"body":"It's you don't know what you"},{"speaker":"Brittany Herzberg","startTime":487.8,"endTime":490.56,"body":"don't know. And when you do"},{"speaker":"Brittany Herzberg","startTime":487.8,"endTime":490.56,"body":"learn about it, then it's like,"},{"speaker":"Brittany Herzberg","startTime":490.59000000000003,"endTime":493.62,"body":"oh, okay, this is something that"},{"speaker":"Brittany Herzberg","startTime":490.59000000000003,"endTime":493.62,"body":"I need to make sure I have."},{"speaker":"Crystal Waddell","startTime":494.28000000000003,"endTime":498.12,"body":"Yeah. So if you"},{"speaker":"Crystal Waddell","startTime":494.28000000000003,"endTime":498.12,"body":"have no meta description, you"},{"speaker":"Crystal Waddell","startTime":498.12,"endTime":503.07,"body":"want to make sure that that is"},{"speaker":"Crystal Waddell","startTime":498.12,"endTime":503.07,"body":"150 to 160 characters, or the"},{"speaker":"Crystal Waddell","startTime":503.1,"endTime":505.95,"body":"155, you know, that he was"},{"speaker":"Crystal Waddell","startTime":503.1,"endTime":505.95,"body":"talking about, you want to make"},{"speaker":"Crystal Waddell","startTime":505.95,"endTime":508.68,"body":"sure that the keyword that"},{"speaker":"Crystal Waddell","startTime":505.95,"endTime":508.68,"body":"you're targeting for that page"},{"speaker":"Crystal Waddell","startTime":508.95,"endTime":511.59000000000003,"body":"comes at the front of the meta"},{"speaker":"Crystal Waddell","startTime":508.95,"endTime":511.59000000000003,"body":"description, just like you want"},{"speaker":"Crystal Waddell","startTime":511.59000000000003,"endTime":515.88,"body":"that keyword to come at the"},{"speaker":"Crystal Waddell","startTime":511.59000000000003,"endTime":515.88,"body":"front of the title tag. And"},{"speaker":"Crystal Waddell","startTime":515.91,"endTime":520.05,"body":"yeah, I love to use Jasper for"},{"speaker":"Crystal Waddell","startTime":515.91,"endTime":520.05,"body":"these. So I bust out meta"},{"speaker":"Crystal Waddell","startTime":520.05,"endTime":522.75,"body":"descriptions super fast, because"},{"speaker":"Crystal Waddell","startTime":520.05,"endTime":522.75,"body":"I use Jasper."},{"speaker":"Brittany Herzberg","startTime":523.8,"endTime":525.54,"body":"Yeah, and a"},{"speaker":"Brittany Herzberg","startTime":523.8,"endTime":525.54,"body":"couple things to point out with"},{"speaker":"Brittany Herzberg","startTime":525.54,"endTime":529.11,"body":"meta descriptions. One is that"},{"speaker":"Brittany Herzberg","startTime":525.54,"endTime":529.11,"body":"Google and other search engines"},{"speaker":"Brittany Herzberg","startTime":529.11,"endTime":532.3199999999999,"body":"don't always use the meta"},{"speaker":"Brittany Herzberg","startTime":529.11,"endTime":532.3199999999999,"body":"description that you provide."},{"speaker":"Brittany Herzberg","startTime":532.41,"endTime":535.86,"body":"But it's always a better idea to"},{"speaker":"Brittany Herzberg","startTime":532.41,"endTime":535.86,"body":"give something in there than to"},{"speaker":"Brittany Herzberg","startTime":535.86,"endTime":539.55,"body":"leave it blank. The other thing"},{"speaker":"Brittany Herzberg","startTime":535.86,"endTime":539.55,"body":"is that something you can do"},{"speaker":"Brittany Herzberg","startTime":539.55,"endTime":541.89,"body":"when you're writing it, if"},{"speaker":"Brittany Herzberg","startTime":539.55,"endTime":541.89,"body":"you're writing it yourself, or"},{"speaker":"Brittany Herzberg","startTime":541.89,"endTime":544.35,"body":"whether you're using Jasper,"},{"speaker":"Brittany Herzberg","startTime":541.89,"endTime":544.35,"body":"just keep this in mind as well,"},{"speaker":"Brittany Herzberg","startTime":544.68,"endTime":547.95,"body":"is that you want to write that"},{"speaker":"Brittany Herzberg","startTime":544.68,"endTime":547.95,"body":"meta description as if you're"},{"speaker":"Brittany Herzberg","startTime":547.95,"endTime":551.46,"body":"talking to the person who's"},{"speaker":"Brittany Herzberg","startTime":547.95,"endTime":551.46,"body":"reading these results. You want"},{"speaker":"Brittany Herzberg","startTime":551.46,"endTime":554.4,"body":"them to be really intrigued and"},{"speaker":"Brittany Herzberg","startTime":551.46,"endTime":554.4,"body":"feel like you are helping them"},{"speaker":"Brittany Herzberg","startTime":554.4300000000001,"endTime":558.21,"body":"specifically with a problem. So"},{"speaker":"Brittany Herzberg","startTime":554.4300000000001,"endTime":558.21,"body":"make sure that when you're"},{"speaker":"Brittany Herzberg","startTime":558.21,"endTime":560.46,"body":"writing it, you're like you bla"},{"speaker":"Brittany Herzberg","startTime":558.21,"endTime":560.46,"body":"bla bla bla bla."},{"speaker":"Crystal Waddell","startTime":561.239,"endTime":564.059,"body":"Yeah, that's"},{"speaker":"Crystal Waddell","startTime":561.239,"endTime":564.059,"body":"super key point of copywriting"},{"speaker":"Crystal Waddell","startTime":564.059,"endTime":567.059,"body":"where you write to one person,"},{"speaker":"Crystal Waddell","startTime":564.059,"endTime":567.059,"body":"right? One person,"},{"speaker":"Brittany Herzberg","startTime":567.15,"endTime":568.86,"body":"and where we"},{"speaker":"Brittany Herzberg","startTime":567.15,"endTime":568.86,"body":"tried to do that in the podcast"},{"speaker":"Brittany Herzberg","startTime":568.86,"endTime":569.22,"body":"as well."},{"speaker":"Crystal Waddell","startTime":569.94,"endTime":573.96,"body":"Yeah. Okay, so"},{"speaker":"Crystal Waddell","startTime":569.94,"endTime":573.96,"body":"the next one is low word count."},{"speaker":"Crystal Waddell","startTime":574.29,"endTime":577.59,"body":"And so I'm interested in your"},{"speaker":"Crystal Waddell","startTime":574.29,"endTime":577.59,"body":"take on this one be because Uber"},{"speaker":"Crystal Waddell","startTime":577.59,"endTime":581.4,"body":"suggests will give you a low"},{"speaker":"Crystal Waddell","startTime":577.59,"endTime":581.4,"body":"word count error, if your word"},{"speaker":"Crystal Waddell","startTime":581.4,"endTime":586.38,"body":"count on a page is below 200."},{"speaker":"Crystal Waddell","startTime":581.4,"endTime":586.38,"body":"But I've also heard that people"},{"speaker":"Crystal Waddell","startTime":586.41,"endTime":589.8000000000001,"body":"should shoot for 300 words on a"},{"speaker":"Crystal Waddell","startTime":586.41,"endTime":589.8000000000001,"body":"page,"},{"speaker":"Brittany Herzberg","startTime":590.249,"endTime":593.4590000000001,"body":"I do a"},{"speaker":"Brittany Herzberg","startTime":590.249,"endTime":593.4590000000001,"body":"minimum word count typically on"},{"speaker":"Brittany Herzberg","startTime":593.489,"endTime":595.979,"body":"especially my client work, don't"},{"speaker":"Brittany Herzberg","startTime":593.489,"endTime":595.979,"body":"go to my website and judge that"},{"speaker":"Brittany Herzberg","startTime":595.979,"endTime":599.129,"body":"because my poor website gets"},{"speaker":"Brittany Herzberg","startTime":595.979,"endTime":599.129,"body":"ignored. But that's typically"},{"speaker":"Brittany Herzberg","startTime":599.129,"endTime":603.629,"body":"what I aim for is like three to"},{"speaker":"Brittany Herzberg","startTime":599.129,"endTime":603.629,"body":"500 words minimum on a page. And"},{"speaker":"Brittany Herzberg","startTime":603.629,"endTime":606.719,"body":"I will say the pages that get"},{"speaker":"Brittany Herzberg","startTime":603.629,"endTime":606.719,"body":"this error that I've seen the"},{"speaker":"Brittany Herzberg","startTime":606.719,"endTime":610.289,"body":"most are contact pages, or"},{"speaker":"Brittany Herzberg","startTime":606.719,"endTime":610.289,"body":"something like your links pages,"},{"speaker":"Brittany Herzberg","startTime":610.289,"endTime":612.869,"body":"where you do like the Lincoln"},{"speaker":"Brittany Herzberg","startTime":610.289,"endTime":612.869,"body":"bio for Instagram or Facebook,"},{"speaker":"Brittany Herzberg","startTime":612.869,"endTime":617.549,"body":"things like that. So an easy way"},{"speaker":"Brittany Herzberg","startTime":612.869,"endTime":617.549,"body":"to beef it up is just to maybe"},{"speaker":"Brittany Herzberg","startTime":617.549,"endTime":622.289,"body":"expand on things or give some"},{"speaker":"Brittany Herzberg","startTime":617.549,"endTime":622.289,"body":"context around things or write a"},{"speaker":"Brittany Herzberg","startTime":622.289,"endTime":624.839,"body":"little note to people that are"},{"speaker":"Brittany Herzberg","startTime":622.289,"endTime":624.839,"body":"coming to these pages, and"},{"speaker":"Brittany Herzberg","startTime":624.839,"endTime":626.159,"body":"that'll be set up pretty"},{"speaker":"Brittany Herzberg","startTime":624.839,"endTime":626.159,"body":"quickly."},{"speaker":"Crystal Waddell","startTime":626.58,"endTime":629.25,"body":"Yeah, and then"},{"speaker":"Crystal Waddell","startTime":626.58,"endTime":629.25,"body":"on Shopify, for e commerce, a"},{"speaker":"Crystal Waddell","startTime":629.25,"endTime":632.1,"body":"lot of times it's collection"},{"speaker":"Crystal Waddell","startTime":629.25,"endTime":632.1,"body":"pages where there's a bunch of"},{"speaker":"Crystal Waddell","startTime":632.1,"endTime":637.95,"body":"different images together or or"},{"speaker":"Crystal Waddell","startTime":632.1,"endTime":637.95,"body":"even product pages. So the most"},{"speaker":"Crystal Waddell","startTime":637.95,"endTime":641.3100000000001,"body":"important things that are going"},{"speaker":"Crystal Waddell","startTime":637.95,"endTime":641.3100000000001,"body":"to impact the sale at the top of"},{"speaker":"Crystal Waddell","startTime":641.3100000000001,"endTime":644.7,"body":"your product pages and above the"},{"speaker":"Crystal Waddell","startTime":641.3100000000001,"endTime":644.7,"body":"fold. But under that you can add"},{"speaker":"Crystal Waddell","startTime":644.73,"endTime":647.73,"body":"a little bit more text to be a"},{"speaker":"Crystal Waddell","startTime":644.73,"endTime":647.73,"body":"little bit more descriptive of"},{"speaker":"Crystal Waddell","startTime":647.73,"endTime":649.08,"body":"your product and your brand."},{"speaker":"Brittany Herzberg","startTime":649.83,"endTime":652.8000000000001,"body":"Precisely,"},{"speaker":"Brittany Herzberg","startTime":649.83,"endTime":652.8000000000001,"body":"are we on our final one,"},{"speaker":"Crystal Waddell","startTime":653.039,"endTime":656.4590000000001,"body":"I think we have"},{"speaker":"Crystal Waddell","startTime":653.039,"endTime":656.4590000000001,"body":"two more, we've got the SEO non"},{"speaker":"Crystal Waddell","startTime":656.4590000000001,"endTime":661.619,"body":"friendly errors and your title."},{"speaker":"Crystal Waddell","startTime":656.4590000000001,"endTime":661.619,"body":"So what that means is you have"},{"speaker":"Crystal Waddell","startTime":661.859,"endTime":666.239,"body":"some sort of weird formatting"},{"speaker":"Crystal Waddell","startTime":661.859,"endTime":666.239,"body":"where it's not word dash word"},{"speaker":"Crystal Waddell","startTime":666.239,"endTime":671.099,"body":"dash word. So if it's anything"},{"speaker":"Crystal Waddell","startTime":666.239,"endTime":671.099,"body":"other than letters, dash, let"},{"speaker":"Crystal Waddell","startTime":671.099,"endTime":675.269,"body":"her stash letters, it could be"},{"speaker":"Crystal Waddell","startTime":671.099,"endTime":675.269,"body":"considered SEO non friendly. So"},{"speaker":"Crystal Waddell","startTime":675.269,"endTime":680.609,"body":"if you had like an apostrophe,"},{"speaker":"Crystal Waddell","startTime":675.269,"endTime":680.609,"body":"in your title, or anything like"},{"speaker":"Crystal Waddell","startTime":680.609,"endTime":684.089,"body":"that, or an ampersand or any"},{"speaker":"Crystal Waddell","startTime":680.609,"endTime":684.089,"body":"sort of symbol, you don't want"},{"speaker":"Crystal Waddell","startTime":684.089,"endTime":686.159,"body":"to do that you want to get rid"},{"speaker":"Crystal Waddell","startTime":684.089,"endTime":686.159,"body":"of all the symbols, you want to"},{"speaker":"Crystal Waddell","startTime":686.159,"endTime":689.279,"body":"make it very simple, very clear"},{"speaker":"Crystal Waddell","startTime":686.159,"endTime":689.279,"body":"for Google to be able to"},{"speaker":"Crystal Waddell","startTime":689.279,"endTime":691.1990000000001,"body":"understand what that page is"},{"speaker":"Crystal Waddell","startTime":689.279,"endTime":691.1990000000001,"body":"about."},{"speaker":"Brittany Herzberg","startTime":691.47,"endTime":693.63,"body":"Yeah, and"},{"speaker":"Brittany Herzberg","startTime":691.47,"endTime":693.63,"body":"places that that could show up"},{"speaker":"Brittany Herzberg","startTime":693.63,"endTime":698.4300000000001,"body":"would be images, possibly even"},{"speaker":"Brittany Herzberg","startTime":693.63,"endTime":698.4300000000001,"body":"like your URL slug, where else?"},{"speaker":"Brittany Herzberg","startTime":698.52,"endTime":700.5600000000001,"body":"Is there anything else you can"},{"speaker":"Brittany Herzberg","startTime":698.52,"endTime":700.5600000000001,"body":"think of? Yeah,"},{"speaker":"Crystal Waddell","startTime":700.59,"endTime":701.97,"body":"I guess it"},{"speaker":"Crystal Waddell","startTime":700.59,"endTime":701.97,"body":"could be those places, but"},{"speaker":"Crystal Waddell","startTime":701.97,"endTime":705.87,"body":"specifically in your meta title."},{"speaker":"Crystal Waddell","startTime":701.97,"endTime":705.87,"body":"You don't want to have this."},{"speaker":"Crystal Waddell","startTime":705.87,"endTime":709.62,"body":"Yeah. So anytime that you're"},{"speaker":"Crystal Waddell","startTime":705.87,"endTime":709.62,"body":"naming a file, whether it's an"},{"speaker":"Crystal Waddell","startTime":709.62,"endTime":713.73,"body":"image file, or you know, a PDF"},{"speaker":"Crystal Waddell","startTime":709.62,"endTime":713.73,"body":"that you're going to have for"},{"speaker":"Crystal Waddell","startTime":713.73,"endTime":717.57,"body":"download or your title tags, you"},{"speaker":"Crystal Waddell","startTime":713.73,"endTime":717.57,"body":"just want it to be really clear"},{"speaker":"Crystal Waddell","startTime":717.57,"endTime":720.9,"body":"just letters, dash letters, dash"},{"speaker":"Crystal Waddell","startTime":717.57,"endTime":720.9,"body":"letters, the"},{"speaker":"Brittany Herzberg","startTime":723.36,"endTime":726.03,"body":"drive that"},{"speaker":"Brittany Herzberg","startTime":723.36,"endTime":726.03,"body":"point home, nothing else, gashes"},{"speaker":"Brittany Herzberg","startTime":726.03,"endTime":726.51,"body":"people"},{"speaker":"Crystal Waddell","startTime":727.35,"endTime":730.17,"body":"guess we did"},{"speaker":"Crystal Waddell","startTime":727.35,"endTime":730.17,"body":"talk about the 404 errors. Yeah,"},{"speaker":"Crystal Waddell","startTime":730.2,"endTime":733.95,"body":"making a 404 page, and then the"},{"speaker":"Crystal Waddell","startTime":730.2,"endTime":733.95,"body":"301 redirects, I guess it goes"},{"speaker":"Crystal Waddell","startTime":733.95,"endTime":734.85,"body":"along with that. So"},{"speaker":"Brittany Herzberg","startTime":734.85,"endTime":737.28,"body":"yeah, so with"},{"speaker":"Brittany Herzberg","startTime":734.85,"endTime":737.28,"body":"404, just make sure that it's"},{"speaker":"Brittany Herzberg","startTime":737.3100000000001,"endTime":740.07,"body":"something that's on brand,"},{"speaker":"Brittany Herzberg","startTime":737.3100000000001,"endTime":740.07,"body":"something that's relevant to"},{"speaker":"Brittany Herzberg","startTime":740.07,"endTime":742.71,"body":"like, how do you speak to"},{"speaker":"Brittany Herzberg","startTime":740.07,"endTime":742.71,"body":"people? What would you say when"},{"speaker":"Brittany Herzberg","startTime":742.71,"endTime":745.53,"body":"like an oops, happens? Would it"},{"speaker":"Brittany Herzberg","startTime":742.71,"endTime":745.53,"body":"be funny? Would it be more"},{"speaker":"Brittany Herzberg","startTime":745.53,"endTime":750.69,"body":"serious and direct, just like,"},{"speaker":"Brittany Herzberg","startTime":745.53,"endTime":750.69,"body":"make that page really you? And"},{"speaker":"Brittany Herzberg","startTime":750.8100000000001,"endTime":753.96,"body":"that page may also show up? I'm"},{"speaker":"Brittany Herzberg","startTime":750.8100000000001,"endTime":753.96,"body":"realizing this, as I'm saying"},{"speaker":"Brittany Herzberg","startTime":753.96,"endTime":757.29,"body":"this, that page may show up with"},{"speaker":"Brittany Herzberg","startTime":753.96,"endTime":757.29,"body":"a low word count. It's just"},{"speaker":"Brittany Herzberg","startTime":757.29,"endTime":758.76,"body":"gonna happen. Yep."},{"speaker":"Crystal Waddell","startTime":758.819,"endTime":762.179,"body":"So those are"},{"speaker":"Crystal Waddell","startTime":758.819,"endTime":762.179,"body":"the top errors that we covered"},{"speaker":"Crystal Waddell","startTime":762.2090000000001,"endTime":765.269,"body":"on the simple and smart SEO"},{"speaker":"Crystal Waddell","startTime":762.2090000000001,"endTime":765.269,"body":"show, we wanted to make sure"},{"speaker":"Crystal Waddell","startTime":765.269,"endTime":769.679,"body":"that we shared with you how you"},{"speaker":"Crystal Waddell","startTime":765.269,"endTime":769.679,"body":"could actually fix it. So"},{"speaker":"Crystal Waddell","startTime":769.7090000000001,"endTime":772.019,"body":"hopefully, you found this"},{"speaker":"Crystal Waddell","startTime":769.7090000000001,"endTime":772.019,"body":"helpful. And we would love to"},{"speaker":"Crystal Waddell","startTime":772.019,"endTime":776.399,"body":"know, you know, if you did,"},{"speaker":"Crystal Waddell","startTime":772.019,"endTime":776.399,"body":"what's our action item of the"},{"speaker":"Crystal Waddell","startTime":776.399,"endTime":777.059,"body":"day be?"},{"speaker":"Brittany Herzberg","startTime":777.539,"endTime":780.4490000000001,"body":"Well, I would"},{"speaker":"Brittany Herzberg","startTime":777.539,"endTime":780.4490000000001,"body":"love to see if anybody had any"},{"speaker":"Brittany Herzberg","startTime":780.4490000000001,"endTime":784.379,"body":"of these issues show up. And if"},{"speaker":"Brittany Herzberg","startTime":780.4490000000001,"endTime":784.379,"body":"they have used what we shared to"},{"speaker":"Brittany Herzberg","startTime":784.379,"endTime":788.6990000000001,"body":"correct them or something"},{"speaker":"Brittany Herzberg","startTime":784.379,"endTime":788.6990000000001,"body":"similar. Maybe you just kind of"},{"speaker":"Brittany Herzberg","startTime":788.6990000000001,"endTime":792.149,"body":"got some insight. And for"},{"speaker":"Brittany Herzberg","startTime":788.6990000000001,"endTime":792.149,"body":"example, like me, you're gonna"},{"speaker":"Brittany Herzberg","startTime":792.149,"endTime":794.429,"body":"go make a 404 error page today."},{"speaker":"Crystal Waddell","startTime":795.9300000000001,"endTime":798.57,"body":"Yeah, that"},{"speaker":"Crystal Waddell","startTime":795.9300000000001,"endTime":798.57,"body":"would be a good one. So if you"},{"speaker":"Crystal Waddell","startTime":798.57,"endTime":801.96,"body":"do make a 404 error page, I'd"},{"speaker":"Crystal Waddell","startTime":798.57,"endTime":801.96,"body":"love to see it, like drop the"},{"speaker":"Crystal Waddell","startTime":801.96,"endTime":806.16,"body":"link, because we could all get"},{"speaker":"Crystal Waddell","startTime":801.96,"endTime":806.16,"body":"inspired from that. So yeah, I"},{"speaker":"Crystal Waddell","startTime":806.16,"endTime":807.24,"body":"love it. And"},{"speaker":"Brittany Herzberg","startTime":807.269,"endTime":809.279,"body":"lastly,"},{"speaker":"Brittany Herzberg","startTime":807.269,"endTime":809.279,"body":"before we leave, we of course,"},{"speaker":"Brittany Herzberg","startTime":809.279,"endTime":811.559,"body":"just want to thank Leah and"},{"speaker":"Brittany Herzberg","startTime":809.279,"endTime":811.559,"body":"Marcy over at the podcast, in"},{"speaker":"Brittany Herzberg","startTime":811.559,"endTime":814.409,"body":"fact, for helping us make this"},{"speaker":"Brittany Herzberg","startTime":811.559,"endTime":814.409,"body":"sound lovely for you."},{"speaker":"Crystal Waddell","startTime":815.19,"endTime":818.67,"body":"Whoo. Yeah. So"},{"speaker":"Crystal Waddell","startTime":815.19,"endTime":818.67,"body":"thanks so much, guys. And we"},{"speaker":"Crystal Waddell","startTime":818.67,"endTime":823.35,"body":"will see you next time my"},{"speaker":"Crystal Waddell","startTime":818.67,"endTime":823.35,"body":"friend. Next episode. SEO shorts"},{"speaker":"Crystal Waddell","startTime":823.35,"endTime":823.98,"body":"podcast,"},{"speaker":"Brittany Herzberg","startTime":824.129,"endTime":828.629,"body":"I said by"},{"speaker":"Brittany Herzberg","startTime":824.129,"endTime":828.629,"body":"Tuesday. Okay, bye. Bye. you're"},{"speaker":"Brittany Herzberg","startTime":828.629,"endTime":831.749,"body":"well on your way to being the"},{"speaker":"Brittany Herzberg","startTime":828.629,"endTime":831.749,"body":"answer to even more Googled"},{"speaker":"Brittany Herzberg","startTime":831.749,"endTime":834.239,"body":"questions. Thanks so much for"},{"speaker":"Brittany Herzberg","startTime":831.749,"endTime":834.239,"body":"joining us this week."},{"speaker":"Crystal Waddell","startTime":834.899,"endTime":837.479,"body":"Have you"},{"speaker":"Crystal Waddell","startTime":834.899,"endTime":837.479,"body":"noticed some SEO wins since"},{"speaker":"Crystal Waddell","startTime":837.479,"endTime":841.739,"body":"listening to SEO short, where"},{"speaker":"Crystal Waddell","startTime":837.479,"endTime":841.739,"body":"you want to know? Email us at"},{"speaker":"Crystal Waddell","startTime":841.769,"endTime":845.6990000000001,"body":"Hello at simple and smart"},{"speaker":"Crystal Waddell","startTime":841.769,"endTime":845.6990000000001,"body":"seo.com Or share an episode"},{"speaker":"Crystal Waddell","startTime":845.6990000000001,"endTime":846.839,"body":"conversation thread"}]}