{"version":"1.0.0","segments":[{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"Well hello"},{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"and welcome to SEO shirts a"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"private podcast by the very same"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"co host of the simple and smart"},{"speaker":"Brittany Herzberg","startTime":41.039,"endTime":42.929,"body":"SEO show, Brittany and Krystal."},{"speaker":"Crystal Waddell","startTime":43.709,"endTime":46.888999999999996,"body":"Here you can"},{"speaker":"Crystal Waddell","startTime":43.709,"endTime":46.888999999999996,"body":"experience way more actionable"},{"speaker":"Crystal Waddell","startTime":46.888999999999996,"endTime":51.179,"body":"episodes, beat them as many SEO"},{"speaker":"Crystal Waddell","startTime":46.888999999999996,"endTime":51.179,"body":"masterminds. Each week, we'll be"},{"speaker":"Crystal Waddell","startTime":51.179,"endTime":54.358999999999995,"body":"walking you through a different"},{"speaker":"Crystal Waddell","startTime":51.179,"endTime":54.358999999999995,"body":"tasks that support your SEO"},{"speaker":"Crystal Waddell","startTime":54.358999999999995,"endTime":55.049,"body":"strategy."},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"You will"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"learn exactly how to take simple"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"and smart action with step by"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"step walkthroughs. And quick"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"explanations of how your effort"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"will impact your business's"},{"speaker":"Brittany Herzberg","startTime":64.469,"endTime":65.429,"body":"search ability."},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"And now it's"},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"time for this week's SEO short."},{"speaker":"Brittany Herzberg","startTime":69.929,"endTime":72.029,"body":"Hello,"},{"speaker":"Brittany Herzberg","startTime":69.929,"endTime":72.029,"body":"friend. And welcome back to SEO"},{"speaker":"Brittany Herzberg","startTime":72.029,"endTime":75.269,"body":"shorts. I am super excited about"},{"speaker":"Brittany Herzberg","startTime":72.029,"endTime":75.269,"body":"what we're going to talk about"},{"speaker":"Brittany Herzberg","startTime":75.269,"endTime":77.309,"body":"because I just had a thought"},{"speaker":"Brittany Herzberg","startTime":75.269,"endTime":77.309,"body":"this morning. I was like, I need"},{"speaker":"Brittany Herzberg","startTime":77.309,"endTime":80.279,"body":"to tell my friend about this."},{"speaker":"Brittany Herzberg","startTime":77.309,"endTime":80.279,"body":"We're going to be talking"},{"speaker":"Brittany Herzberg","startTime":80.279,"endTime":83.459,"body":"through headlines, like what are"},{"speaker":"Brittany Herzberg","startTime":80.279,"endTime":83.459,"body":"some really good headline tips,"},{"speaker":"Brittany Herzberg","startTime":83.489,"endTime":86.90899999999999,"body":"whether you're a service based"},{"speaker":"Brittany Herzberg","startTime":83.489,"endTime":86.90899999999999,"body":"provider business owner, or"},{"speaker":"Brittany Herzberg","startTime":86.90899999999999,"endTime":90.689,"body":"you're an EECOM? Business Owner?"},{"speaker":"Brittany Herzberg","startTime":86.90899999999999,"endTime":90.689,"body":"Yeah, I'm too excited about"},{"speaker":"Brittany Herzberg","startTime":90.689,"endTime":94.559,"body":"headlines. I can't think of"},{"speaker":"Brittany Herzberg","startTime":90.689,"endTime":94.559,"body":"other words. Hi, Crystal. Hello."},{"speaker":"Brittany Herzberg","startTime":95.009,"endTime":98.699,"body":"Okay. So you have chess, I'm"},{"speaker":"Brittany Herzberg","startTime":95.009,"endTime":98.699,"body":"going to teach you I'm going to"},{"speaker":"Brittany Herzberg","startTime":98.699,"endTime":101.309,"body":"teach you things. So for"},{"speaker":"Brittany Herzberg","startTime":98.699,"endTime":101.309,"body":"starters, because I'm trying to"},{"speaker":"Brittany Herzberg","startTime":101.309,"endTime":103.499,"body":"get better about like starting"},{"speaker":"Brittany Herzberg","startTime":101.309,"endTime":103.499,"body":"us back at the beginning"},{"speaker":"Brittany Herzberg","startTime":103.649,"endTime":107.009,"body":"headlines, h1, as you know,"},{"speaker":"Brittany Herzberg","startTime":103.649,"endTime":107.009,"body":"because we talked about this ad"},{"speaker":"Brittany Herzberg","startTime":107.009,"endTime":110.189,"body":"nauseam. Your h1 is like if you"},{"speaker":"Brittany Herzberg","startTime":107.009,"endTime":110.189,"body":"go to a web page, it's the giant"},{"speaker":"Brittany Herzberg","startTime":110.189,"endTime":112.859,"body":"text that you typically see at"},{"speaker":"Brittany Herzberg","startTime":110.189,"endTime":112.859,"body":"the top, it's bold, it's big,"},{"speaker":"Brittany Herzberg","startTime":112.859,"endTime":116.399,"body":"it's in your face. That is"},{"speaker":"Brittany Herzberg","startTime":112.859,"endTime":116.399,"body":"really important for your SEO"},{"speaker":"Brittany Herzberg","startTime":116.399,"endTime":119.399,"body":"performance, your domain"},{"speaker":"Brittany Herzberg","startTime":116.399,"endTime":119.399,"body":"authority, all of that jazz. And"},{"speaker":"Brittany Herzberg","startTime":119.399,"endTime":122.069,"body":"it's definitely a place that you"},{"speaker":"Brittany Herzberg","startTime":119.399,"endTime":122.069,"body":"want to include some keywords."},{"speaker":"Brittany Herzberg","startTime":122.879,"endTime":126.659,"body":"As you go down the page, you"},{"speaker":"Brittany Herzberg","startTime":122.879,"endTime":126.659,"body":"have H twos and H threes. Those"},{"speaker":"Brittany Herzberg","startTime":126.659,"endTime":130.31900000000002,"body":"are also important. And then you"},{"speaker":"Brittany Herzberg","startTime":126.659,"endTime":130.31900000000002,"body":"go into even like h four, five"},{"speaker":"Brittany Herzberg","startTime":130.31900000000002,"endTime":133.739,"body":"and six. So H 123 is like I"},{"speaker":"Brittany Herzberg","startTime":130.31900000000002,"endTime":133.739,"body":"would say the most important"},{"speaker":"Brittany Herzberg","startTime":133.739,"endTime":137.039,"body":"Would you agree with that? h1?"},{"speaker":"Brittany Herzberg","startTime":133.739,"endTime":137.039,"body":"Yeah, h one for sure. But like H"},{"speaker":"Brittany Herzberg","startTime":137.039,"endTime":139.619,"body":"two and three, also kind of"},{"speaker":"Brittany Herzberg","startTime":137.039,"endTime":139.619,"body":"having some weight in there?"},{"speaker":"Crystal Waddell","startTime":140.04000000000002,"endTime":141.9,"body":"Well, yeah,"},{"speaker":"Crystal Waddell","startTime":140.04000000000002,"endTime":141.9,"body":"especially as we talked in our"},{"speaker":"Crystal Waddell","startTime":141.9,"endTime":145.5,"body":"main podcast about making sure"},{"speaker":"Crystal Waddell","startTime":141.9,"endTime":145.5,"body":"there's keywords in there, I can"},{"speaker":"Crystal Waddell","startTime":145.5,"endTime":149.79000000000002,"body":"share really quick how I do it"},{"speaker":"Crystal Waddell","startTime":145.5,"endTime":149.79000000000002,"body":"in Shopify, like it's h2 and h3"},{"speaker":"Crystal Waddell","startTime":149.79000000000002,"endTime":153.12,"body":"is, sometimes it can help break"},{"speaker":"Crystal Waddell","startTime":149.79000000000002,"endTime":153.12,"body":"up that product description and"},{"speaker":"Crystal Waddell","startTime":153.12,"endTime":155.76,"body":"make it look a little bit more"},{"speaker":"Crystal Waddell","startTime":153.12,"endTime":155.76,"body":"fun. So sometimes that first"},{"speaker":"Crystal Waddell","startTime":155.76,"endTime":159.63,"body":"sentence, in the product"},{"speaker":"Crystal Waddell","startTime":155.76,"endTime":159.63,"body":"description, I will make an h2."},{"speaker":"Crystal Waddell","startTime":160.05,"endTime":163.89,"body":"And then I like to put like a"},{"speaker":"Crystal Waddell","startTime":160.05,"endTime":163.89,"body":"blockquote in there to give a"},{"speaker":"Crystal Waddell","startTime":163.89,"endTime":167.04000000000002,"body":"little bit more context. And"},{"speaker":"Crystal Waddell","startTime":163.89,"endTime":167.04000000000002,"body":"then if I have something else"},{"speaker":"Crystal Waddell","startTime":167.04000000000002,"endTime":170.76,"body":"underneath that, I will put a"},{"speaker":"Crystal Waddell","startTime":167.04000000000002,"endTime":170.76,"body":"keyword in an h3. But that just"},{"speaker":"Crystal Waddell","startTime":170.76,"endTime":173.33999999999997,"body":"makes it more visually"},{"speaker":"Crystal Waddell","startTime":170.76,"endTime":173.33999999999997,"body":"interesting, you know, based on"},{"speaker":"Crystal Waddell","startTime":173.37,"endTime":176.57999999999998,"body":"the fonts and stuff that you"},{"speaker":"Crystal Waddell","startTime":173.37,"endTime":176.57999999999998,"body":"have. But then it also really"},{"speaker":"Crystal Waddell","startTime":176.61,"endTime":179.67000000000002,"body":"emphasizes the keywords and the"},{"speaker":"Crystal Waddell","startTime":176.61,"endTime":179.67000000000002,"body":"keyword variations that you want"},{"speaker":"Crystal Waddell","startTime":179.67000000000002,"endTime":183.14999999999998,"body":"for your product. So that's one"},{"speaker":"Crystal Waddell","startTime":179.67000000000002,"endTime":183.14999999999998,"body":"way that I try to utilize those."},{"speaker":"Brittany Herzberg","startTime":183.18,"endTime":185.67000000000002,"body":"Yeah, I love"},{"speaker":"Brittany Herzberg","startTime":183.18,"endTime":185.67000000000002,"body":"that. And I will say I'm sure"},{"speaker":"Brittany Herzberg","startTime":185.67000000000002,"endTime":188.85000000000002,"body":"I've shared this before, but I"},{"speaker":"Brittany Herzberg","startTime":185.67000000000002,"endTime":188.85000000000002,"body":"used to love the h1 so much. I"},{"speaker":"Brittany Herzberg","startTime":188.85000000000002,"endTime":192.24,"body":"was like he looks so pretty that"},{"speaker":"Brittany Herzberg","startTime":188.85000000000002,"endTime":192.24,"body":"that row on a page. Yeah, be"},{"speaker":"Brittany Herzberg","startTime":192.24,"endTime":196.11,"body":"like Britney, because every page"},{"speaker":"Brittany Herzberg","startTime":192.24,"endTime":196.11,"body":"only has one h1 And you're not"},{"speaker":"Brittany Herzberg","startTime":196.11,"endTime":198.24,"body":"using the headlines in a way"},{"speaker":"Brittany Herzberg","startTime":196.11,"endTime":198.24,"body":"that's just like, oh, this is"},{"speaker":"Brittany Herzberg","startTime":198.24,"endTime":201.02999999999997,"body":"pretty. You're using it"},{"speaker":"Brittany Herzberg","startTime":198.24,"endTime":201.02999999999997,"body":"strategically, just like what"},{"speaker":"Brittany Herzberg","startTime":201.02999999999997,"endTime":203.22000000000003,"body":"Chris was saying. So you've got"},{"speaker":"Brittany Herzberg","startTime":201.02999999999997,"endTime":203.22000000000003,"body":"the h1 at the top, and then you"},{"speaker":"Brittany Herzberg","startTime":203.22000000000003,"endTime":206.27999999999997,"body":"have an h2 and then you have an"},{"speaker":"Brittany Herzberg","startTime":203.22000000000003,"endTime":206.27999999999997,"body":"h3 and then she's talked about"},{"speaker":"Brittany Herzberg","startTime":206.27999999999997,"endTime":209.37,"body":"surfer. And maybe you want to"},{"speaker":"Brittany Herzberg","startTime":206.27999999999997,"endTime":209.37,"body":"hit on that again. You kind of"},{"speaker":"Brittany Herzberg","startTime":209.37,"endTime":212.10000000000002,"body":"use them to break up the ideas"},{"speaker":"Brittany Herzberg","startTime":209.37,"endTime":212.10000000000002,"body":"throughout the page."},{"speaker":"Crystal Waddell","startTime":212.55,"endTime":214.95,"body":"Yeah,"},{"speaker":"Crystal Waddell","startTime":212.55,"endTime":214.95,"body":"absolutely. One thing I would"},{"speaker":"Crystal Waddell","startTime":214.98000000000002,"endTime":219.12,"body":"also add about, you know, for e"},{"speaker":"Crystal Waddell","startTime":214.98000000000002,"endTime":219.12,"body":"commerce with the titles, and"},{"speaker":"Crystal Waddell","startTime":219.12,"endTime":223.82999999999998,"body":"the H ones is that usually a"},{"speaker":"Crystal Waddell","startTime":219.12,"endTime":223.82999999999998,"body":"title is supposed to be like 50"},{"speaker":"Crystal Waddell","startTime":223.82999999999998,"endTime":227.19,"body":"to 60 characters. And with E"},{"speaker":"Crystal Waddell","startTime":223.82999999999998,"endTime":227.19,"body":"commerce, a lot of times we want"},{"speaker":"Crystal Waddell","startTime":227.19,"endTime":230.01,"body":"to do like red t shirt, you"},{"speaker":"Crystal Waddell","startTime":227.19,"endTime":230.01,"body":"know, that's not 50 or 60"},{"speaker":"Crystal Waddell","startTime":230.01,"endTime":235.05,"body":"characters. So one way to really"},{"speaker":"Crystal Waddell","startTime":230.01,"endTime":235.05,"body":"make that more interesting. And"},{"speaker":"Crystal Waddell","startTime":235.05,"endTime":237.08999999999997,"body":"I learned this from page five, I"},{"speaker":"Crystal Waddell","startTime":235.05,"endTime":237.08999999999997,"body":"definitely want to give them"},{"speaker":"Crystal Waddell","startTime":237.08999999999997,"endTime":240.81,"body":"credit for this is you know, put"},{"speaker":"Crystal Waddell","startTime":237.08999999999997,"endTime":240.81,"body":"your keyword or your product"},{"speaker":"Crystal Waddell","startTime":240.81,"endTime":245.22000000000003,"body":"name, however you look at it"},{"speaker":"Crystal Waddell","startTime":240.81,"endTime":245.22000000000003,"body":"first in your title, and then"},{"speaker":"Crystal Waddell","startTime":245.25,"endTime":251.97000000000003,"body":"add in some sort of customer"},{"speaker":"Crystal Waddell","startTime":245.25,"endTime":251.97000000000003,"body":"feedback, testimonial review,"},{"speaker":"Crystal Waddell","startTime":252.0,"endTime":256.41,"body":"whatever, something in quotes"},{"speaker":"Crystal Waddell","startTime":252.0,"endTime":256.41,"body":"because people trust other"},{"speaker":"Crystal Waddell","startTime":256.41,"endTime":260.7,"body":"people's words. And so if you"},{"speaker":"Crystal Waddell","startTime":256.41,"endTime":260.7,"body":"can say a red t shirt, it's the"},{"speaker":"Crystal Waddell","startTime":260.7,"endTime":264.33,"body":"softest t shirt I've ever owned,"},{"speaker":"Crystal Waddell","startTime":260.7,"endTime":264.33,"body":"you know, someone said that, you"},{"speaker":"Crystal Waddell","startTime":264.33,"endTime":267.36,"body":"can put that in the title. And"},{"speaker":"Crystal Waddell","startTime":264.33,"endTime":267.36,"body":"you know, not only is that going"},{"speaker":"Crystal Waddell","startTime":267.36,"endTime":270.99,"body":"to get more attention, just"},{"speaker":"Crystal Waddell","startTime":267.36,"endTime":270.99,"body":"enter a search results page"},{"speaker":"Crystal Waddell","startTime":270.99,"endTime":273.45,"body":"because you see somebody with"},{"speaker":"Crystal Waddell","startTime":270.99,"endTime":273.45,"body":"exclamation points in their"},{"speaker":"Crystal Waddell","startTime":273.48,"endTime":276.75,"body":"search engine results title."},{"speaker":"Crystal Waddell","startTime":273.48,"endTime":276.75,"body":"Yeah, that's gonna catch your"},{"speaker":"Crystal Waddell","startTime":276.75,"endTime":278.52,"body":"attention. Because that you"},{"speaker":"Crystal Waddell","startTime":276.75,"endTime":278.52,"body":"know, you don't see that too"},{"speaker":"Crystal Waddell","startTime":278.52,"endTime":281.79,"body":"often. But then you also get an"},{"speaker":"Crystal Waddell","startTime":278.52,"endTime":281.79,"body":"emotion from that. It's like,"},{"speaker":"Crystal Waddell","startTime":281.79,"endTime":284.55,"body":"whoa, this person is excited."},{"speaker":"Crystal Waddell","startTime":281.79,"endTime":284.55,"body":"Now I'm feeling excited about"},{"speaker":"Crystal Waddell","startTime":284.55,"endTime":287.4,"body":"this thing that I'm looking at."},{"speaker":"Crystal Waddell","startTime":284.55,"endTime":287.4,"body":"And, you know, it just really"},{"speaker":"Crystal Waddell","startTime":287.4,"endTime":290.43,"body":"creates a connection with your"},{"speaker":"Crystal Waddell","startTime":287.4,"endTime":290.43,"body":"product and the person that's"},{"speaker":"Crystal Waddell","startTime":290.43,"endTime":294.69,"body":"reading it, it's a really easy"},{"speaker":"Crystal Waddell","startTime":290.43,"endTime":294.69,"body":"way to you know, incorporate"},{"speaker":"Crystal Waddell","startTime":294.72,"endTime":297.66,"body":"your clients words. The last"},{"speaker":"Crystal Waddell","startTime":294.72,"endTime":297.66,"body":"thing I'll say about it is for"},{"speaker":"Crystal Waddell","startTime":297.66,"endTime":302.55,"body":"those of us who are handmade"},{"speaker":"Crystal Waddell","startTime":297.66,"endTime":302.55,"body":"sellers or sell on a platform"},{"speaker":"Crystal Waddell","startTime":302.58000000000004,"endTime":307.29,"body":"that we don't own, like whether"},{"speaker":"Crystal Waddell","startTime":302.58000000000004,"endTime":307.29,"body":"it's eBay or Amazon or Etsy or"},{"speaker":"Crystal Waddell","startTime":307.29,"endTime":311.64,"body":"whatever, this is a way for you"},{"speaker":"Crystal Waddell","startTime":307.29,"endTime":311.64,"body":"to take back control of the"},{"speaker":"Crystal Waddell","startTime":311.64,"endTime":314.61,"body":"reviews that you've gotten, you"},{"speaker":"Crystal Waddell","startTime":311.64,"endTime":314.61,"body":"know, and really get credit for"},{"speaker":"Crystal Waddell","startTime":314.61,"endTime":317.97,"body":"them. So don't be afraid to go"},{"speaker":"Crystal Waddell","startTime":314.61,"endTime":317.97,"body":"back and just kind of look"},{"speaker":"Crystal Waddell","startTime":317.97,"endTime":320.19,"body":"through the reviews of what"},{"speaker":"Crystal Waddell","startTime":317.97,"endTime":320.19,"body":"people have said about your"},{"speaker":"Crystal Waddell","startTime":320.19,"endTime":325.65000000000003,"body":"product and then use those words"},{"speaker":"Crystal Waddell","startTime":320.19,"endTime":325.65000000000003,"body":"in the actual product title and"},{"speaker":"Crystal Waddell","startTime":325.68,"endTime":329.58000000000004,"body":"just check out your conversions"},{"speaker":"Crystal Waddell","startTime":325.68,"endTime":329.58000000000004,"body":"and watch them go up."},{"speaker":"Brittany Herzberg","startTime":329.97,"endTime":331.41,"body":"I thought"},{"speaker":"Brittany Herzberg","startTime":329.97,"endTime":331.41,"body":"that was such a brilliant tip"},{"speaker":"Brittany Herzberg","startTime":331.41,"endTime":333.66,"body":"and I'm glad that you share that"},{"speaker":"Brittany Herzberg","startTime":331.41,"endTime":333.66,"body":"because it was like oh my gosh,"},{"speaker":"Brittany Herzberg","startTime":333.66,"endTime":336.36,"body":"like Why has no one else ever"},{"speaker":"Brittany Herzberg","startTime":333.66,"endTime":336.36,"body":"talked about this? Although you"},{"speaker":"Brittany Herzberg","startTime":336.36,"endTime":339.3,"body":"said you learned it from page"},{"speaker":"Brittany Herzberg","startTime":336.36,"endTime":339.3,"body":"five. So, yeah, really"},{"speaker":"Brittany Herzberg","startTime":339.3,"endTime":343.08000000000004,"body":"brilliant. And if you're"},{"speaker":"Brittany Herzberg","startTime":339.3,"endTime":343.08000000000004,"body":"interested in stats on that, I"},{"speaker":"Brittany Herzberg","startTime":343.08000000000004,"endTime":345.87,"body":"think the survey was done years"},{"speaker":"Brittany Herzberg","startTime":343.08000000000004,"endTime":345.87,"body":"ago. So it's probably higher"},{"speaker":"Brittany Herzberg","startTime":345.87,"endTime":349.65000000000003,"body":"than this. But the stat that"},{"speaker":"Brittany Herzberg","startTime":345.87,"endTime":349.65000000000003,"body":"everyone references is about 80%"},{"speaker":"Brittany Herzberg","startTime":349.65000000000003,"endTime":354.18,"body":"of online shoppers trust reviews"},{"speaker":"Brittany Herzberg","startTime":349.65000000000003,"endTime":354.18,"body":"and testimonials equal to that"},{"speaker":"Brittany Herzberg","startTime":354.18,"endTime":356.76,"body":"of like a recommendation from a"},{"speaker":"Brittany Herzberg","startTime":354.18,"endTime":356.76,"body":"friend or family member, so it"},{"speaker":"Brittany Herzberg","startTime":356.76,"endTime":359.34000000000003,"body":"matters. And if you can put it"},{"speaker":"Brittany Herzberg","startTime":356.76,"endTime":359.34000000000003,"body":"in your headline, like Crystal"},{"speaker":"Brittany Herzberg","startTime":359.34000000000003,"endTime":361.86,"body":"saying your clients words,"},{"speaker":"Brittany Herzberg","startTime":359.34000000000003,"endTime":361.86,"body":"they're gonna say stuff better"},{"speaker":"Brittany Herzberg","startTime":361.86,"endTime":365.40000000000003,"body":"than we could ever think to say"},{"speaker":"Brittany Herzberg","startTime":361.86,"endTime":365.40000000000003,"body":"so. So love that use of"},{"speaker":"Brittany Herzberg","startTime":365.40000000000003,"endTime":368.40000000000003,"body":"testimonials. If you're curious"},{"speaker":"Brittany Herzberg","startTime":365.40000000000003,"endTime":368.40000000000003,"body":"about how to create these"},{"speaker":"Brittany Herzberg","startTime":368.40000000000003,"endTime":371.22,"body":"headlines, this question has"},{"speaker":"Brittany Herzberg","startTime":368.40000000000003,"endTime":371.22,"body":"come up, like so many times in"},{"speaker":"Brittany Herzberg","startTime":371.22,"endTime":374.07,"body":"my DMs and inbox through this"},{"speaker":"Brittany Herzberg","startTime":371.22,"endTime":374.07,"body":"week. And this is actually what"},{"speaker":"Brittany Herzberg","startTime":374.07,"endTime":377.04,"body":"inspired this episode. So many"},{"speaker":"Brittany Herzberg","startTime":374.07,"endTime":377.04,"body":"people have been like, how do"},{"speaker":"Brittany Herzberg","startTime":377.04,"endTime":379.17,"body":"you create headlines like what"},{"speaker":"Brittany Herzberg","startTime":377.04,"endTime":379.17,"body":"do you think of when you're"},{"speaker":"Brittany Herzberg","startTime":379.17,"endTime":382.74,"body":"creating headlines? So I have"},{"speaker":"Brittany Herzberg","startTime":379.17,"endTime":382.74,"body":"found, if I'm really stuck, what"},{"speaker":"Brittany Herzberg","startTime":382.74,"endTime":386.82,"body":"I usually do is I'll say like,"},{"speaker":"Brittany Herzberg","startTime":382.74,"endTime":386.82,"body":"what is the problem that someone"},{"speaker":"Brittany Herzberg","startTime":386.82,"endTime":389.64,"body":"is having that they want help"},{"speaker":"Brittany Herzberg","startTime":386.82,"endTime":389.64,"body":"with? Sometimes it's not even a"},{"speaker":"Brittany Herzberg","startTime":389.64,"endTime":392.01,"body":"problem. It's a desire. So like"},{"speaker":"Brittany Herzberg","startTime":389.64,"endTime":392.01,"body":"going to the red t shirt, they"},{"speaker":"Brittany Herzberg","startTime":392.01,"endTime":394.47,"body":"might just want or a t shirt,"},{"speaker":"Brittany Herzberg","startTime":392.01,"endTime":394.47,"body":"they don't have a problem. Like,"},{"speaker":"Brittany Herzberg","startTime":394.53000000000003,"endTime":397.26,"body":"maybe they're red t shirt got"},{"speaker":"Brittany Herzberg","startTime":394.53000000000003,"endTime":397.26,"body":"shredded in the dryer, I don't"},{"speaker":"Brittany Herzberg","startTime":397.26,"endTime":401.40000000000003,"body":"know, maybe like they had to"},{"speaker":"Brittany Herzberg","startTime":397.26,"endTime":401.40000000000003,"body":"clean the dog off with it. So"},{"speaker":"Brittany Herzberg","startTime":401.67,"endTime":405.75,"body":"think of the problem or desire,"},{"speaker":"Brittany Herzberg","startTime":401.67,"endTime":405.75,"body":"and then write about that, or"},{"speaker":"Brittany Herzberg","startTime":405.78000000000003,"endTime":409.14,"body":"think about the transformation"},{"speaker":"Brittany Herzberg","startTime":405.78000000000003,"endTime":409.14,"body":"that they want. So those are two"},{"speaker":"Brittany Herzberg","startTime":409.14,"endTime":411.27000000000004,"body":"things. It's kind of like the"},{"speaker":"Brittany Herzberg","startTime":409.14,"endTime":411.27000000000004,"body":"beginning like where they're at"},{"speaker":"Brittany Herzberg","startTime":411.27000000000004,"endTime":414.54,"body":"now. Or it's like the end, like,"},{"speaker":"Brittany Herzberg","startTime":411.27000000000004,"endTime":414.54,"body":"where do they want to be those"},{"speaker":"Brittany Herzberg","startTime":414.54,"endTime":417.21000000000004,"body":"two ideas really helped me"},{"speaker":"Brittany Herzberg","startTime":414.54,"endTime":417.21000000000004,"body":"create some of the best"},{"speaker":"Brittany Herzberg","startTime":417.21000000000004,"endTime":418.86,"body":"headlines? Yeah,"},{"speaker":"Crystal Waddell","startTime":418.889,"endTime":422.459,"body":"absolutely. One"},{"speaker":"Crystal Waddell","startTime":418.889,"endTime":422.459,"body":"last thing with headlines just"},{"speaker":"Crystal Waddell","startTime":422.459,"endTime":424.949,"body":"from over the years working with"},{"speaker":"Crystal Waddell","startTime":422.459,"endTime":424.949,"body":"Pinterest and different things,"},{"speaker":"Crystal Waddell","startTime":425.249,"endTime":430.529,"body":"numbers work in headlines. Yeah."},{"speaker":"Crystal Waddell","startTime":425.249,"endTime":430.529,"body":"Especially odd numbers. I can't"},{"speaker":"Crystal Waddell","startTime":430.529,"endTime":434.249,"body":"cite the source of this one. But"},{"speaker":"Crystal Waddell","startTime":430.529,"endTime":434.249,"body":"odd numbers for some reason,"},{"speaker":"Crystal Waddell","startTime":434.249,"endTime":438.329,"body":"like a lot of times outperform"},{"speaker":"Crystal Waddell","startTime":434.249,"endTime":438.329,"body":"even numbers. And then if you"},{"speaker":"Crystal Waddell","startTime":438.329,"endTime":443.129,"body":"have like an article from 2020,"},{"speaker":"Crystal Waddell","startTime":438.329,"endTime":443.129,"body":"you know, go in and update it"},{"speaker":"Crystal Waddell","startTime":443.159,"endTime":447.089,"body":"with the current year. Yeah. You"},{"speaker":"Crystal Waddell","startTime":443.159,"endTime":447.089,"body":"know, and then, you know, let's"},{"speaker":"Crystal Waddell","startTime":447.119,"endTime":450.29900000000004,"body":"be a good citizen here and"},{"speaker":"Crystal Waddell","startTime":447.119,"endTime":450.29900000000004,"body":"update the article, too, you"},{"speaker":"Crystal Waddell","startTime":450.29900000000004,"endTime":455.54900000000004,"body":"know, but people also want to"},{"speaker":"Crystal Waddell","startTime":450.29900000000004,"endTime":455.54900000000004,"body":"see the most recent information."},{"speaker":"Crystal Waddell","startTime":455.72900000000004,"endTime":458.579,"body":"I mean, I know when I look and I"},{"speaker":"Crystal Waddell","startTime":455.72900000000004,"endTime":458.579,"body":"search for something, I might"},{"speaker":"Crystal Waddell","startTime":458.579,"endTime":462.149,"body":"look, I don't want anything from"},{"speaker":"Crystal Waddell","startTime":458.579,"endTime":462.149,"body":"2019. No, I want to hear what's"},{"speaker":"Crystal Waddell","startTime":462.149,"endTime":465.869,"body":"going on in 2023. So that's"},{"speaker":"Crystal Waddell","startTime":462.149,"endTime":465.869,"body":"that, two more little tips for"},{"speaker":"Crystal Waddell","startTime":465.869,"endTime":466.559,"body":"you as well."},{"speaker":"Brittany Herzberg","startTime":466.71000000000004,"endTime":468.66,"body":"I love that."},{"speaker":"Brittany Herzberg","startTime":466.71000000000004,"endTime":468.66,"body":"Okay, so there you go. You have"},{"speaker":"Brittany Herzberg","startTime":468.66,"endTime":471.15000000000003,"body":"your mission, go write some"},{"speaker":"Brittany Herzberg","startTime":468.66,"endTime":471.15000000000003,"body":"headlines, share them with us."},{"speaker":"Brittany Herzberg","startTime":471.42,"endTime":474.0,"body":"Or even if you have other tips"},{"speaker":"Brittany Herzberg","startTime":471.42,"endTime":474.0,"body":"on like how you create your"},{"speaker":"Brittany Herzberg","startTime":474.0,"endTime":476.31,"body":"headlines, if anything is work,"},{"speaker":"Brittany Herzberg","startTime":474.0,"endTime":476.31,"body":"share it with us, we've got the"},{"speaker":"Brittany Herzberg","startTime":476.31,"endTime":478.95,"body":"chat thread. And then of course,"},{"speaker":"Brittany Herzberg","startTime":476.31,"endTime":478.95,"body":"before we leave, we just want to"},{"speaker":"Brittany Herzberg","startTime":478.98,"endTime":481.35,"body":"thank Leah and mercy of the"},{"speaker":"Brittany Herzberg","startTime":478.98,"endTime":481.35,"body":"podcast effect. Thank you for"},{"speaker":"Brittany Herzberg","startTime":481.35,"endTime":484.35,"body":"making it sound so lovely. If"},{"speaker":"Brittany Herzberg","startTime":481.35,"endTime":484.35,"body":"you are interested in creating"},{"speaker":"Brittany Herzberg","startTime":484.35,"endTime":486.75,"body":"your own private podcast Krystal"},{"speaker":"Brittany Herzberg","startTime":484.35,"endTime":486.75,"body":"has mentioned before, and I"},{"speaker":"Brittany Herzberg","startTime":486.75,"endTime":490.41,"body":"thought it was so sweet. I had"},{"speaker":"Brittany Herzberg","startTime":486.75,"endTime":490.41,"body":"them helped me with my case"},{"speaker":"Brittany Herzberg","startTime":490.41,"endTime":493.68,"body":"study training private podcast."},{"speaker":"Brittany Herzberg","startTime":490.41,"endTime":493.68,"body":"So what they've done was"},{"speaker":"Brittany Herzberg","startTime":493.68,"endTime":497.16,"body":"awesome. Yeah, thank you. I had"},{"speaker":"Brittany Herzberg","startTime":493.68,"endTime":497.16,"body":"a lot of fun doing it."},{"speaker":"Crystal Waddell","startTime":500.22,"endTime":501.90000000000003,"body":"Yeah, it made"},{"speaker":"Crystal Waddell","startTime":500.22,"endTime":501.90000000000003,"body":"me want to have a private"},{"speaker":"Crystal Waddell","startTime":501.90000000000003,"endTime":506.34000000000003,"body":"podcast, but I was just like, we"},{"speaker":"Crystal Waddell","startTime":501.90000000000003,"endTime":506.34000000000003,"body":"have one. Yeah, that's true."},{"speaker":"Crystal Waddell","startTime":506.37,"endTime":508.92,"body":"Nevermind. I need another one."},{"speaker":"Crystal Waddell","startTime":506.37,"endTime":508.92,"body":"What am I talking about? No."},{"speaker":"Crystal Waddell","startTime":509.7,"endTime":511.17,"body":"Surprise. Okay."},{"speaker":"Brittany Herzberg","startTime":512.069,"endTime":514.889,"body":"Okay, on that"},{"speaker":"Brittany Herzberg","startTime":512.069,"endTime":514.889,"body":"ridiculous note, we will talk to"},{"speaker":"Brittany Herzberg","startTime":514.889,"endTime":519.689,"body":"you next week, friends. Bye."},{"speaker":"Brittany Herzberg","startTime":514.889,"endTime":519.689,"body":"you're well on your way to being"},{"speaker":"Brittany Herzberg","startTime":519.689,"endTime":522.239,"body":"the answer to even more Googled"},{"speaker":"Brittany Herzberg","startTime":519.689,"endTime":522.239,"body":"questions."},{"speaker":"Crystal Waddell","startTime":522.27,"endTime":524.97,"body":"Thanks so much"},{"speaker":"Crystal Waddell","startTime":522.27,"endTime":524.97,"body":"for joining us this week. Have"},{"speaker":"Crystal Waddell","startTime":524.97,"endTime":529.71,"body":"you noticed some SEO wins since"},{"speaker":"Crystal Waddell","startTime":524.97,"endTime":529.71,"body":"listening to SEO short? We want"},{"speaker":"Crystal Waddell","startTime":529.71,"endTime":534.39,"body":"to know email us at Hello at"},{"speaker":"Crystal Waddell","startTime":529.71,"endTime":534.39,"body":"simple and smart seo.com Or"},{"speaker":"Crystal Waddell","startTime":534.39,"endTime":536.61,"body":"share an episode conversation"},{"speaker":"Crystal Waddell","startTime":534.39,"endTime":536.61,"body":"thread"}]}