{"version":"1.0.0","segments":[{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"Well hello"},{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"and welcome to SEO shirts a"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"private podcast by the very same"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"co host of the simple and smart"},{"speaker":"Brittany Herzberg","startTime":41.039,"endTime":42.388999999999996,"body":"SEO show, Brittany and"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"Krystal. Here"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"you can experience way more"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"actionable episodes, give them"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"as many SEO masterminds. Each"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"week, we'll be walking you"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"through a different tasks that"},{"speaker":"Crystal Waddell","startTime":53.04,"endTime":55.05,"body":"support your SEO strategy,"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"you will"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"learn exactly how to take simple"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"and smart action with step by"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"step walkthroughs. And quick"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"explanations of how your effort"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"will impact your business's"},{"speaker":"Brittany Herzberg","startTime":64.469,"endTime":65.429,"body":"search ability."},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"And now it's"},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"time for this week's SEO short."},{"speaker":"Crystal Waddell","startTime":69.959,"endTime":73.229,"body":"Hey guys, welcome back to SEO"},{"speaker":"Crystal Waddell","startTime":69.959,"endTime":73.229,"body":"shorts. Today, we are going to"},{"speaker":"Crystal Waddell","startTime":73.229,"endTime":77.699,"body":"dive in just a little bit deeper"},{"speaker":"Crystal Waddell","startTime":73.229,"endTime":77.699,"body":"into keyword density and keyword"},{"speaker":"Crystal Waddell","startTime":77.699,"endTime":81.179,"body":"stuffing. So we talked about it"},{"speaker":"Crystal Waddell","startTime":77.699,"endTime":81.179,"body":"a little bit in the simple and"},{"speaker":"Crystal Waddell","startTime":81.179,"endTime":85.499,"body":"smart SEO show. And now we're"},{"speaker":"Crystal Waddell","startTime":81.179,"endTime":85.499,"body":"going to give you some ideas on"},{"speaker":"Crystal Waddell","startTime":85.529,"endTime":88.469,"body":"how to really put that into"},{"speaker":"Crystal Waddell","startTime":85.529,"endTime":88.469,"body":"practice in a smart way. So"},{"speaker":"Crystal Waddell","startTime":88.649,"endTime":89.429,"body":"ready to go be"},{"speaker":"Brittany Herzberg","startTime":89.64,"endTime":92.58,"body":"I'm ready."},{"speaker":"Brittany Herzberg","startTime":89.64,"endTime":92.58,"body":"I'm so ready for this. Yeah. So"},{"speaker":"Brittany Herzberg","startTime":92.58,"endTime":95.43,"body":"should we first talk about like,"},{"speaker":"Brittany Herzberg","startTime":92.58,"endTime":95.43,"body":"what keyword density and what"},{"speaker":"Brittany Herzberg","startTime":95.46000000000001,"endTime":96.78,"body":"keyword stuffing are?"},{"speaker":"Crystal Waddell","startTime":97.019,"endTime":98.369,"body":"Yeah, that's"},{"speaker":"Crystal Waddell","startTime":97.019,"endTime":98.369,"body":"probably a good idea."},{"speaker":"Brittany Herzberg","startTime":101.1,"endTime":103.5,"body":"We try to do"},{"speaker":"Brittany Herzberg","startTime":101.1,"endTime":103.5,"body":"the most for you over here. It's"},{"speaker":"Brittany Herzberg","startTime":103.5,"endTime":108.06,"body":"just you know, alright, so"},{"speaker":"Brittany Herzberg","startTime":103.5,"endTime":108.06,"body":"keyword density is how"},{"speaker":"Brittany Herzberg","startTime":108.09,"endTime":111.21,"body":"frequently is that keyword"},{"speaker":"Brittany Herzberg","startTime":108.09,"endTime":111.21,"body":"showing up in your website copy."},{"speaker":"Brittany Herzberg","startTime":111.36,"endTime":114.72,"body":"So let's say that you have,"},{"speaker":"Brittany Herzberg","startTime":111.36,"endTime":114.72,"body":"we'll just use an about page for"},{"speaker":"Brittany Herzberg","startTime":114.72,"endTime":117.54,"body":"this example, as we talk you"},{"speaker":"Brittany Herzberg","startTime":114.72,"endTime":117.54,"body":"through this. So let's say that"},{"speaker":"Brittany Herzberg","startTime":117.54,"endTime":122.16,"body":"you have a keyword key phrase is"},{"speaker":"Brittany Herzberg","startTime":117.54,"endTime":122.16,"body":"how often is that keyword or key"},{"speaker":"Brittany Herzberg","startTime":122.16,"endTime":126.0,"body":"phrase showing up throughout the"},{"speaker":"Brittany Herzberg","startTime":122.16,"endTime":126.0,"body":"page. Keyword stuffing is if"},{"speaker":"Brittany Herzberg","startTime":126.0,"endTime":129.57,"body":"you're, you know doing as the"},{"speaker":"Brittany Herzberg","startTime":126.0,"endTime":129.57,"body":"phrase says, and you're stuffing"},{"speaker":"Brittany Herzberg","startTime":129.57,"endTime":132.57,"body":"it in there too much. It's like"},{"speaker":"Brittany Herzberg","startTime":129.57,"endTime":132.57,"body":"Google is gonna be like, Oh, I"},{"speaker":"Brittany Herzberg","startTime":132.57,"endTime":135.12,"body":"see what you're doing. You're"},{"speaker":"Brittany Herzberg","startTime":132.57,"endTime":135.12,"body":"doing this stuffing thing. And I"},{"speaker":"Brittany Herzberg","startTime":135.12,"endTime":137.76,"body":"don't like this and they're"},{"speaker":"Brittany Herzberg","startTime":135.12,"endTime":137.76,"body":"going to deprioritize you as a"},{"speaker":"Brittany Herzberg","startTime":137.76,"endTime":138.15,"body":"result."},{"speaker":"Crystal Waddell","startTime":138.87,"endTime":142.47,"body":"Okay, so what"},{"speaker":"Crystal Waddell","startTime":138.87,"endTime":142.47,"body":"can we do instead? Because, you"},{"speaker":"Crystal Waddell","startTime":142.47,"endTime":146.13,"body":"know, before I learned about"},{"speaker":"Crystal Waddell","startTime":142.47,"endTime":146.13,"body":"keywords and keyword research"},{"speaker":"Crystal Waddell","startTime":146.13,"endTime":150.75,"body":"tools, I never really understood"},{"speaker":"Crystal Waddell","startTime":146.13,"endTime":150.75,"body":"the options that were available."},{"speaker":"Crystal Waddell","startTime":150.78,"endTime":153.45,"body":"You know, instead of just saying"},{"speaker":"Crystal Waddell","startTime":150.78,"endTime":153.45,"body":"the same word over, you know,"},{"speaker":"Crystal Waddell","startTime":153.45,"endTime":157.35,"body":"and then putting like, a bar,"},{"speaker":"Crystal Waddell","startTime":153.45,"endTime":157.35,"body":"putting the word again, you"},{"speaker":"Crystal Waddell","startTime":157.35,"endTime":162.57,"body":"know, I really want you to see"},{"speaker":"Crystal Waddell","startTime":157.35,"endTime":162.57,"body":"this. Yeah, just like life."},{"speaker":"Brittany Herzberg","startTime":162.779,"endTime":165.92899999999997,"body":"Exactly. So"},{"speaker":"Brittany Herzberg","startTime":162.779,"endTime":165.92899999999997,"body":"what I want you to think of when"},{"speaker":"Brittany Herzberg","startTime":165.92899999999997,"endTime":167.99900000000002,"body":"you're creating your keywords"},{"speaker":"Brittany Herzberg","startTime":165.92899999999997,"endTime":167.99900000000002,"body":"and key phrases when you're"},{"speaker":"Brittany Herzberg","startTime":167.99900000000002,"endTime":171.86899999999997,"body":"thinking through this is what"},{"speaker":"Brittany Herzberg","startTime":167.99900000000002,"endTime":171.86899999999997,"body":"other similar keywords or key"},{"speaker":"Brittany Herzberg","startTime":171.86899999999997,"endTime":175.22899999999998,"body":"phrases are out there. What's"},{"speaker":"Brittany Herzberg","startTime":171.86899999999997,"endTime":175.22899999999998,"body":"synonymous with similar, and"},{"speaker":"Brittany Herzberg","startTime":175.22899999999998,"endTime":177.899,"body":"I'll use this example, again,"},{"speaker":"Brittany Herzberg","startTime":175.22899999999998,"endTime":177.899,"body":"sticking with the about page, I"},{"speaker":"Brittany Herzberg","startTime":177.899,"endTime":180.74900000000002,"body":"just had a client that I was"},{"speaker":"Brittany Herzberg","startTime":177.899,"endTime":180.74900000000002,"body":"working on an SEO strategy for,"},{"speaker":"Brittany Herzberg","startTime":180.959,"endTime":183.659,"body":"which is where I do the SEO"},{"speaker":"Brittany Herzberg","startTime":180.959,"endTime":183.659,"body":"research and then do the SEO"},{"speaker":"Brittany Herzberg","startTime":183.659,"endTime":187.409,"body":"strategy is an SEO packet."},{"speaker":"Brittany Herzberg","startTime":183.659,"endTime":187.409,"body":"Anyway, there's research and"},{"speaker":"Brittany Herzberg","startTime":187.409,"endTime":191.24900000000002,"body":"strategy involved. And she was"},{"speaker":"Brittany Herzberg","startTime":187.409,"endTime":191.24900000000002,"body":"telling me what she does and who"},{"speaker":"Brittany Herzberg","startTime":191.24900000000002,"endTime":193.55900000000003,"body":"she helps and how she helps"},{"speaker":"Brittany Herzberg","startTime":191.24900000000002,"endTime":193.55900000000003,"body":"them. And I did the research."},{"speaker":"Brittany Herzberg","startTime":193.55900000000003,"endTime":197.039,"body":"And as I was doing the research,"},{"speaker":"Brittany Herzberg","startTime":193.55900000000003,"endTime":197.039,"body":"something I noticed was, you"},{"speaker":"Brittany Herzberg","startTime":197.039,"endTime":199.949,"body":"know, go into search intent. She"},{"speaker":"Brittany Herzberg","startTime":197.039,"endTime":199.949,"body":"said, I do a lot of like"},{"speaker":"Brittany Herzberg","startTime":199.949,"endTime":203.06900000000002,"body":"functional health coaching and"},{"speaker":"Brittany Herzberg","startTime":199.949,"endTime":203.06900000000002,"body":"sleep coaching. And I was like,"},{"speaker":"Brittany Herzberg","startTime":203.06900000000002,"endTime":206.159,"body":"okay, cool. So as I'm doing my"},{"speaker":"Brittany Herzberg","startTime":203.06900000000002,"endTime":206.159,"body":"research, functional health"},{"speaker":"Brittany Herzberg","startTime":206.159,"endTime":209.099,"body":"coaching, when I typed that in,"},{"speaker":"Brittany Herzberg","startTime":206.159,"endTime":209.099,"body":"it was a lot of people looking"},{"speaker":"Brittany Herzberg","startTime":209.099,"endTime":212.039,"body":"for training options, like where"},{"speaker":"Brittany Herzberg","startTime":209.099,"endTime":212.039,"body":"can I go to get certified? Where"},{"speaker":"Brittany Herzberg","startTime":212.039,"endTime":215.48899999999998,"body":"can I go to become this. So"},{"speaker":"Brittany Herzberg","startTime":212.039,"endTime":215.48899999999998,"body":"that's not her people, her"},{"speaker":"Brittany Herzberg","startTime":215.48899999999998,"endTime":219.449,"body":"people are looking to her for"},{"speaker":"Brittany Herzberg","startTime":215.48899999999998,"endTime":219.449,"body":"help. So I was like, alright,"},{"speaker":"Brittany Herzberg","startTime":219.449,"endTime":221.66899999999998,"body":"let's check out this sleep"},{"speaker":"Brittany Herzberg","startTime":219.449,"endTime":221.66899999999998,"body":"coaching. So there was sleep"},{"speaker":"Brittany Herzberg","startTime":221.66899999999998,"endTime":224.789,"body":"coaching, holistic sleep"},{"speaker":"Brittany Herzberg","startTime":221.66899999999998,"endTime":224.789,"body":"coaching and sleep coaching for"},{"speaker":"Brittany Herzberg","startTime":224.789,"endTime":227.72899999999998,"body":"adults, because she doesn't work"},{"speaker":"Brittany Herzberg","startTime":224.789,"endTime":227.72899999999998,"body":"with kids. And that's another"},{"speaker":"Brittany Herzberg","startTime":227.72899999999998,"endTime":230.699,"body":"result that shows up often is,"},{"speaker":"Brittany Herzberg","startTime":227.72899999999998,"endTime":230.699,"body":"you know, sleep coaching for"},{"speaker":"Brittany Herzberg","startTime":230.699,"endTime":237.47899999999998,"body":"kids. So I made her SEO cheat"},{"speaker":"Brittany Herzberg","startTime":230.699,"endTime":237.47899999999998,"body":"sheet packet situation, include"},{"speaker":"Brittany Herzberg","startTime":237.47899999999998,"endTime":240.47899999999998,"body":"those variations, holistic sleep"},{"speaker":"Brittany Herzberg","startTime":237.47899999999998,"endTime":240.47899999999998,"body":"coaching, sleep coaching for"},{"speaker":"Brittany Herzberg","startTime":240.47899999999998,"endTime":244.829,"body":"adults, even just like sleep"},{"speaker":"Brittany Herzberg","startTime":240.47899999999998,"endTime":244.829,"body":"coaching. So the idea there"},{"speaker":"Brittany Herzberg","startTime":244.829,"endTime":248.99900000000002,"body":"would be that you can use these"},{"speaker":"Brittany Herzberg","startTime":244.829,"endTime":248.99900000000002,"body":"variations of terms on her about"},{"speaker":"Brittany Herzberg","startTime":248.99900000000002,"endTime":251.30900000000003,"body":"page as she's talking about who"},{"speaker":"Brittany Herzberg","startTime":248.99900000000002,"endTime":251.30900000000003,"body":"she is, what her story is, and"},{"speaker":"Brittany Herzberg","startTime":251.30900000000003,"endTime":254.099,"body":"how she can help you. She's not"},{"speaker":"Brittany Herzberg","startTime":251.30900000000003,"endTime":254.099,"body":"just repeating the same thing."},{"speaker":"Brittany Herzberg","startTime":254.099,"endTime":257.519,"body":"She's like, did it in a holistic"},{"speaker":"Brittany Herzberg","startTime":254.099,"endTime":257.519,"body":"sleep coaching? Did it at sleep"},{"speaker":"Brittany Herzberg","startTime":257.519,"endTime":259.709,"body":"coaching for adults. Does that"},{"speaker":"Brittany Herzberg","startTime":257.519,"endTime":259.709,"body":"help?"},{"speaker":"Crystal Waddell","startTime":260.34,"endTime":262.08,"body":"Oh, I think"},{"speaker":"Crystal Waddell","startTime":260.34,"endTime":262.08,"body":"that's really great. I think"},{"speaker":"Crystal Waddell","startTime":262.08,"endTime":266.07,"body":"it's a really great example,"},{"speaker":"Crystal Waddell","startTime":262.08,"endTime":266.07,"body":"from my perspective, how can I"},{"speaker":"Crystal Waddell","startTime":266.07,"endTime":268.35,"body":"not work so hard? You know,"},{"speaker":"Crystal Waddell","startTime":266.07,"endTime":268.35,"body":"that's how I'm always thinking,"},{"speaker":"Crystal Waddell","startTime":268.35,"endTime":272.04,"body":"you know, because I need to not"},{"speaker":"Crystal Waddell","startTime":268.35,"endTime":272.04,"body":"work so long at something"},{"speaker":"Crystal Waddell","startTime":272.04,"endTime":274.77,"body":"because I want to do like 15"},{"speaker":"Crystal Waddell","startTime":272.04,"endTime":274.77,"body":"Other things at the same time."},{"speaker":"Crystal Waddell","startTime":274.77,"endTime":279.93,"body":"So one way I figured out how to"},{"speaker":"Crystal Waddell","startTime":274.77,"endTime":279.93,"body":"do this is by using surfer. And"},{"speaker":"Crystal Waddell","startTime":279.96,"endTime":283.35,"body":"the way that surfer works is"},{"speaker":"Crystal Waddell","startTime":279.96,"endTime":283.35,"body":"that they serve up keyword"},{"speaker":"Crystal Waddell","startTime":283.35,"endTime":287.79,"body":"clusters for you. So let's say"},{"speaker":"Crystal Waddell","startTime":283.35,"endTime":287.79,"body":"that you wanted to show up as"},{"speaker":"Crystal Waddell","startTime":287.79,"endTime":291.42,"body":"like a sleep coach. And if I put"},{"speaker":"Crystal Waddell","startTime":287.79,"endTime":291.42,"body":"in sleep coach and surfer,"},{"speaker":"Crystal Waddell","startTime":291.75,"endTime":296.61,"body":"surfer is going to give me a"},{"speaker":"Crystal Waddell","startTime":291.75,"endTime":296.61,"body":"number of article ideas related"},{"speaker":"Crystal Waddell","startTime":296.64,"endTime":300.27000000000004,"body":"to sleep coaching. And it's up"},{"speaker":"Crystal Waddell","startTime":296.64,"endTime":300.27000000000004,"body":"to me at that time to kind of"},{"speaker":"Crystal Waddell","startTime":300.27000000000004,"endTime":304.59000000000003,"body":"discern which of the articles"},{"speaker":"Crystal Waddell","startTime":300.27000000000004,"endTime":304.59000000000003,"body":"are most relative to what I'm"},{"speaker":"Crystal Waddell","startTime":304.59000000000003,"endTime":306.78000000000003,"body":"doing. And I think what you just"},{"speaker":"Crystal Waddell","startTime":304.59000000000003,"endTime":306.78000000000003,"body":"pointed out there, like"},{"speaker":"Crystal Waddell","startTime":306.78000000000003,"endTime":309.99,"body":"understanding the search intent"},{"speaker":"Crystal Waddell","startTime":306.78000000000003,"endTime":309.99,"body":"behind those keywords is so key."},{"speaker":"Crystal Waddell","startTime":309.99,"endTime":313.59000000000003,"body":"So it's like, Look, if there's a"},{"speaker":"Crystal Waddell","startTime":309.99,"endTime":313.59000000000003,"body":"bunch of Article suggestions"},{"speaker":"Crystal Waddell","startTime":313.59000000000003,"endTime":315.96000000000004,"body":"that have to do with getting"},{"speaker":"Crystal Waddell","startTime":313.59000000000003,"endTime":315.96000000000004,"body":"certified as a practitioner,"},{"speaker":"Crystal Waddell","startTime":316.14,"endTime":319.35,"body":"then obviously I'm not going to"},{"speaker":"Crystal Waddell","startTime":316.14,"endTime":319.35,"body":"use those, but you have the"},{"speaker":"Crystal Waddell","startTime":319.35,"endTime":322.92,"body":"option of looking for"},{"speaker":"Crystal Waddell","startTime":319.35,"endTime":322.92,"body":"navigational or shopping or"},{"speaker":"Crystal Waddell","startTime":322.92,"endTime":325.62,"body":"local investigation, that type"},{"speaker":"Crystal Waddell","startTime":322.92,"endTime":325.62,"body":"of stuff. By the"},{"speaker":"Brittany Herzberg","startTime":325.619,"endTime":327.29900000000004,"body":"way, if you"},{"speaker":"Brittany Herzberg","startTime":325.619,"endTime":327.29900000000004,"body":"want more on that stuff, go"},{"speaker":"Brittany Herzberg","startTime":327.29900000000004,"endTime":329.66900000000004,"body":"listen to our first dictionary"},{"speaker":"Brittany Herzberg","startTime":327.29900000000004,"endTime":329.66900000000004,"body":"episode because I just really"},{"speaker":"Brittany Herzberg","startTime":329.66900000000004,"endTime":331.97900000000004,"body":"listened to it and that's where"},{"speaker":"Brittany Herzberg","startTime":329.66900000000004,"endTime":331.97900000000004,"body":"you dive in more into that"},{"speaker":"Brittany Herzberg","startTime":331.97900000000004,"endTime":333.599,"body":"search intent and the four"},{"speaker":"Brittany Herzberg","startTime":331.97900000000004,"endTime":333.599,"body":"different types."},{"speaker":"Crystal Waddell","startTime":333.92900000000003,"endTime":337.649,"body":"Ooh, Cool. So"},{"speaker":"Crystal Waddell","startTime":333.92900000000003,"endTime":337.649,"body":"then surfer. What it does is it"},{"speaker":"Crystal Waddell","startTime":337.649,"endTime":342.749,"body":"like allows you to build topical"},{"speaker":"Crystal Waddell","startTime":337.649,"endTime":342.749,"body":"authority on that particular"},{"speaker":"Crystal Waddell","startTime":342.92900000000003,"endTime":346.949,"body":"keyword. So it's not just the"},{"speaker":"Crystal Waddell","startTime":342.92900000000003,"endTime":346.949,"body":"keyword on the page, but it's"},{"speaker":"Crystal Waddell","startTime":346.949,"endTime":351.29900000000004,"body":"like the keyword throughout your"},{"speaker":"Crystal Waddell","startTime":346.949,"endTime":351.29900000000004,"body":"site. And then it helps you to"},{"speaker":"Crystal Waddell","startTime":351.29900000000004,"endTime":355.559,"body":"build internal links from page"},{"speaker":"Crystal Waddell","startTime":351.29900000000004,"endTime":355.559,"body":"to page so that Google can"},{"speaker":"Crystal Waddell","startTime":355.559,"endTime":358.649,"body":"understand your authority on"},{"speaker":"Crystal Waddell","startTime":355.559,"endTime":358.649,"body":"that topic. So that's another"},{"speaker":"Crystal Waddell","startTime":358.649,"endTime":362.039,"body":"way to look at keywords and"},{"speaker":"Crystal Waddell","startTime":358.649,"endTime":362.039,"body":"being able to really generate"},{"speaker":"Crystal Waddell","startTime":362.069,"endTime":365.189,"body":"authority around a keyword"},{"speaker":"Crystal Waddell","startTime":362.069,"endTime":365.189,"body":"without just using that one"},{"speaker":"Crystal Waddell","startTime":365.189,"endTime":367.79900000000004,"body":"keyword all the time. So be"},{"speaker":"Crystal Waddell","startTime":365.189,"endTime":367.79900000000004,"body":"creative."},{"speaker":"Brittany Herzberg","startTime":367.83000000000004,"endTime":369.09000000000003,"body":"Think about"},{"speaker":"Brittany Herzberg","startTime":367.83000000000004,"endTime":369.09000000000003,"body":"your people. Think about your"},{"speaker":"Brittany Herzberg","startTime":369.09000000000003,"endTime":372.09000000000003,"body":"end user, who are you wanting to"},{"speaker":"Brittany Herzberg","startTime":369.09000000000003,"endTime":372.09000000000003,"body":"call in? What do you really want"},{"speaker":"Brittany Herzberg","startTime":372.09000000000003,"endTime":375.03000000000003,"body":"to be known for? You know, it's"},{"speaker":"Brittany Herzberg","startTime":372.09000000000003,"endTime":375.03000000000003,"body":"the same stuff that we preach at"},{"speaker":"Brittany Herzberg","startTime":375.03000000000003,"endTime":377.85,"body":"you all the time, if you're"},{"speaker":"Brittany Herzberg","startTime":375.03000000000003,"endTime":377.85,"body":"looking for, like, what's a good"},{"speaker":"Brittany Herzberg","startTime":377.85,"endTime":383.40000000000003,"body":"benchmark to aim for about two"},{"speaker":"Brittany Herzberg","startTime":377.85,"endTime":383.40000000000003,"body":"to 3% of the total copy, like"},{"speaker":"Brittany Herzberg","startTime":383.40000000000003,"endTime":385.77000000000004,"body":"you want your keyword or key"},{"speaker":"Brittany Herzberg","startTime":383.40000000000003,"endTime":385.77000000000004,"body":"phrase to show up about two to"},{"speaker":"Brittany Herzberg","startTime":385.77000000000004,"endTime":389.94,"body":"3% of the total copy. So just"},{"speaker":"Brittany Herzberg","startTime":385.77000000000004,"endTime":389.94,"body":"for round numbers, if you have a"},{"speaker":"Brittany Herzberg","startTime":390.06,"endTime":393.69,"body":"webpage that has 100 words on"},{"speaker":"Brittany Herzberg","startTime":390.06,"endTime":393.69,"body":"it, you wouldn't you would have"},{"speaker":"Brittany Herzberg","startTime":393.69,"endTime":396.78000000000003,"body":"more but for round numbers and"},{"speaker":"Brittany Herzberg","startTime":393.69,"endTime":396.78000000000003,"body":"my lack of math ability on Zoom,"},{"speaker":"Brittany Herzberg","startTime":397.14,"endTime":399.93,"body":"you want to have that keyword"},{"speaker":"Brittany Herzberg","startTime":397.14,"endTime":399.93,"body":"show up two to three times."},{"speaker":"Crystal Waddell","startTime":400.05,"endTime":400.65000000000003,"body":"Awesome."},{"speaker":"Brittany Herzberg","startTime":400.83000000000004,"endTime":404.13,"body":"Yay. That's"},{"speaker":"Brittany Herzberg","startTime":400.83000000000004,"endTime":404.13,"body":"all we we don't want to leave"},{"speaker":"Brittany Herzberg","startTime":404.13,"endTime":407.01,"body":"without saying thank you to Leah"},{"speaker":"Brittany Herzberg","startTime":404.13,"endTime":407.01,"body":"and mercy of the podcast effect"},{"speaker":"Brittany Herzberg","startTime":407.01,"endTime":408.63,"body":"because you make it sound so"},{"speaker":"Brittany Herzberg","startTime":407.01,"endTime":408.63,"body":"good."},{"speaker":"Crystal Waddell","startTime":408.98900000000003,"endTime":411.149,"body":"Yes, thank you,"},{"speaker":"Crystal Waddell","startTime":408.98900000000003,"endTime":411.149,"body":"ladies, we love you. We"},{"speaker":"Crystal Waddell","startTime":411.149,"endTime":414.23900000000003,"body":"appreciate your help with this"},{"speaker":"Crystal Waddell","startTime":411.149,"endTime":414.23900000000003,"body":"podcast. And if you everybody"},{"speaker":"Crystal Waddell","startTime":414.41900000000004,"endTime":416.789,"body":"want to have a private podcast"},{"speaker":"Crystal Waddell","startTime":414.41900000000004,"endTime":416.789,"body":"yourself, you know if you have a"},{"speaker":"Crystal Waddell","startTime":416.789,"endTime":420.17900000000003,"body":"private podcast need in the"},{"speaker":"Crystal Waddell","startTime":416.789,"endTime":420.17900000000003,"body":"future, which Britney had a"},{"speaker":"Crystal Waddell","startTime":420.17900000000003,"endTime":424.349,"body":"private podcast for her case"},{"speaker":"Crystal Waddell","startTime":420.17900000000003,"endTime":424.349,"body":"study training, and I loved it,"},{"speaker":"Crystal Waddell","startTime":424.349,"endTime":428.309,"body":"because then I listened to while"},{"speaker":"Crystal Waddell","startTime":424.349,"endTime":428.309,"body":"I was on the road. And so then I"},{"speaker":"Crystal Waddell","startTime":428.309,"endTime":430.439,"body":"could, you know, kind of find my"},{"speaker":"Crystal Waddell","startTime":428.309,"endTime":430.439,"body":"way back to what I wanted to"},{"speaker":"Crystal Waddell","startTime":430.439,"endTime":433.499,"body":"follow up on when I got back to"},{"speaker":"Crystal Waddell","startTime":430.439,"endTime":433.499,"body":"my computer. So that was"},{"speaker":"Crystal Waddell","startTime":433.499,"endTime":437.189,"body":"fantastic. And then there was a"},{"speaker":"Crystal Waddell","startTime":433.499,"endTime":437.189,"body":"private pop up podcast recently"},{"speaker":"Crystal Waddell","startTime":437.219,"endTime":441.17900000000003,"body":"with the funnel bundle. And I"},{"speaker":"Crystal Waddell","startTime":437.219,"endTime":441.17900000000003,"body":"certainly do. And I really"},{"speaker":"Crystal Waddell","startTime":441.17900000000003,"endTime":444.089,"body":"looked forward to that as well."},{"speaker":"Crystal Waddell","startTime":441.17900000000003,"endTime":444.089,"body":"So there's lots of different"},{"speaker":"Crystal Waddell","startTime":444.119,"endTime":446.699,"body":"applications for private"},{"speaker":"Crystal Waddell","startTime":444.119,"endTime":446.699,"body":"podcasts. If you're a"},{"speaker":"Crystal Waddell","startTime":446.699,"endTime":450.089,"body":"corporation, you know, and you"},{"speaker":"Crystal Waddell","startTime":446.699,"endTime":450.089,"body":"have internal training. That's"},{"speaker":"Crystal Waddell","startTime":450.089,"endTime":453.029,"body":"another way to do that, you"},{"speaker":"Crystal Waddell","startTime":450.089,"endTime":453.029,"body":"know, implement a private"},{"speaker":"Crystal Waddell","startTime":453.029,"endTime":457.259,"body":"podcast for your employees. So"},{"speaker":"Crystal Waddell","startTime":453.029,"endTime":457.259,"body":"definitely an emerging idea."},{"speaker":"Crystal Waddell","startTime":457.289,"endTime":459.869,"body":"Yeah, reach out to the podcast"},{"speaker":"Crystal Waddell","startTime":457.289,"endTime":459.869,"body":"effect if you have any of those"},{"speaker":"Crystal Waddell","startTime":459.869,"endTime":460.379,"body":"needs."},{"speaker":"Brittany Herzberg","startTime":460.439,"endTime":463.349,"body":"Yeah, they're"},{"speaker":"Brittany Herzberg","startTime":460.439,"endTime":463.349,"body":"amazing. Okay, we will catch you"},{"speaker":"Brittany Herzberg","startTime":463.349,"endTime":468.119,"body":"on the next episode Grande. Bye"},{"speaker":"Brittany Herzberg","startTime":463.349,"endTime":468.119,"body":"bye. you're well on your way to"},{"speaker":"Brittany Herzberg","startTime":468.119,"endTime":471.41900000000004,"body":"being the answer to even more"},{"speaker":"Brittany Herzberg","startTime":468.119,"endTime":471.41900000000004,"body":"Googled questions. Thanks so"},{"speaker":"Brittany Herzberg","startTime":471.41900000000004,"endTime":472.67900000000003,"body":"much for joining us this week."},{"speaker":"Crystal Waddell","startTime":473.339,"endTime":475.91900000000004,"body":"Have you"},{"speaker":"Crystal Waddell","startTime":473.339,"endTime":475.91900000000004,"body":"noticed some SEO wins since"},{"speaker":"Crystal Waddell","startTime":475.91900000000004,"endTime":480.959,"body":"listening to SEO shorts? We want"},{"speaker":"Crystal Waddell","startTime":475.91900000000004,"endTime":480.959,"body":"to know email us at Hello at"},{"speaker":"Crystal Waddell","startTime":480.959,"endTime":484.889,"body":"simple and smart seo.com Or"},{"speaker":"Crystal Waddell","startTime":480.959,"endTime":484.889,"body":"share an episode conversation"},{"speaker":"Crystal Waddell","startTime":484.889,"endTime":485.279,"body":"thread"}]}