{"version":"1.0.0","segments":[{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"Well hello"},{"speaker":"Brittany Herzberg","startTime":34.379,"endTime":37.229,"body":"and welcome to SEO shirts a"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"private podcast by the very same"},{"speaker":"Brittany Herzberg","startTime":37.229,"endTime":41.039,"body":"co host of the simple and smart"},{"speaker":"Brittany Herzberg","startTime":41.039,"endTime":42.388999999999996,"body":"SEO show, Brittany and"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"Krystal. Here"},{"speaker":"Crystal Waddell","startTime":42.39,"endTime":46.35,"body":"you can experience way more"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"actionable episodes, give them"},{"speaker":"Crystal Waddell","startTime":46.35,"endTime":50.64,"body":"as many SEO masterminds. Each"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"week, we'll be walking you"},{"speaker":"Crystal Waddell","startTime":50.64,"endTime":53.04,"body":"through a different tasks that"},{"speaker":"Crystal Waddell","startTime":53.04,"endTime":55.05,"body":"support your SEO strategy."},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"You will"},{"speaker":"Brittany Herzberg","startTime":55.409,"endTime":57.778999999999996,"body":"learn exactly how to take simple"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"and smart action with step by"},{"speaker":"Brittany Herzberg","startTime":57.809,"endTime":60.899,"body":"step walkthroughs. And quick"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"explanations of how your effort"},{"speaker":"Brittany Herzberg","startTime":60.899,"endTime":64.439,"body":"will impact your business's"},{"speaker":"Brittany Herzberg","startTime":64.469,"endTime":65.429,"body":"search ability."},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"And now it's"},{"speaker":"Crystal Waddell","startTime":65.759,"endTime":69.509,"body":"time for this week's SEO short."},{"speaker":"Crystal Waddell","startTime":69.929,"endTime":73.559,"body":"Well, hey, hey, we're back with"},{"speaker":"Crystal Waddell","startTime":69.929,"endTime":73.559,"body":"another episode of the SEO"},{"speaker":"Crystal Waddell","startTime":73.559,"endTime":76.979,"body":"shorts, private podcast. Thank"},{"speaker":"Crystal Waddell","startTime":73.559,"endTime":76.979,"body":"you so much for joining us. B"},{"speaker":"Crystal Waddell","startTime":76.979,"endTime":81.059,"body":"and I are here with Erica"},{"speaker":"Crystal Waddell","startTime":76.979,"endTime":81.059,"body":"McCauley. She was recently on"},{"speaker":"Crystal Waddell","startTime":81.059,"endTime":85.499,"body":"the simple and smart SEO Show"},{"speaker":"Crystal Waddell","startTime":81.059,"endTime":85.499,"body":"Main podcast. But when she was"},{"speaker":"Crystal Waddell","startTime":85.499,"endTime":89.219,"body":"talking, I was like, Oh my gosh,"},{"speaker":"Crystal Waddell","startTime":85.499,"endTime":89.219,"body":"we have to drop a little bit"},{"speaker":"Crystal Waddell","startTime":89.219,"endTime":93.269,"body":"more for our private podcast"},{"speaker":"Crystal Waddell","startTime":89.219,"endTime":93.269,"body":"listeners so that we can make"},{"speaker":"Crystal Waddell","startTime":93.269,"endTime":96.209,"body":"their life that much easier. But"},{"speaker":"Crystal Waddell","startTime":93.269,"endTime":96.209,"body":"before we get into that, ladies,"},{"speaker":"Crystal Waddell","startTime":96.209,"endTime":101.879,"body":"can you say hello? Hello, hello,"},{"speaker":"Crystal Waddell","startTime":96.209,"endTime":101.879,"body":"hello. Okay, so Erica, in the"},{"speaker":"Crystal Waddell","startTime":101.909,"endTime":105.689,"body":"main podcast episode where we"},{"speaker":"Crystal Waddell","startTime":101.909,"endTime":105.689,"body":"were talking about actually"},{"speaker":"Crystal Waddell","startTime":105.689,"endTime":109.559,"body":"giving virtual assistants titles"},{"speaker":"Crystal Waddell","startTime":105.689,"endTime":109.559,"body":"versus just blanket statement"},{"speaker":"Crystal Waddell","startTime":109.559,"endTime":113.249,"body":"virtual assistants, you started"},{"speaker":"Crystal Waddell","startTime":109.559,"endTime":113.249,"body":"talking about like the hiring"},{"speaker":"Crystal Waddell","startTime":113.249,"endTime":116.369,"body":"process, and you know how to"},{"speaker":"Crystal Waddell","startTime":113.249,"endTime":116.369,"body":"hire and those types of things."},{"speaker":"Crystal Waddell","startTime":116.699,"endTime":121.139,"body":"And what really stuck out to me"},{"speaker":"Crystal Waddell","startTime":116.699,"endTime":121.139,"body":"was, you are mentioning their"},{"speaker":"Crystal Waddell","startTime":121.139,"endTime":124.709,"body":"different roles, and you had"},{"speaker":"Crystal Waddell","startTime":121.139,"endTime":124.709,"body":"like a worksheet where different"},{"speaker":"Crystal Waddell","startTime":124.709,"endTime":127.79899999999999,"body":"roles can be filled. And why it"},{"speaker":"Crystal Waddell","startTime":124.709,"endTime":127.79899999999999,"body":"stood out to me so much is"},{"speaker":"Crystal Waddell","startTime":127.79899999999999,"endTime":131.339,"body":"because I have tried to create"},{"speaker":"Crystal Waddell","startTime":127.79899999999999,"endTime":131.339,"body":"something like that, where it's"},{"speaker":"Crystal Waddell","startTime":131.339,"endTime":135.029,"body":"like, if I actually had roles to"},{"speaker":"Crystal Waddell","startTime":131.339,"endTime":135.029,"body":"fill, what would the roles"},{"speaker":"Crystal Waddell","startTime":135.029,"endTime":138.41899999999998,"body":"actually be? You know? And so,"},{"speaker":"Crystal Waddell","startTime":135.029,"endTime":138.41899999999998,"body":"not only do we need to know,"},{"speaker":"Crystal Waddell","startTime":138.41899999999998,"endTime":141.56900000000002,"body":"like what a VA is supposed to"},{"speaker":"Crystal Waddell","startTime":138.41899999999998,"endTime":141.56900000000002,"body":"do, or a particular VA supposed"},{"speaker":"Crystal Waddell","startTime":141.56900000000002,"endTime":144.209,"body":"to do? It's like, who should we"},{"speaker":"Crystal Waddell","startTime":141.56900000000002,"endTime":144.209,"body":"even be hiring for our"},{"speaker":"Crystal Waddell","startTime":144.209,"endTime":146.429,"body":"businesses? What are the"},{"speaker":"Crystal Waddell","startTime":144.209,"endTime":146.429,"body":"options? You know, what's even"},{"speaker":"Crystal Waddell","startTime":146.459,"endTime":149.429,"body":"out there? So I was like, Oh, my"},{"speaker":"Crystal Waddell","startTime":146.459,"endTime":149.429,"body":"gosh, could you talk to us a"},{"speaker":"Crystal Waddell","startTime":149.429,"endTime":152.429,"body":"little bit about that? Sure."},{"speaker":"Crystal Waddell","startTime":149.429,"endTime":152.429,"body":"Yeah. So"},{"speaker":"Erika Macauley","startTime":152.43,"endTime":155.13,"body":"what I find in"},{"speaker":"Erika Macauley","startTime":152.43,"endTime":155.13,"body":"running hiring projects, as a"},{"speaker":"Erika Macauley","startTime":155.13,"endTime":158.01,"body":"done for you service, is that a"},{"speaker":"Erika Macauley","startTime":155.13,"endTime":158.01,"body":"lot of business owners,"},{"speaker":"Erika Macauley","startTime":158.01,"endTime":160.89,"body":"especially if it's their first"},{"speaker":"Erika Macauley","startTime":158.01,"endTime":160.89,"body":"hire, you don't know what you"},{"speaker":"Erika Macauley","startTime":160.89,"endTime":163.8,"body":"don't know, right? You don't"},{"speaker":"Erika Macauley","startTime":160.89,"endTime":163.8,"body":"know that? Maybe you don't know"},{"speaker":"Erika Macauley","startTime":163.8,"endTime":166.29000000000002,"body":"what an executive assistant is?"},{"speaker":"Erika Macauley","startTime":163.8,"endTime":166.29000000000002,"body":"Or maybe you've never heard the"},{"speaker":"Erika Macauley","startTime":166.29000000000002,"endTime":169.92000000000002,"body":"term online business manager"},{"speaker":"Erika Macauley","startTime":166.29000000000002,"endTime":169.92000000000002,"body":"before. And maybe you're like,"},{"speaker":"Erika Macauley","startTime":170.13,"endTime":173.45999999999998,"body":"Does my online business manager"},{"speaker":"Erika Macauley","startTime":170.13,"endTime":173.45999999999998,"body":"answer my emails and clean out"},{"speaker":"Erika Macauley","startTime":173.45999999999998,"endTime":177.02999999999997,"body":"my inbox, or they help with"},{"speaker":"Erika Macauley","startTime":173.45999999999998,"endTime":177.02999999999997,"body":"marketing. And, you know, it's"},{"speaker":"Erika Macauley","startTime":177.02999999999997,"endTime":179.39999999999998,"body":"sometimes it's not really clear,"},{"speaker":"Erika Macauley","startTime":177.02999999999997,"endTime":179.39999999999998,"body":"because there's a lot of really"},{"speaker":"Erika Macauley","startTime":179.39999999999998,"endTime":182.79000000000002,"body":"niche industry terms these days."},{"speaker":"Erika Macauley","startTime":179.39999999999998,"endTime":182.79000000000002,"body":"So what I developed to help my"},{"speaker":"Erika Macauley","startTime":182.79000000000002,"endTime":185.49,"body":"clients work through this, and"},{"speaker":"Erika Macauley","startTime":182.79000000000002,"endTime":185.49,"body":"what I'm going to share here is"},{"speaker":"Erika Macauley","startTime":185.82,"endTime":189.20999999999998,"body":"a worksheet that first of all"},{"speaker":"Erika Macauley","startTime":185.82,"endTime":189.20999999999998,"body":"starts walking you through right"},{"speaker":"Erika Macauley","startTime":189.20999999999998,"endTime":193.07999999999998,"body":"from the very beginning,"},{"speaker":"Erika Macauley","startTime":189.20999999999998,"endTime":193.07999999999998,"body":"starting to work through tasks"},{"speaker":"Erika Macauley","startTime":193.07999999999998,"endTime":195.66000000000003,"body":"in your business, it's all of"},{"speaker":"Erika Macauley","startTime":193.07999999999998,"endTime":195.66000000000003,"body":"them, it's all the tasks,"},{"speaker":"Erika Macauley","startTime":195.83999999999997,"endTime":198.57,"body":"finding out which ones you"},{"speaker":"Erika Macauley","startTime":195.83999999999997,"endTime":198.57,"body":"should be doing, because there"},{"speaker":"Erika Macauley","startTime":198.57,"endTime":201.3,"body":"are still some things you need"},{"speaker":"Erika Macauley","startTime":198.57,"endTime":201.3,"body":"to do as an entrepreneur,"},{"speaker":"Erika Macauley","startTime":201.3,"endTime":204.18,"body":"business owner, CEO can't"},{"speaker":"Erika Macauley","startTime":201.3,"endTime":204.18,"body":"outsource everything I know,"},{"speaker":"Erika Macauley","startTime":204.18,"endTime":207.54000000000002,"body":"we'd love to, but we can't, and"},{"speaker":"Erika Macauley","startTime":204.18,"endTime":207.54000000000002,"body":"then figuring out who those go"},{"speaker":"Erika Macauley","startTime":207.54000000000002,"endTime":210.89999999999998,"body":"to. So I've got collections of"},{"speaker":"Erika Macauley","startTime":207.54000000000002,"endTime":210.89999999999998,"body":"like kind of, we could call them"},{"speaker":"Erika Macauley","startTime":210.89999999999998,"endTime":215.27999999999997,"body":"departments and what kind of job"},{"speaker":"Erika Macauley","startTime":210.89999999999998,"endTime":215.27999999999997,"body":"titles would be in each of those"},{"speaker":"Erika Macauley","startTime":215.31,"endTime":218.13,"body":"as examples to get you thinking"},{"speaker":"Erika Macauley","startTime":215.31,"endTime":218.13,"body":"about who you're really looking"},{"speaker":"Erika Macauley","startTime":218.13,"endTime":221.94,"body":"for. I go into some detail about"},{"speaker":"Erika Macauley","startTime":218.13,"endTime":221.94,"body":"the difference between action or"},{"speaker":"Erika Macauley","startTime":221.94,"endTime":225.36,"body":"execution level team members"},{"speaker":"Erika Macauley","startTime":221.94,"endTime":225.36,"body":"versus management level team"},{"speaker":"Erika Macauley","startTime":225.36,"endTime":228.75,"body":"members and what you can expect"},{"speaker":"Erika Macauley","startTime":225.36,"endTime":228.75,"body":"from them, somebody might have"},{"speaker":"Erika Macauley","startTime":228.75,"endTime":231.95999999999998,"body":"told you to get an OBM. But if"},{"speaker":"Erika Macauley","startTime":228.75,"endTime":231.95999999999998,"body":"you're looking for somebody to"},{"speaker":"Erika Macauley","startTime":231.95999999999998,"endTime":235.38,"body":"go check off your to do list all"},{"speaker":"Erika Macauley","startTime":231.95999999999998,"endTime":235.38,"body":"day, that's not an OPM, that's"},{"speaker":"Erika Macauley","startTime":235.38,"endTime":238.74,"body":"not what they do. And then I've"},{"speaker":"Erika Macauley","startTime":235.38,"endTime":238.74,"body":"included some information about"},{"speaker":"Erika Macauley","startTime":238.74,"endTime":241.70999999999998,"body":"independent contractors versus"},{"speaker":"Erika Macauley","startTime":238.74,"endTime":241.70999999999998,"body":"employees. Because this is a"},{"speaker":"Erika Macauley","startTime":241.70999999999998,"endTime":244.2,"body":"very important legal distinction"},{"speaker":"Erika Macauley","startTime":241.70999999999998,"endTime":244.2,"body":"when you're bringing on team"},{"speaker":"Erika Macauley","startTime":244.2,"endTime":246.99,"body":"members. And we don't want you"},{"speaker":"Erika Macauley","startTime":244.2,"endTime":246.99,"body":"to get in any hot water. And we"},{"speaker":"Erika Macauley","startTime":246.99,"endTime":249.87,"body":"want to do ethical hires and"},{"speaker":"Erika Macauley","startTime":246.99,"endTime":249.87,"body":"make sure that we're hiring"},{"speaker":"Erika Macauley","startTime":249.87,"endTime":252.83999999999997,"body":"people properly and asking them"},{"speaker":"Erika Macauley","startTime":249.87,"endTime":252.83999999999997,"body":"to do what's within the scope."},{"speaker":"Erika Macauley","startTime":252.99,"endTime":255.60000000000002,"body":"So it's just kind of a start to"},{"speaker":"Erika Macauley","startTime":252.99,"endTime":255.60000000000002,"body":"finish worksheet to get you"},{"speaker":"Erika Macauley","startTime":255.60000000000002,"endTime":258.93,"body":"going on, who are you looking"},{"speaker":"Erika Macauley","startTime":255.60000000000002,"endTime":258.93,"body":"for? And what are they going to"},{"speaker":"Erika Macauley","startTime":258.93,"endTime":259.59,"body":"do for you?"},{"speaker":"Brittany Herzberg","startTime":260.069,"endTime":261.539,"body":"And I have a"},{"speaker":"Brittany Herzberg","startTime":260.069,"endTime":261.539,"body":"quick question, too, because I"},{"speaker":"Brittany Herzberg","startTime":261.539,"endTime":263.939,"body":"know you're in Canada, we're in"},{"speaker":"Brittany Herzberg","startTime":261.539,"endTime":263.939,"body":"the US. And I know that you work"},{"speaker":"Brittany Herzberg","startTime":263.939,"endTime":266.729,"body":"with us based business owners"},{"speaker":"Brittany Herzberg","startTime":263.939,"endTime":266.729,"body":"probably as well as Canadian"},{"speaker":"Brittany Herzberg","startTime":266.729,"endTime":269.759,"body":"ones. Does it also cover that,"},{"speaker":"Brittany Herzberg","startTime":266.729,"endTime":269.759,"body":"like a little bit of those"},{"speaker":"Brittany Herzberg","startTime":269.759,"endTime":270.359,"body":"nuances."},{"speaker":"Erika Macauley","startTime":270.539,"endTime":272.279,"body":"There's not a"},{"speaker":"Erika Macauley","startTime":270.539,"endTime":272.279,"body":"lot of difference between the"},{"speaker":"Erika Macauley","startTime":272.279,"endTime":274.949,"body":"two countries as far as the"},{"speaker":"Erika Macauley","startTime":272.279,"endTime":274.949,"body":"independent contractor and the"},{"speaker":"Erika Macauley","startTime":274.949,"endTime":278.789,"body":"employee thing goes, it is very"},{"speaker":"Erika Macauley","startTime":274.949,"endTime":278.789,"body":"risky for a business to hire an"},{"speaker":"Erika Macauley","startTime":278.789,"endTime":281.759,"body":"independent contractor and treat"},{"speaker":"Erika Macauley","startTime":278.789,"endTime":281.759,"body":"them like an employee no matter"},{"speaker":"Erika Macauley","startTime":281.759,"endTime":284.999,"body":"what country they're in. So I've"},{"speaker":"Erika Macauley","startTime":281.759,"endTime":284.999,"body":"put a lot of detail in the"},{"speaker":"Erika Macauley","startTime":284.999,"endTime":287.849,"body":"worksheet. I'm not a lawyer,"},{"speaker":"Erika Macauley","startTime":284.999,"endTime":287.849,"body":"it's not legal advice, not to"},{"speaker":"Erika Macauley","startTime":287.849,"endTime":290.699,"body":"say that cover my back, cover"},{"speaker":"Erika Macauley","startTime":287.849,"endTime":290.699,"body":"your back cover everybody's by"},{"speaker":"Erika Macauley","startTime":290.969,"endTime":294.47900000000004,"body":"the wires, but I've done the"},{"speaker":"Erika Macauley","startTime":290.969,"endTime":294.47900000000004,"body":"googling for you will say that."},{"speaker":"Erika Macauley","startTime":295.499,"endTime":298.04900000000004,"body":"And it is especially if you're"},{"speaker":"Erika Macauley","startTime":295.499,"endTime":298.04900000000004,"body":"bringing somebody on for the"},{"speaker":"Erika Macauley","startTime":298.04900000000004,"endTime":300.569,"body":"first time and you're new to"},{"speaker":"Erika Macauley","startTime":298.04900000000004,"endTime":300.569,"body":"hiring, it's really important"},{"speaker":"Erika Macauley","startTime":300.569,"endTime":302.789,"body":"that you understand the"},{"speaker":"Erika Macauley","startTime":300.569,"endTime":302.789,"body":"distinction between the two, so"},{"speaker":"Erika Macauley","startTime":302.789,"endTime":304.619,"body":"you don't get yourself in any"},{"speaker":"Erika Macauley","startTime":302.789,"endTime":304.619,"body":"hot water."},{"speaker":"Crystal Waddell","startTime":304.889,"endTime":306.98900000000003,"body":"Oh my gosh, I"},{"speaker":"Crystal Waddell","startTime":304.889,"endTime":306.98900000000003,"body":"think that's so helpful. And I"},{"speaker":"Crystal Waddell","startTime":306.98900000000003,"endTime":310.79900000000004,"body":"just wrote a blog recently about"},{"speaker":"Crystal Waddell","startTime":306.98900000000003,"endTime":310.79900000000004,"body":"this, like, it's because my"},{"speaker":"Crystal Waddell","startTime":310.79900000000004,"endTime":316.379,"body":"stick is trying to find apps or"},{"speaker":"Crystal Waddell","startTime":310.79900000000004,"endTime":316.379,"body":"AI that fill roles, you know,"},{"speaker":"Crystal Waddell","startTime":316.379,"endTime":318.839,"body":"and so that's kind of what I"},{"speaker":"Crystal Waddell","startTime":316.379,"endTime":318.839,"body":"wrote about in my latest blog,"},{"speaker":"Crystal Waddell","startTime":318.98900000000003,"endTime":323.519,"body":"but I'll definitely link to the"},{"speaker":"Crystal Waddell","startTime":318.98900000000003,"endTime":323.519,"body":"link that you give us so people"},{"speaker":"Crystal Waddell","startTime":323.519,"endTime":326.459,"body":"can go there and like get more"},{"speaker":"Crystal Waddell","startTime":323.519,"endTime":326.459,"body":"information about those actual"},{"speaker":"Crystal Waddell","startTime":326.459,"endTime":329.72900000000004,"body":"roles. I think that is so so"},{"speaker":"Crystal Waddell","startTime":326.459,"endTime":329.72900000000004,"body":"interesting. Yeah,"},{"speaker":"Erika Macauley","startTime":329.73,"endTime":331.71000000000004,"body":"when you're new"},{"speaker":"Erika Macauley","startTime":329.73,"endTime":331.71000000000004,"body":"to it, it's hard to know like"},{"speaker":"Erika Macauley","startTime":331.71000000000004,"endTime":335.28000000000003,"body":"there's 200 different job titles"},{"speaker":"Erika Macauley","startTime":331.71000000000004,"endTime":335.28000000000003,"body":"out there for support team"},{"speaker":"Erika Macauley","startTime":335.28000000000003,"endTime":338.34000000000003,"body":"members and really being able to"},{"speaker":"Erika Macauley","startTime":335.28000000000003,"endTime":338.34000000000003,"body":"kind of hone in and figure out"},{"speaker":"Erika Macauley","startTime":338.34000000000003,"endTime":340.86,"body":"which one you're looking for is"},{"speaker":"Erika Macauley","startTime":338.34000000000003,"endTime":340.86,"body":"gonna get you a lot better"},{"speaker":"Erika Macauley","startTime":340.86,"endTime":343.71000000000004,"body":"applicants when you go and post"},{"speaker":"Erika Macauley","startTime":340.86,"endTime":343.71000000000004,"body":"that job. When you're super"},{"speaker":"Erika Macauley","startTime":343.71000000000004,"endTime":345.42,"body":"clear about who you're looking"},{"speaker":"Erika Macauley","startTime":343.71000000000004,"endTime":345.42,"body":"for."},{"speaker":"Brittany Herzberg","startTime":345.66,"endTime":347.97,"body":"Yeah, is"},{"speaker":"Brittany Herzberg","startTime":345.66,"endTime":347.97,"body":"there anything specifically like"},{"speaker":"Brittany Herzberg","startTime":347.97,"endTime":351.78000000000003,"body":"a quick action oriented thing"},{"speaker":"Brittany Herzberg","startTime":347.97,"endTime":351.78000000000003,"body":"like on the sheet or that"},{"speaker":"Brittany Herzberg","startTime":351.78000000000003,"endTime":354.81,"body":"someone needs to do before they"},{"speaker":"Brittany Herzberg","startTime":351.78000000000003,"endTime":354.81,"body":"go and grab this download, which"},{"speaker":"Brittany Herzberg","startTime":354.81,"endTime":356.55,"body":"of course Krystal and I are"},{"speaker":"Brittany Herzberg","startTime":354.81,"endTime":356.55,"body":"gonna go do like this?"},{"speaker":"Erika Macauley","startTime":358.17,"endTime":360.0,"body":"No, I don't"},{"speaker":"Erika Macauley","startTime":358.17,"endTime":360.0,"body":"think there's any pre work"},{"speaker":"Erika Macauley","startTime":360.0,"endTime":363.06,"body":"really required. The worksheet"},{"speaker":"Erika Macauley","startTime":360.0,"endTime":363.06,"body":"will walk you through about like"},{"speaker":"Erika Macauley","startTime":363.09000000000003,"endTime":365.64,"body":"things in your business that"},{"speaker":"Erika Macauley","startTime":363.09000000000003,"endTime":365.64,"body":"you're currently doing. But you"},{"speaker":"Erika Macauley","startTime":365.64,"endTime":368.82,"body":"don't like them things in your"},{"speaker":"Erika Macauley","startTime":365.64,"endTime":368.82,"body":"business you're currently doing"},{"speaker":"Erika Macauley","startTime":368.88,"endTime":371.79,"body":"and you love them. Things that"},{"speaker":"Erika Macauley","startTime":368.88,"endTime":371.79,"body":"are not happening at all, but"},{"speaker":"Erika Macauley","startTime":371.79,"endTime":374.7,"body":"they probably should be like,"},{"speaker":"Erika Macauley","startTime":371.79,"endTime":374.7,"body":"that worksheet will walk you"},{"speaker":"Erika Macauley","startTime":374.7,"endTime":376.98,"body":"through that and tell you what"},{"speaker":"Erika Macauley","startTime":374.7,"endTime":376.98,"body":"to do with each of them. And"},{"speaker":"Erika Macauley","startTime":376.98,"endTime":380.25,"body":"then give you that big list of"},{"speaker":"Erika Macauley","startTime":376.98,"endTime":380.25,"body":"like departments and job titles"},{"speaker":"Erika Macauley","startTime":380.25,"endTime":383.34000000000003,"body":"so that you can find kind of"},{"speaker":"Erika Macauley","startTime":380.25,"endTime":383.34000000000003,"body":"what fits with that collection"},{"speaker":"Erika Macauley","startTime":383.34000000000003,"endTime":385.23,"body":"of tasks that you've then"},{"speaker":"Erika Macauley","startTime":383.34000000000003,"endTime":385.23,"body":"created."},{"speaker":"Brittany Herzberg","startTime":385.47,"endTime":387.12,"body":"Okay, cool."},{"speaker":"Brittany Herzberg","startTime":385.47,"endTime":387.12,"body":"And I know that we'll have a"},{"speaker":"Brittany Herzberg","startTime":387.12,"endTime":390.6,"body":"link below this show like in the"},{"speaker":"Brittany Herzberg","startTime":387.12,"endTime":390.6,"body":"description situation where if"},{"speaker":"Brittany Herzberg","startTime":390.6,"endTime":393.3,"body":"you're listening and you have a"},{"speaker":"Brittany Herzberg","startTime":390.6,"endTime":393.3,"body":"question for us or for Erica,"},{"speaker":"Brittany Herzberg","startTime":393.33000000000004,"endTime":396.18,"body":"probably Erica, with this one,"},{"speaker":"Brittany Herzberg","startTime":393.33000000000004,"endTime":396.18,"body":"just drop the question in there,"},{"speaker":"Brittany Herzberg","startTime":396.18,"endTime":399.0,"body":"and we'll make sure that it gets"},{"speaker":"Brittany Herzberg","startTime":396.18,"endTime":399.0,"body":"to her also, where can the"},{"speaker":"Brittany Herzberg","startTime":399.0,"endTime":399.87,"body":"listeners find you?"},{"speaker":"Erika Macauley","startTime":400.02000000000004,"endTime":403.02000000000004,"body":"So you can find"},{"speaker":"Erika Macauley","startTime":400.02000000000004,"endTime":403.02000000000004,"body":"me really two places online on"},{"speaker":"Erika Macauley","startTime":403.02000000000004,"endTime":406.47,"body":"Instagram. I'm at Erica"},{"speaker":"Erika Macauley","startTime":403.02000000000004,"endTime":406.47,"body":"underscore McCauley. It's Eri"},{"speaker":"Erika Macauley","startTime":406.47,"endTime":411.33000000000004,"body":"Ka, underscore M A C. Au ley."},{"speaker":"Erika Macauley","startTime":406.47,"endTime":411.33000000000004,"body":"And then my website is just"},{"speaker":"Erika Macauley","startTime":411.33000000000004,"endTime":414.84000000000003,"body":"Erica mccauley.com. That's where"},{"speaker":"Erika Macauley","startTime":411.33000000000004,"endTime":414.84000000000003,"body":"you can find me. Feeds."},{"speaker":"Crystal Waddell","startTime":414.99,"endTime":417.69,"body":"Awesome. Oh,"},{"speaker":"Crystal Waddell","startTime":414.99,"endTime":417.69,"body":"yeah. And we need to thank Marcy"},{"speaker":"Crystal Waddell","startTime":417.69,"endTime":420.63,"body":"and Leah from the podcast effect"},{"speaker":"Crystal Waddell","startTime":417.69,"endTime":420.63,"body":"because they do an awesome job"},{"speaker":"Crystal Waddell","startTime":420.84000000000003,"endTime":423.96000000000004,"body":"editing this podcast for us"},{"speaker":"Crystal Waddell","startTime":420.84000000000003,"endTime":423.96000000000004,"body":"every week. So we just want to"},{"speaker":"Crystal Waddell","startTime":423.96000000000004,"endTime":426.87,"body":"give them a shout out if you're"},{"speaker":"Crystal Waddell","startTime":423.96000000000004,"endTime":426.87,"body":"interested in you know, having"},{"speaker":"Crystal Waddell","startTime":426.87,"endTime":430.29,"body":"your own private podcast, make"},{"speaker":"Crystal Waddell","startTime":426.87,"endTime":430.29,"body":"sure you try to find them over"},{"speaker":"Crystal Waddell","startTime":430.29,"endTime":433.8,"body":"on Instagram, the podcast effect"},{"speaker":"Crystal Waddell","startTime":430.29,"endTime":433.8,"body":"girls say"},{"speaker":"Brittany Herzberg","startTime":433.79900000000004,"endTime":436.619,"body":"hi. And tell"},{"speaker":"Brittany Herzberg","startTime":433.79900000000004,"endTime":436.619,"body":"them that we sent you because"},{"speaker":"Brittany Herzberg","startTime":436.619,"endTime":437.939,"body":"yeah, like sending them people."},{"speaker":"Crystal Waddell","startTime":439.41,"endTime":441.66,"body":"Awesome. Well,"},{"speaker":"Crystal Waddell","startTime":439.41,"endTime":441.66,"body":"that's it for now. We'll see you"},{"speaker":"Crystal Waddell","startTime":441.69,"endTime":445.08000000000004,"body":"next time. Same place for the"},{"speaker":"Crystal Waddell","startTime":441.69,"endTime":445.08000000000004,"body":"next episode SEO shorts."},{"speaker":"Brittany Herzberg","startTime":445.139,"endTime":448.10900000000004,"body":"Bye. you're"},{"speaker":"Brittany Herzberg","startTime":445.139,"endTime":448.10900000000004,"body":"well on your way to being the"},{"speaker":"Brittany Herzberg","startTime":448.10900000000004,"endTime":451.439,"body":"answer to even more Googled"},{"speaker":"Brittany Herzberg","startTime":448.10900000000004,"endTime":451.439,"body":"questions. Thanks so much for"},{"speaker":"Brittany Herzberg","startTime":451.439,"endTime":451.889,"body":"joining us"},{"speaker":"Crystal Waddell","startTime":451.889,"endTime":455.579,"body":"this week. Have"},{"speaker":"Crystal Waddell","startTime":451.889,"endTime":455.579,"body":"you noticed them SEO wins since"},{"speaker":"Crystal Waddell","startTime":455.579,"endTime":460.619,"body":"listening to SEO short? We want"},{"speaker":"Crystal Waddell","startTime":455.579,"endTime":460.619,"body":"to know email us at Hello at"},{"speaker":"Crystal Waddell","startTime":460.619,"endTime":464.54900000000004,"body":"simple and smart seo.com Or"},{"speaker":"Crystal Waddell","startTime":460.619,"endTime":464.54900000000004,"body":"share an episode conversation"},{"speaker":"Crystal Waddell","startTime":464.54900000000004,"endTime":464.939,"body":"thread"}]}