Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
Navigating a business in the AI era?
How should businesses use Pinterest?
Promoted Pins vs. Pinterest Ads
Insights For Building a Woman-Owned Business
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
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Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
It's Follow Through Fridays!
I'm following up on a previous interview with Nicole Lewis!
Check out my five key takeaways for getting press attention:
I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at hello@simpleandsmartseo.com!
00:00 Welcome to Follow Through Friday!
00:19 Celebrating SEO Success and the Power of Press
01:20 Leveraging Photography and Collaborations for Business Growth
03:43 Mastering Media Relations and Networking
06:57 Strategic Planning for Future PR and SEO Efforts
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.
Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.
We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.
Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.
Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub
Nicole is the GOAT of my podcast guests.
Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)
This episode ranks #1 all time for The Simple and Smart SEO Show!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.
Potential Podcast Ideas:
Purpose of the Senior Athlete Parent Podcast:
How can you use a podcast to grow your business?
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media.
Sarah's on the show today to walk us through leveraging podcasts and audio effectively.
Connect with Sarah
Podfox Media
Big Brave Business Podcast
LaunchMyShow.com
Free Roadmap to Grow Your Podcast (Link coming soon!)
My apologies again for my audio - I was having mic issues and didn't realize it!
How do I get my podcast to show up on Spotify or Apple Podcasts?
What's the benefit of audio content creation?
How to start a podcast on Spotify for a business?
General guidelines for starting a podcast
Types of podcasts and audio formats to try:
Get Sarah's best tips for guesting on other podcasts in this awesome episode!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.
00:00 Welcome to Follow Through Fridays!
00:13 Turning Business Models Upside Down
00:23 The Hustle Habit: A Decade's Reflection
00:39 A Shift Towards Health and Well-being
01:49 The Wake-Up Call: A Personal Story
03:24 Finding Balance: Work, Health, and Stress
03:53 Learning from Nick Rubright: Linkable Assets
04:14 The Struggle with Public Relations and Organization
05:57 A Deep Dive into Women's Basketball and NIL
06:11 The PIE Project: Player Impact Estimate
10:37 Staying Updated and Engaged with Women's Basketball
12:46 Expanding the Project: Data Visualization Ideas
17:05 Concluding Thoughts and Future Plans
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media
Unique SEO Insights From Nick:
Nick on PR and SEO:
Pitching and Posting As A Link Building Strategy:
Data-Driven Content Attracts Journalists
Limited budget for link building?
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:
I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.
Join the 2ND ROUND of Founding Members for the SEO SQUAD.
Detailed Summary:
Make sure to check out episode 110 for more resources!
Search the Simple and Smart SEO Show podcast for FREE!
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:
Connect with Sara
Website
Linkedin
0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5)
00:16 Welcome to the Simple and Smart SEO Show Podcast
00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion
03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success
08:55 Empowering Moms in the Creative Industry
14:29 Diving Deep into SEO and Website Strategy
20:56 Unlocking SEO Success: Simple Strategies and Missteps
21:04 The Power of Metadata in Boosting Your Site's SEO
22:55 Maximizing Your Website's Potential Post-Launch
24:30 Content Strategy: The Key to Organic Traffic and Lead Generation
25:24 Leveraging Blogs and Email Lists for Enhanced Engagement
26:26 Internal Linking: A Secret Weapon for SEO
28:18 Crafting a Winning Strategy: Target Audience and Value Proposition
33:11 The Importance of Vision in Business and Marketing
38:49 Reflections on Strategy and the Path Forward
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh.
My takeways on iSEO:
Leveraging takeways from Google Search Console:
Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)
00:00 Welcome to Follow Through Fridays... on a Saturday!
00:08 Diving into International SEO with Sarah Presh
00:22 The iSEO Shopify Theme Dilemma and SEO Insights
01:41 Leveraging Amazon for International Sales
04:09 Launching New Products Based on SEO Data
05:57 Join the SEO Squad: A Special Invitation
06:39 Looking Ahead: Website Building with Sarah Jensen
06:56 Closing Thoughts and Next Episode Teaser
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Navigating International SEO with Sarah Presch
Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO.
Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.
Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.
Sarah now specializes in international SEO, and has specific advice to implement it successfully. In particular:
Sarah shares positive and negative experiences with geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.
If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!
Connect with Sarah Presch:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Sarah's FREE iSEO Google Sheet
00:08 Meet Sarah Presh: A Journey Through SEO
00:53 The Entrepreneurial Journey and Its Lessons
04:30 Diving Into the World of International SEO
04:51 Understanding the Nuances of International SEO
06:21 The Practical Side of International SEO
11:41 Exploring Best Practices for International SE
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.
Maximizing Online Presence Through Affiliate Marketing and Digital Products
The episode concludes with an invitation to the SEO squad, a weekly SEO support group, and a reminder of the power of perseverance and creativity in digital entrepreneurship.
00:00 Welcome to Follow Through Fridays!
00:13 The Journey of Creating Digital Products
00:47 Diving Into Affiliate Marketing with Etsy
02:19 Boosting Blog Visibility and Indexing
03:28 Exploring Physical Products: Marquee Letters
04:44 Wrapping Up and Looking Ahead
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales.
I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger.
Connect With Julie:
Website
Free Workshop
Crickets to Cha-Chings Podcast
Julie shares a ton of digital product advice, including:
We also talk about empathy-driven brand building, effective niche selection, and the crucial role of SEO in product visibility.
I hope this episode gives you a resource to begin optimizing your digital product sales through targeted strategies and SEO best practices.
Chapters
0:00 Julie Berninger - Simple and Smart SEO Show Podcast Recording (2024-01-09 09_37 GMT-5)
00:37 Welcome to the World of Digital Products and Etsy
01:04 Julie's Journey: From Corporate to Etsy Success
03:57 The Power of Partnerships in Business
06:06 Niche Down or Diversify? Strategies for Digital Product Sellers
08:17 The Magic of Seasonal Products and Targeting Group Gifts
14:29 Navigating Copycats and Protecting Your Digital Products
16:16 Embracing Imitation and Finding Your Unique Edge
21:15 Navig
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Maximizing Digital PR for Your Business with Follow Through Fridays
In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt.
Watch or listen as I create a media page for her website, collageandwood.com.
I explain my process and offers a guide on how to make such a page easy to find.
Additionally, I talk about my dream (ha!) to enhance her brand's online presence through networking with journalists and providing unique value propositions.
BAM: Did you know about the SEO squad, an SEO support group for website optimization.
Thanks for listening!!
00:00 Welcome to Follow Through Fridays!
00:44 Creating a Media Page: A Step-by-Step Guide
02:43 Managing Overwhelm as an Entrepreneur
03:28 Building Public Relations and Brand Positioning
04:24 Finding Unique Angles for Your Business
05:52 Introducing the SEO Squad: A Supportive Community
06:42 Encouragement to Implement and Move Forward
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Pra
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings.
Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility.
The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes.
Crystal also invited listeners to join the SEO squad for further support and guidance.
00:00 Welcome to Follow Up Fridays: A Week in SEO
00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)
00:42 Sophia Vega's Insights on SEO and Backlinks
01:47 Practical SEO Strategies and Personal Reflections
03:59 Join the SEO Squad: An Invitation
04:30 Closing Thoughts and Invitation to Join SEO Squad
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Thinking about transitioning into an SEO career?
Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.
1. Teachers make great digital marketing assistants.
2. Sophia shares about her mental health.
3. SEO is critical for effective marketing.
4. Entrepreneurs can improve their website SEO.
Connect with Sophia Vega
Free Linkedin "Post Like a Pro" E-Booklet
Subscribe to Sophia's Newsletter
Connect on Linkedin
Website
02:47 Transition from Teaching to Digital Marketing
03:45 Understanding the Importance of SEO
04:18 The Role of Strategy in Digital Marketing
05:41 The Importance of Backlinks and SEO Strategy
07:22 Incorporating PR Strategies into Digital Businesses
10:51 Understanding the Value of Quality Backlinks
17:59 Understanding the Importance of Quality Backlinks
18:04 Introduction to Long Tail Keywords and Search Intent
19:50 Understanding the Buyer Funnel
20:22 Creating Content for Differe
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Today I talk about the impact of writing a blog article that wins traffic for your website.
This is the senior night blog article I talk about in the episode.
Interested in joining the SEO squad?
Apply here!
00:00 Introduction and Recap of the Week
00:25 The Power of SEO and Content Creation
02:10 Success Stories: SEO in Action
03:20 Join the SEO Squad: Boost Your Business
03:30 Closing Thoughts and Preview of Next Episode
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Leveraging AI for Content Writing and SEO: A Chat with Tom Winter
Today I'm talking with Tom Winter.
Tom designed the content research and writing tool, SEOWind.
Tom's unique "Cyborg Method combines AI and human innovation, for content creation and SEO.
Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.
00:00 Introduction and Guest Introduction
00:41 Tom Winter's Journey into AI and SEO
00:54 The Birth of SEO Wind
01:22 Tom's Entrepreneurial Journey
02:12 The Challenges of Content Creation
03:08 Understanding Content Briefs and Search Intent
03:33 The Role of AI in Content Creation
04:51 The Importance of Research in Content Creation
05:37 How Google Evaluates Content
06:57 The Risk Google Takes with Search Results
07:43 The Role of AI in SEO
09:21 The Importance of Helpful and Valuable Content
10:52 The Power of AI in Content Research
12:29 The Future of AI in Content Marketing
14:30 The Role of AI in Business Operations
15:39 The Importance of Context in AI
16:35 The Role of AI in SEO Optimization
19:52 The Future of AI in Business
23:46 The Importance of Content in Business
30:01 Conclusion and Contact Information
Connect With Tom:
LinkedIn
SEOWind
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
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The SEO Controversy: Is TikTok a search engine?
YES! I vote Tik Tok IS a search engine! 🤣🤣🤣
I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.
Like what you heard about SurferSEO? Use my link to sign up!
Life's challenges make entrepreneurship hard
Create on evergreen platforms like TikTok make content work harder FOR YOU.
My favorite SEO tools: Google Search Console and Surfer SEO
Tracking SEO efforts
Putting Content to work
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Today I'm discussing e-commerce store success on Shopify platform with Google traffic.
Join my upcoming Supercharge your SEO 3-day challenge!!!
Leave a review, share the podcast and join the challenge!
Thanks for listening!
00:00 Introduction and Welcome
00:15 Background of My E-commerce Store
00:45 Challenges with Amazon and Social Media Shops
01:56 Success with Shopify and Google
03:13 Importance of SEO and Organic Marketing
03:51 Why SEO is Critical for Handmade Sellers
05:29 Leveraging High Domain Authority Sites
06:47 The Power of Topical Authority
08:05 Conversion Rate Optimization (CRO)
09:22 Recap and Key Takeaways
10:08 Invitation to the SEO Challenge
10:54 Conclusion and Farewell
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Optimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)
In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion.
We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.
If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.
We also talk about setting up websites with a focus on user experience and SEO, how to develop internal linking, the importance of Google Search Console.
This is a great episode for beginners in SEO and those looking for 2024 optimization strategies for creating content with transactional / commercial intent.
I'd love to know what you think! Rate and review the Simple and Smart SEO Show Podcast today!
00:00 Introduction to Conversion Rate Optimization and SEO
00:31 Welcome to the Simple and Smart SEO Show
00:56 Interview with SEO Expert Nina Gibson
02:36 Discussion on SEO and its Evolution
03:59 The Convergence of SEO and User Experience
05:57 The Importance of Keyword Research in SEO
09:13 The Role of User Experience in Website Optimization
13:42 The Impact of SEO on E-commerce
16:59 The Importance of Interlinking in SEO
18:40 Workflow Suggestions for Tracking Changes
19:52 Expectations for Improvement After Changes
21:15 Identifying Low Hanging Fruit
22:30 Implementing SEO Strategy and Retargeting Campaign
22:44 Understanding Your KPIs Before Ad Spend
27:00 Driving Better Converting Traffic
31:56 Creating Content that Connects with Your Person
34:49 Contact Information and Ideal Client Identification
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Simple and Smart SEO for Podcasters in 2024
In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve their SEO. Crystal wraps up by mentioning the resources she offers, including an SEO squad for continuous learning.
00:00 Introduction and Overview of SEO
00:56 Changes in SEO in 2024
02:23 How Podcasters Can Leverage SEO
05:19 Personal Experience with SEO for Podcasting
06:41 Common Mistakes Podcasters Make with SEO
07:31 Checklist for Improving Podcast SEO
08:45 Resources for Learning More About SEO
09:23 Conclusion and Contact Information
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Let's talk about how SEO = branding.
Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.
Sign Up For Our three-day challenge.
The challenge is designed to help businesses optimize their websites and improve their branding efforts.
Join as a FOUNDING MEMBER of the SEO SQUAD.
Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline.
Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming three-day challenge, which has helped lead to the launch of an SEO membership, the 'SEO Squad.'
This membership enables business owners to better optimize their websites and features different tiers to accommodate individuals at differing points in their entrepreneurial journey.
A key focus of this episode is the power of niche branding and the importance of being 'niche famous.' Shout out to Tom Earl for that phrase!
The three-day challenge discussed will take place again at the end of February, free for all who want to participate and supercharge their SEO.
00:00 Introduction to SEO as Branding
00:57 Discussion on Three Day Challenges
01:06 The Journey of Launching an SEO Membership
02:51 The Concept of Founder's Launch
06:06 The Upcoming Three Day Challenge
09:43 The Importance of SEO in Branding
14:10 The Power of Niche Fame in SEO
19:53 The SEO Squad: A Community for SEO Learning
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!
We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Listen on: Apple Podcasts Spotify
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!