{"version":"1.0.0","segments":[{"startTime":0.888,"endTime":6.16,"body":"I'm very excited to introduce you to my guest on this episode, Karina Gardner."},{"startTime":6.16,"endTime":10.802,"body":"Karina has a PhD in design from the University of Minnesota."},{"startTime":10.802,"endTime":23.328,"body":"She taught design at the University of Minnesota and the Art Institute before starting her"},{"startTime":10.802,"endTime":23.328,"body":"design business, which includes surface pattern design, SVG designs, and die cut for"},{"startTime":23.328,"endTime":24.928,"body":"designer for silhouette."},{"startTime":24.928,"endTime":29.134,"body":"Karina was the creative director of Carta Bella scrapbook papers."},{"startTime":29.134,"endTime":38.094,"body":"Her kids brand, Mini Lou, has sold products for Nordstrom, Peek Clothing, and 500"},{"startTime":29.134,"endTime":38.094,"body":"independent retailers and museums in the US."},{"startTime":38.754,"endTime":49.154,"body":"Karina is the CEO of Design Suite, a surface pattern and crafting design program that"},{"startTime":38.754,"endTime":49.154,"body":"teaches designers how to make money as they learn to design."},{"startTime":49.154,"endTime":58.318,"body":"And her popular, as if she's not doing enough, her popular Make and Design podcast also"},{"startTime":49.154,"endTime":58.318,"body":"teaches aspiring designers how to make the transition"},{"startTime":58.318,"endTime":62.137,"body":"from crafter and hobbyist to profitable designer."},{"startTime":62.137,"endTime":63.451,"body":"So welcome, Corinna."},{"startTime":63.451,"endTime":65.093,"body":"I'm so happy to have you."},{"startTime":65.261,"endTime":67.075,"body":"I I'm so excited to be here."},{"startTime":67.075,"endTime":76.184,"body":"I had you on our podcast earlier and I just think this is a really fun place because"},{"startTime":67.075,"endTime":76.184,"body":"you're doing so many cool things in the makerspace right now too."},{"startTime":76.524,"endTime":78.035,"body":"Yeah, it's really interesting."},{"startTime":78.035,"endTime":82.639,"body":"I'm so happy that your people contacted me because you actually have people."},{"startTime":83.56,"endTime":84.88,"body":"I do not yet."},{"startTime":85.822,"endTime":89.965,"body":"anyway, yeah, so let's just talk about everything that's going on."},{"startTime":89.965,"endTime":104.507,"body":"But before, I just want to know, just give us a bit of your story of just how this"},{"startTime":89.965,"endTime":104.507,"body":"happened and what is it that you enjoy about because you really have to like being a"},{"startTime":104.507,"endTime":105.58,"body":"creative."},{"startTime":105.58,"endTime":107.943,"body":"making things or crafting or designing."},{"startTime":108.193,"endTime":115.279,"body":"Yeah, so first of all, I have to say like my undergraduate degree is actually in"},{"startTime":108.193,"endTime":115.279,"body":"communications, not in design."},{"startTime":115.279,"endTime":122.005,"body":"And I made a transition when I started my master's degree and decided to do it in design"},{"startTime":115.279,"endTime":122.005,"body":"and I ended up getting a PhD in design."},{"startTime":122.005,"endTime":127.627,"body":"And that really, in some ways felt like a very accidental path I ended up on."},{"startTime":127.627,"endTime":128.858,"body":"But I loved it."},{"startTime":128.858,"endTime":134.062,"body":"I loved design way more than marketing communications, which is what my undergrad degree"},{"startTime":128.858,"endTime":134.062,"body":"was in."},{"startTime":134.062,"endTime":136.563,"body":"And so I started freelancing."},{"startTime":136.563,"endTime":142.588,"body":"I got into this crazy thing called digital scrapbooking early on, which led me into the"},{"startTime":136.563,"endTime":142.588,"body":"crafting industry."},{"startTime":142.588,"endTime":144.639,"body":"I never thought I would be in the crafting industry."},{"startTime":144.639,"endTime":150.933,"body":"It was almost kind of like a naughty word in the world of design because it didn't seem"},{"startTime":144.639,"endTime":150.933,"body":"like as cool and as sleek."},{"startTime":151.469,"endTime":161.309,"body":"As you and I both know, because we're both in quilting and we're in surface pattern and"},{"startTime":151.469,"endTime":161.309,"body":"fabric and die cut, like this field is incredible."},{"startTime":161.309,"endTime":166.429,"body":"And it's one of the coolest fields because it's an actual active maker space."},{"startTime":166.429,"endTime":172.309,"body":"And so because of that, I just feel super grateful that I'm in this space because it's"},{"startTime":166.429,"endTime":172.309,"body":"really incredibly cool."},{"startTime":172.309,"endTime":175.219,"body":"I have been in it now for about 16 and a half years."},{"startTime":175.219,"endTime":177.453,"body":"That's when I started Karina Gardner, Inc."},{"startTime":177.453,"endTime":183.413,"body":"Three and a half years ago is when we started Design Suite and it's only in the last two."},{"startTime":183.413,"endTime":190.693,"body":"We launched it, like officially launched it in July, our new university, the University of"},{"startTime":183.413,"endTime":190.693,"body":"Arts and Design."},{"startTime":190.693,"endTime":197.153,"body":"And we'll talk about all those different things, but a lot of people, sometimes people"},{"startTime":190.693,"endTime":197.153,"body":"think I've just gone really, really fast."},{"startTime":197.153,"endTime":201.333,"body":"I really went pretty slow, I would say, you know, because it's 16 and a half years."},{"startTime":201.333,"endTime":203.361,"body":"I've been doing this for a long time."},{"startTime":203.521,"endTime":209.162,"body":"I think the last, I would say three and a half years have been the craziest growth I've"},{"startTime":203.521,"endTime":209.162,"body":"ever seen."},{"startTime":209.683,"endTime":215.774,"body":"was a solopreneur for many of those years, or I was the creative director of another"},{"startTime":209.683,"endTime":215.774,"body":"institution."},{"startTime":215.774,"endTime":217.255,"body":"I have like a fly."},{"startTime":217.255,"endTime":219.015,"body":"I can't seem to get rid of it."},{"startTime":219.015,"endTime":223.367,"body":"So I don't know if this is videotaping, but I'm like sweeping away a fly as I'm talking."},{"startTime":223.367,"endTime":232.695,"body":"Anyway, the bottom line is that it's been a lot longer of a road than most people realize"},{"startTime":223.367,"endTime":232.695,"body":"because a lot of people are finding me now."},{"startTime":232.695,"endTime":235.797,"body":"And they're like, my gosh, I had no idea."},{"startTime":235.797,"endTime":237.848,"body":"Like, yeah, I've bought your stuff before."},{"startTime":237.848,"endTime":240.319,"body":"And I bought your stuff at Michael's back in the day."},{"startTime":240.319,"endTime":243.771,"body":"And I bought your stuff at my mind's eye and your fabric lines."},{"startTime":243.771,"endTime":246.993,"body":"they like, you know, a lot of design is unknown."},{"startTime":246.993,"endTime":249.594,"body":"People don't know who you are and what you're doing."},{"startTime":249.594,"endTime":257.218,"body":"So you just like quietly just keep doing what you're supposed to be doing in order to"},{"startTime":249.594,"endTime":257.218,"body":"create a massively successful design business."},{"startTime":257.218,"endTime":262.251,"body":"And really in the last three years, I've just kind of made that switch over to education."},{"startTime":262.251,"endTime":266.891,"body":"because I found that most people didn't know how to do it and I was happy to teach it."},{"startTime":267.64,"endTime":269.071,"body":"That is so true."},{"startTime":269.071,"endTime":270.972,"body":"Most people don't know."},{"startTime":270.972,"endTime":276.376,"body":"And there's just so many different ways to get into it."},{"startTime":276.516,"endTime":287.264,"body":"And what is out there tends to tell people you can only do it one way, which you know is"},{"startTime":276.516,"endTime":287.264,"body":"not true."},{"startTime":287.264,"endTime":295.249,"body":"And I think it's really great that you are offering this because, like you said earlier,"},{"startTime":295.886,"endTime":306.292,"body":"craft design is really not taken that seriously by the professionals or who the higher"},{"startTime":295.886,"endTime":306.292,"body":"authorities may be."},{"startTime":307.033,"endTime":314.097,"body":"And so you've done something really interesting in creating design suite."},{"startTime":314.377,"endTime":318.24,"body":"And now just recently you are working on actual university."},{"startTime":318.24,"endTime":320.781,"body":"So that's an online university, correct?"},{"startTime":321.402,"endTime":321.981,"body":"Yeah."},{"startTime":321.981,"endTime":322.641,"body":"online."},{"startTime":322.641,"endTime":324.961,"body":"It is based in Utah."},{"startTime":325.001,"endTime":327.501,"body":"So, and we're currently, cause it's brand new."},{"startTime":327.501,"endTime":329.421,"body":"We're only licensed in 23 states."},{"startTime":329.421,"endTime":333.881,"body":"So it'll take us the next three years to get fully licensed in all the states."},{"startTime":333.881,"endTime":340.201,"body":"So you'll just, it's like a crazy, incredible process, but yeah, I agree with you."},{"startTime":340.201,"endTime":346.679,"body":"People don't realize that there are lots of ways you can do this and it should be flexible"},{"startTime":340.201,"endTime":346.679,"body":"with."},{"startTime":346.679,"endTime":348.322,"body":"who you are and what you wanna do."},{"startTime":348.322,"endTime":352.861,"body":"A lot of times people tell you, you have to do it this way and this is the only way to do"},{"startTime":348.322,"endTime":352.861,"body":"it."},{"startTime":352.861,"endTime":360.083,"body":"Truthfully, there's a gazillion ways, but there are some things we all kinda have to do to"},{"startTime":352.861,"endTime":360.083,"body":"get us there."},{"startTime":360.556,"endTime":361.506,"body":"Yeah."},{"startTime":361.687,"endTime":367.932,"body":"And so let's talk about your design suite, because that's been around for a bit."},{"startTime":367.932,"endTime":375.358,"body":"And tell us what that is and what it's intended to do to help people make their business"},{"startTime":367.932,"endTime":375.358,"body":"profitable."},{"startTime":375.553,"endTime":382.696,"body":"Yeah, I mean, so life would have been a lot easier if I had just chosen one type of design"},{"startTime":375.553,"endTime":382.696,"body":"and just taught people how to do that."},{"startTime":382.896,"endTime":386.758,"body":"What I found was that's not how I made a lot of money in my career."},{"startTime":386.758,"endTime":391.54,"body":"I made a lot of money because I was a multifaceted designer and I knew when to pivot."},{"startTime":391.54,"endTime":397.203,"body":"When something in an industry started going not so great, I could pivot into another"},{"startTime":391.54,"endTime":397.203,"body":"industry."},{"startTime":397.243,"endTime":401.611,"body":"So I kind of became a little anti teaching single."},{"startTime":401.611,"endTime":411.338,"body":"focus things like if I only teach you fabric design and that's all you end up doing, I've"},{"startTime":401.611,"endTime":411.338,"body":"kind of done you a disservice because I don't know how long that area is going to be"},{"startTime":411.338,"endTime":420.615,"body":"popular trending that's going to make you money versus if I teach you how to do sticker"},{"startTime":411.338,"endTime":420.615,"body":"design and I teach you how to do fabric design and I teach you how to do wallpaper and I"},{"startTime":420.615,"endTime":424.918,"body":"teach you how to do printables and I teach you how to do SVG files."},{"startTime":424.918,"endTime":429.581,"body":"Suddenly you have a broad enough range of understanding how"},{"startTime":429.771,"endTime":439.805,"body":"these different markets work and suddenly you should have the critical thinking skills so"},{"startTime":429.771,"endTime":439.805,"body":"that when something new comes in, you can hop into it if you want or pivot into it."},{"startTime":439.805,"endTime":447.168,"body":"And because of that, our program in a lot of ways is very simple for the individual but"},{"startTime":439.805,"endTime":447.168,"body":"complicated on our end."},{"startTime":447.168,"endTime":452.731,"body":"So one of the things that we do is we basically meet you wherever you want to start."},{"startTime":452.731,"endTime":455.472,"body":"We have some general rules and guidelines."},{"startTime":455.472,"endTime":459.085,"body":"We have a workbook that basically says,"},{"startTime":459.085,"endTime":461.165,"body":"Here's like 12 different plans."},{"startTime":461.165,"endTime":465.375,"body":"These are the courses you should take based on the plans and what you should be doing."},{"startTime":465.375,"endTime":472.005,"body":"But then our coaches meet with you and you come to weekly meetings where we're still"},{"startTime":465.375,"endTime":472.005,"body":"diving into the real particulars."},{"startTime":472.005,"endTime":480.485,"body":"What I've decided about design and what you guys will hear out there on podcasts,"},{"startTime":472.005,"endTime":480.485,"body":"Instagram, YouTube, what I like to call it is like the MBA."},{"startTime":480.485,"endTime":482.465,"body":"It's general information."},{"startTime":482.465,"endTime":483.027,"body":"doesn't..."},{"startTime":483.027,"endTime":484.538,"body":"actually, it tells you good things."},{"startTime":484.538,"endTime":487.009,"body":"Like it's going to tell you, got to be consistent in design."},{"startTime":487.009,"endTime":489.602,"body":"You got to do social media and you have to build a brand."},{"startTime":489.602,"endTime":497.567,"body":"But like when it comes down to it, the only way we actually build businesses that make"},{"startTime":489.602,"endTime":497.567,"body":"money is on the individual level."},{"startTime":497.567,"endTime":504.612,"body":"So like if I literally come to Stephanie and I say, Hey, Stephanie, I really want to build"},{"startTime":497.567,"endTime":504.612,"body":"a wallpaper business."},{"startTime":504.612,"endTime":507.303,"body":"Where should I go to open my first shop?"},{"startTime":507.575,"endTime":511.056,"body":"Having someone on the other side say, I think you should go this place, this place, and"},{"startTime":507.575,"endTime":511.056,"body":"this place."},{"startTime":511.056,"endTime":512.366,"body":"They give you three different places."},{"startTime":512.366,"endTime":516.008,"body":"And then by the way, these two shops I see people don't make very much money in."},{"startTime":516.008,"endTime":518.628,"body":"So I'd focus all my attention on this shop."},{"startTime":518.628,"endTime":520.399,"body":"That is where the money is."},{"startTime":520.399,"endTime":521.899,"body":"And that's what we do in Design Suite."},{"startTime":521.899,"endTime":526.571,"body":"We're actually, because we've dug into the numbers, we're looking across the field."},{"startTime":526.571,"endTime":528.551,"body":"We've got so many designers working in things."},{"startTime":528.551,"endTime":530.532,"body":"We can tell everybody what they're doing."},{"startTime":530.532,"endTime":534.955,"body":"And the other thing that we recently did is we finally, we were way above this."},{"startTime":534.955,"endTime":542.21,"body":"we finally started capping the number of members to a hundred, which, you know, for some"},{"startTime":534.955,"endTime":542.21,"body":"people, they'd be like, I can't believe you capping it, Karina."},{"startTime":542.21,"endTime":550.536,"body":"But what we found was like, we could really reasonably work very closely with about a"},{"startTime":542.21,"endTime":550.536,"body":"hundred members really, really well."},{"startTime":550.536,"endTime":553.918,"body":"And when we were too far under that, we didn't get enough information."},{"startTime":553.918,"endTime":557.861,"body":"When we were too far over that, we couldn't get to everyone we wanted to."},{"startTime":557.861,"endTime":560.082,"body":"And we do have weekly meetings."},{"startTime":560.082,"endTime":561.523,"body":"You have meetings with your coach and all that."},{"startTime":561.523,"endTime":564.885,"body":"But we just felt like we could service very, very well at that level."},{"startTime":565.183,"endTime":569.588,"body":"And so that's the way we feel like good business should be done."},{"startTime":569.588,"endTime":576.225,"body":"It should be up close, personal, and should be actually advised to you and tailored to"},{"startTime":569.588,"endTime":576.225,"body":"your business."},{"startTime":576.332,"endTime":578.073,"body":"Yeah, it's customized."},{"startTime":578.073,"endTime":585.568,"body":"it's like, you know, you're going, let's say you're going to shop for a sofa and it's just"},{"startTime":578.073,"endTime":585.568,"body":"like the one size fits all."},{"startTime":585.568,"endTime":586.989,"body":"It's not how it works."},{"startTime":586.989,"endTime":588.66,"body":"The level of comfort is different."},{"startTime":588.66,"endTime":595.335,"body":"Some people like softer, firmer cushions and some like a real deep curl up and watch"},{"startTime":588.66,"endTime":595.335,"body":"movies."},{"startTime":595.335,"endTime":606.382,"body":"So it's similar to what you guys are doing with individuals in their businesses, which is"},{"startTime":595.335,"endTime":606.382,"body":"great because one size does not fit all in any business."},{"startTime":606.419,"endTime":607.381,"body":"Ha ha!"},{"startTime":607.381,"endTime":613.581,"body":"And people sometimes say to me like, well, like if you're teaching this to everyone and I"},{"startTime":607.381,"endTime":613.581,"body":"was like, well, I'm not, we have a hundred people."},{"startTime":613.581,"endTime":616.121,"body":"Do you know how many shops are on Etsy alone?"},{"startTime":616.121,"endTime":620.121,"body":"20 million, 20 million."},{"startTime":620.121,"endTime":629.041,"body":"And it's like, people don't realize like the people who are really, really good, like"},{"startTime":620.121,"endTime":629.041,"body":"they're getting a ton of education, they're getting mastermind and they're knowing exactly"},{"startTime":629.041,"endTime":630.041,"body":"what they need to do."},{"startTime":630.041,"endTime":631.071,"body":"That's just Etsy."},{"startTime":631.071,"endTime":636.607,"body":"That doesn't include, we have a huge like hundred something directory of shops that we"},{"startTime":631.071,"endTime":636.607,"body":"work with and"},{"startTime":636.607,"endTime":639.543,"body":"It's like, there is so many ways to go."},{"startTime":639.543,"endTime":641.988,"body":"Like the design market is not oversaturated."},{"startTime":641.988,"endTime":646.456,"body":"It's just that you haven't figured out what your part in it or your piece is."},{"startTime":646.456,"endTime":649.471,"body":"And because you haven't figured that out, you're not gonna be able to make money."},{"startTime":650.382,"endTime":651.922,"body":"Right, right."},{"startTime":651.922,"endTime":655.582,"body":"So that is your design suite."},{"startTime":656.302,"endTime":657.942,"body":"100 people."},{"startTime":657.942,"endTime":668.262,"body":"And what about the level of experience someone should have before opting to do that"},{"startTime":657.942,"endTime":668.262,"body":"program?"},{"startTime":668.262,"endTime":676.962,"body":"Like, do you have to already have sold stuff and you're just kind of coming in there to"},{"startTime":668.262,"endTime":676.962,"body":"tweak your business and get in the right direction?"},{"startTime":676.962,"endTime":679.938,"body":"Or can you be someone who's like,"},{"startTime":679.938,"endTime":683.941,"body":"This is kind of, I am kind of switching directions here and this is what I want to do."},{"startTime":683.941,"endTime":695.413,"body":"So now I just want to like know how to do it, but I don't have product sold yet or, you"},{"startTime":683.941,"endTime":695.413,"body":"know, like digital patterns or SVG files, that sort of thing."},{"startTime":695.413,"endTime":706.373,"body":"So once again, this is one of the reasons our program is far more complicated for us than"},{"startTime":695.413,"endTime":706.373,"body":"for the individual coming in is that we will take people at any place they are in the"},{"startTime":706.373,"endTime":706.793,"body":"process."},{"startTime":706.793,"endTime":716.743,"body":"It's actually one of the things that motivated us to open up the university as well,"},{"startTime":706.793,"endTime":716.743,"body":"because what we found is we do get a lot of people who have actually zero software skills."},{"startTime":716.743,"endTime":718.313,"body":"Like they haven't started a business."},{"startTime":718.313,"endTime":720.213,"body":"They don't have software skills."},{"startTime":720.213,"endTime":722.999,"body":"So we have 17 courses in the program."},{"startTime":722.999,"endTime":727.733,"body":"that they get immediate access to because what we do is we kind of tailor the coursework."},{"startTime":727.733,"endTime":730.985,"body":"We're like, okay, you want to get in SVG design."},{"startTime":730.985,"endTime":740.732,"body":"Okay, so based on that, I want you to take introduction for Illustrator for beginners,"},{"startTime":730.985,"endTime":740.732,"body":"then let's hop into the Silhouette Designer Master Class, which actually covers not just"},{"startTime":740.732,"endTime":743.724,"body":"Silhouette, Cricut and Glowforge and all that as well."},{"startTime":744.004,"endTime":746.846,"body":"And sometimes we'll even say which modules we want them to take."},{"startTime":746.846,"endTime":748.237,"body":"Like they don't have to take an entire class."},{"startTime":748.237,"endTime":750.589,"body":"We're like, you want to do only 3D design?"},{"startTime":750.589,"endTime":753.491,"body":"Okay, so you're just going to take this section."},{"startTime":753.732,"endTime":768.223,"body":"I think that ability to customize is a really interesting thing because what happens is we"},{"startTime":753.732,"endTime":768.223,"body":"really get the ability to bypass things that we have to do if we're getting a bachelor's"},{"startTime":768.223,"endTime":768.844,"body":"degree, right?"},{"startTime":768.844,"endTime":773.007,"body":"So if you're getting a bachelor's degree, it's like you have to take every single class"},{"startTime":768.844,"endTime":773.007,"body":"all the way through."},{"startTime":773.007,"endTime":775.99,"body":"Design Suite was really built to fast track people."},{"startTime":775.99,"endTime":780.313,"body":"That's why it's a year long and it gets people through much quicker."},{"startTime":780.491,"endTime":790.548,"body":"What we found is there are some people who really do just need that university level, like"},{"startTime":780.491,"endTime":790.548,"body":"take every class in chronological order to get their business where it needs to be."},{"startTime":790.608,"endTime":793.54,"body":"And, and, and we can tell based on personality."},{"startTime":793.54,"endTime":796.102,"body":"If you're someone who's like, I will bring the effort."},{"startTime":796.102,"endTime":797.633,"body":"I'm going to show up to classes."},{"startTime":797.633,"endTime":798.774,"body":"I'm going to do the work."},{"startTime":798.774,"endTime":802.836,"body":"Like you're really self -motivated design suite is really the place for you."},{"startTime":802.836,"endTime":805.819,"body":"Cause you'll, you'll move forward based on what you want to do."},{"startTime":805.819,"endTime":809.791,"body":"If you need someone to really, really guide you and handhold you."},{"startTime":809.791,"endTime":815.832,"body":"A university platform is a really good place for that, which is why we kind of built that"},{"startTime":809.791,"endTime":815.832,"body":"platform."},{"startTime":815.832,"endTime":823.125,"body":"And it's four semesters, so two years to finish, in essence, what we do in a single year"},{"startTime":815.832,"endTime":823.125,"body":"in Design Suite."},{"startTime":823.534,"endTime":825.657,"body":"Okay, that sounds great."},{"startTime":827.041,"endTime":831.688,"body":"So, what was the other thing I was gonna ask you?"},{"startTime":836.758,"endTime":841.206,"body":"You had mentioned, actually I did purchase your boot camp."},{"startTime":841.206,"endTime":848.279,"body":"So Karina, this is recording in August and I don't know how often you do offer the live"},{"startTime":841.206,"endTime":848.279,"body":"boot camps."},{"startTime":848.279,"endTime":850.036,"body":"Maybe we should find that out first."},{"startTime":850.036,"endTime":854.41,"body":"it used to be we'd only do a live one like once every three or four months."},{"startTime":854.41,"endTime":861.136,"body":"And then recently we've kind of moved it almost to a monthly schedule, but we'll have"},{"startTime":854.41,"endTime":861.136,"body":"certain months off."},{"startTime":861.136,"endTime":866.72,"body":"So you kind of have to look, it's at designsuitecourses .com slash design bootcamp."},{"startTime":866.82,"endTime":869.713,"body":"And we used to also just have a replay."},{"startTime":869.713,"endTime":877.269,"body":"It wouldn't be live, but I recently moved it back to live because if anybody's been paying"},{"startTime":869.713,"endTime":877.269,"body":"attention to the economy, economy has been changing."},{"startTime":877.269,"endTime":883.644,"body":"And so based on that, I have to kind of revise what I'm telling people to do and how we're"},{"startTime":877.269,"endTime":883.644,"body":"doing it in bootcamp."},{"startTime":883.644,"endTime":893.441,"body":"So you'll see that like I kind of fit it to whatever group of people is coming, some of"},{"startTime":883.644,"endTime":893.441,"body":"the questions they're asking to make sure that we're on point when it comes to, you know,"},{"startTime":893.441,"endTime":895.943,"body":"what's happening in the business portion of things."},{"startTime":895.943,"endTime":901.226,"body":"So I know you came to a bootcamp, which is super fun."},{"startTime":901.347,"endTime":904.791,"body":"And like, I actually should ask you like,"},{"startTime":904.791,"endTime":905.757,"body":"How did that go?"},{"startTime":905.757,"endTime":908.46,"body":"did you learn some things?"},{"startTime":908.504,"endTime":915.677,"body":"Well, I'm just part way through it, I mean, just, I think I have three videos in and you"},{"startTime":908.504,"endTime":915.677,"body":"have like five, right?"},{"startTime":916.158,"endTime":917.258,"body":"Yeah."},{"startTime":917.879,"endTime":921.38,"body":"Bonuses, yeah, yeah, I'm looking forward to those."},{"startTime":921.941,"endTime":933.286,"body":"But I was completely, like I thought going in it, I thought, you know, it's gonna be the"},{"startTime":921.941,"endTime":933.286,"body":"standard, what I've seen other places and it completely was not."},{"startTime":933.352,"endTime":937.024,"body":"And I was sort of like awestruck and blown away."},{"startTime":937.024,"endTime":950.049,"body":"it just kind of like messed with my mind a little bit to just rearrange my expectations"},{"startTime":937.024,"endTime":950.049,"body":"and thoughts about how I really should go about this."},{"startTime":950.049,"endTime":960.553,"body":"It's a very good introduction to your year -long program because that is an investment of"},{"startTime":950.049,"endTime":960.553,"body":"not only time, but of course, financial."},{"startTime":962.854,"endTime":974.791,"body":"And I think that's one of the best ways that you could do it is just going on there with"},{"startTime":962.854,"endTime":974.791,"body":"those introductory overview videos of how it's done."},{"startTime":974.791,"endTime":981.905,"body":"really, it's kind of like eliminating those preconceived notions as to what you are"},{"startTime":974.791,"endTime":981.905,"body":"stepping into."},{"startTime":981.905,"endTime":984.927,"body":"That's what I thought, just only with the first three."},{"startTime":984.927,"endTime":989.509,"body":"And in fact, one of the videos you said that like,"},{"startTime":990.67,"endTime":1002.83,"body":"for your first, what, 10 months, you made $300, and then when you switched platforms, not,"},{"startTime":990.67,"endTime":1002.83,"body":"it made total sense."},{"startTime":1002.95,"endTime":1012.57,"body":"Like people think they need to do a website and draw the traffic in, do all of this brand,"},{"startTime":1002.95,"endTime":1012.57,"body":"you know, creating your brand and stuff, nobody, it's like you could build it, they will"},{"startTime":1012.57,"endTime":1019.272,"body":"come, but they don't, because they don't know who you are or where you're at, and it makes"},{"startTime":1012.57,"endTime":1019.272,"body":"total sense."},{"startTime":1019.315,"endTime":1026.892,"body":"And then when you went on these other shop platforms that have the traffic, have all of"},{"startTime":1019.315,"endTime":1026.892,"body":"that, what did you make?"},{"startTime":1026.892,"endTime":1029.293,"body":"You made like some crazy number in."},{"startTime":1029.293,"endTime":1032.483,"body":"Yeah, I think I, the first month I was there, I made $300."},{"startTime":1032.483,"endTime":1036.473,"body":"So I made the same amount in the first month as I had done the first 10 months."},{"startTime":1036.473,"endTime":1042.713,"body":"The second month, I don't remember what I made, but I remember by month, yeah, by month"},{"startTime":1036.473,"endTime":1042.713,"body":"three, I was doing $1 ,000 a month."},{"startTime":1042.713,"endTime":1046.353,"body":"And at the height of that particular store, I was doing about $4 ,000 a month."},{"startTime":1046.353,"endTime":1051.353,"body":"And I will tell you, that is a low end number for me in terms of design shops."},{"startTime":1051.353,"endTime":1052.873,"body":"Like that is a low number."},{"startTime":1052.873,"endTime":1055.933,"body":"So I have design shops who make substantially more."},{"startTime":1055.933,"endTime":1056.861,"body":"And so,"},{"startTime":1056.861,"endTime":1064.794,"body":"Once I started realizing nobody else was making this kind of money, like I knew of a few"},{"startTime":1056.861,"endTime":1064.794,"body":"other designers who were making this kind of money, but it's like no one got it because"},{"startTime":1064.794,"endTime":1068.336,"body":"they were busy making their own websites and thinking if I build it, should come."},{"startTime":1068.336,"endTime":1069.377,"body":"I mean, you're exactly right."},{"startTime":1069.377,"endTime":1073.629,"body":"The field of dreams is like, if I build it, guys, no one's coming."},{"startTime":1073.629,"endTime":1075.049,"body":"No one is coming."},{"startTime":1076.219,"endTime":1080.94,"body":"And believe me, I've been experiencing that with this podcast for the last six years."},{"startTime":1080.94,"endTime":1086.962,"body":"So I love doing it, but it would be nice if it could be monetized."},{"startTime":1086.962,"endTime":1096.745,"body":"you know, it's like my website, but who, you know, I have listeners like you do around the"},{"startTime":1086.962,"endTime":1096.745,"body":"world, but still, are they going to seek out just the website?"},{"startTime":1096.745,"endTime":1097.625,"body":"Probably not."},{"startTime":1097.625,"endTime":1099.735,"body":"I mean, they're going to their podcast platforms."},{"startTime":1099.735,"endTime":1102.218,"body":"That's, you know, Apple and"},{"startTime":1102.218,"endTime":1103.329,"body":"Spotify and all of them."},{"startTime":1103.329,"endTime":1107.483,"body":"Those are the sort of shops that carry the product, right?"},{"startTime":1107.483,"endTime":1108.061,"body":"Yeah."},{"startTime":1108.061,"endTime":1108.882,"body":"got it, right?"},{"startTime":1108.882,"endTime":1110.585,"body":"Like most people don't think of it in that way."},{"startTime":1110.585,"endTime":1111.786,"body":"It's because you have a podcast."},{"startTime":1111.786,"endTime":1113.699,"body":"You understand how this all works."},{"startTime":1113.699,"endTime":1123.431,"body":"But it's like trying to twist everyone's brains to think about things right, because we've"},{"startTime":1113.699,"endTime":1123.431,"body":"all been fed so many wrong things, because the problem is that we've been listening to"},{"startTime":1123.431,"endTime":1124.887,"body":"general business people."},{"startTime":1124.887,"endTime":1125.497,"body":"Right?"},{"startTime":1125.497,"endTime":1129.279,"body":"Or we're listening to people who are teachers who don't own businesses."},{"startTime":1129.279,"endTime":1133.92,"body":"I find that actually to be one of the strongest worst things I've seen out there."},{"startTime":1133.92,"endTime":1137.621,"body":"Or people who say, well, I did it back then and they don't do it now."},{"startTime":1137.621,"endTime":1145.274,"body":"It's so crazy because my design businesses are still up and going and they contribute to"},{"startTime":1137.621,"endTime":1145.274,"body":"my overall income and people don't realize it."},{"startTime":1145.274,"endTime":1148.535,"body":"They're like, well, Karina must make all her money just from her education."},{"startTime":1148.971,"endTime":1153.082,"body":"Now I have nine platforms, I'm a fabric designer, we still do deals with people."},{"startTime":1153.082,"endTime":1157.884,"body":"I just recently did a deal last year with Sawgrass being one of their featured designers."},{"startTime":1157.884,"endTime":1159.384,"body":"Like I'm a designer."},{"startTime":1159.384,"endTime":1170.278,"body":"And so because I do run several things within my own design business and I have a team"},{"startTime":1159.384,"endTime":1170.278,"body":"that specifically helps me with that, I can tell you right now that everything that's"},{"startTime":1170.278,"endTime":1171.888,"body":"being said out there, it's all true."},{"startTime":1171.888,"endTime":1173.269,"body":"It's totally right."},{"startTime":1173.269,"endTime":1175.061,"body":"There's nothing wrong with it."},{"startTime":1175.061,"endTime":1178.145,"body":"It's just usually not the way anybody starts out."},{"startTime":1178.145,"endTime":1180.468,"body":"Nobody starts out by building a brand."},{"startTime":1180.468,"endTime":1182.54,"body":"Nobody starts out with their own website."},{"startTime":1182.54,"endTime":1186.736,"body":"Nobody starts, it's like they're, it's not, they're not trying to lie to you."},{"startTime":1186.736,"endTime":1191.211,"body":"They just either don't know or they can't remember what it was like."},{"startTime":1191.446,"endTime":1192.788,"body":"Right, right."},{"startTime":1192.788,"endTime":1193.81,"body":"Yeah."},{"startTime":1193.81,"endTime":1202.041,"body":"And passive income too is kind of like what you're also sort of referencing too, I think,"},{"startTime":1193.81,"endTime":1202.041,"body":"even though you're doing new deals."},{"startTime":1202.041,"endTime":1204.138,"body":"But, you know, that's another facet of."},{"startTime":1204.138,"endTime":1207.159,"body":"will tell you, I haven't had a lot of time to design."},{"startTime":1207.159,"endTime":1216.333,"body":"So I've been relying on passive income for the last two years while I've been running"},{"startTime":1207.159,"endTime":1216.333,"body":"design suite and starting this university because that income just keeps coming in."},{"startTime":1216.333,"endTime":1220.314,"body":"we actually just, I was just telling Stephanie, we have our team retreats."},{"startTime":1220.314,"endTime":1222.565,"body":"We have a Filipino team and we have a U .S."},{"startTime":1222.565,"endTime":1224.766,"body":"team and then we have some people other places as well."},{"startTime":1224.766,"endTime":1228.047,"body":"So I'll zoom in from our retreats for meetings."},{"startTime":1228.208,"endTime":1232.009,"body":"And one of the things on the agenda,"},{"startTime":1232.013,"endTime":1239.97,"body":"is how do we give Karina more time in her design businesses and a little bit less time as"},{"startTime":1232.013,"endTime":1239.97,"body":"CEOs of these two companies?"},{"startTime":1239.97,"endTime":1245.964,"body":"What can we take off Karina so that she can design more so that we can build up those"},{"startTime":1239.97,"endTime":1245.964,"body":"companies?"},{"startTime":1246.245,"endTime":1252.269,"body":"And people don't realize that because they just think this must all come so easy."},{"startTime":1252.65,"endTime":1254.031,"body":"Guys, it's business."},{"startTime":1254.031,"endTime":1255.953,"body":"Business is not easy."},{"startTime":1255.953,"endTime":1261.409,"body":"And most of the time we have fallacy in thinking because we're looking at free stuff."},{"startTime":1261.409,"endTime":1265.073,"body":"The more we look at free stuff, the more we're looking at what everybody else is saying."},{"startTime":1265.073,"endTime":1268.757,"body":"So we actually have very little knowledge of what's really happening."},{"startTime":1269.228,"endTime":1270.779,"body":"Right, right."},{"startTime":1270.779,"endTime":1284.81,"body":"And another thing that I had kind of resigned myself to is that it's just one person."},{"startTime":1285.331,"endTime":1292.958,"body":"Business can't really aspire to the things that your students have done and you have done."},{"startTime":1292.958,"endTime":1298.562,"body":"So that is also empowering, I think, and really"},{"startTime":1298.616,"endTime":1306.472,"body":"just needed because everybody feels that imposter syndrome, including myself."},{"startTime":1307.494,"endTime":1311.877,"body":"then you just feel like, it's all crap."},{"startTime":1311.877,"endTime":1313.519,"body":"All the stuff I do is crap."},{"startTime":1313.519,"endTime":1314.893,"body":"What am I trying to do here?"},{"startTime":1314.893,"endTime":1316.095,"body":"never the case."},{"startTime":1316.095,"endTime":1317.936,"body":"It is never the case with creatives."},{"startTime":1317.936,"endTime":1321.859,"body":"Actually, all the stuff creatives make, most of it is actually really, really good."},{"startTime":1321.859,"endTime":1324.031,"body":"It's just, there are a couple of things going on."},{"startTime":1324.031,"endTime":1327.023,"body":"The first is you've probably not made enough of it to find your market."},{"startTime":1327.023,"endTime":1330.766,"body":"The second is you might be on a platform that doesn't have that market."},{"startTime":1330.766,"endTime":1335.425,"body":"So we have to put you in places where you actually are gonna be seen, right?"},{"startTime":1335.425,"endTime":1336.985,"body":"You haven't been to day four and day five."},{"startTime":1336.985,"endTime":1339.346,"body":"And day four, talk about the four ways you make money."},{"startTime":1339.346,"endTime":1341.167,"body":"And day five, I talk about distribution."},{"startTime":1341.167,"endTime":1344.147,"body":"So I show you all the distribution channels and how it works."},{"startTime":1344.147,"endTime":1351.448,"body":"And it's like, people just don't have that education because they haven't been in business"},{"startTime":1344.147,"endTime":1351.448,"body":"long enough, or you've never worked for a corporation and seen those channels."},{"startTime":1351.448,"endTime":1359.091,"body":"And so I'm trying to lay out like a foundation for understanding why certain things are"},{"startTime":1351.448,"endTime":1359.091,"body":"easier than others and why some things are really hard."},{"startTime":1359.091,"endTime":1365.195,"body":"The number one thing I have people tell me, and this is how I know they haven't had a real"},{"startTime":1359.091,"endTime":1365.195,"body":"good education on distribution channels."},{"startTime":1365.195,"endTime":1367.647,"body":"is they say, I wanna be in Target."},{"startTime":1367.727,"endTime":1373.532,"body":"And I'm like, that is like, there are so many fallacies around that."},{"startTime":1373.532,"endTime":1379.878,"body":"Because to get into Target as a designer, you have to be Joanne Gaines or Shay McGee."},{"startTime":1379.878,"endTime":1380.738,"body":"And what are they?"},{"startTime":1380.738,"endTime":1381.899,"body":"They're not designers."},{"startTime":1381.899,"endTime":1383.22,"body":"They're influencers."},{"startTime":1383.22,"endTime":1385.362,"body":"They are people with huge, big brands."},{"startTime":1385.362,"endTime":1389.926,"body":"Shay McGee is not building the furniture and having it created and put in Target."},{"startTime":1389.926,"endTime":1393.049,"body":"She's got to deal with Threshold or someone else, right?"},{"startTime":1393.049,"endTime":1393.739,"body":"That is..."},{"startTime":1393.739,"endTime":1395.31,"body":"that is not a designer."},{"startTime":1395.31,"endTime":1400.294,"body":"So you wanna be an influencer, you're in the wrong business, you need to go get a TV show"},{"startTime":1395.31,"endTime":1400.294,"body":"and do something."},{"startTime":1400.294,"endTime":1404.016,"body":"And so people get really confused about what they really wanna do."},{"startTime":1404.016,"endTime":1410.311,"body":"They say, I wanna be a designer and I'm like, okay, because it's not exactly what you're"},{"startTime":1404.016,"endTime":1410.311,"body":"thinking it is."},{"startTime":1410.311,"endTime":1415.605,"body":"Being a designer is the person who actually does the work on the computer or the physical"},{"startTime":1410.311,"endTime":1415.605,"body":"work if you're an artist."},{"startTime":1415.605,"endTime":1421.783,"body":"They're the ones who are actually doing the work and then either putting it in and"},{"startTime":1415.605,"endTime":1421.783,"body":"sometimes it doesn't have your name on it."},{"startTime":1421.783,"endTime":1428.62,"body":"There was a time period where if you walked down the Michael's aisle, it was like a lot of"},{"startTime":1421.783,"endTime":1428.62,"body":"it was my stuff, but it was under the recollections brand."},{"startTime":1428.62,"endTime":1430.162,"body":"It wasn't under my name."},{"startTime":1430.162,"endTime":1433.726,"body":"We were white labeling it because that's what a designer does."},{"startTime":1433.726,"endTime":1435.658,"body":"Now, are there things with my brand on it?"},{"startTime":1435.658,"endTime":1439.932,"body":"Yes, when I did a deal with Deseret Book, you could find dishware with the Karina Gardner"},{"startTime":1435.658,"endTime":1439.932,"body":"brand on it."},{"startTime":1439.932,"endTime":1441.444,"body":"But like that wasn't always the case."},{"startTime":1441.444,"endTime":1444.837,"body":"It would be a mix because that's what a designer does."},{"startTime":1446.136,"endTime":1447.007,"body":"Yeah."},{"startTime":1447.068,"endTime":1453.166,"body":"So yeah, was it like that with your Nordstrom, what's Mini -Loo?"},{"startTime":1453.166,"endTime":1454.327,"body":"deal with Mini Lu."},{"startTime":1454.327,"endTime":1456.749,"body":"So Mini Lu did have its brand on everything."},{"startTime":1456.749,"endTime":1458.12,"body":"We didn't white label it."},{"startTime":1458.12,"endTime":1459.451,"body":"It was its own brand."},{"startTime":1459.451,"endTime":1462.454,"body":"So that deal came from sales reps."},{"startTime":1462.454,"endTime":1466.237,"body":"Once again, like people think like I was doing a deal specifically with Nordstrom."},{"startTime":1466.237,"endTime":1467.758,"body":"No, no, no, no, I was not."},{"startTime":1467.758,"endTime":1470.44,"body":"I had sales reps that I had hired."},{"startTime":1470.44,"endTime":1472.962,"body":"They were close to the buyer at Nordstrom."},{"startTime":1472.962,"endTime":1475.064,"body":"And so I made deals through the sales reps."},{"startTime":1475.064,"endTime":1477.947,"body":"And that's the thing about most distribution channels."},{"startTime":1477.947,"endTime":1481.003,"body":"There's usually several mediums in the way."},{"startTime":1481.003,"endTime":1487.999,"body":"whether it's a retailer or another buyer, and you have to go through those channels in"},{"startTime":1481.003,"endTime":1487.999,"body":"order to get the deal made."},{"startTime":1489.016,"endTime":1492.618,"body":"So all of this is part of your design suite."},{"startTime":1492.618,"endTime":1500.392,"body":"And like you said, if you need more of it from beginning to end, your university, which is"},{"startTime":1492.618,"endTime":1500.392,"body":"great."},{"startTime":1500.553,"endTime":1510.438,"body":"And then I also encourage my listeners to listen to Karina's podcast as well, because"},{"startTime":1500.553,"endTime":1510.438,"body":"they're nice short little episodes."},{"startTime":1510.578,"endTime":1512.129,"body":"And you have a specific topic."},{"startTime":1512.129,"endTime":1513.62,"body":"You have a bunch of guests."},{"startTime":1513.62,"endTime":1515.101,"body":"And it's nice to hear."},{"startTime":1515.101,"endTime":1517.642,"body":"It's always, at least for me,"},{"startTime":1518.05,"endTime":1526.575,"body":"And I think my listeners are the same, is that we like to actual other people that have"},{"startTime":1518.05,"endTime":1526.575,"body":"experienced stuff or that they have, you know what I mean?"},{"startTime":1526.575,"endTime":1537.451,"body":"Like, not just like, here, do these three steps, but someone who's done it, who's excited"},{"startTime":1526.575,"endTime":1537.451,"body":"about it, has a passion for it, that really gets us excited and motivated and going."},{"startTime":1537.451,"endTime":1537.754,"body":"So."},{"startTime":1537.754,"endTime":1539.146,"body":"we do a little bit of a mix."},{"startTime":1539.146,"endTime":1541.799,"body":"Sometimes we have Design Suite members come on."},{"startTime":1541.799,"endTime":1547.985,"body":"We're actually gonna be heading into maybe doing a few more with the coaches as well,"},{"startTime":1541.799,"endTime":1547.985,"body":"which I think is really fascinating."},{"startTime":1547.985,"endTime":1550.298,"body":"So we actually have a second podcast."},{"startTime":1550.298,"endTime":1553.551,"body":"It's a paid exclusive podcast called the Design Your Life podcast."},{"startTime":1553.551,"endTime":1556.024,"body":"That podcast, the coaches come on."},{"startTime":1556.024,"endTime":1556.744,"body":"This is so crazy."},{"startTime":1556.744,"endTime":1559.347,"body":"So two of our coaches, Shara and Julie get on."},{"startTime":1559.347,"endTime":1562.721,"body":"every single month and they do a recap episode."},{"startTime":1562.721,"endTime":1571.741,"body":"And these are, think, more delightful than my episodes because the two of them get on and"},{"startTime":1562.721,"endTime":1571.741,"body":"they basically rehash what they think works and doesn't work and what I've been talking"},{"startTime":1571.741,"endTime":1573.834,"body":"about and how it's been affecting their lives."},{"startTime":1573.834,"endTime":1576.377,"body":"It's more of like a liken it to us."},{"startTime":1576.377,"endTime":1580.581,"body":"Like this is what's happening in our design lives to make these things happen."},{"startTime":1580.665,"endTime":1584.489,"body":"And they do a rehash like on top of our regular episodes that we do."},{"startTime":1584.489,"endTime":1585.63,"body":"That's really fun."},{"startTime":1585.63,"endTime":1592.956,"body":"We're gonna kind of probably bring that to the Make and Design podcast because it has been"},{"startTime":1585.63,"endTime":1592.956,"body":"so popular in our paid podcast."},{"startTime":1594.358,"endTime":1602.105,"body":"I don't know when this episode is coming out, but actually it's kind of a little bit of a"},{"startTime":1594.358,"endTime":1602.105,"body":"secret, but the Design Your Life episode traditionally has always been a paid podcast."},{"startTime":1602.286,"endTime":1605.995,"body":"Okay, so by this time we've already added it to..."},{"startTime":1605.995,"endTime":1606.595,"body":"Design Suite."},{"startTime":1606.595,"endTime":1610.508,"body":"So Design Suite is going to be always getting the Design Your Life podcast while they're"},{"startTime":1606.595,"endTime":1610.508,"body":"active members."},{"startTime":1610.508,"endTime":1612.349,"body":"And the same with the university."},{"startTime":1612.349,"endTime":1619.032,"body":"Since this is our first semester with the university, we've been trying to decide how do"},{"startTime":1612.349,"endTime":1619.032,"body":"we keep them up to date with what's really happening in the industry."},{"startTime":1619.032,"endTime":1629.818,"body":"So we decided to give them the Design Your Life podcast because that is a podcast that I"},{"startTime":1619.032,"endTime":1629.818,"body":"tend to spill a little bit more, you know, and when I say a little bit more, I mean a lot"},{"startTime":1629.818,"endTime":1630.179,"body":"more."},{"startTime":1630.179,"endTime":1634.721,"body":"Like I'll be like, okay guys, this is like seriously what's going on on Etsy or this is"},{"startTime":1630.179,"endTime":1634.721,"body":"like"},{"startTime":1634.721,"endTime":1638.762,"body":"seriously the softening economy, this is how it's going to affect everybody."},{"startTime":1639.202,"endTime":1643.624,"body":"or I see this is trending right now and like you guys got to be careful about this."},{"startTime":1643.624,"endTime":1652.886,"body":"So, if you're interested in that, that podcast is like the secret, amazing leak that most"},{"startTime":1643.624,"endTime":1652.886,"body":"people don't know about."},{"startTime":1652.886,"endTime":1656.127,"body":"And, in the past, it's, it doesn't even have an opener."},{"startTime":1656.127,"endTime":1657.147,"body":"It doesn't have a closer."},{"startTime":1657.147,"endTime":1661.408,"body":"It is literally me getting on and just being like, guys, this is what's happening."},{"startTime":1661.408,"endTime":1663.989,"body":"This is, this is how I'm feeling about things."},{"startTime":1664.038,"endTime":1666.24,"body":"And, you know, here you go."},{"startTime":1666.24,"endTime":1666.89,"body":"So."},{"startTime":1667.384,"endTime":1680.141,"body":"Okay, so the paid podcast, is it just for the people in your programs or is this also on a"},{"startTime":1667.384,"endTime":1680.141,"body":"platform where you just subscribe and you get those episodes?"},{"startTime":1680.141,"endTime":1684.831,"body":"Yeah, so we actually opened it up to the public a few months ago so that anybody could get"},{"startTime":1680.141,"endTime":1684.831,"body":"on it."},{"startTime":1684.831,"endTime":1688.651,"body":"So we've been having a lot of people signing up for it's $33 a month."},{"startTime":1688.651,"endTime":1691.161,"body":"You can subscribe and cancel anytime."},{"startTime":1691.801,"endTime":1698.931,"body":"and it's available at, I believe you need to go design, sweet courses .com slash design"},{"startTime":1691.801,"endTime":1698.931,"body":"event or design events."},{"startTime":1698.931,"endTime":1704.131,"body":"can't remember which one of those it is, but in that you'll see all of our upcoming"},{"startTime":1698.931,"endTime":1704.131,"body":"events."},{"startTime":1704.131,"endTime":1706.851,"body":"So we do always one in -person event a year."},{"startTime":1706.851,"endTime":1709.813,"body":"This, this year it's going to be in March, three days of design."},{"startTime":1709.813,"endTime":1712.374,"body":"with us and our coaches live."},{"startTime":1712.454,"endTime":1714.635,"body":"We do four summits every year."},{"startTime":1714.635,"endTime":1720.798,"body":"now, you're probably, if it's in October, the next summit is the Design, Craft and"},{"startTime":1714.635,"endTime":1720.798,"body":"Business Summit."},{"startTime":1720.798,"endTime":1722.979,"body":"Totally free to come."},{"startTime":1722.979,"endTime":1724.69,"body":"Everyone comes for free."},{"startTime":1724.69,"endTime":1728.761,"body":"If you want to buy the All Access Pass, you get it for lifetime access, which people like."},{"startTime":1728.761,"endTime":1729.962,"body":"Yeah."},{"startTime":1729.962,"endTime":1731.673,"body":"So we do four of those events every year."},{"startTime":1731.673,"endTime":1737.301,"body":"And then you'll also see on there the Make and Design Podcast, the Design Your Life"},{"startTime":1731.673,"endTime":1737.301,"body":"Podcast."},{"startTime":1737.301,"endTime":1744.827,"body":"a link to see what we do in Design Suite, which is pretty skeleton because we don't love"},{"startTime":1737.301,"endTime":1744.827,"body":"just letting everybody know about it."},{"startTime":1744.827,"endTime":1752.152,"body":"I know it's a little bit weird, but it's because once you come in, it's more about the"},{"startTime":1744.827,"endTime":1752.152,"body":"experience of meeting people, being in our community."},{"startTime":1752.513,"endTime":1755.075,"body":"do video chat with everyone."},{"startTime":1755.075,"endTime":1761.86,"body":"We just do things different than you'll see just about any program out there does, and"},{"startTime":1755.075,"endTime":1761.86,"body":"it's because we're so hands -on."},{"startTime":1762.05,"endTime":1769.344,"body":"I like that though, because I just joined a sewing, like what did she call it?"},{"startTime":1769.344,"endTime":1777.277,"body":"Online community, it's only, you know, she only takes enrollment certain times of the"},{"startTime":1769.344,"endTime":1777.277,"body":"year."},{"startTime":1777.277,"endTime":1778.878,"body":"She keeps it a little smaller."},{"startTime":1778.878,"endTime":1786.222,"body":"There's monthly lives, classes, and then like the group just kind of, it's on circle."},{"startTime":1786.222,"endTime":1786.924,"body":"it's."},{"startTime":1786.924,"endTime":1792.216,"body":"It's a nice little community, and it sounds similar to what you're talking about there."},{"startTime":1792.216,"endTime":1801.331,"body":"I'm only like a few months in, but it's been really nice, and you really get to know"},{"startTime":1792.216,"endTime":1801.331,"body":"everyone, including the creator."},{"startTime":1801.331,"endTime":1808.434,"body":"And she brings in other designers and people that help out."},{"startTime":1808.434,"endTime":1810.415,"body":"So yeah, I like that format."},{"startTime":1810.415,"endTime":1812.525,"body":"I think it's well worth it."},{"startTime":1812.801,"endTime":1822.686,"body":"Yeah, I do too, because I think that part of the reason, especially as women that we join"},{"startTime":1812.801,"endTime":1822.686,"body":"programs, is to be with other women who are doing the same thing we are trying to do,"},{"startTime":1822.686,"endTime":1823.506,"body":"right?"},{"startTime":1823.506,"endTime":1827.068,"body":"It just, it makes a huge difference to have a friend."},{"startTime":1827.068,"endTime":1827.828,"body":"What do they say?"},{"startTime":1827.828,"endTime":1834.151,"body":"Like the reason that people continue to go to church or continue to go to a club or"},{"startTime":1827.828,"endTime":1834.151,"body":"whatever is because you go with your friends."},{"startTime":1834.151,"endTime":1837.853,"body":"Like it's easier to go to the gym if you're going with a friend, right?"},{"startTime":1838.551,"endTime":1839.672,"body":"So true."},{"startTime":1841.114,"endTime":1842.215,"body":"That's great."},{"startTime":1842.215,"endTime":1852.924,"body":"Well, this will definitely, this will go up in October and we'll have links to your"},{"startTime":1842.215,"endTime":1852.924,"body":"website and everything else that we need links to."},{"startTime":1853.145,"endTime":1857.088,"body":"And yeah, I just thank you so much, Karina, for coming on."},{"startTime":1857.088,"endTime":1863.814,"body":"I really appreciate it and have already learned so much just from your podcast."},{"startTime":1863.946,"endTime":1865.578,"body":"and this bootcamp."},{"startTime":1865.578,"endTime":1870.313,"body":"So I'm glad that you offer it so often too, so that my listeners can hop on."},{"startTime":1870.313,"endTime":1875.338,"body":"And if it's something that they like to do, then they can do it."},{"startTime":1875.338,"endTime":1877.279,"body":"And we have now found you."},{"startTime":1878.69,"endTime":1881.411,"body":"I am, I'm a little secretive because it's so funny."},{"startTime":1881.411,"endTime":1887.604,"body":"were just talking about, before we started, one of the things I tell people not to do is"},{"startTime":1881.411,"endTime":1887.604,"body":"don't start in social media."},{"startTime":1887.604,"endTime":1889.695,"body":"It's like one of the worst things you can do."},{"startTime":1889.695,"endTime":1891.215,"body":"And people like, are like, why?"},{"startTime":1891.215,"endTime":1894.217,"body":"And then I have to explain in bootcamp why I believe that."},{"startTime":1894.217,"endTime":1898.199,"body":"And it's so funny because for years and years and years, nobody even knew who I was."},{"startTime":1898.199,"endTime":1901.32,"body":"And I was like, that's the beauty of this."},{"startTime":1901.32,"endTime":1903.437,"body":"Like no one you can make."},{"startTime":1903.437,"endTime":1907.937,"body":"six multiple six figures as a designer and no one know who the heck you are."},{"startTime":1907.937,"endTime":1909.227,"body":"My sister's actually like this."},{"startTime":1909.227,"endTime":1911.237,"body":"has zero brand zero brand."},{"startTime":1911.237,"endTime":1913.517,"body":"makes $300 ,000 a year."},{"startTime":1913.517,"endTime":1919.197,"body":"It's like people don't realize how much money you can make and nobody know who you are."},{"startTime":1919.197,"endTime":1925.267,"body":"Now I do think once you want to start making a lot more than that, you have to build"},{"startTime":1919.197,"endTime":1925.267,"body":"social media and brand presence and all that other stuff."},{"startTime":1925.267,"endTime":1930.531,"body":"But I think there's like a misnomer out there that you have to do all these things."},{"startTime":1930.677,"endTime":1932.239,"body":"And that's really not the case."},{"startTime":1932.239,"endTime":1937.397,"body":"Not if you're doing it smart and most people it's because you've got misinformation"},{"startTime":1932.239,"endTime":1937.397,"body":"because you're getting it for free."},{"startTime":1937.397,"endTime":1943.025,"body":"I will tell you every day of the week, every time I listen to something free, I'm like, my"},{"startTime":1937.397,"endTime":1943.025,"body":"gosh, so right."},{"startTime":1943.025,"endTime":1945.077,"body":"Also not telling you the whole story."},{"startTime":1945.376,"endTime":1946.827,"body":"Right, right."},{"startTime":1946.827,"endTime":1953.17,"body":"So yeah, I just about dropped my jaw when you said don't focus on the social media."},{"startTime":1953.17,"endTime":1959.392,"body":"And that's something that I've struggled with as well, because they're like, you have to"},{"startTime":1953.17,"endTime":1959.392,"body":"post every day, a couple of times a day."},{"startTime":1959.392,"endTime":1966.116,"body":"And I just don't have that time because of one person, plus I do other jobs."},{"startTime":1966.116,"endTime":1968.727,"body":"So I always felt bad about it."},{"startTime":1968.727,"endTime":1971.038,"body":"But then like last year, I'm like, you know what?"},{"startTime":1971.038,"endTime":1971.822,"body":"I'm not."},{"startTime":1971.822,"endTime":1975.182,"body":"Okay, so I only have like, you know, 750 followers."},{"startTime":1975.182,"endTime":1978.542,"body":"So what, you know, the ones that I get don't leave."},{"startTime":1978.542,"endTime":1981.069,"body":"So I was sort of like proud of that."},{"startTime":1981.069,"endTime":1990.449,"body":"Yeah, well, and to illustrate this point again, so we, I know this is coming out in"},{"startTime":1981.069,"endTime":1990.449,"body":"October, but we're a little bit, we're like two weeks before the university starts its"},{"startTime":1990.449,"endTime":1992.049,"body":"fall semester."},{"startTime":1992.049,"endTime":1999.289,"body":"The fall semester, we only had basically two months, a little bit less than two months to"},{"startTime":1992.049,"endTime":1999.289,"body":"market it to get students enrolled."},{"startTime":1999.289,"endTime":2005.189,"body":"And I will tell you, we got up to 50 % fully enrolled in only one week of starting."},{"startTime":2005.189,"endTime":2009.273,"body":"And it wasn't from social media, because we weren't doing very much posting."},{"startTime":2009.313,"endTime":2011.155,"body":"So where does it come from, right?"},{"startTime":2011.155,"endTime":2017.321,"body":"It has to come from other places and probably one of the number one places is email"},{"startTime":2011.155,"endTime":2017.321,"body":"marketing or Facebook ads."},{"startTime":2017.321,"endTime":2023.026,"body":"So it's like, you've got to like choose the ways that are going to make the most sense,"},{"startTime":2017.321,"endTime":2023.026,"body":"but most people aren't telling you that."},{"startTime":2023.026,"endTime":2025.968,"body":"They're telling you, this organically, do this free."},{"startTime":2026.109,"endTime":2030.933,"body":"And man, that is really, really, really hard."},{"startTime":2031.582,"endTime":2032.983,"body":"It really is."},{"startTime":2033.123,"endTime":2034.314,"body":"Well, thanks again."},{"startTime":2034.314,"endTime":2037.376,"body":"It was just an honor and a pleasure to speak with you."},{"startTime":2037.376,"endTime":2042.81,"body":"yeah, so good luck and continued success."},{"startTime":2043.361,"endTime":2044.325,"body":"Thank you."}]}