"Scaling Smarter: Sales, Systems & Staff" - Featuring Don Walker

Pull up a chair for this powerhouse conversation with Don Walker, CEO of Gym Ramp and the man behind sales systems still used across thousands of fitness locations worldwide. Don has helped scale some of the industry’s biggest names, from LA Fitness to Xponential Fitness, and now he’s teaching gym owners and operators how to master sales psychology, build consistency, and create high-performing teams.

In this episode, Don breaks down why the fitness business is first and foremost a sales business, how to spot and develop natural high-performers, and the proven process to get more “yeses” without hard closing. You’ll hear game-changing insights on creating scalable systems, using psychology over pressure, and why value + relationship are the keys to closing the gap between interest and commitment.

Whether you’re a seasoned operator or new studio owner, Don’s wisdom will challenge you to rethink your sales approach, tighten your systems, and unlock sustainable growth.

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