ProcureStrategy
This is a podcast about procurement for anyone that is looking for strategies to better position their supply chains or just to understand how to purchase goods and services more effectively!
ProcureStrategy
Apple Inc's Sapphire Display Supplier That Never Was
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Louis Bastone
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Season 1
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Episode 8
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What can we learn from Apple's ambition to put sapphire displays on their iPhones? In this episode we look at a case study of Apple's ambitious pursuit to put sapphire glass displays on their iPhones in 2014 and why that pursuit never came to fruition due to supplier relationships.
