There is a science to everything, and that includes business, marketing, advertising and speaking. Going agains the so called science can have an adverse affect on your success rate. But not everything can be put under a microscope and measured...or can it? Carl's guest today has been playing with the 'science of business' using technology and for very good reason: to create a no fail way to kick ass marketing. He's come up with a way to ensure clients connect and clients buy...and it's tried, tested, and proven true 100% of the time!
Brian Gregory is the Founder and CEO of ADMANITY and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company’s emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years.
Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest.
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