Speaking Of Speaking

Six Ways to Engage Website Visitors in Six Seconds or Less, with James Hipkin

December 14, 2022 Carl Richards Season 5 Episode 107
Speaking Of Speaking
Six Ways to Engage Website Visitors in Six Seconds or Less, with James Hipkin
Show Notes

Most seasoned speakers and speaker trainers will tell you, you only have 10-15 seconds to really grab the attention of your audience. The same is true with clients visit your website...you don't have much time to hook them! Carl's guest today shares his knowledge and expertise on how to engage your website visitors within seconds of them landing on your site...and why that's critical to your business! 

James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency’s interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.

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