One of the key reasons people don't launch podcasts is the concern of 'who will listen to me?' There is truth in 'if you build it, they will come,' but you need to make sure that when you build it you let people know you've built it. And the best way to do that is organically. Yes, you can invest in advertising, whether digital or conventional, to get the word out about your podcast. It's much simpler to do it organically. So what can you do to market your podcast without investing a dime and build your audience? Carl explains that today in the 3rd part of this series.
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