Your Podcast Isn’t Failing, It’s Just Underpromoted with Vince Quinn

Ready to turn a mic into a real growth engine? We sit down with Vince Quinn, co-founder and creative director of SBX Productions, to map the path from “let’s start a podcast” to a show that builds authority, drives leads, and actually fits your life. Vince brings a decade in radio to the table and shares why that training still matters: clarity of purpose, strong delivery, and deep respect for the listener’s time.

We get honest about the industry shift after COVID, why so many hosts burn out, and how to avoid podfading by defining success before you hit record. Vince breaks down his nine-stage development process and the pilot concept—build one fully produced episode, refine the format, then scale—so you don’t waste months on the wrong idea. We compare that with using an Episode 00 to prime your feed and start marketing early, and we align on the essential truth: strategy first, then production.

You’ll hear a frank take on promotion and why “I posted once” is a fast track to invisibility. We dig into smart repurposing, how to share without spamming, and where AI can help—drafting, clipping, summarizing—without replacing human judgement. We also explore what’s next for podcasting: shorter formats, the rise of video, premium content experiments, and the growing importance of community through newsletters, groups, and live Q&A that keep the conversation going after the episode ends.

If you want a show that earns attention, not just downloads, this conversation gives you the framework. 

Connect with Vince:
Linkedin: https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/
Wesbite: SBXproductions.com
Instagram: SBXProd

Transcript

Setting The Table: Who We Are

Carl 0:04

Welcome to Communication Connection Community, the Podcasters Podcast. This podcast takes a deep dive into modern-day communication strategies in the podcasting space. We chat with interesting people who make the podcasting and speaking spaces exciting and vibrant. We also dive into the podcasting community with news, updates, latest trends and topics from this ever-evolving space. Let's dive into today's episode.

From Radio Roots To Podcasting

Carl 0:41

If you had asked me back in 2019 where podcast was headed, I probably would not have had a very clear answer. I had just launched my podcast in 2019 and I was excited to be a brand new podcast host. I was excited to be having conversations with people. I was excited to be getting my thoughts and intellectual property out there around professional speaking. That's how this podcast began. It was all about speaker training and how to be a better producer, or rather, how to be a better person on the stage. Podcasting, though, for me has evolved. It's become a business. It's become my livelihood. It's also become the livelihood of our guest today, who's been in the podcasting space since around 2020. So we'll get the skinny on that in just a moment. But let me introduce him. Vince Quinn is the co-founder and creative director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He also hosts a podcast about the same thing called It's Not Just Talking. He is a sought-after guest. He's a former broadcaster, and we are so thrilled to be speaking with him today. Vince, welcome to the podcast. I am happy to be here. Thanks for having me, Carl. It's great to have you here, my friend. What is it that led you to this space to begin with? Was it just a quiet day and you were bored? Was it that led you to podcasting?

Vince 2:02

Well, yeah, uh, it started with me spinning a prize wheel at a radio station right out of college, is how it started. So I was going to events. I wanted to work in entertainment. Like I was interested in comedy, late night TV shows. I was thinking maybe I write commercials, like something in entertainment is what I wanted to do. I was looking for a job. I got offered the opportunity to work in promotions, and it was a sports radio station. So a diehard sports fan. I'm from Philly. Everybody in it's basically religion in Philly. So I got the chance to be at these events and out and about with people and be around radio shows with like famous writers and hosts that I watched all the time on TV growing up talking about sports. To have a chance to get in the door there was really cool. And spent 10 years in radio ultimately hosting shows, producing shows, anything you could really do in the building, I did it. At the height of it, I had a nationally syndicated show. So I was like doing it, you know. But I just looked at where the radio business was going. If I talked about sports all day, every day for the rest of my life, I think I was going to go insane. So between that and and the business, I decided, you know what, I got an opportunity to get into podcasting. Now is a really good time to do it. And I'm a risk taker, so I decided to quit the show and just go into making podcasts full time.

Carl 3:14

It sounds pretty much like a carbon copy of my birthing into podcasting, except for the duration in radio. I was in almost 25 years. It took me that long because I said once it gets in your veins, it's hard to get it out. It's a narcotic. But so I guess you were less addicted to radio than I was.

Industry Shocks And The COVID Fallout

Vince 3:33

I just saw so many layoffs, you know what I mean? It was like I was looking around, and the industry was literally starting to fall apart around me. And I'm seeing these older guys who were like very well established and talking about how the business has changed so much and how they're not getting raises the way they used to, and like the lack of security that they felt and the amount of competition that was coming up everywhere else, you know? So it's just like for me, it was I thought there was a chance for me to build a whole life there and stay there. But at some point, it just felt like the overwhelming odds of me having a stable, consistent career were so outside of my hands that I was just like, I'm not taking this risk. It's not worth it.

Carl 4:10

It's funny how you mentioned that being in Philly. In Canada, essentially it's been through the same thing. And I think the the real kick in the teeth for broadcasting, before we get into obviously talking more about podcasting, the real kick in the teeth was COVID. I don't know what it was like down in Philly. And sounds like you were still in radio, you were just on your way out. But here in Canada, advertising revenue dropped pretty much across the board by 70%. And that's when you started to see a lot of maybe not right at the top right at that moment in time, but you started to hear rumblings of, well, we're going to do more syndication, we're going to lay some people off. And everything became a headcount. And there are stations now that are shuttering. Uh, that's shuttering with T, not shuddering with D, just to make sure my pronunciation is correct. And yeah, it's not a very safe industry. It was a fun industry at the time, and I certainly enjoyed it. And it's what led me, just like it's led you, to the podcasting space as well. And I can always tell when somebody has spent a little bit of time in radio. If for no other reason, it's we know how to use our voice.

Vince 5:14

You have a certain delivery when you're talking about things with people.

Carl 5:19

It's called inflection, my friend. You can do different things with your voice. Sunshine, 15 degrees, heck of a day in store. Thanks for that trip down memory lane. So, podcasting, when did you make that jump?

Early Clients And Hard Lessons

Carl 5:30

Are we talking five years ago, 10 years ago? When was it?

Vince 5:33

So, yeah, it was about 2020, 2020, like end of 2020, beginning of 2021 is really when I started to make the leap. I I was still in radio a little bit, but I was I downgraded from doing all the national stuff to just doing local radio and it was part-time. I was just taking shifts whenever I wanted, just to supplement building the podcast company, you know? So that's when I decided to make the leap. Because yeah, I mean, once COVID hit, saw massive changes, and those were the kinds of things where it was like, okay, yeah, like the I don't think the security was great here anyway, and who knows where it's going to be after this. I went and took the leap then. And it started with me, honestly, I was working with basically garage bands. Like it was a lot of guys from the neighborhood who just wanted to talk about sports or dating or going to the bar or like whatever it was, entertainment shows, right? Everybody was trying to build an entertainment show from scratch. It was a lot of work to try to figure that out because you have to teach people how the production works and what it goes into audience building and managing a social media account and planning a good show. And like you're doing all of this stuff, and then you know, guys just would be like, I don't want to do this anymore. I can't wait four years to build this brand. You know what I mean? So it was it was really hard. It was really hard. That's how I got started in it, but it was a natural passion because I was doing sports radio. So I was like, I can help these people. And then I was like, I'm gonna go broke. I ended up switching out, and we over the course of like three years, very gradually moved over to the idea of okay, less entertainment stuff and more making dynamic business-focused podcasts is really where we land.

Business Podcasts And Credibility

Carl 7:02

And I think business is where it's at. I mean, sports is still a very sports and music, those are still very relevant in the podcasting space, but certainly a lot of coaches, consultants, real estate professionals, they're leveraging the podcasting space to elevate their credibilities. And I still think even in the post-COVID world, it's a great time to be in the space. There's an evolution in the space. We'll talk about that a little bit. Also, talk about some of the things that you do that I think are similar but different to the way we do things. I'm intrigued to hear about this one thing that you do. There's a bit of a teaser for everyone. It's still an expanding space, and it's kind of like the Wild West, and it's felt that way. I've been in the podcasting space as a host for I'm going on six years and in this company in this agency for almost five years now. And it's still it for all the great things that are happening within it, it still feels like we're just getting started. Do you feel that way still, even you know, three years in, going on four years

Video, Format Choices, And Burnout

Carl 8:02

in?

Vince 8:02

Oh, yeah, completely. I mean, it's just you think of all the different things that are connected to other places that it can go. You think about, you know, just the fact that it became a video medium, really, what, like three years ago? I mean, it's it wasn't even most shows were explicitly just audio. So now, you know, there's still a divide of like, do I start with just a video show? Do I do both? Just audio, like so. Yeah, I mean, everybody is figuring it out. And I think that's the beauty of it, in a sense, is like there's a lot of experimentation and all sorts of crazy things that happen, and there's always new things. So you can have Windows to really take advantage of the situation if you play it right. But ultimately, I mean, I think part of the problem is it is so wide and so broad and constantly evolving that people get lost very quickly and burn out almost immediately. It's like, how do you position people in a way where you can actually help them access this thing and do it to a point where it's actually worth it for them to, you know, it's they put in two years on the show and like they're seeing returns. You know what I mean? Because it's just not overnight like people hope it would be.

Define The Goal Or Drift

Carl 9:02

And I think you hit the nail right on the head there. And I think that's a good bridge into the the next part of the conversation where there are people that come into the space, they don't realize up front that it's a long game, not a short game. But I think they also try and do some of the things themselves without realizing the importance of working with working with producers, working with an agency to help them manage, if nothing else, the time. So, what are some of the things that you're seeing when you're working with clients?

Vince 9:30

Yeah, I think the biggest thing that I really see with people when they're doing a show is they don't have an ultimate goal of what they want the show to do. They just want to have a podcast, right? So that is your base issue for everything that goes wrong with the show beyond that. You just know why, because they don't know what they actually want. So, you know, and you've seen this, obviously, Carl, but like for people listening, it's the idea of okay, well, what are those things? Well, are you trying to do it for networking? How important is it to go and meet a million different people? How does your pacing go around that? How does your footer translate? How does that in the language of the show? Where are you inviting people in your call to action? Like all that different kind of stuff. It's just, okay, if this is for me, it's like, all right, well, this is an extension of your business. How do you want this thing to actually help your business? And how are all of decisions you make around that podcast supporting that goal and that decision? And the people just don't, yeah, a lot of people just don't have it.

Podcast As A Stage With Purpose

Carl 10:20

I'll even take it a step further and say, I attune it to podcasting in general. I attune it to it's a stage, it's a virtual stage. If you were getting on a physical stage and speaking to an audience, you would make sure that your presentation, if it's in front of 200 or 300 or even upwards of a thousand people or more, that you have you knew your call to action. You wouldn't just be getting on that stage for the sake of saying, hey, I'm on a stage. No, you would have a definitive purpose, you would know what your outcome is going to be. You have likely invested, if not money and travel and time just to get to your destination. You've invested a certain amount of, well, time again, to be at that, at that venue for that. So you would make sure you knew what's the outcome. You would have all those tools in place, be they conference evaluation forms, whatever it is. So you get the feedback, so you get people's input from that. You would have people clicking a QR code on the screen from the stage, getting their immediate feedback or giving them a gift, or you would have that call to action as opposed to I just want to host a podcast and have some fun. There's nothing wrong with that. But what we're seeing is podcasters that have done that over the years, well, that's clogging up the airwave, so it speaks, with a lot of these podgatory or podfaded podcasts that aren't going away, but they're still lingering there and they're not doing anything.

Vince 11:44

Every episode or every show that you want to launch, it's almost like you have to dig through. It's like uh if you go to Walmart and they have like DVDs for five bucks and it's just a giant bin, like you have to dig through and be like, all right, do any of these junky shows that are sitting around, do any of them have the name that I want? Am I competing with this? Like, is this thing still active anymore? It's exhausting. Yeah. So the field is really deep in that sense. And I think because there are so many shows that have started and fallen apart that people think a podcast in itself is disposable. Like

Strategy, Agencies, And Nine Steps

Vince 12:12

it's inherently not as valuable because it is an ongoing thing. You're doing all of these episodes, and there's so many podcasts anyway. It's just a podcast, right? And it's like, no, you know, it's it's so much more than that. And you just have to make sure that you're putting the attention there to make it that way. I think that lack of attention to detail and your point about being in person is spot on. It's if you think this is something that is a representation of you as a business owner, your philosophy, your business, like you need to treat that to the nines. And a lot of people just think, ah, just a podcast.

Carl 12:43

And that's what one of the things that a production agency or producer uh can help you figure out. That's one of the things that you do, I'm assuming, with your clients. It's yes, I'm sure that you produce the content for them, but I can speak on behalf of myself that we also work on strategy. It's not just the let's produce a podcast for you and give me all your money and great. It's more, I'd like to keep you long term as a client. I'd like to help you achieve those goals without giving away your best material. Is there anything else that you do that puts you at the front of the pack? Any strategies that you implement for people who are who maybe don't realize this when they come to you, but you can stand up and say, hey, here's one of the things we do as a production agency that is fairly unique to us.

Vince 13:29

Yeah. So uh one of the biggest things we do is the idea when we're getting somebody started for a show, we actually, before they they have a single episode that actually airs for the public, we do nine different stages of development all the way. So it is like a

The Pilot Model vs Episode Zero

Vince 13:44

crazy exhaustive process, and we have a guide for it. So, like for us, our whole thing is we have a free guide for people who want to check that out. No problem. It's on our website, they can download it. But we do all of these steps with the idea that there is so much that goes into all of this work, right? Like, what are you doing for the season? What kinds of guests are you having on? Do you even need guests? How long should the episodes be? Where are we placing that? How do we maximize those platforms that the show is going on to draw back to your business in the way that you want? So, like being so obsessive about starting right is so big for us, is for these people who are new to it or have previously done it and failed because like they want to get back at it. So, yeah, we we try to be obsessive about the start with the idea that it's not like you're always going to adjust things as you go, trends will change and all that stuff, right? But you want to make sure that spiritually you completely believe and understand fully exactly what you're doing. And I think our commitment to that is something that people really appreciate, and it's why they stick with us.

Carl 14:41

Like you say, it's about you're in it there to help them be successful, especially if you've helped you're talking with people who have been in the podcasting space, didn't maybe have the greatest success with it. You're helping them get back in. You want to make sure they are successful and and help pave that path for them. One of the things that you do, and I'm curious to find out the difference between this and something that we do here at Podcast Solutions Made Simple is you have what's called a pilot. Tell me about that a little bit.

Vince 15:10

Yeah, so the pilot, the whole concept is, and it's related to those nine steps that I was talking about earlier. And it's sort of the central hinge of the whole program. The idea is a lot of times when they people start a podcast, it's hey, we're gonna do a podcast. All right, great. Let's go design the logo. We're gonna come up with cool music, and we're just gonna release episode one in like two weeks, and we're just gonna get it out there and we're going. There's no backlog of episodes, nothing. It's just like we're live, everybody, surprise. And it's like, I didn't even realize I was pregnant. No, I have this baby. It's like, okay, well, considering that, people without that plan fall apart all the time, right? They realize, oh, this workload is immense, or they do it for two years because they're willing to grind on it, but it's not getting any results whatsoever because they haven't put in any of that strategy. So our whole idea is with a pilot is okay, we're going to come up with a concept that fits what you need for your very specific business needs, your resources, just like what you can do. We're going to give you the best plan we can think of, and we're going to execute

Promotion: Relentless Or Invisible

Vince 16:12

one single episode. You like this episode or you don't, and we like this episode or we don't. And we'll give people a chance to revise multiple times that concept before we even agree on doing a season together. So if it's hey, it's pretty close, but what if we change the format just a little bit with this? Like maybe we thought this person is the lead host, and maybe actually the other person should be the lead host, or we wanted to do guests, but we actually don't need guests. Or, like, whatever it might be, we refine that pilot to go, okay, we understand what it takes, and and they know as well for the people who haven't made a show before. Like, this is the workload it takes to make one professionally. Now that we have this and we all understand it, and we all agree that this concept is good. Now, how do we replicate this, say, 10 times over the course of a season to get started? And that's the biggest thing is that development with the pilot and the revision stage before we go forward.

Carl 17:07

See, that is quite different to what we do. That's a very novel concept. We do what I think a lot of folks are doing or have started to realize they should do, and that's an episode zero zero. So an episode, a teaser that basically sets up the show, but it's not the way we do it, it's not designed to be a test to tweak things. It's usually we already know where we're going with the strategy. Uh, and by the way, I should stop and say that if you're listening to the conversation that Vince and I are having, there's no right or wrong answer. They're just two completely different and very successful strategies because we're both still in the game. We're not, we're not hanging up our hats and going to do something else. We're both very successful at it. But one of the reasons we use an episode 00 is to prime the pump, that is, get the hosting site set up and make sure it goes out to all the platforms it needs to go to. And that's also a great opportunity for the host or hosts or contributors to the show to start marketing the show. Because if there's one thing that we've learned that gets dropped, is the marketing and promotion of the show. Great that you have a show, but if you're not opening your mouth and saying you have a show, if you're just saying I have a show, nobody's going to hear you. You have to shout it from the mountaintops

AI Tools: Help, Not A Replacement

Carl 18:24

or you know, be able to share it with your networks, your Facebook, LinkedIn's, all of those platforms, and your email list, and your business community, and when you're in networking settings, and when you're on physical stages and all of those other organic ways, that's a great way to do that. But the pilot, I like this concept, and I would definitely encourage people to check that out for sure. Absolutely.

Vince 18:48

And I appreciate that. And by the way, like to that standpoint, I mean, the promotion is everything, right? Like the amount of times where people are like, I have to show it. I hope you are it's like you're doing this to get attention. What are you doing? Like, you just want to like it's crazy. So and I get it, people are naturally, I think a lot of times uncomfortable saying, like, I did this thing, I want you to pay attention to me and what I'm doing. But yeah, I mean, you gotta promote it everywhere, and you gotta do it multiple times. I mean, you gotta do it to the point where even when you feel sick of doing it, other people still might not even know it exists. So it's just that promotion has to be relentless. 100%.

Carl 19:24

It's almost like saying, I sell snake oil. You're afraid to let your family know what's the latest lotion or potion company that you've gotten involved with. I'm in this company you should join too, but I'm not gonna tell you because then you'll think I'm crazy. But there's a lot of value to the podcasting platform. I've had conversations with people who have said, you know what, I'm thinking of writing a book, but I want to do a podcast first because I know that's going to be the fodder for my content. I blog on a regular basis. I'm gonna take my podcast content and convert some of that into a blog and have it clickable to a podcast link. There's so many ways you can share the content, but to your point, you have to open up your mouth and promote yourself, or it's just going to fall flat as well. And we've seen that happen where people get into the podcasting space and heck with the workload, they're doing the work, but they're not showcasing it. You know, your parents used to hang your artwork on their fridge even when it sucked. This is something you've put your pride and joy in. This is your business, this is your livelihood, this is your credibility, your branding. You should be shouting it as loudly as you can. You have a podcast.

Vince 20:40

You gotta get it out there. It's such a great analogy that absolutely cracks me up. But yeah, it's the truth of everything. And here's the same thing, right? Like when it comes to a podcast, a lot of times, all right, I don't want to edit, I don't want to do whatever. No problem. Okay, that's what we're here for, right? Like that's what we do. But then if it comes to a point where it goes, okay, well, I'm really scared of promoting, okay. Get a social media person. Like, find somebody, you know, if you don't have the willingness to do it, if there's not somebody on your team that is willing to post for you and do that all the time, find somebody. Like, you need it's a tree in the woods, right? It's that whole thing. Like, if you're not going to tell anybody, there's no point. So you can do the greatest show of all time, but with no promotion, nobody knows, nobody cares, it's not helping you.

Carl 21:16

I can talk until the cows come home, which they will eventually, because we're in past the time chains here in Canada at least. There's a couple more things I do want to touch on. Dare I say it? AI. AI, Captain. Your gut, your thoughts, your insights. I've had a couple of different people share theirs. I'd love to get your take on it and how you're seeing it impact podcasting, your workflow. I'll give you the platform. Go ahead.

Vince 21:46

Yeah, I mean, my first universal thought is AI doesn't replace expertise. So you can't just flatly say, Oh, well, I've got AI, so I'm completely covered in this area. Like if AI can AI write articles for you? Totally, newsletters, all that kind of stuff. Absolutely. Is it any good? Can people tell? They can. Like they they know. I mean, if I look at certain stuff and immediately something with the formatting and certain word choices, I just go, that's AI. This is junk. That kind of stuff is really off-putting. Clips, AI clips, same thing. You can tell. Like there is a difference to the specialty of identifying a high quality sound bite, editing even the text in a certain way with the captions. So, like there is expertise to the art form of all of this stuff, and AI is not capable of doing that, especially when each specific show and use case is different, right? So you're gonna have different stylistic demands and different expectations in terms of tone and whatever. Like there's just too much to know and believe in all of that with AI. Is it incredibly useful?

Reputation Risks Of Bad Clips

Vince 22:46

Yes. Like, I mean, I have custom GPTs. I use that stuff all the time. Absolutely. It saves me a ton. But I also edit the hell out of it because I think it's absolutely essential that I do that. You know, as much as I can inform it, it just needs to be a certain level for me to believe in it. It's my work, it's my reputation, it's my name. Like anything that comes out from me, even if AI's on it, I put the work in. It's a way to facilitate, but it's not a way to replace. So I think that overarchingly really covers the approach to AI. Like, you just can't give it the wheel and let it drive. I'm not getting an AI car yet either, by the way. I know those exist, so it's a funny analogy, but like, yeah, call me in 2035. I'll let those get road tested a bit and then I'll be out there.

Carl 23:26

I'll give you a call. Next time I'm in Philly, I'll show up with my Tesla and we'll show we'll take it for a spin using the automated uh drive function. We'll see. If we still have it by then, we'll we'll see. It's still you're right, it's still in its infancy stages in that sense. But but to your point there, I fully agree. And I know that there are a lot of people who are eating this stuff up and they're almost to a fault immersing themselves too much in it, as far as I'm concerned. I believe that it's here. We use AI tools, of course we do, to make life a little easier for ourselves. But the other thing that I don't see is that, and this is taking it to the next level. We've seen you and I have a mutual colleague actually, who recently posted on social media about AI hosts and AI guests. And one thing that AI cannot do is knee-jerk react in a conversation like what you and I are doing right now, Vince, and know exactly where to have your next thought planted if it's an organic conversation. It just can't do that. And I'm gonna sum it add another word at the end of that. It just can't do that yet. And I don't think it will be able to do it because I don't think we as humans want to replace ourselves with something as robotic as that.

The Next 2–5 Years: Short And Fragmented

Vince 24:40

It's terrifying, right? AI guests. I've never heard the phrase AI guests. That's I mean, that sounds horrifying and frankly terrible. I just I don't know. Yeah, I can't imagine them being particularly engaging or valuable. Like, unless you're doing a comedy show or something, I don't see the point of having an AI guest. Just do the show yourself. But anyway, like placing all of that faith in AI, does it do amazing things? Has yes, has the rate of progression been unbelievable? I mean, we're talking what? Just March of 2023 was when ChatGPT really came out. So considering where it's been, you know, a year and a half now, as we're recording this, like it's unbelievable. All the different tools on all of these platforms, uh Photoshop, like anything you can think of, it's pretty amazing. But there's a long way to go. And again, like there's always going to be things that it takes a certain level of mastery to decipher, and you just can't replace it. It just can't be beat.

Carl 25:31

I also think that there will always be a need for, and I've given this analogy before, there will always be a need for if you want to buy a Bentley, you don't go to Bentley and say, Hey Bentley, I know that there are tools out there that you can use that will allow you to create my car on the assembly line versus having it put together manually, which is one of the beauties of Bentley, right? Most of its components are put together by hand, by people. You wouldn't go to Bentley to do that. So you wouldn't come to an agency like Vince's, like mine, and say, hey Vince, I know that there are AI tools out there. So unless you're using those, I don't want to work with you. You're too expensive, you're whatever. You know, you wouldn't go to your mechanic and look at the tools in their toolbox to decide if you're going to work with them. You would hope they have tools to begin with, not just a screwdriver and a hammer to fix your car. But you're not going to do that. You're going to trust that the expert, which you are, Vince, I am, that we're going to know what's best on the back end to make you look and sound professional. We're going to make sure that everything is properly packaged together so it doesn't discredit you. Because if you're investing not only your time, but your money, you're putting your faith and trust in us to do that, you're going to want to make sure it's not reliant on whether or not the AI got it right. 100%.

Vince 26:53

Yeah. Because there's so many things where you see these different sound bites, for example, that go out, and they're just they're awful. Like it's two thoughts, and where the one the first thought should end is the middle of the clip, and then where a different clip should start is the second half of the clip. They're not really connecting. And you watch that and you're like, what the hell is that? Like it's such a the way those things can actively damage your reputation, right? Like if people are first getting introduced to your content, they're like, wow, this is really bad. Like, I want to support Dave, but man, this is awful. Like that matters. It just a big impact on people. There's too many things to compete with. And if you're doing this, it's like, because for me, I'm doing it for business owners, right? Like, if you are a person who is the business and your reputation, your voice, your opinions, you're what drives this message and this show. Then if I do anything other than present you in the best possible way, it's a disservice to you and your business. It's going to cost you clients, and it's probably going to help your competition a lot. They will be thankful. You used AI indiscriminately with nobody to oversee it that actually understands what's happening. So, yeah, I mean, get all the interns you want to edit AI stuff, but it doesn't mean they're going to be any good. If anything, it's a way for you to practice on that stuff and realize here's what's wrong with it and how I'm fixing it to make it better. And like, that's where the growth opportunity is. And I think a lot of people miss

Community, Video, And Premium Paths

Vince 28:15

that.

Carl 28:16

Great answer, Vince. And I think we're sharing a brain when it comes to that. Where is Podcast headed in the next say two to five years?

Vince 28:24

Yeah, I mean, it's fragmenting a lot, right? For me, what I'm doing is I'm going into really short episodes now. We just put out our show, and the very first episode of it was five minutes long. I got no hesitation with that. Everything before has always been, well, we're going to do it for 30 minutes, and you know, it's a guest, and like there's room for that. These shows make sense. There is absolute value there, but I don't think it's a fit for everybody, and everybody feels like they should be doing these kinds of shows. I think what you're gonna see is sort of a natural pivot, right? Where for all of the, because for every business owner that has all started networking shows, I think the novelty is gone a bit, right? Like when Uber first started, everybody was like, Oh, you drive Uber? What is that like? It's so much fun. And now it's like, please don't talk to me. I just I stop it. You've seen that progression and how it evolved. And I think it's that same thing. People have been on a lot of podcasts. Most people in your office might have been on a show and whatever. So that novelty is gone. The value of getting shared on those platforms goes down a little bit. It's not as impactful. Like, there is damage to be said for the commonality of those kinds of shows. So it's how do people pivot in different ways? And then it's really like what happens with TikTok? You know, for us in the US, right? Like, TikTok could get banned by two months from now as we're recording this. Like, if that happens, it's an absolute catastrophic game changer. So, okay, that alone could be like ground zero of a whole new era. And then otherwise, it's just, yeah, where are those other platforms that you can take people? Because obviously, newsletters are really popular, you get emails, you collect that data, phone numbers are really popular, you get that data. Where do things continue to progress for like premium content? That's going to be the other stuff where I think because there's so many things with fees and finding the proper home for it. And I get why people want to find that, but it doesn't seem like there's a clear-cut winner. There's just a lot of things that people are doing and still trying to figure it out.

Carl 30:15

Yeah, I think there's definitely some growth potential. I think to

Where To Find Vince

Carl 30:19

go along with that bonusable content or that premium content is the opportunity for building community. Continuously building community. It's not just about what you do during the show, it's about what you do after the show, the meetups, the Facebook groups, the the bonus content, you know, the the green room conversations that becomes your bonus content or your premium content, and so many other things too. Now that there's a huge uptick with video podcasting, there are people who think that podcasting have all podcasts have always been video, not realizing that it started out in an audio format. So I think there's a huge opportunity to, again, like I said earlier, still the Wild West in a lot of ways, but so many opportunities for people to kick the tires, test it out, have some fun with it, and actually leverage some of the things that Vince and I have talked about today to knock it out of the park for you, be it your passion project, be it business, or if you are a sporting guy or I'm a theater guy, whatever it is, there's a lot of opportunities to bring that to the forefront. Vince, how can people get a hold of you? Where's the best place for them to connect with you?

Vince 31:22

Yeah. So for the website, if you want to talk with me about specific problems for your show, your business, whatever it is, SBXproductions.com is where you can do that. Otherwise, Instagram, go to Instagram SBXProd, SBX like productions, P-R-O-D, and that'll take you to anything else you want to see. The podcast, newsletter, the nine steps guide on everything to launch a show, all of it's there. We're posting reels all the time.

Carl 31:46

So feel free to check that out. Vince Quinn, wow, this has been an amazing conversation today. Thank you so much for your time. Before I turn you loose to go back and do what you and I do passionately every

Final Advice: Commit The Time

Carl 31:58

single day, and that's something in the podcasting space. I'll leave you with a final thought.

Vince 32:02

Yeah. So if you are building a proper podcast and you want the thing to succeed, my biggest piece of advice, and this is literally the first thing I tell people in the guide, commit the time. Just have a set hour every single week, at the very least, that you are thinking about the show. Whether you're developing it, whether you've already been doing it, it's your in-between episode recordings, you're looking to improve it. Find an hour, set it aside, always use that as your time. You're competing against a million people. The more work you put into it, the better your show's gonna get. So commit the time.

Carl 32:33

That's a great place to leave it. Vince Quinn, thank you so much for being my guest today. Carl's

Credits And Listener Actions

Carl 32:38

a pleasure. Thanks for having me. And hey, thank you for being a part of the show today. So glad you can join us. Believe it or not, I can't work this magic by myself. So thanks to my amazing team, our audio engineer Dom Carillo, our sonic branding genius Kenton Dobrowolski, and the person who works the arms, all of our arms actually, our project manager and my trusty assistant, Julovell Tiongco, known to us here simply as July. If you like what you heard today, let us know. You can leave us a comment or review or even send us a voice note. And if you really liked it, we hope you'll share it with your friends and your colleagues. If you don't like what you heard today, well, please feel free to share with your enemies. And if you know of someone who would make a great guest on the show, let us know about it. You can get in touch with us by going to our show notes where all of our connecting points are there, including the links to our website, LinkedIn, and Facebook as well. And if you're ready to be a guest on podcasting, or even start your own show, let's have a conversation. We'll show you the simplest way to get into the podcasting space and rock it. Because after all, we're Podcast Solutions Made Simple. Catch a game next time.