From 2005 To YouTube: How Entrepreneurs Build Podcasts That Pay Off with Jerry Potter

Podcasting is easier than ever to start, which is exactly why so many shows stall out. When the gear is cheap and the platforms are crowded, the real differentiator becomes strategy: knowing why you’re publishing, who you’re serving, and what you want the podcast to do for your business.

I sit down with Jerry Potter, a radio veteran and early podcaster who first jumped into the medium back in 2005, to trace what’s changed and what hasn’t. We talk about the trade-off between production quality and message quality, why “just start” advice can backfire for planners, and how to avoid the classic trap of chasing downloads without a clear outcome. Jerry shares how he helps entrepreneurs define objectives like authority, lead generation, and networking, then build a show designed to deliver those results.

We also dig into his module-based podcasting approach (modcasting), where each segment has a job to do, from the opening hook to a conversion moment that feels natural instead of salesy. Along the way, we cover practical podcast workflow tips, modern editing tools like Descript, and why repurposing often means replaying your best ideas because most listeners never hear your full back catalogue. Finally, we look ahead at the future of podcasting, including YouTube podcast discovery, video podcasting, and why audio still wins for busy, high-intent listeners.

Subscribe for more modern communication strategies, share this episode with a creator who needs a clearer plan, and leave a review so more entrepreneurs can find the show.

Connect with Jerry:
LinkedIn: https://www.linkedin.com/in/mrjerrypotter/
Website: https://donebylunch.co/

Transcript

Welcome And Guest Introduction

Carl 0:04

Welcome to Communication Connection Community, the Podcasters Podcast. This podcast takes a deep dive into modern-day communication strategies in the podcasting space. We chat with interesting people who make the podcasting and speaking spaces exciting and vibrant. We also dive into the podcasting community with news, updates, latest trends and topics from this ever-evolving space. It's going to be one amazing ride. Let's dive into today's episode. You know, podcasting has been around for almost at the recording of this episode, probably 22, 23 years. And man, has it changed a lot. Well, today we're talking to somebody who has been in the podcasting space off and on, almost since day one, since 2005. Jerry Potter got into the podcasting space in 2005. We're going to find out why momentarily. In 2002, Jerry Potter saw his income drop 70% in four months and knew he had to change how he marketed his business. He ended up taking his 20 years as a radio personality and programmer and 10 years as a social media strategist and created a new approach to podcasting specifically for entrepreneurs, and that's who he serves today. It's helped him grow to 150,000 plus subscribers on YouTube and helped his clients grow their audiences and raise their rates too. He is a sought-after podcast guest as well as a stellar podcast host, and we are so glad he's here today, sharing his knowledge and expertise and a journey back to 2005 into podcasting. Jerry, welcome to the podcast.

Jerry 1:46

Thank you. Yes, I did have a podcast in 2005. Not continuously since then, but it was before anyone knew what I was talking about when I said the word podcast.

Carl 1:55

I remember the first time I heard the word podcast. It was from one of my colleagues. I was between radio jobs. I had a part-time business as a speaker trainer, and they said to me, and I'm paraphrasing, but it was something like, Oh, you're a speaker trainer. You should start a podcast. This is around 2012, right? Okay. And I remember my words being something like, What's a podcast? Yeah. And even after explanation, I was not sold. I'm like, why would I, former radio guy, want to do like a radio thing for speakers to be on the non-stage? I couldn't wrap my head around. So it took me a while, but I'm glad that now I do have a podcast. I get it now. It still took me a while. But 2005, wow. Different world back in 2005 in the podcasting space. What was it in 2005, though, that led you to the

Why Podcasting Started In 2005

Carl 2:46

podcast?

Jerry 2:46

I think there were a couple of things. One, I've always just been a tech geek. I love technology. You know, I constantly think, oh my gosh, I can't believe people had to live without smartphones once upon a time. Obviously, I grew up without a smartphone, but tech has always been a big thing. And then the second thing is I've always been sort of an efficiency geek, get the most out of everything that I do. And so when we were hosting in 2005, we hosted a radio show in New York. And I was thinking, wow, how else can we reach people? And so it started with, oh, we could put our audio on the website, which was kind of starting to happen. YouTube premiered in 2005 as well. It was not what it is today, obviously. And then I heard about this thing called podcasting. And I remember hearing that they used to call this guy Adam Curry the Podfather. And Adam Curry was a VJ on MTV back in the day, like when I was growing up. And I was just like, wow, what is this? And so it was just a combination of getting more out of the work we were already doing, creating the radio show every day, and finding a new way to reach people, which didn't happen. Nobody listened to the podcast, I don't think, except me and maybe one geeky friend. And it wasn't original content. We were just taking highlights from the show and then putting it out on this new medium.

Carl 4:01

And there were hundreds of thousands of podcasts, and there was a lot of metrics back then, right? All of that existed. That's a joke. As far as I mean, you recorded this in a studio because it was, as you say, it was highlights of the radio show. But even from an equipment standpoint back then, for somebody who was starting out in the space that didn't have a studio, it would have been very difficult to get a podcast together. It had to be the audiophiles that were doing it because the equipment didn't exist back then.

Jerry 4:34

No, I don't even know if we had like now you can buy a pretty great microphone for under 100 bucks and plug it into the USB port on a computer, but I don't think we certainly didn't have that. Now you can record into the microphone on your phone, which is decent. I don't know, you might be offended by that, Carl, as an audio purist, you know, and then enhance it with AI. It's crazy. The bar for podcasting obviously has, you know, plummeted since 2005 when, yeah, it was only accessible to somebody like you or me that had access to a studio at the time.

Carl 5:03

Do

Quality Versus Content And Strategy

Carl 5:04

you think that the uh it's certainly made it easier, yes. But do you think it's also in lowering the bar, it's lowered the quality of what we're putting out there?

Jerry 5:14

I think to an extent, but I also think that it has lowered the audience expectation. Don't get me wrong, I think we all appreciate a nice sounding voice, but I do think that the content trumps that. Not that it can be total garbage, not that you can be sitting in a dark room for a video podcast or have all kinds of noise or things in the background with an audio podcast. But I remember listening to an audio book. This was probably around 2015, and not many things grated my ears, but the author of this audiobook had a voice that my ears and brain did not find pleasant. And I almost shut it off. But the content was so good that I ended up listening to the entire thing twice, just changed the way that I think it was a marketing book. I couldn't even tell you what it was now, uh, nor what I want to say who I'm saying has an annoying voice, but I really think as the content is so much more important. And so while the bar to enter podcasting has gotten lower, too many people quote, just start. And I do think we want to start with at least a bit of a strategy and a plan. And then some of it you can figure out as you

Set Clear Objectives Before Recording

Jerry 6:23

go.

Carl 6:23

Let's talk about the education piece because I know that's where you spend uh a lot of your time is education, coaching, getting people into the space to help them be successful. And I don't want you to give away your best stuff. I want you to be able to, you know, share that with the audience later. If they want to work with you, they're more than welcome to do that. But how important is the education if you're a brand new person coming into the space?

Jerry 6:47

I think, you know, I often look at it, there's this story in the book, Start with Why, where he talks about these American auto executives going to visit auto plants in Japan. And in American auto plants, or at least once upon a time, there was supposedly this guy at the end of the assembly line with a rubber mallet, and he would tap the doors into place to make sure they fit. So when these American auto executives got to Japan, they were like, Where's the guy with the mallet that makes sure the doors fit? When do you make the doors fit? And their Japanese guide laughed and said, We do that when we design it. And so now I like to look at, you know, if you're designing a show, you can just start doing it and then try and fix it with a rubber mallet later. Or you can learn an easier way to do it up front and save yourself a lot of time. Again, I'm still on the team of starting is better than never publishing, right? So we can't necessarily wait for perfection, but I always want to at least have an idea in mind. One of my clients was actually saying this was about podcasting and YouTube, and she says, I'm so tired of people telling me to just start. I'm a perfectionist and I just need to have a plan. And I was like, I think I was like that too. Some people want to just start, and that's fine. Personally, I don't want to have to use a rubber mallet to fix it later. I want to know what's happening from the beginning.

Carl 8:06

Do you find that rubber mallet later is also figuring out, okay, well, now that we have a podcast, where do we take it? That's part of the process up front is we need to know where we're going. We need to plan, say. And I don't know what your what your systems and strategies are, but you know, I know when I work with you, we're usually looking at firstly a year-long commitment. You know, where do you see the show going? It's a long game, not a short game. Do you strategize that far out when you're working with clients?

Jerry 8:34

The very first thing we do, and this is if somebody is a brand new, like they're starting a podcast for the first time, or they've put out a hundred episodes and it's not working, is we sit down and we identify what are the objectives. You know, I think too many people just think, oh, I'll get downloads and then I'll make money and I'll monetize and it'll just happen. And, you know, I primarily work with entrepreneurs. And so if your goal is to raise your authority, let's make sure the entire strategy is going to go into that. If your goal is lead gen, let's make sure that the strategy is going to go into that. Because otherwise we just think, oh, yeah, I want social proof, I want lead gen, I want social media content, I want, you know, all these things. And there's no focus. So that's the first thing we do is we figure out what's your objective. And I always tell people, I'll show them this list of all these different potential objectives and they'll go, yeah, I'll take all of those, please. And uh, we always say, pick three and then rank them so you make sure you know what the most important one is. Because you know, there are so many things that we could be doing as podcasters in terms of, oh, let me tweak my audio quality, let me spend 10 hours editing instead of eight hours editing, let me guest on more shows, let me spend more time writing. Like it's just, it could be endless. And at some point we have to say enough is enough. So that's why it helps us focus on the things that are definitely going to make the biggest impact overall. Otherwise, as you know, we found with some of our clients, they get 100 episodes in and they go, Well, it's not working. And I'm like, what do you mean by that? Well, I don't know, it's just not working. You know, well, what was your goal? I don't know, to have a successful podcast. So that's where we always start. What is the objective? And then we build from that.

Carl 10:12

It's part of that process on your end, Jerry, also making sure that they know obviously their client avatar, but they know how they're going to reach out to them. So they know the workflow as far as, okay, well, if you're going to, for example, if your clients are on Instagram, then you're probably going to need to do reels. And so things like that. Is that part of that strategy

Modcasting Modules That Drive ROI

Carl 10:32

too?

Jerry 10:32

Yeah. After we define the objective, then we kind of lay out that next part. And our approach to podcasting that we actually call it modcasting because it's module-based podcasting. When we worked in radio, uh, my wife and I actually hosted for the 20 years in our I was in radio for 15 years, she and I hosted a morning radio show together. And, you know, some stations we were playing music and some stations we were doing 15 hours a week of just talk. It's a lot of content to come up with. So we broke the show into modules, and each module was its own piece of content, but they also worked together. And then each module also reached a different objective. So we would have a module that was designed to get somebody to come back every day at the same time. We would have a module that was designed to build loyalty. And together, you know, the sum of the parts became stronger overall. So when we started podcasting, you know, you've probably heard the statistic that 90% of podcasts don't make it past episode three, and 90% of those don't make it past episode 20, which is super sad. And I think it's because they don't get an ROI fast enough. And so when we looked at getting into podcasting again, I was like, it's not working. Like the industry's not working. Let's look at it differently. So we approached it the way that we did our radio show with these modules. So what we do is we take your objectives and then we create modules designed to help you achieve those objectives. And then again, all the modules work together. So if your goal is lead gen, let's say, well, then when you do your podcast, your hook, your intro, your tease, we are designing that to lead right up to your call to action later. So the opening module we call the confirmation module. Later on, we call it the conversion module. And it's much more than just saying, hey, if you'd like to work with us, go here. It's all designed to work together strategically. Now, if your goal is authority, then it's different. If it's networking, then it's a little bit different. But that's how we've found it works really well to make sure that people are reaching the objectives they actually want.

Carl 12:29

Right. It sounds like an amazing system and an amazing strategy to basically pave the way for success, regardless of what industry or what the goal is for the show. So kudos for doing that. And for the record, this is just coaching and strategy. You're not doing the back-end editing work,

Tools That Cut Editing Time

Carl 12:48

right?

Jerry 12:48

No, we do teach how to edit. You know, we've got some amazing tools these days. And one of the things we tell, you know, some of these busy entrepreneurs that, you know, they're not looking to be full-time podcasters. They are looking to have a show that again grows their authority or generates leads. And so we show them systems and tools where they can do it. You know, we say if you're the host, you can do it in about an hour a week. If you're going to do all the repurposing, for then for most people, it's maybe a couple hours a week, assuming you're publishing weekly. You know, tools like D script, where you have transcript-based editing now. What do you use to edit your show, Carl? Or for your clients? I'm still old school.

Carl 13:24

I'm not using real to real. There's a trip-down memory line for you. Not doing that. I actually use Audacity. I find it's an easy program. If I'm doing any video work, and again, I'm higher level than some individuals, and our team uses some of these higher quality tools too. But for video, I'll use DaVinci. That's a higher-end tool. But I would definitely say, even for video, there, as you said, there are some amazing tools. If you're going the do-it-yourself route, you don't need to reinvent the wheel. In my experience, yeah, of course, I would love to have clients that want to give me a boatload of money for us to do all the work for them. But if you're doing it yourself and you're on a budget and you need to get it out there, then descript is a good one.

Jerry 14:05

Riverside has been building out a lot more. Descript is my favorite. They have a couple of features. One is that transcript-based editing. So you literally go in and you edit the transcript like a Word document, and then it edits the audio and/or the video to match. Another one they have is one of their new AI features, which is called automatic multicam. So if you're doing an interview show like this, I know we're doing audio only here, but you can literally load the audio and video from each person, the host and the guest, or the host and the co-host. And just like Zoom will show the active speaker, it will chop it up and it will edit it to show the person speaking. And it takes about five seconds for a 30-minute interview to do that. So one of the shows that I do is an interview show, and we've basically gotten the editing workflow down to about 10 minutes. We go in, we trim off the front, we trim off the back, we apply the automatic multicam, add some graphics for video, and that's it. I hired my friend's daughter to edit the show because I didn't need anything more than that. And she had no video editing experience. So that's one of the great things is this the tech is making everything so much easier.

Carl 15:07

Yeah. And it's a lower barrier of entry, but it still doesn't mitigate, uh, dismiss that there are higher-end tools and a higher, we'll say quality that for the right individual at the right time in their business, right? And that's the other thing. It's the right time in your business. I have a coach who says, you know, there's times in your business where you do certain things. And a podcast probably shouldn't be the first thing. First thing should probably be go and get clients, right? Go get clients. Then you can figure out, you know, all the marketing pieces, if it's a podcast, if it's a chapter in a book, if it's whatever it is, right? But definitely these tools make it easier for us to be able to, and even we use those tools too, to a certain degree. But we are still using some of the audio and uh video editing tools that are just phenomenal. Um, it's definitely worth if you're looking at podcasting, it's definitely worth the time and it's worth the energy, I believe, and effort, because at the end of the day, it's elevating your brand and your business, which allows you to grow your business and brand.

Jerry 16:11

Yeah, you're saying it's worth the effort to make sure the quality is high.

Carl 16:15

Well, the quality, but also to make sure that as you're getting into the podcasting space, that you're not dismissing making sure that what you're putting out there is still a genuine and a good version of you at that moment in time.

Jerry 16:26

Yeah, and that's why the biggest emphasis that we spend, like we teach people a little bit about editing and things like that, but the biggest emphasis that we focus on with our students and clients is designing a show that is going to help you achieve your objectives, like we said. And so one of the things we always tell people, you know, when you come in, like the majority of the people are already established business owners. They have an offer that people love. Um, their messaging may or may not be dialed in. Sometimes people have, you know, gotten lucky with mediocre messaging, but you know, we want to dial that in. And I always just tell them, I'm like, look, you're already the expert in this. I don't know how to help dogs with essential oils. I don't know how to help teach AI. I don't know how to be a parenting coach. I do my best as a parent myself, but you're the expert. We're just showing you how to format it so that when it goes out in this medium, like you talked about as a podcast, you are giving the best stuff possible.

Carl 17:22

Yeah, 100%. And I think that's the key right there. It goes back to it, it doesn't matter that it's going out, it's the messaging that's going out, the content. And that's one of the things that some clients, and and you probably have this too, that they wrestle

Reusing Hits And Audience Reality

Carl 17:36

with is it's about how am I going to create all that content? And I find it's about not about creating content, it's curating content. Because by the time you get to the point where you're creating a podcast, you likely have a lot of content and experience and knowledge. It's how are you curating it for a podcast?

Jerry 17:55

Yeah, I have a video that I made and it's podcasting tips that won't work anymore in 2025. And one of the ones that I talked about, because as we talked about, this industry is well, not the industry, but the technology is 20 years old now, right? And one of the things that I talked about is, you know, that we have to keep coming up with fresh content for our audience forever. I think one of the things that we should all be doing is looking back at our most popular episodes and making them again. And you could literally probably take your own outline and do it again. You could change out the stories or the anecdotes, you could update it. But, you know, when I think about podcasters getting to like that 100 episode golden mark, and maybe they're burned out, maybe they're not, maybe they're in an industry that never changes and they're like, what am I going to talk about down? It's like, oh my gosh, go redo your top 25 episodes again. The ones that, again, whatever your objectives are, if they got the most downloads, great. If they brought you the most clients, but not the most downloads, do those. And so I think the content is in front of us. Obviously, AI tools make it easier for us to come up with ideas or at least put ideas in front of us that our brain goes, ah, yes, that one. And so I do think we need to just keep coming, you know, to use a radio geek thing for you and I, we need to keep playing the hits. Exactly.

Carl 19:15

And that's a really good point. And I love that idea because what happens, I find, and you likely will agree with this, is we put out that content, even if we're repurposing it a little bit here and there, you know, sharing on multiple platforms, it's going out, it's in a cycle to make sure that it's getting still some love. Well, we don't touch that episode, it stays in the back catalog. Coming, as you said, to your point, to revisit it, to put a fresh spin on it, because who you were, I mean, who you were back in 2005, okay, maybe that's a bad example, but who you were when you started your or who I was when I started my podcast in 2019, it's a different person today. I wasn't even in the podcasting area in 2019. I was still in radio, but I was doing professional speaker training. So I can still go back to that messaging and tweak it and make it relevant to where I am today. But to have all that back-end content and not freshen it up or bring a different perspective, unless your show is one that and the best example I can think of, I don't think he repurposes anything or not repurposes, but goes back into his catalog to refresh anything, is Sam Crowley. I don't think he does, but his podcast is also it's only 13 minutes long, and it's themed uh every day is Saturday is the theme of the show. I don't know if you've heard the show or not. It's kind of a neat show, but he's got this new idea every single day. Or if he is going back to some of his former ideas, they're refreshed and you don't even know. That's the thing. You don't even know.

Jerry 20:39

Yeah. Well, not only that, but and this is a kick in the teeth to our egos, but nobody hears all of your content, especially now. You know, we joked about how in 2005 I put out this podcast and nobody ever heard it, right? But even in 2013, 14, 2000 you know, 15, then people sort of had their favorite shows and maybe they listened to every single episode. But there's too much good content out there now. I use the Pocket Casts app. When you find an episode you like, you just add it to your queue. There are 175 episodes in there. Even my favorite shows, I've probably only heard 15 to 20 percent of the episodes. And this applies for all content. Nobody sees all your YouTube videos except you, nobody certainly reads all your emails except you. And you know, you remember from being in radio, if you did a big promotion, you could talk about it eight times an hour for four weeks, and sure enough, somebody would call the day after it edited and say, Hey, when's this thing starting? I just heard about it.

Carl 21:40

That's true, that's so true. And it's funny, you mentioned it's actually gonna bring that up. So I'm I'm glad you did. You know, the days of so I've been on the radio for X number of years now, or I was on the radio yesterday. Did you hear what I was talking about? And people go, No, I was working or I was doing something else. I didn't have the radio on at that time. You're like, Oh, it's all it's almost crushing in a way. But but you also realize that, oh my goodness, yes, people don't aren't listening to you all the time. They're not consuming all of your content, which again is another reason to repurpose it or put it out there again in some capacity. But yeah, definitely understand that it's people aren't sitting there waiting for you to drop a new episode and listen to it intently. And if you do have a back catalog, unless they're really going to geek out to your show for whatever reason, they're probably not going to listen to every single piece that you had.

Jerry 22:28

No, and we go up and down in terms of levels of importance in somebody's life, right? And so that's kind of part of your strategy too. Whenever you talk about something they're interested again, all of a sudden you become over priority. And then maybe you drift away. But as long as you're somewhat in front of them, you maintain that relationship, is the way that I look at it. And, you know, once they know, like, and trust you, they will continue to know like and trust you until you give them a reason not to, or if it's just been so long they have no idea who you are anymore, which can also happen.

The Future: Video Plus Audio

Carl 22:59

A way to gaze into your crystal ball. You've been in the podcasting space again since 2005. You've done a lot of stuff, you've helped clients get into the podcasting space as well. Where do you see podcasting headings, say, in the next two to five years?

Jerry 23:14

Well, I think the big opportunity right now is really around adding video and getting on YouTube. Some of the podcasting purists still won't even say that that video is a podcast. Video is not a podcast. Even though Apple has had video podcasts in an RSS feed since, I don't know, 2005, 6, because I remember playing with that back in the day too. And so I think, you know, video is a big one. YouTube has changed the game for this. They was recently named the number one platform for podcast consumption and discovery. And so podcasters starting an audio only show, especially now, the amount of time it's going to take to wait to be, I don't know, mentioned in Forbes or ranked or something, it's either a long time or it's never. And so I think the future of the industry is not only adding video because video increases trust and things like that, but also because video increases discovery. And there's a couple of ways you can go about it. You can take advantage of YouTube, our clients using this uh titling formula formula on YouTube where we kind of combine clickworthy and search worthy in a way that tiny channels are able to get in front of a lot more people. And that allows you to get discovered on YouTube and then move people to the audio side. Audio is not going anywhere. I definitely want to be clear about that. As you mentioned earlier, people will always need a way to be entertained while they're doing something else. And even though we do see people walking down the street watching videos on their phone until they trip and fall, there will always be a need for that, whether it's while you're driving, like I hike a lot and I don't want to fall on my face, washing dishes. So I think audio and video together is going to be the future. And the other part of this is YouTube. There was just a study that said of people who started listening to podcasts in the last year, so new podcast listeners, 40% of them prefer video over audio. Now, as an audio person, I think those people are nuts, right? So if you're thinking that, I'm the same way. Like, why would you ever sit down and watch a video? I have so many other things I want to do. I'm so glad there's audio. So I'll always choose audio. But I've interviewed people, and some people love seeing facial expressions. Some people love seeing reactions. They love seeing body language. I mean, what do they say? 90% of communication is nonverbal. So there are people that really like that aspect of it, even if it is just someone sitting there talking to the camera. It doesn't have to have all these jump cuts and graphics. That stuff helps. It absolutely helps with retention, the fancier you get with your editing. But there are people out there, and I just say this for the people that are like you and I, who wouldn't almost never choose video over audio. There are people out there that highly prefer it.

Carl 26:02

Absolutely. There's a certain portability, obviously, to the audio, which I love and always have. And I'll go a step further and say, regardless if you're doing video, without audio, there is no video. So keep that in mind too. That your video obviously is very important, but you're not doing a silent podcast, right? So, but that goes back to the quality piece is you know, making sure that what you're putting out there is a good reflection of where you're at right now with the tools that you have available to you. So, yes, great. I'm glad you shared that. I'm definitely agreeing that video is where it's at. Full disclosure, as much as a purist as I am, we are moving the show over to be video. As a matter of fact, this might be in video format and audio on all the audio platforms too, by the time this episode is live. So if you're watching this, you know why.

Jerry 26:53

Okay, I'm glad I combed my hair today. Yeah, I think it's still important. Audio is still so, so important because there are those busy people or people who, you know, want to consume other times, like you and I. And, you know, I'm sure you've seen the studies. Podcast listeners tend to be higher income. Therefore, if you're selling something, they're more likely to buy. And in addition to that, busy people tend to be higher income sometimes because they're working all the time. And so I still think audio is a big part of it. That's why I think YouTube and podcasting together, you know, it's multiple formats, multiple mediums, one piece of content that can go really, really far.

Carl 27:27

Yeah, yeah, 100%. And oh, I'm I'm so enthralled with the conversation we've had today. I could talk to you forever. That's a very long time. And I would run out of recording time in Zoom. So, but what I want to do is uh give you the opportunity to share with people

Where To Find Jerry And Closing

Carl 27:45

how they can connect with you. What's the best way for them to do that? I know you have something that you wanted to pass along to our listeners today.

Jerry 27:51

Yeah, well, so I have a podcast and it's called Done by Lunch Entrepreneurs. And the whole idea behind it is, you know, I thought the reason I got so much done in so little time is because I've been an efficiency geek my whole life. But I spent some time thinking about true time freedom. And if you are an entrepreneur, it's about having high-leverage assets in your business, like podcasts and YouTube. These are assets that get stronger over time, easier to create over time, and they work for you 24-7, even when you're not working. And so this podcast is all about designing a business where you can run it in half the time, be done by lunch, so you can move on to other things that bring you purpose and joy. So you can look for that in all of the podcasting apps. And if you want to learn more about this module-based approach, uh, you can go to donebylunch.co, D-O-N-E-B-Y-L-U-N-C-H, done by lunch.co. And we have a free masterclass. And you mentioned earlier, like, I don't want you to give away your best stuff, but we do show you how to do the whole thing in there. And then if you want to, you know, work with us on doing it and making it better, then of course there's an opportunity for that as well.

Carl 28:53

Well, thank you very much, Jerry, for sharing that. We'll make sure that the link is in the show notes as well as the link to Jerry's website. It'll all be there for you if you want to connect with Jerry. Oh my goodness. This has been an amazing conversation again, Jerry. Thank you so much for your generosity, you take of your time. And I I appreciate the stories too, especially going back to 2005 when it was a podcast back then. So somebody that actually knows what it was like back then. So thank you so much. Before I turn you loose, though, I'll give you the final thought.

Jerry 29:22

I think if you have a podcast, whether it's for your business or it's a hobby or it's a podcast that you want to make into a business, right? Like I often tell people, I'm not a podcaster, I'm an entrepreneur with a podcast because it's a different approach. But maybe you are a podcaster or you're an aspiring podcaster. All of these things that we have, decide it's important or decide it's not. And if you can't decide it's important, then it probably isn't. And if you decide it is important, then do what it needs to be successful. And so whether that's hiring somebody like Carl to take care of the back end and stuff like that, or investing to learn a strategy before you start or anything like that. But we have so many things, it's safe for us to go halfway in on things. Because then when it doesn't work, it doesn't hurt our ego. And this was a big shift for me. I now look at everything and I either decide it's important and I commit to a year and I'm gonna make it work, or I decide it's not. And if I feel hurt at the end, that's okay. It's worth the risk. Because if you go all in on something, it's not likely that you're gonna end up regretting it.

Carl 30:25

I love it. That's a great place to leave it. Jerry Potter, thank you so much for being my guest today.

Jerry 30:30

Thank you, Carl. It was really fun to talk about all this stuff.

Carl 30:32

And hey, thank you for being a part of the show today. So glad you can join us. Believe it or not, I can't work this magic by myself. So thanks to my amazing team, our audio engineer Dom Carillo, our Sonic branding genius Kenton Dobrowolski, and the person who works the arms, all of our arms actually, our project manager and my trusty assistant Julovell Tiongco, known to us here simply as July. If you like what you heard today, let us know. You can leave us a comment or review or even send us a voice note. And if you really liked it, we hope you'll share it with your friends and your colleagues. If you don't like what you heard today, well, please feel free to share with your enemies. And if you know of someone who would make a great guest on the show, let us know about it. You can get in touch with us by going to our show notes where all of our connection points are there, including the links to our website, LinkedIn, and Facebook as well. And if you're ready to be a guest on podcasts, or even start your own show, let's have a conversation. We'll show you the simplest way to get into the podcasting space and rock it. Because after all, we're Podcast Solutions Made Simple. Catch again next time.