In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/).
Some lessons from Fashbaugh that emerged in the discussion:
Fashbaugh also shared lessons he learned from the people he collaborated with in his career:
Articles (and a course) mentioned in this episode:
Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/)– free digital marketing course from MECLABS Institute, MarketingSherpa’s parent organization
Banner Blindness: Why your marketing messages are hiding in plain sight (https://marketingexperiments.com/digital-advertising/banner-blindness-messages-hiding)
Ask MarketingSherpa: Copywriting for non-native English speakers (https://sherpablog.marketingsherpa.com/copywriting/non-native-english-speakers/)
Quick Win Intensive (https://meclabs.com/QuickWinIntensive) – from MECLABS
Value Proposition Workshop (https://meclabs.com/services/value-proposition) – from MECLABS
Marketing 101: What is a Design Brief? (with 2 examples) (https://sherpablog.marketingsherpa.com/design-2/marketing-101-what-is-a-design-brief-with-2-examples/)
Customer Centricity: How to use transparency to generate customer trust (https://www.marketingsherpa.com/video/transparency-to-generate-customer-trust) – featured session from Michael Norton, Associate Professor, Harvard Business School
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