Don’t give clients whatever they ask for. The most fatal blind spot lies in audience knowledge.
These are a few of the lessons from the stories Liz Harr, Partner, Hinge (https://hingemarketing.com/), shared with Daniel Burstein in Episode #6 of the How I Made It in Marketing podcast.
Some lessons from Harr that emerged in our discussion:
Harr also shared lessons she learned from the people she collaborated with in her career:
Articles (and a keynote video) mentioned in this episode:
The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging (https://meclabs.com/research/lecture/marketing-blindspots-flint-mcglaughlin)
Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)
Why You Should Thank Your Competitors (https://sherpablog.marketingsherpa.com/marketing/why-thank-your-competitors/)
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