The marketer is central to the success of any organization. Which is why the very first section of the Landing Page Blueprint (https://meclabs.com/course/blueprint/), before there is any mention of anything on the landing page, is about The Marketer.
Our latest guest described it this way – the five most important things in a startup or any creative process are people, people, people, market, and product.
That is just one of the lessons from the stories Paul Krasinski, CEO and Founder, Epicenter Experience (https://www.epicenterexp.com/), shared with Daniel Burstein in Episode #9.
Stories (with lessons) about what he made in marketing
Some lessons from Krasinski that emerged in their discussion:
Stories (with lessons) about the people he made it with
Krasinski also shared lessons he learned from the people he collaborated with in his career:
Articles, podcasts, and a book mentioned in this episode:
Content Marketing: How to help subject matter experts come up with blog topics (https://sherpablog.marketingsherpa.com/content-marketing-2/content-marketing-how-to-blog-topics/)
Marketing Careers: 6 reasons to embrace a career in marketing (https://www.marketingsherpa.com/article/case-study/marketing)
Forensic Reporting on Marketing Campaigns: Dig deep to replicate your successes (and learn from your failures) with marketing and sales enablement case studies (https://sherpablog.marketingsherpa.com/marketing/replicate-your-successes-with-case-studies/)
The Second Mountain: The Quest for a Moral Life (https://www.penguinrandomhouse.com/books/217649/the-second-mountain-by-david-brooks/) by David Brooks
Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6 (https://www.marketingsherpa.com/article/interview/client-management)
The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 (https://marketingsherpa.com/article/interview/customer-psychology)
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About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing course – http
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