Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
How I Made it in Marketing
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How I Made it in Marketing
Hard To Stay In Business Against Us: Raising the barrier to entry in the escape room industry (Episode #12)
Apr 11, 2022 Season 1 Episode 12
Daniel Burstein

You don’t just start with an amazing website. Or product. Or marketing campaign. As discussed in Session #9 of MECABS free digital marketing course – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/)– you start by preparing your team.

Listen now to hear Jonathan Murrell, Co-Founder & CMO, The Escape Game (https://theescapegame.com/), discuss how his company decided on a strategy of long-term quality, prepared the team to executive on this strategy by hiring smart people and empowering them, and many more lesson-filled stories.

The Escape Game has 23 locations across the United States and has served 3.8 million guests so far.

Some lessons from Murrell that emerged in his discussion with Daniel Burstein:

  • Quality is critical to the long term
  • Hire smart people and empower them
  • Learn how to pivot your value proposition
  • Think big and fast
  • Details matter
  • All creative processes start as ugly babies

Related content mentioned in this episode

Landing Page Optimization: Goodbye stock photos and Happy Man, hello social media (https://sherpablog.marketingsherpa.com/website-and-landing-page-design/lpo-photo-social-media/)

Why You Should Consider Customer Service to be 1-to-1 Marketing (https://sherpablog.marketingsherpa.com/marketing/customer-service-one-to-one/)

Email Marketing: Why don’t you want to hear from your customers? (https://sherpablog.marketingsherpa.com/email-marketing/no-reply-email-marketing-mistake/)

99 Problem Ideas: “Harvey Gabor (art director on Coke’s iconic campaign) burned my ad concept with a lighter” – Podcast Episode #11 (https://www.marketingsherpa.com/article/interview/99-problem-ideas-harvey-gabor-art-director-on-coke-s-iconic-campaign-burned-my-ad-concept-with-a-lighter)

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About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

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