When managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn’t just filled with employees, it’s filled with human beings.
Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.
I say this because, if you’re not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.
In our free digital marketing course, we describe it this way – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/). Not just, how to get higher conversion rates. No. Ways to prepare your team.
And our latest guest manages with the same philosophy. “Pre-sell key ideas internally,” she says. “Build strong CFO relationships,” she says. Don’t just charge ahead with gusto. Lay the groundwork for success.
Those are just some of the lessons Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai (https://www.onescreen.ai/), shared with Daniel Burstein in our latest podcast episode.
Hopkins was the Chief Marketing Officer of MarketingSherpa (https://www.marketingsherpa.com/) and sister publication MarketingExperiments (https://marketingexperiments.com/) before this podcast's host even started here, and he's been here 13 years. She’s had 11 C-level or VP-level marketing roles in her career. And today Hopkins leads a team of 19 (with three more hires slated for this quarter) and manages a $6.2 million budget. In other words, she has a wealth of experience that I thought you could learn a lot from.
Stories (with lessons) about what she made in marketing
Some lessons from Hopkins that emerged in this discussion:
Related content mentioned in this episode
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) (https://www.marketingsherpa.com/article/interview/long-term-growth-business)
Table Fries (Hopkins’ podcast) (https://tablefries.com/)
How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template) (https://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/)
Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty? (https://www.marketingsherpa.com/article/chart/loyalty-effect-customer-satisfaction)
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About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages