“Beware of going wide with your marketing before going deep with your thinking,” Flint McGlauglin taught in What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)
This episode's guest told our host a story about launching an ecommerce store that was the perfect illustration of Flint’s teaching. He put it this way – “Get scalable fulfillment in place before you generate demand.” In other words, go deep before you go wide.
That's just one of the lesson-filled stories you’ll hear in this episode from Chad Brown, CMO, JC Hospitality – owner/property manager of Virgin Hotels Las Vegas (https://virginhotelslv.com/).
The hotel is part of the Curio Collection by Hilton and has a Mohegan Sun Casino. JC Hospitality is a joint venture between Bosworth Hospitality Partners LLC & Juniper Capital Partners. Brown manages a marketing budget of about $7 million dollars with 10 direct reports & 5 agencies.
Stories (with lessons) about what he made in marketing
Some lessons from Brown that emerged in our discussion:
Related content mentioned in this episode
Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute (https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/)
Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (https://www.marketingsherpa.com/article/interview/scaling-podcast)
What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/)
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (https://marketingsherpa.com/article/interview/consumer-retail-brands)
Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) (https://marketingsherpa.com/article/interview/revenue-growth-podcast)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).
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