Our latest podcast guest discusses balancing the art and science of marketing.

But I asked her a deeper question as well – what about philosophy in marketing? After all, our free digital marketing course is called Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/).

You can hear the answer to that question, along with plenty of lesson-filled stories, from Emily Campbell, Chief Marketing Officer, Infinite Electronics (https://www.infiniteelectronics.com/) (a Warburg Pincus portfolio company). Warburg Pincus is a global private equity firm with $85 billion in assets under management. Campbell manages a 40-person team and a $30 million marketing budget.

Lessons (with the stories of how she learned them) we discussed

• Balance the art and science of marketing
• Get out of your comfort zone
• First team first
• Challenge your team and help them grow
• It’s hard to be simple
• Balance an extremely successful career with a really interesting life
• Coaching and mentoring can help people grow in their current roles but also help them plan for their future career – even if it is not with their current place of employment
• Go into a meeting with a high-level story – never the details

Related content mentioned in this episode

NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (podcast episode #26) (https://www.marketingsherpa.com/article/interview/NFTs-for-brands)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course.

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