“Form a cohesive picture of value,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).

Not only can that approach help you get more “yes” answers to your conversion goals, it can help you judiciously use the word “no” as well, a topic I discuss with the latest guest on the How I Made It In Marketing podcast.

You can hear that conversation, filled with lesson-filled stories from her career, in my discussion with Ariel Glassman, Director of Marketing, Sage Communications (https://www.aboutsage.com/). Glassman has worked in small businesses in the federal government marketing space for 20 years and has worn many hats in her career.

Stories (with lessons) about what she made in marketing

• Humble leaders provide more than expertise and direction.
• Successful business happens when the focus is on relationship building, not the transactions. Plus, it’s much more rewarding and fun! 
• Don’t hesitate to say ‘yes’ when presented with a cool, unique opportunity (carpe diem).
• Flexibility and agility are key components of a successful collaboration.
• Be aware of your limits; challenge them; push them; know when to say ‘no’ – especially when you have people on your team who specialize in the tasks that need to be done.
• Trust your gut and have patience

Related content mentioned in this episode

MarketingSherpa (https://www.marketingsherpa.com/)

How I Made It In Marketing podcast (https://marketingsherpa.com/podcast)

Social Media and Content Marketing: Don’t expect the world to find you (https://marketingexperiments.com/social-marketing/social-media-content-marketing)

Public Relations: The best press release is no press release (https://sherpablog.marketingsherpa.com/pr-fame-communications/public-relations/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

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