“Remember the prospect is a person. Do not talk AT them; talk TO them,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/).
I asked our latest guest how she keeps the focus on the prospect as a person, and she shared examples ranging from A/B testing of CTA buttons to picking the brains of the person sitting next to her on an airplane.
Listen to my conversation with Lauren Gumport, VP of Communications & Brand, Faye (https://www.withfaye.com/) and hear lesson-filled stories to spark your next great marketing campaign or career idea.
Gumport has managed teams of 10+ and million-dollar budgets and has over a decade of experience in launching high-growth startups to global audiences.
Faye has pulled in $8 million in a seed-funding round led by Viola Ventures and F2 Venture Capital. Also participating was former NBA player Omri Casspi.
Stories (with lessons) about what she made in marketing
Related content mentioned in this episode
Marketing Career: What you need to understand at each step of the job seeker’s journey (even if you’re not looking) (https://www.marketingsherpa.com/article/how-to/job-seekers-10-step-journey)
Does Your Marketing Copy Have Earfeel? (https://sherpablog.marketingsherpa.com/copywriting/does-your-marketing-copy-have-earfeel/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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