How I Made it in Marketing
Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
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How I Made it in Marketing
Growth Marketing: Give a choice of "yes" or “yes” (episode #37)
Nov 02, 2022 Season 1 Episode 37
Joe Karasin

Attention > Interest > Engagement > Relationship.

That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).

I asked our latest guest how he enabled a salesforce to fulfill it’s part of this journey, when he grew that close rate at a real estate company he previously worked for (from a 0.1% close rate to a 22% close rate).

You can hear his answer, and many more lesson-filled stories from his career, in my discussion with Joe Karasin, Chief Marketing Officer, CircleIt (https://circleit.com/).

Karasin manages a team of four at the startup, a budget of $200,000 to $500,000 per month, and has grown users from one million to five million in one year.

CircleIT has raised $5.1 million in Series A funding, with participation from TeleSoft Partners.

Stories (with lessons) about what he made in marketing

Some lessons from Karasin that emerged in our discussion:

  • Consumers don't want to be marketed “to,” but “for.”
  • Permission-based marketing works, and consumers will give you permission.
  • Give a choice of "yes" or “yes.”
  • Stories (with lessons) from the people he made it with
  • You need to believe in your product or service, otherwise, you'll burn out quickly.
  • Established brands still need to market innovatively
  • Marketing can truly impact someone's life

Related content mentioned in this episode

Exchange Of Value, Before The Sale: 3 marketing examples showing how B2C companies got customers to take action https://www.marketingsherpa.com/article/case-study/exchange-of-value)

The Difference Between Marketing and Advertising (and Why It Matters) (https://sherpablog.marketingsherpa.com/marketing-and-advertising/difference-between-marketing-advertising/)

Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)

How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results (https://www.marketingsherpa.com/article/case-study/brand-awareness)

Seeing Through the Eyes of Your Customers: Case studies about marketing attribution, the content marketing funnel, and headline writing (https://www.marketingsherpa.com/article/case-study/customers-eyes)

MarketingSherpa written case studies (https://www.marketingsherpa.com/)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free d

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