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I think this one of the biggest challenges for when you grow in your career…
When you get into a certain role, you – and others as well – have a general idea of how someone should be in that role. Let’s call the it ‘central casting version of a CMO.’
And yet, in my life I’ve been more successful when I’ve been able to drop the mask and be as much of my true authentic self in my life – even in my work life – as possible.
Our next guests is here to talk about that overcoming imposter syndrome by valuing your experience – he words the lesson as “There is a big difference between 10 years of experience and 10 years of experiences.”
Our guest on Episode #54 of the How I Made It In Marketing podcast told us the story behind that lesson, along with many more lesson-filled stories – David Apple, Chief Marketing Officer, Intuitive Health.
Intuitive Health treated 467,000 patients in 2022. Apple manages a $10 million marketing budget, including joint ventures.
Stories (with lessons) about what he made in marketing
Some lessons from Apple that emerged in our discussion:
Related content mentioned in this episode
The Radical Idea: Customer-first marketing prioritizes customer experience over upsells (https://sherpablog.marketingsherpa.com/consumer-marketing/the-radical-idea-customer-experience-over-upsells/)
World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15) (https://www.marketingsherpa.com/article/interview/consumer-retail-brands)
Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (podcast episode #31) (https://www.marketingsherpa.com/article/interview/public-sector-marketing)
Copywriting Contest: Write the best-performing subject line and win (https://marketingexperiments.com/copywriting/subject-line-reader-contest)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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