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“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”
That quote is from George Bernard Shaw, and hopefully is inspiration for anyone trying to make positive change in their organization.
I thought of that quote while reading a lesson in the podcast guest application for this episode’s guest – ‘change starts here.’
Different words, same sentiment. The status quo is tenacious. If you want change to happen, you need to be unreasonable. It needs to start with you.
To discuss the story behind that lesson, along with many more lesson-filled stories, I talked to Dan Garzia, Chief Marketing Officer, Provenance Blockchain Foundation (https://provenance.io/).
Provenance Blockchain Foundation is a nonprofit organization that supports a public, open-source blockchain, used by 70 financial institutions, including fintechs, banks, and credit unions. More than $15 billion in financial asset transactions have been supported by Provenance Blockchain.
In his career, Garzia has managed teams as large as 80, up to 12 partners, and budgets as large as $110 million.
Stories (with lessons) about what he made in marketing
Some lessons from Garzia that emerged in our discussion:
Related content discussed in this episode
Marketing Chart: How important customer-first marketing is to consumers (https://www.marketingsherpa.com/article/chart/customer-first-marketing-importance)
The Low-Hanging Fruit: 11 specific examples of small marketing and communication changes that drove big results (https://www.marketingsherpa.com/article/chart/customer-first-marketing-importance)
Optimization and A/B Testing: Why words matter (for more than just SEO) (https://marketingexperiments.com/conversion-marketing/optimization-and-testing-why-words-matter)
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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