Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story.

So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subject matter experts to get the knowledge out of their head, and clearly communicate it to the ideal customer.

Or as our latest guest puts it – “You don’t have to know it to lead it.”

To hear the story behind that lesson, along with many more lesson-filled stories, I spoke with Christine Healy, Chief Growth Officer, Seniorly (https://www.seniorly.com/).

Seniorly has raised $6.5M in Series A funding. Healy and her team have attracted 5 million visitors per year to the site.

Stories (with lessons) about what she made in marketing

Some lessons from Healy that emerged in our discussion:

• Believe in people
• Embrace the crisis
• Say ‘yes, and’
• You don’t have to know it to lead it
• The best outcomes are created when teamwork is at the forefront 
• Present situations in a “win-win” light
• Power comes from attitude, attention, and presence
• No role is high enough to be disconnected from day-to-day activities and initiatives

Related content discussed in this episode

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How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)

Transparent Marketing: How to earn the trust of a skeptical consumer (https://marketingexperiments.com/value-proposition/transparent-marketing)

Transparent Marketing: How to make your product claims credible … not incredible (https://marketingexperiments.com/value-proposition/transparent-credible-product-claims)

Improve your Marketing Collateral with a Proven Methodology (https://meclabs.com/about/heuristic)

The Psychology of Blue Jeans: What marketers can learn from 150 years of Levi Strauss customer letters – Podcast Episode #4 (https://www.marketingsherpa.com/article/interview/customer-psychology)

Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter (https://www.marketingsherpa.com/article/case-study/customer-engagement)

Marketing Operations: Process is the foundation for success (podcast episode #58) (https://www.marketingsherpa.com/article/interview/marketing-operations)

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