When I was president of my homeowner’s association, it changed my walk through the neighborhood.
Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever. But once I was on the board it became – I have an idea, we should have this, this should change, etc.
And I’d always say – ‘Great, make it happen. We’re an all-volunteer organization, if you want it to happen, make it happen.’ The conversion rate on that was maybe 2%.
Marketing organizations and businesses are really no different. Everyone has ideas. Yet precious few have the tenacity and fortitude to make them happen.
Which is why I loved a lesson from a recent podcast guest application – ‘Ideas are easy. Making is the hard part.’
Here to share the story behind that lesson, along with many more lesson-filled stories, is John Reid, CMO, Aidentified (https://www.aidentified.com/).
Aidentified has raised $10 million in Series A financing for its artificial-intelligence-based platform.
The company has 40 employees, and John manages a team of five.
Stories (with lessons) about what he made in marketing
Here are some lessons from Reid that emerged in our discussion:
Related content discussed in this episode
Get ideas for using AI to enhance your marketing campaigns. Begin your free trial to the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa).
Creative Marketing: Does it all make sense? (Podcast Episode #19) (https://www.marketingsherpa.com/article/interview/creative)
What is B2B?: Discovering what the customer wants by understanding your Buyer’s Funnel (https://sherpablog.marketingsherpa.com/b2b-marketing/what-is-b2b/)
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://www.marketingsherpa.com/article/interview/entrepreneurial)
Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/)
Marketing Chart: The importance of making the right promise with your marketing (https://www.marketingsherpa.com/article/chart/make-the-right-promise)
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) (https://www.marketingsherpa.com/article/interview/innovative)
B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B)
Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application