Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth.
These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast.
Burrows also shared lessons she gained from the people she collaborated with in her career:
Articles (and a webinar replay) mentioned in this episode:
B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities (https://www.marketingsherpa.com/video/webinar/successful-b2b-linkedin-inmail-strategy) – interview with Meagen Eisenberg
What are the most valuable marketing skills? (with free resources to improve those skills) (https://www.marketingsherpa.com/article/career-climber/the-5-essential-marketing-skills-you-need-to-be-successful) – includes advice on an interview question to discover how well the candidate understood customers in their previous role
14 Strategies for Hiring and Retaining Marketing Professionals (https://www.marketingsherpa.com/article/case-study/marketing-hiring) – discusses some ways to attract employees beyond salary, such as sabbaticals, four-day workweeks, extra paid time off, and more
The De-Branding Campaign: When customers make fun of your new product launch (Episode #2) (https://www.marketingsherpa.com/article/interview/debranding) – Everyone in the organization has an opinion on marketing
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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher free digital marketing course – https://meclabs.com/course/
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