I love Delta Air Lines. It’s my favorite airline. Please understand that.

Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’

I would see the tagline on TV ads. I would see it on giant posters in the airport.

And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not the ones that wrote the jingle.

So I love this lesson from a podcast guest application – Your brand is only as strong as your frontline experience.

To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Melissa Archer-Wirtz, CEO, Century 21 Circle [https://c21circle.com/].

Lessons from the things she made

• Your brand is only as strong as your frontline experience
• Change management isn’t about being right – it’s about being clear
• People don’t fear change – they fear confusion
• Culture is built through relationships, not policies
• Your integrity is your most valuable asset
• You don’t have to be the loudest voice in the room to be the most effective leader

Discussed in this episode

Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) [https://marketingsherpa.com/article/interview/advertising-and-brands]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136) [https://marketingsherpa.com/article/interview/cybersecurity]

500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Podcast Episode #3 [https://marketingsherpa.com/article/interview/direct-mail-podcast]

Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) [https://marketingsherpa.com/article/interview/adaptive]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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