{"version":"1.0.0","segments":[{"startTime":4.56,"endTime":6.66,"body":"Welcome to Dula Tips and Tits,"},{"startTime":6.86,"endTime":9.9,"body":"the podcast where we cut through the noise and get real"},{"startTime":9.9,"endTime":12.72,"body":"about what it takes to build a sustainable doula business."},{"startTime":13.22,"endTime":14.42,"body":"I'm Kaylee Harrod."},{"startTime":14.82,"endTime":19.24,"body":"I've been a doula informally for 14 years and full time for"},{"startTime":19.24,"endTime":19.68,"body":"seven."},{"startTime":20.2,"endTime":21.96,"body":"Around here, we don't sugarcoat stuff."},{"startTime":22.38,"endTime":24.48,"body":"We talk autonomy, owning your worth,"},{"startTime":24.66,"endTime":26.36,"body":"creating a business that works for you."},{"startTime":26.99,"endTime":28.56,"body":"No fluff, no burnout,"},{"startTime":28.66,"endTime":32.22,"body":"just the honest truth on how to be your own best boss."},{"startTime":32.94,"endTime":34.36,"body":"Let's get into today's episode."},{"startTime":37.0,"endTime":39.18,"body":"Welcome back to Dula Tips and Tits."},{"startTime":39.7,"endTime":45.56,"body":"I was thinking today about how I had a client once who was"},{"startTime":45.56,"endTime":46.64,"body":"hiring me."},{"startTime":46.68,"endTime":48.78,"body":"They hadn't hired me yet, but they did end up hiring me."},{"startTime":49.24,"endTime":53.92,"body":"We were having our first conversation and the partner asked"},{"startTime":53.92,"endTime":54.42,"body":"me,"},{"startTime":55.2,"endTime":59.96,"body":"what are all the things that you've seen at births that are"},{"startTime":59.96,"endTime":60.54,"body":"emergencies?"},{"startTime":61.44,"endTime":64.459,"body":"I know what he was actually asking was,"},{"startTime":65.22,"endTime":66.84,"body":"what is my range of experience?"},{"startTime":67.36,"endTime":70.6,"body":"What sorts of things have I had to manage and help people"},{"startTime":70.6,"endTime":71.1,"body":"manage?"},{"startTime":72.22,"endTime":76.76,"body":"I remember stopping for a second and saying, okay,"},{"startTime":76.86,"endTime":80.22,"body":"I'm going to be honest with you that I don't think the"},{"startTime":80.22,"endTime":82.44,"body":"answer to that question is helpful to you."},{"startTime":83.46,"endTime":85.66,"body":"I mean, right away, my brain was like, well,"},{"startTime":85.82,"endTime":86.68,"body":"this and this and this."},{"startTime":86.78,"endTime":87.98,"body":"I've seen this many hemorrhages."},{"startTime":88.18,"endTime":89.68,"body":"I've seen this many ..."},{"startTime":89.68,"endTime":93.84,"body":"I'm like, but actually, that's not helpful for you,"},{"startTime":94.4,"endTime":95.08,"body":"pregnant family,"},{"startTime":95.7,"endTime":98.16,"body":"who's going to have a baby in the next four months."},{"startTime":99.36,"endTime":102.32,"body":"This is not the time for me to outline all the traumatic"},{"startTime":102.32,"endTime":105.58,"body":"things I've ever seen in birth for you, but also,"},{"startTime":105.58,"endTime":108.96,"body":"that's not what you really need to know."},{"startTime":108.96,"endTime":113.92,"body":"So, when I think about you as a doula,"},{"startTime":114.9,"endTime":116.54,"body":"I sometimes have doulas ask me,"},{"startTime":117.16,"endTime":118.32,"body":"what are all the systems that you use?"},{"startTime":118.48,"endTime":119.46,"body":"What are all the things that you do?"},{"startTime":120.0,"endTime":121.16,"body":"Teach me your ways, essentially."},{"startTime":121.8,"endTime":122.4,"body":"And I'm like,"},{"startTime":122.6,"endTime":127.32,"body":"if I try to lay out everything that I currently do after"},{"startTime":127.32,"endTime":128.9,"body":"eight years of business,"},{"startTime":129.68,"endTime":131.4,"body":"like eight full-time years of business,"},{"startTime":132.02,"endTime":135.1,"body":"it will be so overwhelming to you that it would not"},{"startTime":135.1,"endTime":136.44,"body":"actually be helpful, right?"},{"startTime":136.88,"endTime":139.6,"body":"And I don't mean that in like a,"},{"startTime":141.1,"endTime":143.46,"body":"I'm not saying that in a way that's like,"},{"startTime":144.02,"endTime":146.2,"body":"you're so behind where I am,"},{"startTime":146.34,"endTime":149.1,"body":"like hopefully you know by now that that is not me at all."},{"startTime":150.0,"endTime":154.12,"body":"What I'm saying is if a doula is asking me that and they're"},{"startTime":154.12,"endTime":157.66,"body":"like, you know, I have a good client load,"},{"startTime":158.34,"endTime":160.7,"body":"I'm getting kind of busy, things are a little overwhelming,"},{"startTime":160.94,"endTime":165.44,"body":"like some things need to shift, then from that place,"},{"startTime":165.7,"endTime":166.4,"body":"if I was like,"},{"startTime":166.72,"endTime":170.92,"body":"you know what I did for my last doula workshop is I wrote"},{"startTime":170.92,"endTime":178.46,"body":"and scheduled 60 emails between registrations and"},{"startTime":178.46,"endTime":182.56,"body":"promotions and wrap ups and replays,"},{"startTime":182.56,"endTime":183.66,"body":"you know,"},{"startTime":183.74,"endTime":187.56,"body":"like imagine if right now you just like sign on to Google"},{"startTime":187.56,"endTime":191.22,"body":"and send an email to a client and you've never seen like a"},{"startTime":191.22,"endTime":195.82,"body":"layout of an email automation and all of the background of"},{"startTime":195.82,"endTime":196.12,"body":"that."},{"startTime":196.84,"endTime":198.36,"body":"If I'm like, oh, okay,"},{"startTime":198.38,"endTime":201.04,"body":"let me show you how to do 60 emails in an automation."},{"startTime":201.68,"endTime":202.94,"body":"No, you don't need that."},{"startTime":203.18,"endTime":204.0,"body":"Like it wasn't 60."},{"startTime":204.1,"endTime":207.12,"body":"It was probably like 45, but still with a lot like,"},{"startTime":207.92,"endTime":210.86,"body":"because every email that's like, Hey, we start now."},{"startTime":211.1,"endTime":211.82,"body":"Hey, 15 minutes."},{"startTime":212.0,"endTime":212.44,"body":"Hey, don't forget."},{"startTime":212.56,"endTime":212.94,"body":"It's today."},{"startTime":213.22,"endTime":213.92,"body":"Hey, don't,"},{"startTime":213.96,"endTime":217.24,"body":"which is part of why if you are on that lovely list of"},{"startTime":217.24,"endTime":218.4,"body":"workshop people, you know,"},{"startTime":218.4,"endTime":221.48,"body":"that some of those came out at the wrong time because you"},{"startTime":221.48,"endTime":222.52,"body":"know, I'm not perfect."},{"startTime":224.2,"endTime":228.06,"body":"And also at the same time, I was telling my friend, I said,"},{"startTime":228.08,"endTime":228.36,"body":"you know,"},{"startTime":228.5,"endTime":231.62,"body":"my email went out on the wrong day and I was like, Oh,"},{"startTime":231.8,"endTime":232.8,"body":"this is so frustrating."},{"startTime":233.22,"endTime":235.78,"body":"I'm like, trying my best to do the tech part."},{"startTime":236.06,"endTime":236.06,"body":"Right."},{"startTime":236.88,"endTime":239.28,"body":"And she was like, yeah,"},{"startTime":239.44,"endTime":241.6,"body":"I'm pretty sure Panera emailed me the other day and was"},{"startTime":241.6,"endTime":243.16,"body":"like, whoops, we sent the wrong link."},{"startTime":243.5,"endTime":245.04,"body":"And I was like, okay, that's helpful."},{"startTime":245.66,"endTime":246.54,"body":"Like, okay."},{"startTime":247.14,"endTime":249.88,"body":"Panera's tech budget is real big."},{"startTime":250.52,"endTime":254.24,"body":"They also messed up their, their email sequence."},{"startTime":255.34,"endTime":256.399,"body":"I don't feel so bad anymore."},{"startTime":258.2,"endTime":260.68,"body":"So what I, what I mean when I'm saying all of this,"},{"startTime":260.779,"endTime":264.88,"body":"the point of this episode today is that it's actually"},{"startTime":264.88,"endTime":269.7,"body":"unhelpful for you to just try to download someone else's"},{"startTime":269.7,"endTime":270.72,"body":"business brain, right?"},{"startTime":270.86,"endTime":273.64,"body":"Like if I were to say, okay, Dula,"},{"startTime":273.72,"endTime":275.86,"body":"who's been doing this for two years or three years,"},{"startTime":275.94,"endTime":277.16,"body":"like you're killing it."},{"startTime":277.26,"endTime":277.7,"body":"You're doing great."},{"startTime":277.82,"endTime":279.32,"body":"You're trying to make this your full-time job."},{"startTime":279.84,"endTime":282.64,"body":"Here's everything I've done in my business that has worked."},{"startTime":283.24,"endTime":286.46,"body":"No, like that is going to be so overwhelming."},{"startTime":287.18,"endTime":290.62,"body":"What you actually need is small steps, right?"},{"startTime":291.8,"endTime":294.56,"body":"And one of the things that I think, I mean, again,"},{"startTime":294.82,"endTime":297.98,"body":"like my work as a Dula, my work."},{"startTime":298.0,"endTime":305.34,"body":"work as a coach is sort of from a selfish place that I am"},{"startTime":305.34,"endTime":309.78,"body":"giving you the guidance I want to have and wanted to have"},{"startTime":309.78,"endTime":311.86,"body":"when I was in your place, right?"},{"startTime":311.96,"endTime":316.44,"body":"Because I was someone who had a super wild change of birth"},{"startTime":316.44,"endTime":319.72,"body":"plan at the very, literally the last day, you know,"},{"startTime":319.96,"endTime":322.48,"body":"and it was so different than what I was planning,"},{"startTime":322.74,"endTime":324.12,"body":"so different than what I was expecting,"},{"startTime":324.3,"endTime":325.9,"body":"so different than what I was ready for."},{"startTime":326.62,"endTime":329.44,"body":"And then no one really helped me grieve,"},{"startTime":329.64,"endTime":331.48,"body":"like I had lots of just the like,"},{"startTime":331.48,"endTime":334.5,"body":"at least you have a healthy baby, at least you whatever,"},{"startTime":334.74,"endTime":338.6,"body":"you know, just just like, whoa, not helpful, as we know."},{"startTime":340.12,"endTime":344.16,"body":"But that means when I show up for clients that have similar"},{"startTime":344.16,"endTime":346.52,"body":"birth scenarios, I'm also like,"},{"startTime":347.68,"endTime":352.44,"body":"how can I support you in a way that I wasn't supported,"},{"startTime":352.6,"endTime":352.9,"body":"right?"},{"startTime":353.0,"endTime":355.56,"body":"And not making it about me, but like at the same time."},{"startTime":356.0,"endTime":358.46,"body":"wanting to be the support I wish I had, right?"},{"startTime":358.58,"endTime":360.96,"body":"In so many professions, we talk about this, like,"},{"startTime":361.26,"endTime":364.54,"body":"I want to be the teacher that I wanted when I was a kid,"},{"startTime":364.72,"endTime":365.68,"body":"you know, I want to be,"},{"startTime":367.28,"endTime":369.84,"body":"I don't know why accountant came to my head."},{"startTime":370.62,"endTime":374.82,"body":"I want to be the tax expert that I had as a child."},{"startTime":376.32,"endTime":379.24,"body":"I was at a birth today, so we're just going to blame that,"},{"startTime":379.4,"endTime":381.16,"body":"blame that baby and my exhaustion."},{"startTime":381.72,"endTime":382.08,"body":"Um,"},{"startTime":382.42,"endTime":387.14,"body":"but when I think about like what you really need in your"},{"startTime":387.14,"endTime":390.12,"body":"doula business is the starting place, right?"},{"startTime":390.64,"endTime":395.78,"body":"I had a coaching call with, um, some doulas and I,"},{"startTime":396.06,"endTime":399.24,"body":"I love my coaching calls are like my jam."},{"startTime":399.44,"endTime":400.58,"body":"Like I love them so much,"},{"startTime":400.68,"endTime":404.16,"body":"similar to birth planning where I'm like almost always,"},{"startTime":404.34,"endTime":408.62,"body":"like I would say 99.99% of the time you get off feeling"},{"startTime":408.62,"endTime":411.28,"body":"better than you got on as the client, right?"},{"startTime":411.5,"endTime":412.8,"body":"So like pregnant family comes,"},{"startTime":413.16,"endTime":415.48,"body":"we talk about birth and they're like, Oh,"},{"startTime":415.62,"endTime":417.34,"body":"I feel so good having you on my team."},{"startTime":417.6,"endTime":420.14,"body":"I also feel better about the birth process itself."},{"startTime":420.5,"endTime":422.28,"body":"Like that's generally the vibe, right?"},{"startTime":422.48,"endTime":423.7,"body":"And so same with coaching,"},{"startTime":423.7,"endTime":426.3,"body":"like where there's a lot of like, I got this,"},{"startTime":426.32,"endTime":427.58,"body":"like I have my next step."},{"startTime":427.9,"endTime":428.9,"body":"I got some affirmation."},{"startTime":429.46,"endTime":431.16,"body":"I got someone to listen to me, you know,"},{"startTime":431.6,"endTime":434.38,"body":"someone's like celebrating all of my amazing things."},{"startTime":434.94,"endTime":438.68,"body":"But I think also like being able to break something down"},{"startTime":438.68,"endTime":441.56,"body":"into a small step is hard, you know?"},{"startTime":442.16,"endTime":443.7,"body":"And so even just saying like,"},{"startTime":443.7,"endTime":447.34,"body":"this is the one thing that you need to get done, right?"},{"startTime":447.46,"endTime":451.18,"body":"Like we're not talking about like all the ways that you can"},{"startTime":451.18,"endTime":454.6,"body":"do this thing or like all the things in your business that"},{"startTime":454.6,"endTime":455.26,"body":"could be different."},{"startTime":455.7,"endTime":457.8,"body":"We're talking about this one step."},{"startTime":458.26,"endTime":461.94,"body":"You're going to have that finished by the time we talk next"},{"startTime":461.94,"endTime":462.78,"body":"week, right?"},{"startTime":463.16,"endTime":466.52,"body":"So then it's very clear what you're doing."},{"startTime":467.12,"endTime":470.68,"body":"And that one step is getting you closer to your other"},{"startTime":470.68,"endTime":471.58,"body":"steps, right?"},{"startTime":471.78,"endTime":475.66,"body":"But that step is vital to start the process."},{"startTime":475.98,"endTime":475.98,"body":"And that's what we're going to talk about next week."},{"startTime":476.0,"endTime":479.22,"body":"And when the process is just like start the process,"},{"startTime":480.0,"endTime":481.32,"body":"like if that's your instruction, right?"},{"startTime":481.42,"endTime":484.74,"body":"Like you should have an email system."},{"startTime":485.24,"endTime":486.56,"body":"So go do that."},{"startTime":487.02,"endTime":488.44,"body":"Imagine how vague that is,"},{"startTime":488.72,"endTime":493.06,"body":"where if I instead say to you like what you need is to"},{"startTime":493.06,"endTime":497.24,"body":"decide which email platform you're going to use and sign up"},{"startTime":497.24,"endTime":497.82,"body":"for it."},{"startTime":498.18,"endTime":500.92,"body":"Start playing around in it so that you get familiar with"},{"startTime":500.92,"endTime":501.94,"body":"how it works."},{"startTime":502.4,"endTime":505.08,"body":"Then come back and our next coaching call,"},{"startTime":505.08,"endTime":507.92,"body":"we're going to talk about what to do with it now that you"},{"startTime":507.92,"endTime":509.08,"body":"have one, right?"},{"startTime":509.6,"endTime":514.7,"body":"Because just figure out an email platform or just start"},{"startTime":514.7,"endTime":518.32,"body":"doing emails is way too open and vague."},{"startTime":518.52,"endTime":521.84,"body":"And our brains are kind of like, but how, but why,"},{"startTime":522.159,"endTime":527.78,"body":"but where, like who, you know, we crave that specificity,"},{"startTime":528.22,"endTime":528.46,"body":"right?"},{"startTime":528.56,"endTime":532.64,"body":"And we need that in order to be like, okay, I've done it."},{"startTime":532.76,"endTime":533.88,"body":"Like I took the step."},{"startTime":534.0,"endTime":538.22,"body":"that I was supposed to take to get myself to this goal,"},{"startTime":538.64,"endTime":538.96,"body":"right?"},{"startTime":540.42,"endTime":542.34,"body":"I mean, if someone comes to you and says like,"},{"startTime":542.34,"endTime":544.9,"body":"please walk to the library, and then you're like,"},{"startTime":545.76,"endTime":546.88,"body":"where's the library?"},{"startTime":547.0,"endTime":548.3,"body":"And they're like, walk to the library."},{"startTime":548.96,"endTime":550.78,"body":"You're like, okay, but do I turn left or right?"},{"startTime":550.9,"endTime":553.7,"body":"And they're like, just walk to the library, it's not hard."},{"startTime":554.24,"endTime":554.5,"body":"You're like,"},{"startTime":554.54,"endTime":556.82,"body":"but it is because I don't know where I'm going, right?"},{"startTime":557.12,"endTime":558.5,"body":"Like, I just need to know,"},{"startTime":558.64,"endTime":561.04,"body":"like just even start me in the right direction."},{"startTime":561.48,"endTime":563.54,"body":"Like even if you can't give me every step,"},{"startTime":564.14,"endTime":565.52,"body":"give me the first step, right?"},{"startTime":566.26,"endTime":568.84,"body":"And I think in business, gosh,"},{"startTime":568.98,"endTime":571.78,"body":"we sabotage ourselves so much, right?"},{"startTime":571.92,"endTime":574.08,"body":"Like we so often are just like, okay,"},{"startTime":574.7,"endTime":578.04,"body":"I'm gonna have an online product."},{"startTime":578.78,"endTime":582.3,"body":"And I'm like, who are you gonna tell about it?"},{"startTime":582.4,"endTime":583.94,"body":"What's your product gonna be?"},{"startTime":584.38,"endTime":585.7,"body":"What are you gonna charge?"},{"startTime":586.38,"endTime":588.6,"body":"Why do you wanna have this product?"},{"startTime":588.6,"endTime":592.4,"body":"Like, are you gonna pay for someone to produce it?"},{"startTime":592.46,"endTime":593.8,"body":"Are you gonna self-produce it?"},{"startTime":593.9,"endTime":596.52,"body":"Is it gonna be a physical product or a virtual product,"},{"startTime":596.66,"endTime":597.48,"body":"like a digital product?"},{"startTime":597.7,"endTime":599.9,"body":"You know, like there's, I right away, I'm like,"},{"startTime":600.0,"endTime":603.08,"body":"I have questions for you about that plan, you know?"},{"startTime":603.6,"endTime":606.46,"body":"Because it's not just like, go make a digital product."},{"startTime":606.58,"endTime":607.96,"body":"That's not really a game plan."},{"startTime":608.16,"endTime":610.88,"body":"Like your game plan needs to have more details because"},{"startTime":610.88,"endTime":612.7,"body":"you're not even gonna know where to start."},{"startTime":613.22,"endTime":617.06,"body":"And also if you start at a random place in the middle,"},{"startTime":617.6,"endTime":621.2,"body":"it's gonna take you a really long time to figure out what"},{"startTime":621.2,"endTime":621.66,"body":"you're doing."},{"startTime":622.08,"endTime":626.24,"body":"Because if you had started at step one, you know,"},{"startTime":626.3,"endTime":628.22,"body":"if someone says, okay, you're walking to the library,"},{"startTime":628.78,"endTime":632.08,"body":"go left, and then you're just gonna go straight, right?"},{"startTime":632.26,"endTime":634.48,"body":"Okay, well, maybe halfway to the library, you'll be like,"},{"startTime":634.86,"endTime":636.0,"body":"am I still on the right path?"},{"startTime":636.16,"endTime":638.1,"body":"Like maybe you'll stop someone and be like, hey,"},{"startTime":638.34,"endTime":638.84,"body":"is this it?"},{"startTime":639.02,"endTime":641.46,"body":"You know, it's not that you don't need more direction,"},{"startTime":641.9,"endTime":644.38,"body":"but at least you have a starting place, right?"},{"startTime":645.26,"endTime":648.18,"body":"And then along the way, if you need someone to be like,"},{"startTime":648.28,"endTime":649.44,"body":"you're still on the right path."},{"startTime":649.78,"endTime":651.7,"body":"Like that's also necessary, you know?"},{"startTime":652.4,"endTime":654.38,"body":"And when I think about the coach, coaching,"},{"startTime":654.38,"endTime":658.6,"body":"like why coaching matters so much to me,"},{"startTime":659.02,"endTime":666.02,"body":"it is because I think those those like hiccups in the road"},{"startTime":666.02,"endTime":668.12,"body":"stop us, right?"},{"startTime":668.3,"endTime":671.46,"body":"Like we think about doula work and and I think about"},{"startTime":671.46,"endTime":674.8,"body":"someone who's like I can't do this anymore because I don't"},{"startTime":674.8,"endTime":675.78,"body":"know what to do."},{"startTime":675.92,"endTime":678.4,"body":"Like I don't know how to change what I'm doing and what I'm"},{"startTime":678.4,"endTime":680.7,"body":"doing isn't working and I actually just don't have the"},{"startTime":680.7,"endTime":684.34,"body":"capacity to do anything differently because I also don't"},{"startTime":684.34,"endTime":686.58,"body":"know what different thing to do."},{"startTime":687.52,"endTime":691.9,"body":"That is where we lose some amazing doulas in this work,"},{"startTime":691.9,"endTime":692.24,"body":"right?"},{"startTime":692.84,"endTime":695.02,"body":"And if you're like sitting with your business kind of like"},{"startTime":695.02,"endTime":697.64,"body":"I don't know if I just give up on this or if I keep"},{"startTime":697.64,"endTime":700.5,"body":"pushing, if I do keep pushing, where do I push?"},{"startTime":700.78,"endTime":702.24,"body":"Like what thing do I lean into?"},{"startTime":702.54,"endTime":704.9,"body":"We all have those moments, right?"},{"startTime":705.0,"endTime":705.96,"body":"And in those moments,"},{"startTime":705.96,"endTime":708.86,"body":"we actually do need guidance from another person."},{"startTime":709.4,"endTime":713.5,"body":"We need a coach to say, hey, this is the thing you push."},{"startTime":715.0,"endTime":715.34,"body":"right?"},{"startTime":715.76,"endTime":720.1,"body":"I did an exercise recently with my current 90-day doula"},{"startTime":720.1,"endTime":721.88,"body":"business growth accelerator folks."},{"startTime":723.08,"endTime":724.16,"body":"They're wrapping up in June."},{"startTime":724.94,"endTime":727.18,"body":"So they've been with me for,"},{"startTime":727.92,"endTime":729.04,"body":"I don't even know how many days,"},{"startTime":729.16,"endTime":733.1,"body":"but like probably close to 75 or 80 at this point."},{"startTime":733.78,"endTime":735.14,"body":"No, less than that."},{"startTime":735.26,"endTime":735.62,"body":"I don't know."},{"startTime":735.94,"endTime":736.66,"body":"Math is not my thing."},{"startTime":737.58,"endTime":740.36,"body":"We wrap up in June is the short story to that."},{"startTime":741.72,"endTime":742.2,"body":"They,"},{"startTime":742.8,"endTime":745.16,"body":"I had them do an exercise of like all the things that are"},{"startTime":745.16,"endTime":747.62,"body":"working and all the things that aren't working."},{"startTime":748.02,"endTime":748.36,"body":"For one,"},{"startTime":748.48,"endTime":751.08,"body":"because we often just look at what's not working and we're"},{"startTime":751.08,"endTime":752.66,"body":"like, we got to fix all the things that are bad,"},{"startTime":752.82,"endTime":754.94,"body":"but we don't take the time to look at the good stuff and"},{"startTime":754.94,"endTime":757.28,"body":"say like, gosh, that thing's really good."},{"startTime":757.72,"endTime":757.74,"body":"Right?"},{"startTime":759.02,"endTime":762.52,"body":"And also because I'm like from those bad things,"},{"startTime":762.96,"endTime":765.32,"body":"not even bad, but like things that aren't working well,"},{"startTime":765.42,"endTime":766.82,"body":"I called them energy sucks, right?"},{"startTime":766.88,"endTime":768.56,"body":"Like things that are sucking your energy."},{"startTime":769.48,"endTime":772.04,"body":"What thing would make the biggest difference here?"},{"startTime":772.48,"endTime":775.96,"body":"Like what's a thing to focus on because what we're not"},{"startTime":775.96,"endTime":778.98,"body":"going to do is have 17 goals and then not meet any of them."},{"startTime":779.42,"endTime":782.56,"body":"Even though to be honest with you, that is my instinct."},{"startTime":782.9,"endTime":784.28,"body":"That is my natural instinct."},{"startTime":784.5,"endTime":785.54,"body":"I don't know why that is."},{"startTime":786.02,"endTime":788.54,"body":"I feel like it's a little bit of the Midwestern in me."},{"startTime":788.72,"endTime":789.42,"body":"That's like,"},{"startTime":789.42,"endTime":792.68,"body":"I'll just get up at 5am and feed all the animals on the"},{"startTime":792.68,"endTime":792.96,"body":"farm."},{"startTime":793.18,"endTime":795.56,"body":"I didn't grow up on a farm just to be clear,"},{"startTime":795.66,"endTime":798.34,"body":"but I did grow up in Kansas."},{"startTime":798.56,"endTime":801.92,"body":"And so that Midwestern,"},{"startTime":802.22,"endTime":804.52,"body":"just like figure it out and get it done,"},{"startTime":804.54,"endTime":806.16,"body":"which is really problematic,"},{"startTime":807.06,"endTime":810.64,"body":"is very much like my kind of inherent, like I'm like,"},{"startTime":810.68,"endTime":812.3,"body":"I have 17 things on my to-do list."},{"startTime":812.48,"endTime":814.78,"body":"I should do them all right now this afternoon before I pick"},{"startTime":814.78,"endTime":815.66,"body":"the kids up from school."},{"startTime":816.08,"endTime":818.46,"body":"And then I get four things done and I'm like, I failed,"},{"startTime":819.4,"endTime":821.52,"body":"which I mean, how ridiculous is that?"},{"startTime":821.8,"endTime":821.84,"body":"Right?"},{"startTime":822.44,"endTime":825.62,"body":"So I just want you to know that I come with empathy to that"},{"startTime":825.62,"endTime":827.4,"body":"statement of don't do them all."},{"startTime":827.9,"endTime":829.74,"body":"Don't put them all on the list because it won't happen"},{"startTime":829.74,"endTime":830.68,"body":"because I do that."},{"startTime":831.54,"endTime":834.74,"body":"However, my actual point of that rant."},{"startTime":835.0,"endTime":835.68,"body":"was,"},{"startTime":836.46,"endTime":840.32,"body":"what I do want you to do is move the business needle forward,"},{"startTime":840.68,"endTime":840.94,"body":"right?"},{"startTime":841.38,"endTime":844.56,"body":"I don't want you to try to do everything at once."},{"startTime":844.88,"endTime":847.26,"body":"I don't want you to try to do everything slightly"},{"startTime":847.26,"endTime":849.34,"body":"blindfolded where you don't have any idea what you're"},{"startTime":849.34,"endTime":850.14,"body":"actually doing,"},{"startTime":850.14,"endTime":855.8,"body":"but I do want you to have strategy and moves in your"},{"startTime":855.8,"endTime":856.14,"body":"business."},{"startTime":856.38,"endTime":859.36,"body":"That needs to happen, right?"},{"startTime":859.36,"endTime":863.4,"body":"I've been doing these amazing CEO calls with doulas,"},{"startTime":863.7,"endTime":865.96,"body":"20-minute calls, I do them a couple times a year,"},{"startTime":867.48,"endTime":870.48,"body":"and they are free calls, 20 minutes,"},{"startTime":870.68,"endTime":872.18,"body":"just kind of pick my doula brain."},{"startTime":873.74,"endTime":878.02,"body":"And Adula got on to one of the calls recently and was just"},{"startTime":878.02,"endTime":880.8,"body":"like on it, like she was like, I did this, I did this,"},{"startTime":880.88,"endTime":882.26,"body":"I did this, I came to your workshop,"},{"startTime":882.32,"endTime":883.66,"body":"and then I did these three things."},{"startTime":884.0,"endTime":885.42,"body":"And I was like, look at you."},{"startTime":885.42,"endTime":888.22,"body":"And then she has two toddlers running around,"},{"startTime":888.46,"endTime":891.28,"body":"like asking for snacks and treats and whatnot as we're"},{"startTime":891.28,"endTime":891.64,"body":"talking."},{"startTime":893.0,"endTime":894.98,"body":"And partially I was like, okay,"},{"startTime":895.06,"endTime":896.4,"body":"you don't need to do all of this."},{"startTime":896.58,"endTime":898.62,"body":"Like you just need to just connect to these two things,"},{"startTime":898.7,"endTime":899.02,"body":"you know?"},{"startTime":899.6,"endTime":902.56,"body":"But also I was like, you are on the right path."},{"startTime":902.7,"endTime":904.5,"body":"Like you are doing such an amazing job."},{"startTime":904.78,"endTime":907.56,"body":"And I love being able to do that because she was like,"},{"startTime":907.6,"endTime":908.12,"body":"okay, good."},{"startTime":908.32,"endTime":908.5,"body":"Okay."},{"startTime":908.54,"endTime":909.4,"body":"I am on the right path."},{"startTime":909.54,"endTime":911.22,"body":"Like even though she was doing the things,"},{"startTime":911.96,"endTime":913.24,"body":"she even was second guessing herself."},{"startTime":913.44,"endTime":914.66,"body":"Like, am I doing the right things?"},{"startTime":914.78,"endTime":915.92,"body":"Am I doing enough of the things?"},{"startTime":916.04,"endTime":917.5,"body":"Do I need to do more of the things?"},{"startTime":918.02,"endTime":920.08,"body":"And so for me to be able to be like,"},{"startTime":920.08,"endTime":922.14,"body":"you're doing a fantastic job."},{"startTime":922.14,"endTime":925.46,"body":"And also please do not go out and buy a bunch of marketing"},{"startTime":925.46,"endTime":926.3,"body":"materials right now."},{"startTime":926.32,"endTime":927.3,"body":"You don't need to do that."},{"startTime":927.58,"endTime":929.26,"body":"Like do this stuff instead."},{"startTime":929.56,"endTime":930.52,"body":"Look at this side."},{"startTime":930.64,"endTime":935.44,"body":"Focus in this way was really helpful for her in a 20-minute"},{"startTime":935.44,"endTime":936.48,"body":"conversation, right?"},{"startTime":936.78,"endTime":939.62,"body":"But also it was super awesome to see her be like,"},{"startTime":939.62,"endTime":943.28,"body":"I came to the workshop on Tuesday and I applied the things"},{"startTime":943.28,"endTime":944.04,"body":"like this."},{"startTime":944.42,"endTime":947.28,"body":"Like that was really amazing to get to kind of witness her"},{"startTime":947.84,"endTime":949.74,"body":"put these things into action, right?"},{"startTime":949.74,"endTime":952.82,"body":"And get to really be excited about the moves that she had"},{"startTime":952.82,"endTime":955.56,"body":"made in one week since the workshop, right?"},{"startTime":955.82,"endTime":958.88,"body":"And so anyway, I say all that to say like,"},{"startTime":959.18,"endTime":962.6,"body":"I want you to have strategy."},{"startTime":962.6,"endTime":966.24,"body":"And I also think that you need guidance."},{"startTime":966.78,"endTime":970.38,"body":"And I know coaching is not accessible to everyone, right?"},{"startTime":970.46,"endTime":972.66,"body":"Like I know you might be listening to this and like Kaylee"},{"startTime":972.66,"endTime":975.32,"body":"Lewis and I just don't have the money to be in your"},{"startTime":975.32,"endTime":976.78,"body":"coaching program right now, right?"},{"startTime":976.92,"endTime":977.18,"body":"Okay."},{"startTime":977.46,"endTime":978.18,"body":"I get that."},{"startTime":978.18,"endTime":982.6,"body":"But also if there's a way to make that money and invest"},{"startTime":982.6,"endTime":985.38,"body":"that money and stretch that money and do the payment plan"},{"startTime":985.38,"endTime":989.62,"body":"or do it in some way that makes it more sustainable for"},{"startTime":989.62,"endTime":990.16,"body":"you,"},{"startTime":990.56,"endTime":995.04,"body":"then it is worth doing because you will have the guidance"},{"startTime":995.04,"endTime":997.46,"body":"that helps bring clarity."},{"startTime":998.04,"endTime":999.9,"body":"Clarity ultimately brings space."},{"startTime":1000.52,"endTime":1003.0,"body":"Space brings the ability to innovate,"},{"startTime":1003.16,"endTime":1007.14,"body":"the ability to imagine, the ability to grow and blossom,"},{"startTime":1007.14,"endTime":1007.62,"body":"right?"},{"startTime":1008.18,"endTime":1011.76,"body":"And you need that if your business is going to thrive."},{"startTime":1013.0,"endTime":1016.6,"body":"I think this whole episode is like one big, long pep talk,"},{"startTime":1016.8,"endTime":1020.32,"body":"I feel like, which was not the intention, but here we are."},{"startTime":1022.16,"endTime":1024.22,"body":"So I have right now,"},{"startTime":1024.28,"endTime":1025.7,"body":"if you're listening to this in real time,"},{"startTime":1026.859,"endTime":1029.54,"body":"you have about one more week, I think exactly one week,"},{"startTime":1030.079,"endTime":1034.579,"body":"to sign up for the early bird sign up for the 90 day,"},{"startTime":1035.579,"endTime":1038.72,"body":"it's called 90 day doula business growth accelerator."},{"startTime":1039.24,"endTime":1041.24,"body":"It's a coaching program."},{"startTime":1041.24,"endTime":1044.76,"body":"So it's essentially like a mastermind of doulas, right?"},{"startTime":1044.859,"endTime":1046.28,"body":"So we all hang out together."},{"startTime":1046.7,"endTime":1048.88,"body":"You get to talk to me one-on-one at the beginning and the"},{"startTime":1048.88,"endTime":1049.16,"body":"end,"},{"startTime":1049.6,"endTime":1053.08,"body":"and we have weekly calls with each other for accountability,"},{"startTime":1053.42,"endTime":1056.0,"body":"for troubleshooting, for brainstorming, et cetera."},{"startTime":1057.36,"endTime":1059.54,"body":"And if you sign up in the next week,"},{"startTime":1059.54,"endTime":1063.5,"body":"you also get a bonus call in June that allows you to kind"},{"startTime":1063.5,"endTime":1065.02,"body":"of kickstart things, right?"},{"startTime":1065.16,"endTime":1065.86,"body":"Get things rolling."},{"startTime":1066.48,"endTime":1068.88,"body":"And that call would normally be 200 bucks."},{"startTime":1068.88,"endTime":1070.56,"body":"So it's a decent little chunk of."},{"startTime":1071.0,"endTime":1071.88,"body":"bonus, right?"},{"startTime":1072.96,"endTime":1075.9,"body":"And you can also sign up for like a more extended payment"},{"startTime":1075.9,"endTime":1077.7,"body":"plan because you're joining now."},{"startTime":1078.04,"endTime":1079.48,"body":"The program starts in September."},{"startTime":1080.36,"endTime":1081.72,"body":"So we're working on,"},{"startTime":1081.84,"endTime":1084.22,"body":"I'm working on filling up the seats now so that people do"},{"startTime":1084.22,"endTime":1085.56,"body":"have guidance over the summer."},{"startTime":1086.06,"endTime":1088.46,"body":"And then you actually have a good game plan going into the"},{"startTime":1088.46,"endTime":1092.98,"body":"end of the year and moving into 2026 with like a solid"},{"startTime":1092.98,"endTime":1094.5,"body":"business strategy, right?"},{"startTime":1094.7,"endTime":1097.84,"body":"And actual like moves and moving and shaking."},{"startTime":1098.24,"endTime":1098.76,"body":"I don't know."},{"startTime":1099.06,"endTime":1100.8,"body":"That phrase was not working in my head."},{"startTime":1102.1,"endTime":1103.78,"body":"An actual like game plan, right?"},{"startTime":1103.92,"endTime":1104.74,"body":"For your business."},{"startTime":1104.92,"endTime":1106.84,"body":"So you're not just winging it for another year."},{"startTime":1108.62,"endTime":1112.48,"body":"So anyway, show notes have the link to sign up for that."},{"startTime":1113.08,"endTime":1115.92,"body":"I want you to go check out that page so you can even just"},{"startTime":1115.92,"endTime":1119.68,"body":"see if you are a good fit for it because if you are,"},{"startTime":1119.88,"endTime":1122.6,"body":"I really recommend that you try to make it happen."},{"startTime":1122.86,"endTime":1126.98,"body":"Your business will thank you with the strategy and the"},{"startTime":1126.98,"endTime":1130.0,"body":"growth that will happen as a result, right?"},{"startTime":1130.52,"endTime":1132.14,"body":"I will see you in the next episode."},{"startTime":1136.64,"endTime":1141.18,"body":"Thanks for joining us for this episode of the Dula Tips and"},{"startTime":1141.18,"endTime":1141.84,"body":"Tits podcast."},{"startTime":1142.42,"endTime":1144.94,"body":"If you learned something today or had an aha moment,"},{"startTime":1145.18,"endTime":1148.1,"body":"we'd love for you to share that on Instagram and tag us at"},{"startTime":1148.1,"endTime":1151.14,"body":"Haradula so we can celebrate alongside you."},{"startTime":1151.5,"endTime":1153.42,"body":"If you found this podcast helpful,"},{"startTime":1153.56,"endTime":1156.5,"body":"we would so appreciate you taking a second to leave a"},{"startTime":1156.5,"endTime":1160.74,"body":"rating and a review on your favorite podcast app that helps"},{"startTime":1160.74,"endTime":1163.34,"body":"other doulas find us as we do this work together."},{"startTime":1163.76,"endTime":1166.98,"body":"This podcast is intended as educational and entertainment."},{"startTime":1166.98,"endTime":1169.62,"body":"It is not medical advice or business advice."},{"startTime":1170.16,"endTime":1173.22,"body":"Please consult your own medical or legal team for your own"},{"startTime":1173.22,"endTime":1175.3,"body":"needs around your health and your business."},{"startTime":1175.36,"endTime":1176.82,"body":"We'll see you again soon."}]}