Marketing yourself as a doula is vital to the process of getting clients. Oftentimes the strategy that works the best varies from person to person. From referrals to social media to teaching classes and organically meeting pregnant people there are many different ways to approach meeting and working with clients.

Location is also a big factor here because in smaller communities with fewer doulas you have the potential to have more exposure if you make good connections with providers and other people who work with pregnant people. If you are in a bigger city where the doula market is more saturated you will have to think about connecting with the right niche of people rather than just pregnant people in general.

Resource Mentioned:

National Black Doula Association: https://www.blackdoulas.org/national-directory

Key Takeaways:

• I have gotten the highest percentage of clients from other doula referrals
• My next biggest source of clients is from teaching classes and client referrals
• Third biggest source of clients is meet the doula nights and events
• Fourth is doula match
• I get very few people from social media marketing

CONNECT with Kaely on TikTok or  Instagram

https://www.tiktok.com/@doulacoach

https://www.instagram.com/Harroddoula/

This podcast is hosted by the Birth Prep Blueprint - comprehensive Childbirth Education for expectant parents to feel calm, prepared and confident about labor and birth. Podcast listeners (that’s YOU!) get 10% off! Use the link below and coupon code PODCAST

https://www.harroddoulaservices.com/birth-prep-blueprint

** The Birth Prep Blueprint is offered for only $20 to anyone who qualifies for any kind of social services (meaning that a family has a lower income to the point that they would qualify for WIC or SNAP or Medicaid, etc.). No need to disclose your income, just which service you qualify for and the link can be sent right over. Just email kaely@harroddoulaservices.com to learn more.

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Kaely Daily is produced by Kaely Harrod of Harrod Doula Services

It is sponsored by The Birth Prep Blueprint Childbirth Class

Music by Madirfan: Hidden Place on Pixabay

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