Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - Bill Abbott
Bill Abbott is president and chief executive of Crown Media Family Networks – one of the most successful entertainment companies in the US and the team behind the Hallmark Channels. In his two decades with the business, it has expanded exponentially and now includes three top-rated channels, e-book publishing, a podcast and a streaming service with over 600,000 subscribers. In this in-depth interview, Bill tackles critics who call their content “saccharine”, and examines how their commitment to the ‘formula’ has delivered consistently high ratings; explains why they listen to feedback from focus groups when deciding storylines; and describes the brand’s success as the “best kept secret” in entertainment – in contrast to ailing mainstream TV networks, who have “lost their way”.