Paul Croughton is editor-in-chief of Robb Report. Founded in 1976, the luxury lifestyle brand has 18 international editions dedicated to cars, boats, planes and bikes – plus travel, watches, art & design, and food. Paul has spent the majority of his 20-year career on consumer titles, during which time he held a number of senior editorial roles at Arena and the Sunday Times. He launched the UK edition of Robb Report in 2016, and moved to New York to promote the brand globally as editor of their flagship US edition two years later. In this in-depth interview, he recalls his time on the launch team for celebrity weekly ‘Heat’, describes the challenge of creating content suitable for an ultra-high-net-worth readership, and discusses his editorship so far – including the ambitious redesign of its print edition and website.
[Editor’s note: this podcast was recorded in New York on 27th February 2020, before the impact and scale of the Coronavirus was known]