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Media Masters
Media Masters - Gemma Morris
July 07, 2016 Media Focus
A Sky News stalwart, Gemma Morris presents and co-produces Swipe, their weekly technology show; previously anchoring news coverage for both Sky News and Channel 5. In this in-depth interview, she talks through her career; reveals her unique process for choosing gadgets to feature on the show; describes the working relationship between journalists and PRs, including what makes an effective PR pitch; talks about the high-octane pressure of covering live breaking news, and discusses her work producing compelling content for Sky’s digital platforms, including online, social media... and even the screens in the back of taxis.
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