Media Masters

Media Masters - Tess Alps

January 05, 2017 Media Masters
Media Masters
Media Masters - Tess Alps
Chapters
Media Masters
Media Masters - Tess Alps
Jan 05, 2017
Media Masters
Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks...because she does too.
Show Notes
Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks...because she does too.