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Media Masters
Media Masters - Mike Williams
December 28, 2017 Media Masters
Mike Williams is the Editor-in-Chief of NME, the UK's most widely read music publication. Launched in 1952 as a newspaper, NME was the first British title to include a singles chart, and later championed emerging British groups such as The Beatles, the Rolling Stones and Oasis. Mike led the successful relaunch of NME as a free magazine in 2015, and was named Editor of the Year in 2016, when the magazine recorded its highest ever circulation. In this in-depth interview, Mike takes us behind the scenes of the strange world of working with musicians, and explains the difference in attitude between global megastars and promising new acts; describes how to appeal both to older long-time readers and a younger audience; and reveals how he found himself at the centre of a political storm after interviewing Jeremy Corbyn.
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