Jane Francisco is the Editor-in-Chief of Good Housekeeping, one of the world’s leading women’s magazines. Founded in 1885, Good Housekeeping has counted Virginia Woolf and Evelyn Waugh among its former contributors, and is widely known and respected for its iconic Good Housekeeping Seal of Approval. After her appointment in 2014, Jane grew the magazine’s reach to 60 million, and was recently named Editorial Director at Hearst Lifestyle Group. In this in-depth interview, she discusses the segmentation of the magazine’s readership, and how she appeals to an audience that cuts across generational divides; explains why she introduced the Good Housekeeping audience to the ‘slow living’ movement; and reveals what inspired her to set up the Awesome Women Awards with award-winning TV producer Shonda Rhimes.