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Media Masters
Media Masters - Neil Thompson
March 08, 2018 Media Masters
With 33 years in broadcast journalism under his belt, Neil Thompson began rising with the larks in 1993, as part of the GMTV launch team, and has been a stalwart of ITV early mornings ever since. In this in-depth interview, he discusses the multiple attempts to rescue the “disaster” that was Daybreak - lessons learned which resulted in the wholly rethought “live, inclusive, immersive” approach for Good Morning Britain; examines the successful pairing of “two alpha brains” Piers Morgan and Susanna Reid, how their relationship works (both on and off-screen), and how viewers have embraced the tension - helping GMB make significant gains in the ratings war; and reveals how a typical show is put together... plus the secrets of Piers’ recent interview with President Donald Trump.
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